--- title: Open Loyalty Reviews meta_title: 'Open Loyalty Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 16 reviews by the users' company size, role or industry to find out how Open Loyalty works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 16 scale: '5' date_modified: '2026-08-07' parent_category: name: Demand Generation url: https://www.g2.com/categories/demand-generation --- # Open Loyalty Reviews **Vendor:** Open Loyalty **Category:** [Loyalty Management Software](https://www.g2.com/categories/loyalty-management) **Average Rating:** 4.7/5.0 **Total Reviews:** 16 ## About Open Loyalty Open Loyalty is your enterprise loyalty technology partner, focused on growing CLV and Profit Margin through a gamified loyalty engine, API-first technology, and loyalty program expertise drawn from 100+ successfully implemented loyalty programs - helping you build lasting customer habits, not just short-term sales spikes. Every year, Open Loyalty helps generate $4B+ in revenue through gamified loyalty programs. Heineken, JTI, INTERSPORT, ALDO and other market leaders from 30+ countries use Open Loyalty's API-first loyalty software to efficiently introduce loyalty and gamification mechanics into their ecosystems, without the resource strain of building from scratch. Gartner, Google, G2, and Deloitte recognized Open Loyalty for the scalability of its technology and readiness to support enterprise customers. As part of the OEX group, Open Loyalty benefits from a strong foundation of 15 companies, 4,000+ employees, €227 million in revenue, and €25 million in EBITDA in 2025. ## Open Loyalty Pros & Cons **What users like:** - Users appreciate the **flexibility and ease of use** in Open Loyalty for creating tailored customer reward programs. (5 reviews) - Users appreciate the **excellent customer support** from Open Loyalty, which enhances their overall experience and implementation process. (4 reviews) - Users appreciate the **flexibility and comprehensive features** of Open Loyalty, facilitating a customizable and efficient loyalty program. (4 reviews) - Users appreciate the **ease of use** of Open Loyalty, finding the setup and campaign creation straightforward and efficient. (3 reviews) - Users find **easy integrations** with Open Loyalty enhance their loyalty programs, saving time and boosting efficiency. (3 reviews) - Implementation Ease (3 reviews) - Sales Growth (3 reviews) - Users appreciate the **easy campaign setup and customization** with Open Loyalty, enhancing engagement and personalization effortlessly. (2 reviews) - Users value the **highly customizable rewards and campaigns** in Open Loyalty, enhancing engagement and personalization effectively. (2 reviews) - Data Analytics (2 reviews) **What users dislike:** - Users note that some **features are limited** , but Open Loyalty is actively working on enhancements based on feedback. (2 reviews) - Users desire more **control over data display** and flexibility in campaign restrictions to enhance usability. (1 reviews) - Users desire more **customization options** for data display and campaign restrictions in Open Loyalty. (1 reviews) ## Open Loyalty Reviews ### 1. Very flexible loyalty program application with motivated and openminded employees **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** August 23, 2023 **What do you like best about Open Loyalty?** Flexible product Close collaboration with Open loyalty employees with regular calls and over slack **What do you dislike about Open Loyalty?** Sometimes documentation is a little bit poor (or I don't find what I expect ;-), but then I can ask the question in our slack-channel **What problems is Open Loyalty solving and how is that benefiting you?** Our product has/had also some kind of loyalty program where users where able to earn points, but it had a lot of limitations. Open Loyalty is very flexible and offers features (e.g. points expiration, several wallets, etc.) out of the box, which we didn't have yet. ### 2. Set up an Headless Loyalty Program 3 months **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Food Production | Mid-Market (51-1000 emp.) **Reviewed Date:** December 14, 2022 **What do you like best about Open Loyalty?** Flexibility Campaign Management Customization of the Support Service Level (from light to 24/7) The Easily front end integration. Compared to competitors, the pricing model is more attractive (cloud is cheaper than on prem) ; and it's fully customizable with your front end so the brand experience is guarantee. **What do you dislike about Open Loyalty?** Reporting functionalities are really poor; there's not a quick easy connector with main crm system (salesforce e.g.) or bi solutions (power bi). **What problems is Open Loyalty solving and how is that benefiting you?** Help me to create a poc regarding loyalty without investing 1 year (time & money) of development. ### 3. Open Loyalty rewards is great **Rating:** 4.0/5.0 stars **Reviewed by:** Mark P. | Business Analyst / Product Owner, Mid-Market (51-1000 emp.) **Reviewed Date:** September 06, 2021 **What do you like best about Open Loyalty?** The campaign management feature and the ability of the software to upload and manage bulk vouchers is great. The APIs and supporting documentation is easy to read and consume and makes implementing the software that much easier. **What do you dislike about Open Loyalty?** The reporting for campaigns is limited. Some of the popular APIs do have greater latency than what is preferred under very high load but there are ways to manage this. **What problems is Open Loyalty solving and how is that benefiting you?** The biggest problem we needed to solve initially was to find a good, stable, and accessible platform that could be used as a voucher vault. Open Loyalty proved to be the best option and comes with plenty of additional features we are looking to use in upcoming MVPs like customer loyalty points. ## Open Loyalty Discussions - [What is Open Loyalty used for?](https://www.g2.com/discussions/what-is-open-loyalty-used-for) - [View Open Loyalty pricing details and edition comparison](https://www.g2.com/products/open-loyalty/reviews?filters%5Bnps_score%5D%5B%5D=4§ion=pricing&secure%5Bexpires_at%5D=2026-08-13+12%3A42%3A56+-0500&secure%5Bsession_id%5D=5cac2183-df6e-42a5-a7e6-82e334d009a5&secure%5Btoken%5D=63da12f40be5a0ecd5e8ab822820e59c63b188cecad2fe36bff13a427a6947a8&format=llm_user) ## Open Loyalty Integrations - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) - [Braze](https://www.g2.com/products/braze/reviews) - [Microsoft Power BI](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews) - [Olive Fintech](https://www.g2.com/products/olive-fintech/reviews) - [TUNE](https://www.g2.com/products/tune/reviews) ## Open Loyalty Features **Marketing Gamification** - Templates - Simultaneous Competitions - Behaviors - Rewards - Customization - Mobile App **Loyalty Experience** - Loyalty Engine - Rewards - Membership - Personalization - Gamification - Loyalty Cards **Agentic AI - Gamification** - Autonomous Task Execution - Adaptive Learning - Asynchronous Learning - Blended Learning - Self-paced Learning **Integrations** - CRM Integration - Social Media Integration - Third-Party Integrations **Loyalty Platform** - Communication Tools - Customer Relationship Management (CRM) - Loyalty Analytics - Localization - Integrations - Gift Card Management - Membership Management - Discount Management - Survey/Poll Management - Rewards Management - Promotions Management - eCommerce Management - Campaign Management - Communication Management **Platform** - Public Leaderboard - Private Leaderboard - Analytics - Visual Analytics - Reporting/Analytics - Real-Time Analytics **Agentic AI - Loyalty Management** - Autonomous Task Execution - Cross-system Integration **Additional Functionality** - Communication Management - Customer Experience Management - Customer Database - Content Creation - Monitoring - API - Gamification - Customizable Reports - Engagement Tracking - Content Management - Email Management - Activity Dashboard - AI Copilot - Generative AI - Surveys & Feedback - Real-Time Data - Activity Tracking - Access Controls/Permissions - Customizable Fields - Campaign Management - Customer History - Real-Time Reporting - Customizable Branding - Widgets - Tagging - Customer Portal - Churn Management - Feedback Management - Event Triggered Actions - Multi-Channel Communication - Sentiment Analysis - Multi-Language - Customer Segmentation - Alerts/Notifications - Live Chat - Employee Engagement - Assessment Management - Rewards Management - Performance Management - For Sales Teams/Organizations - Reporting & Statistics - For Training/Education - Learning Management - Goal Setting/Tracking - Training Management - Badge Management - Collaboration Tools - Dashboard Creation - Drag & Drop - Mobile Access - Performance Metrics - Employee Reward Programs - Contest Management - Interactive Content - Personalization - Data Import/Export - Progress Tracking **Additional Functionality** - Customizable Templates - AI Copilot - Transaction History - SMS Marketing - Referral Tracking - Customizable Branding - Customer Surveys - Member Portal - Campaign Planning - Client Portal - Loyalty Program - Email Marketing - Customer History - Activity Dashboard - Performance Metrics - Multi-Campaign - Engagement Tracking - Customer Profiles - Social Promotion - Customer Segmentation - Customer Database - API - Point of Sale (POS) - Generative AI - Multi-Channel Marketing - Customer Activity Tracking ## Top Open Loyalty Alternatives - [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) - 4.2/5.0 (618 reviews) - [LoyaltyLion](https://www.g2.com/products/loyaltylion/reviews) - 4.6/5.0 (610 reviews) - [Smile.io](https://www.g2.com/products/smile-io/reviews) - 4.6/5.0 (454 reviews)