--- title: Open Loyalty Reviews meta\_title: 'Open Loyalty Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 16 reviews by the users' company size, role or industry to find out how Open Loyalty works for a business like yours. aggregate\_rating: rating\_value: 4.7 review\_count: 16 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Demand Generation url: https://www.g2.com/categories/demand-generation --- ### Open Loyalty Pros and Cons: Top Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users appreciate the **flexibility and ease of use** in Open Loyalty for creating tailored customer reward programs. [(5 mentions)](https://www.g2.com/products/open-loyalty/reviews?filters%5Bsentiment_snippet%5D=1411855&qs=pros-and-cons#reviews) Users appreciate the **excellent customer support** from Open Loyalty, which enhances their overall experience and implementation process. [(4 mentions)](https://www.g2.com/products/open-loyalty/reviews?filters%5Bsentiment_snippet%5D=1411807&qs=pros-and-cons#reviews) Users appreciate the **flexibility and comprehensive features** of Open Loyalty, facilitating a customizable and efficient loyalty program. [(4 mentions)](https://www.g2.com/products/open-loyalty/reviews?filters%5Bsentiment_snippet%5D=1411762&qs=pros-and-cons#reviews) Users appreciate the **ease of use** of Open Loyalty, finding the setup and campaign creation straightforward and efficient. [(3 mentions)](https://www.g2.com/products/open-loyalty/reviews?filters%5Bsentiment_snippet%5D=1411738&qs=pros-and-cons#reviews) Users find **easy integrations** with Open Loyalty enhance their loyalty programs, saving time and boosting efficiency. [(3 mentions)](https://www.g2.com/products/open-loyalty/reviews?filters%5Bsentiment_snippet%5D=1411724&qs=pros-and-cons#reviews) Users note that some **features are limited** , but Open Loyalty is actively working on enhancements based on feedback. [(2 mentions)](https://www.g2.com/products/open-loyalty/reviews?filters%5Bsentiment_snippet%5D=2097269&qs=pros-and-cons#reviews) Users desire more **control over data display** and flexibility in campaign restrictions to enhance usability. [(1 mentions)](https://www.g2.com/products/open-loyalty/reviews?filters%5Bsentiment_snippet%5D=2420475&qs=pros-and-cons#reviews) Users desire more **customization options** for data display and campaign restrictions in Open Loyalty. [(1 mentions)](https://www.g2.com/products/open-loyalty/reviews?filters%5Bsentiment_snippet%5D=2420416&qs=pros-and-cons#reviews) ### Top Pros or Advantages of Open Loyalty ##### 1. Loyalty Programs Users appreciate the **flexibility and ease of use** in Open Loyalty for creating tailored customer reward programs. [ See 5 mentions ](https://www.g2.com/products/open-loyalty/reviews?filters%5Bsentiment_snippet%5D=1411855&qs=pros-and-cons#reviews) See Related User Reviews ![Jason W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jason W.") JW Jason W. 5.0/5 "Low Effort Loyalty Program Management" What do you like about Open Loyalty? We use Open Loyalty for managing the customer loyalty program in our online banking platform. What I really like is the ability to create reward tiers ![Nicolás d.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nicolás d.") ND Nicolás d. Mid-Market (51-1000 emp.) 5.0/5 "Effortless Loyalty Program Integration at a Great Value" What do you like about Open Loyalty? It's an extremely simple to implement platform to boost any company with a top quality loyalty program at a very reasonable cost. You can integrate it ##### 2. Customer Support Users appreciate the **excellent customer support** from Open Loyalty, which enhances their overall experience and implementation process. [ See 4 mentions ](https://www.g2.com/products/open-loyalty/reviews?filters%5Bsentiment_snippet%5D=1411807&qs=pros-and-cons#reviews) See Related User Reviews SG Sebastian G. Mid-Market (51-1000 emp.) 5.0/5 "Excellent Platform with Responsive Support" What do you like about Open Loyalty? Open Loyalty does everything we need and is very stable. The exports are very helpful - we use them to populate a PowerBI dashboard that we use daily AP Alvaro P. Mid-Market (51-1000 emp.) 5.0/5 "Great platform and fantastic support" What do you like about Open Loyalty? OpenLoyalty has allowed us to create one of the first (if not the first) loyalty program in our industry. The platform's flexibility and the amount of ##### 3. Features Users appreciate the **flexibility and comprehensive features** of Open Loyalty, facilitating a customizable and efficient loyalty program. [ See 4 mentions ](https://www.g2.com/products/open-loyalty/reviews?filters%5Bsentiment_snippet%5D=1411762&qs=pros-and-cons#reviews) See Related User Reviews ![Jason W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jason W.") JW Jason W. 5.0/5 "Low Effort Loyalty Program Management" What do you like about Open Loyalty? We use Open Loyalty for managing the customer loyalty program in our online banking platform. What I really like is the ability to create reward tiers AP Alvaro P. Mid-Market (51-1000 emp.) 5.0/5 "Great platform and fantastic support" What do you like about Open Loyalty? OpenLoyalty has allowed us to create one of the first (if not the first) loyalty program in our industry. The platform's flexibility and the amount of ##### 4. Ease of Use Users appreciate the **ease of use** of Open Loyalty, finding the setup and campaign creation straightforward and efficient. [ See 3 mentions ](https://www.g2.com/products/open-loyalty/reviews?filters%5Bsentiment_snippet%5D=1411738&qs=pros-and-cons#reviews) See Related User Reviews ![Jason W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jason W.") JW Jason W. 5.0/5 "Low Effort Loyalty Program Management" What do you like about Open Loyalty? We use Open Loyalty for managing the customer loyalty program in our online banking platform. What I really like is the ability to create reward tiers ![Klavs S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Klavs S.") KS Klavs S. Mid-Market (51-1000 emp.) 5.0/5 "Great software for loyalty" What do you like about Open Loyalty? - Very easy to use - Easy to set up capaigns - Multiple wallets for more advanced business - Great analytics and reporting ##### 5. Easy Integrations Users find **easy integrations** with Open Loyalty enhance their loyalty programs, saving time and boosting efficiency. [ See 3 mentions ](https://www.g2.com/products/open-loyalty/reviews?filters%5Bsentiment_snippet%5D=1411724&qs=pros-and-cons#reviews) See Related User Reviews ![Nicolás d.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nicolás d.") ND Nicolás d. Mid-Market (51-1000 emp.) 5.0/5 "Effortless Loyalty Program Integration at a Great Value" What do you like about Open Loyalty? It's an extremely simple to implement platform to boost any company with a top quality loyalty program at a very reasonable cost. You can integrate it AP Alvaro P. Mid-Market (51-1000 emp.) 5.0/5 "Great platform and fantastic support" What do you like about Open Loyalty? OpenLoyalty has allowed us to create one of the first (if not the first) loyalty program in our industry. The platform's flexibility and the amount of ### Top Cons or Disadvantages of Open Loyalty ##### 1. Limited Features Users note that some **features are limited** , but Open Loyalty is actively working on enhancements based on feedback. [ See 2 mentions ](https://www.g2.com/products/open-loyalty/reviews?filters%5Bsentiment_snippet%5D=2097269&qs=pros-and-cons#reviews) See Related User Reviews ![Piotr J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Piotr J.") PJ Piotr J. 5.0/5 "Flexible Loyalty Program Builder with Excellent Support" What do you dislike about Open Loyalty? Some features we need aren’t available yet, but Open Loyalty is already working on them. Their team has been great at listening to our feedback and pr ![Klavs S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Klavs S.") KS Klavs S. Mid-Market (51-1000 emp.) 5.0/5 "Great software for loyalty" What do you dislike about Open Loyalty? A few features are missing, but Open Loyalty are working on adding those soon. They have been really helpful on meeting our requests ##### 2. Data Accessibility Users desire more **control over data display** and flexibility in campaign restrictions to enhance usability. [ See 1 mentions ](https://www.g2.com/products/open-loyalty/reviews?filters%5Bsentiment_snippet%5D=2420475&qs=pros-and-cons#reviews) See Related User Reviews SG Sebastian G. Mid-Market (51-1000 emp.) 5.0/5 "Excellent Platform with Responsive Support" What do you dislike about Open Loyalty? I would like more control over how data is displayed and more flexibility in adding restrictions to campaigns. ##### 3. Limited Customization Users desire more **customization options** for data display and campaign restrictions in Open Loyalty. [ See 1 mentions ](https://www.g2.com/products/open-loyalty/reviews?filters%5Bsentiment_snippet%5D=2420416&qs=pros-and-cons#reviews) See Related User Reviews SG Sebastian G. Mid-Market (51-1000 emp.) 5.0/5 "Excellent Platform with Responsive Support" What do you dislike about Open Loyalty? I would like more control over how data is displayed and more flexibility in adding restrictions to campaigns. ## Top-Rated Alternatives [ ![SAP Engagement Cloud (formerly SAP Emarsys)](https://images.g2crowd.com/uploads/product/hd_favicon/7e22a3a53aebe6a46a3bb1904e3c644c/sap-engagement-cloud-formerly-sap-emarsys.svg "SAP Engagement Cloud (formerly SAP Emarsys)") SAP Engagement Cloud (formerly SAP Emarsys) 4.2/5(641) ](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) [ ![LoyaltyLion](https://images.g2crowd.com/uploads/product/hd_favicon/2d53556fd7eca2c602961126f42eda1d/loyaltylion.svg "LoyaltyLion") LoyaltyLion 4.6/5(610) ](https://www.g2.com/products/loyaltylion/reviews) [ ![Smile.io](https://images.g2crowd.com/uploads/product/hd_favicon/751a19050c8533b1829fff47926bbdc1/smile-io.svg "Smile.io") Smile.io 4.6/5(454) ](https://www.g2.com/products/smile-io/reviews) [ View All Alternatives ](https://www.g2.com/products/open-loyalty/competitors/alternatives) KH Katharina H. Mid-Market (51-1000 emp.) 7/31/2023 "Open is an experienced service provider with optimal support." 5/5 What do you like best about Open Loyalty? The contact persons are very accessible and help with any problem! The platform offers everything a good loyalty program needs. Review collected by and hosted on G2.com. What do you dislike about Open Loyalty? That they are so far away and you can not have personal meetings :) Review collected by and hosted on G2.com. What problems is Open Loyalty solving and how is that benefiting you? Our old-fashioned cardboard card had to be replaced with a new program. In combination with a new app, Open Loyalty offers the all-round package for our new customer loyalty program Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Health, Wellness and Fitness](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Health, Wellness and Fitness") AH Verified User in Health, Wellness and Fitness Mid-Market (51-1000 emp.) 8/23/2023 "Very flexible loyalty program application with motivated and openminded employees" 4/5 What do you like best about Open Loyalty? Flexible product Close collaboration with Open loyalty employees with regular calls and over slack Review collected by and hosted on G2.com. What do you dislike about Open Loyalty? Sometimes documentation is a little bit poor (or I don't find what I expect ;-), but then I can ask the question in our slack-channel Review collected by and hosted on G2.com. What problems is Open Loyalty solving and how is that benefiting you? Our product has/had also some kind of loyalty program where users where able to earn points, but it had a lot of limitations. Open Loyalty is very flexible and offers features (e.g. points expiration, several wallets, etc.) out of the box, which we didn't have yet. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Food Production](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Food Production") IF Verified User in Food Production Mid-Market (51-1000 emp.) 12/14/2022 "Set up an Headless Loyalty Program 3 months" 4/5 What do you like best about Open Loyalty? Flexibility Campaign Management Customization of the Support Service Level (from light to 24/7) The Easily front end integration. Compared to competitors, the pricing model is more attractive (cloud is cheaper than on prem) ; and it's fully customizable with your front end so the brand experience is guarantee. Review collected by and hosted on G2.com. What do you dislike about Open Loyalty? Reporting functionalities are really poor; there's not a quick easy connector with main crm system (salesforce e.g.) or bi solutions (power bi). Review collected by and hosted on G2.com. What problems is Open Loyalty solving and how is that benefiting you? Help me to create a poc regarding loyalty without investing 1 year (time & money) of development. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Mark P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mark P.") MP Mark P. Business Analyst / Product Owner Mid-Market (51-1000 emp.) 9/6/2021 "Open Loyalty rewards is great" 4/5 What do you like best about Open Loyalty? The campaign management feature and the ability of the software to upload and manage bulk vouchers is great. The APIs and supporting documentation is easy to read and consume and makes implementing the software that much easier. Review collected by and hosted on G2.com. What do you dislike about Open Loyalty? The reporting for campaigns is limited. Some of the popular APIs do have greater latency than what is preferred under very high load but there are ways to manage this. Review collected by and hosted on G2.com. What problems is Open Loyalty solving and how is that benefiting you? The biggest problem we needed to solve initially was to find a good, stable, and accessible platform that could be used as a voucher vault. Open Loyalty proved to be the best option and comes with plenty of additional features we are looking to use in upcoming MVPs like customer loyalty points. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Cristóbal R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Cristóbal R.") CR Cristóbal R. SHAREHOLDER Small-Business (50 or fewer emp.) 9/27/2021 "Fast Deployment and Flexibility" 4.5/5 What do you like best about Open Loyalty? We had the opportunity to do a project very quickly and provide our client with a solution in a very short time and very much in line with their needs. Review collected by and hosted on G2.com. What do you dislike about Open Loyalty? In the resolution of incidents, not being able to directly access the database. This complicated the resolution of any incident. Everything had to be done by API's Review collected by and hosted on G2.com. What problems is Open Loyalty solving and how is that benefiting you? The main benefits were that my client was able to count on a very complete and flexible solution in a very short time. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic FT Forest T. CEO Mid-Market (51-1000 emp.) 8/24/2021 "CEO" 5/5 What do you like best about Open Loyalty? Full features for customer loyalty and very flexile/configurable for all businesses Easily integrate with other systems via full APIs and easy to understand for developers Suitable for large scale and with huge transactions/customers using daily with the high performance Review collected by and hosted on G2.com. What do you dislike about Open Loyalty? I don't have any now, but I would suggest improving some UI/UX if possible Review collected by and hosted on G2.com. What problems is Open Loyalty solving and how is that benefiting you? The insurance reward program, and customer loyalty for banking Review collected by and hosted on G2.com. 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