--- title: Opensend Reviews meta_title: 'Opensend Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 143 reviews by the users' company size, role or industry to find out how Opensend works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 143 scale: '5' date_modified: '2026-08-07' parent_category: name: Lead Generation url: https://www.g2.com/categories/lead-generation --- # Opensend Reviews **Vendor:** Opensend, Inc. **Category:** [Visitor Identification Software](https://www.g2.com/categories/visitor-identification) **Average Rating:** 4.7/5.0 **Total Reviews:** 143 ## About Opensend Opensend is a SaaS data platform that helps website owners identify their anonymous visitors, even if they don't make purchases or fill out forms. This enables brands to retarget unknown web visitors through various channels (email, ads, postal) to increase conversions. ## Opensend Pros & Cons **What users like:** - Users commend the **easy setup** of Opensend, appreciating the intuitive process and supportive implementation team. (33 reviews) - Users find Opensend remarkably **easy to use** , appreciating the straightforward setup and helpful customer support throughout. (24 reviews) - Users value the **excellent customer support** of Opensend, appreciating the responsive and proactive assistance throughout their journey. (18 reviews) - Users value the **helpful support team** at Opensend, which makes setup and integration seamless and efficient. (17 reviews) - Users value the **easy integrations** of Opensend, enhancing onboarding and boosting overall marketing effectiveness effortlessly. (14 reviews) - Users value Opensend for its **effective lead generation** , significantly enhancing engagement and conversion through advanced analytics. (11 reviews) - Users laud Opensend for its **time-saving setup** and seamless integration, significantly boosting customer conversion rates. (10 reviews) - Easy Implementation (9 reviews) - Efficiency (8 reviews) - Outreach Efficiency (7 reviews) **What users dislike:** - Users are concerned about the **lead quality** from OpenSend, feeling the service lacks sufficient email profiles for optimal results. (3 reviews) - Users find the **pricing of Opensend to be a bit high** , though they acknowledge it offers good value. (2 reviews) - Users express frustration with the **limited US visitor support** of Opensend, reducing its global accessibility. (1 reviews) - Users feel that the **contact limitations** of Opensend restrict the number of phone numbers in leads. (1 reviews) - Users struggle with **dashboard clarity issues** , particularly regarding the understanding of ROAS metrics in Opensend. (1 reviews) - Users experienced some **unwanted marketing emails** , though the support team provided effective solutions to mitigate concerns. (1 reviews) - High Subscription Cost (1 reviews) - Users express frustration over **missing information** and limited control in adjusting customer identification parameters. (1 reviews) - Not Intuitive (1 reviews) - Outdated Information (1 reviews) ## Opensend Reviews ### 1. Fantastic Support and Easy Onboarding **Rating:** 3.5/5.0 stars **Reviewed by:** AMBER M. | Director of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** July 09, 2026 **What do you like best about Opensend?** I really appreciate the fantastic support from Opensend. Their team was great with onboarding and was quick to jump in and help, checking our flows, connections, and providing guidance whenever we hit a snag. The instructions were easy to follow, which made the initial setup easy for us. **What do you dislike about Opensend?** More transparency into how the email addresses are captured and matched would be good **What problems is Opensend solving and how is that benefiting you?** Opensend captures email addresses from site visitors, allowing us to market to those who don't convert right away. ### 2. Easy Setup with Excellent Support **Rating:** 4.0/5.0 stars **Reviewed by:** Ben D. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 03, 2026 **What do you like best about Opensend?** I really appreciated the customer support from Opensend. It would have been challenging to get it set up without them. The steps to get it onto a platform that doesn't have native Opensend integrations were a bit confusing, and they made it easy. The initial setup of Opensend was also easy. **What do you dislike about Opensend?** I wish the follow-up customer service were better. After capturing leads, I'm left wondering, 'what now?' It would be helpful to have a clearer understanding of how to use Opensend's connect and reconnect features with other CRM platforms. **What problems is Opensend solving and how is that benefiting you?** I use Opensend to capture contacts for e-commerce sales, building a potential customer list to convert into active customers. ### 3. Seamless Setup, Exceptional Customer Service **Rating:** 4.0/5.0 stars **Reviewed by:** Bryce S. **Reviewed Date:** November 10, 2025 **What do you like best about Opensend?** I have had a fantastic experience with Opensend. Their customer service is outstanding, with team members like Jeffrey and Sergio helping to get us up and running efficiently. The onboarding process was seamless, and their team ensured everything was in place quickly, only delayed due to our IT department's tasks. The seamless integration with Klaviyo enhances the user experience, making it a valuable asset in our marketing toolbox. Moreover, Opensend's reconnect platform is incredibly effective, allowing us to identify and target anonymous users who visit our website, resulting in a higher conversion rate. The ability to target previously unreachable users has significantly increased our revenue. Opensend's tools make it stand out above others, such as Wonderken and retention.com, and have proven to be more effective in our experience. **What do you dislike about Opensend?** I wish OpenSend had a larger database of users, as not everyone is currently included in it. While the platform already has a significant breadth, expanding its reach to identify more users would be beneficial. **What problems is Opensend solving and how is that benefiting you?** I use Opensend to identify anonymous website traffic, boosting conversions and revenue. Their seamless onboarding and excellent customer service were vital in setting up flows targeting users we couldn't otherwise reach. ### 4. A great option to grow your list **Rating:** 4.0/5.0 stars **Reviewed by:** Alfredo L. | Email & SMS Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 23, 2025 **What do you like best about Opensend?** They have excellent support and are with you every step of the way. It's super easy to use, implement, and it's become a regular part of our email marketing efforts. It worked so well for us that I added Opensend to another brand that I managed. They instantly onboarded us and even offered a discount on the 2nd brand. **What do you dislike about Opensend?** So far there is nothing I dislike. Obviously, they don't control which identities you're getting, and it can sometimes be a mixed bag of opportunities, from very cold to very warm. But in our case, it's paid off tremendously. **What problems is Opensend solving and how is that benefiting you?** Leads. We're not so great at generating new leads but with Opensend it's helped us move the needle. ### 5. Effective Remarketing with Easy Setup **Rating:** 4.0/5.0 stars **Reviewed by:** Stephanie K. **Reviewed Date:** November 14, 2025 **What do you like best about Opensend?** I appreciate Opensend's branded remarketing capability, which allows us to engage with anonymous visitors in a professional and non-intrusive manner. The integration with Klaviyo is particularly valuable, as many other identity resolution and remarketing services do not offer seamless branding and integration with email marketing tools. This ensures that our marketing efforts appear cohesive and trustworthy to our audience. Furthermore, the initial setup of Opensend was very easy, making it accessible and straightforward to get started with. The smooth integration and user-friendly setup contribute significantly to its effectiveness in improving our marketing strategy. **What do you dislike about Opensend?** I find the pricing of Opensend to be a little high. **What problems is Opensend solving and how is that benefiting you?** I use Opensend for gathering visitor profiles and integrating them into our CRM, enabling remarketing that maintains brand integrity and avoids looking sketchy. ### 6. Simplifies Email Collection with Ease **Rating:** 3.5/5.0 stars **Reviewed by:** shawn s. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 25, 2026 **What do you like best about Opensend?** I like Opensend's simplicity and how easy it is to use. It really helps in adding more engaged traffic to our funnel. Plus, the initial setup was very easy. **What do you dislike about Opensend?** I find it hard to fully understand ROAS with Opensend. I'd like to see non-inflated ROAS on the dashboard. **What problems is Opensend solving and how is that benefiting you?** Opensend helps me collect emails from users who don't sign up by identifying them. It's easy to use and boosts engaged traffic to our funnel. ### 7. Review of OpenSend and Onboarding Experience- Excellent from start to finish **Rating:** 4.0/5.0 stars **Reviewed by:** Danielle H. | Ecommerce Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 27, 2025 **What do you like best about Opensend?** Our experience with OpenSend has been excellent from the very beginning. The onboarding process was incredibly smooth, thanks to their efficient and well-organized team. From the outset, they demonstrated a deep understanding of our needs and worked closely with us to ensure everything was set up correctly. One of the most impressive aspects was how they handled the changes needed in our reconnect flows. Their team took full ownership of the process, implementing all necessary adjustments seamlessly and without disruption. Their technical expertise and responsiveness made what could have been a complex transition feel effortless. Overall, we’re extremely pleased with both the software and the support we received. OpenSend not only delivers on functionality, but the team behind it truly sets them apart. Highly recommended. **What do you dislike about Opensend?** It's worth noting that onboarding did require a significant time commitment. While the process itself was smooth, fitting it into a typical workday proved a bit challenging. Future users should be prepared to carve out a dedicated block of time to ensure all flows are configured properly and nothing is rushed. **What problems is Opensend solving and how is that benefiting you?** OpenSend is solving a major visibility gap by helping us identify anonymous website traffic. Before using the platform, we had very limited insight into who was visiting our site unless users explicitly submitted their information. Now, with OpenSend’s identity graph, we’re able to capture valuable data like first name, last name, email, physical address, and device information from previously anonymous visitors. ### 8. Excellent Communication and Quick Revenue Boost **Rating:** 4.0/5.0 stars **Reviewed by:** Kate L. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2025 **What do you like best about Opensend?** Communication is great from everyone on the Opensend team. Implementation was easy and we started seeing extra revenue pick up fairly quickly. **What do you dislike about Opensend?** I would like the option to have Opensend qualify emails for us before sending them to our ESP. Otherwise it's a great service. **What problems is Opensend solving and how is that benefiting you?** Opensend is helping us pick up revenue that would have been lost from users who visit the site but do not sign up for emails. This is especially helpful for our abandonment flows which are proving to be quite successful with Opensend. ### 9. Relatively easy setup, seems to be working as advertised. **Rating:** 4.0/5.0 stars **Reviewed by:** Gregg L. | Owner / Head of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** August 06, 2025 **What do you like best about Opensend?** The ability to capture anonymous traffic autonomously **What do you dislike about Opensend?** Set up had a few hiccups, especially when connecting integrations, but this was not a dealbreaker and they were happy to help. **What problems is Opensend solving and how is that benefiting you?** We pay egregious amounts of money to Meta and Google each month for ad traffic that is completely lost if it does not sign up or convert. Opensend allows us to capture a percentage of that lost data and properly market via email. ### 10. Effortless Email Signup Boost with Excellent Team Support **Rating:** 3.5/5.0 stars **Reviewed by:** Elena D. **Reviewed Date:** October 09, 2025 **What do you like best about Opensend?** I appreciate the easy setup process of Opensend, which was aided by team support, making it straightforward to begin using. I'm impressed by its ability to convert web traffic into email sign-ups effectively. The data provided by Opensend is beneficial for retargeting through email campaigns. **What do you dislike about Opensend?** Nothing **What problems is Opensend solving and how is that benefiting you?** I use Opensend to convert web traffic into email sign-ups, increasing my email list size effectively. ### 11. Strong Platform for Passive Revenue & Identity Capture **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** July 09, 2025 **What do you like best about Opensend?** Opensend has helped us capture high-intent visitors we might otherwise miss, and the automation makes it incredibly hands-off. Once set up, it just works in the background to drive incremental revenue. **What do you dislike about Opensend?** The cost structure can be tricky, particularly when usage goes beyond the included tier and overage charges come into play. It can be difficult to forecast monthly spend. Some finer control over filtering and personalization in the UI would also be a welcome improvement for more advanced use cases. **What problems is Opensend solving and how is that benefiting you?** Opensend is helping us recover otherwise lost revenue by identifying and re-engaging anonymous site visitors. It's allowed us to scale personalized follow-ups without adding strain to our internal team, and it’s brought in incremental revenue with minimal lift. It’s also valuable for passively building a high-quality identity pool for future marketing efforts. ### 12. Seems to work well **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** August 01, 2025 **What do you like best about Opensend?** It seems to do as described, fairly easy integration. **What do you dislike about Opensend?** Not sure how accurate the conversions are, we are still in the first 2 months of testing. **What problems is Opensend solving and how is that benefiting you?** Converting more checkouts and building our email list ### 13. Great tool for email list and revenue growth. **Rating:** 4.0/5.0 stars **Reviewed by:** Ashton C. | Ecommerce and Account Sales, Small-Business (50 or fewer emp.) **Reviewed Date:** September 13, 2024 **What do you like best about Opensend?** Opensend is very effective in matching visitors on my site. Which then we can email and convert into customers. I've been really happy with the effectiveness and accuracy of the matches. **What do you dislike about Opensend?** They have a robust reporting section, but I'm still trying to understand and measure direct revenue. **What problems is Opensend solving and how is that benefiting you?** We are able to recover anonymous visitors to our site and convert them to customers through email. ### 14. Great service and support! **Rating:** 4.0/5.0 stars **Reviewed by:** Kyle T. | Account Director, Small-Business (50 or fewer emp.) **Reviewed Date:** November 05, 2024 **What do you like best about Opensend?** OpenSend's support team is top-notch. From pre-sale to onboarding, everyone made sure that we had a successful implementation. **What do you dislike about Opensend?** It would be nice to be able to have more control over the definitions for emails passed into your email marketing platform. **What problems is Opensend solving and how is that benefiting you?** Opensend helps identify anonymous website visitors and empowers us to market to them through flows and ongoing email campaigns. ### 15. Opensend Feedback **Rating:** 4.0/5.0 stars **Reviewed by:** Sarah B. | Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** November 05, 2024 **What do you like best about Opensend?** Our CSM at Opensend is very responsive and made the onboarding process very seamless. **What do you dislike about Opensend?** There is not anything I dislike! Some platform features were not the most intuitive at first, but we were able to figure out everything we needed! **What problems is Opensend solving and how is that benefiting you?** Opensend is allowing us to streamline processes that were previously manual. ### 16. Really beneficial product! **Rating:** 4.0/5.0 stars **Reviewed by:** Michael S. | Marketing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** May 15, 2024 **What do you like best about Opensend?** We've been able to grow our email list significantly since starting with Opensend and as result have driven more revenue through email flows and campaigns! **What do you dislike about Opensend?** There are numerous ways to leverage the data, which could itself be a full-time job! It would be great if OpenSend could have implementation managers on board to help facilitate some of their recommendations! **What problems is Opensend solving and how is that benefiting you?** OpenSend enables us to identify many more users who visit our site. We run numerous marketing campaigns, resulting in high traffic volume, and OpenSend allows us to capture information on people we would otherwise not have been able to! ### 17. So Far, So Good! **Rating:** 3.5/5.0 stars **Reviewed by:** Rachel D. | Senior E-Commerce Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 12, 2024 **What do you like best about Opensend?** We are still very new to the software, but our initial impression has been good! It was easy to set up and their tech team was very helpful. So far, Opensend has identified a bunch of new users who already are quite engaged! We are looking forward to seeing how they perform once they've been nurtured. **What do you dislike about Opensend?** The cost of the tool can become expensive if you are a smaller business with a large amount of traffic or identifiable profiles. **What problems is Opensend solving and how is that benefiting you?** Helping capture otherwise lost traffic ### 18. Quickly provided new audiences even with other solutions in the stack **Rating:** 4.0/5.0 stars **Reviewed by:** Nicholas F. | Director of Ecommerce, Mid-Market (51-1000 emp.) **Reviewed Date:** July 03, 2024 **What do you like best about Opensend?** We were able to resolve identities right away and see revenue from them even with two other identity resolution tools current live. **What do you dislike about Opensend?** At the time of signing not all of our partners were integrated with them. **What problems is Opensend solving and how is that benefiting you?** Helping us identify our anonymous site traffic that our current solutions are not catching. ### 19. Unlocks hidden value from anonymous site traffic **Rating:** 4.0/5.0 stars **Reviewed by:** Morris E. | Director, CRM, Mid-Market (51-1000 emp.) **Reviewed Date:** June 03, 2024 **What do you like best about Opensend?** Great source of new customer acquisition given the ability to define parameters around your anonymous site traffic, only targeting your ideal site visitors based on engagement. Great team to work with as well **What do you dislike about Opensend?** Contacts are not always de-duped against our current database **What problems is Opensend solving and how is that benefiting you?** Allowing us to communicate with and ultimately convert otherwise anonymous site traffic ### 20. Great tool to acquire leads **Rating:** 4.0/5.0 stars **Reviewed by:** Nestor L. | Performance Marketing Associate, Small-Business (50 or fewer emp.) **Reviewed Date:** September 05, 2024 **What do you like best about Opensend?** It has a very simple implementation and works great alongside other tools such as hubspot and meta ads. **What do you dislike about Opensend?** Sometimes you could end up identifying people twice. **What problems is Opensend solving and how is that benefiting you?** We were struggling to turn traffic into leads, as people were not always interacting with our email capture actions. ### 21. Opensend is worth trying **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 15, 2024 **What do you like best about Opensend?** It's easy to set up, and the data quality is very good for purchased emails. The onboarding process is simple. The $1/mo trial is nice, and no contract is great. I don't see a reason for anyone not to test the service on those terms. **What do you dislike about Opensend?** Filters have to be set by account managers Lack of journey tracking No Sendlane integration **What problems is Opensend solving and how is that benefiting you?** Identifying potential customers - [View Opensend pricing details and edition comparison](https://www.g2.com/products/opensend/reviews?filters%5Bnps_score%5D%5B%5D=4§ion=pricing&secure%5Bexpires_at%5D=2026-08-12+12%3A43%3A03+-0500&secure%5Bsession_id%5D=17da7c8e-f85f-437d-9f60-57061a5691bd&secure%5Btoken%5D=0c1ddd7b8f91b1a1056f2600020db093426b2915ef5817663d9b81798303e725&format=llm_user) ## Opensend Integrations - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) ## Opensend Features **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Agentic AI - Visitor Identification** - Cross-system Integration - Third-Party Integrations - Social Media Integration **Additional Functionality** - Conversion Rate Optimization - SEO Management - Drag & Drop - Visual Analytics - API - Surveys & Feedback - Data Import/Export - Reporting & Statistics - Real-Time Reporting - Customizable Templates - Real-Time Data - A/B Testing - Screen Activity Recording - Site Search Tracking - Trend Analysis - Visitor Tracking - Customer Segmentation - Engagement Tracking - Activity Tracking - Sales Trend Analysis - Funnel Analysis - Widgets - Alerts/Escalation - Real-Time Analytics - Heatmaps - Search/Filter - Conversion Tracking - Reporting/Analytics - Referral Tracking - Real-Time Monitoring - Generative AI - Data Visualization - Behavior Tracking - Keyword Tracking - Pageview Tracking - Customizable Reports - Charting - Visualization - Activity Dashboard - Real-Time Notifications - Access Controls/Permissions - Time on Site Tracking - Web Traffic Reporting - Monitoring - Tagging - Dashboard Creation - Campaign Management - Campaign Analytics - Customizable Branding - Alerts/Notifications - User Interaction Tracking - AI Copilot - Customer Journey Mapping - Goal Setting/Tracking - Multiple Site Management - Website Analytics ## Top Opensend Alternatives - [Retention.com](https://www.g2.com/products/retention-com/reviews) - 4.5/5.0 (121 reviews) - [Customers.ai](https://www.g2.com/products/customers-ai/reviews) - 4.8/5.0 (417 reviews) - [RB2B](https://www.g2.com/products/rb2b/reviews) - 4.5/5.0 (283 reviews)