1. [Home](https://www.g2.com/) 2. ... 3. [Loyalty Management Software](https://www.g2.com/categories/loyalty-management) 4. [Open Loyalty Discussions](https://www.g2.com/products/open-loyalty/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d619492f6b17763a5a3c81fe0d0c1241/open-loyalty.jpeg "Product Avatar Image") ](/products/open-loyalty/reviews) [ Open Loyalty ](/products/open-loyalty/reviews) (16)4.7/5 Open Loyalty is your enterprise loyalty technology partner, focused on growing CLV and Profit Margin through a gamified loyalty engine, API-first technology, and loyalty program expertise drawn from 100+ successfully implemented loyalty programs - helping you build lasting customer habits, not just short-term sales spikes. Every year, Open Loyalty helps generate $4B+ in revenue through gamified loyalty programs. Heineken, JTI, INTERSPORT, ALDO and other market leaders from 30+ countries use Open Loyalty's API-first loyalty software to efficiently introduce loyalty and gamification mechanics into their ecosystems, without the resource strain of building from scratch. Gartner, Google, G2, and Deloitte recognized Open Loyalty for the scalability of its technology and readiness to support enterprise customers. As part of the OEX group, Open Loyalty benefits from a strong foundation of 15 companies, 4,000+ employees, €227 million in revenue, and €25 million in EBITDA in 2025. Show More * * * ### 81.0 Nps Score Already have Open Loyalty? ### All Open Loyalty Discussions Search Most CommentedMost HelpfulCommon QuestionsNewest All DiscussionsDiscussions with CommentsCommon QuestionsDiscussions without Comments FilterFilter Filter byExpand/Collapse Sort by Most Commented Most Helpful Common Questions Newest Filter by All Discussions Discussions with Comments Common Questions Discussions without Comments ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • about 3 years ago More Options - [ # What is Open Loyalty used for? ](/discussions/what-is-open-loyalty-used-for) What is Open Loyalty used for? [ Loyalty Management Software ](https://www.g2.com/tags/loyalty-management-software) * * * (true)\<0\>0\>Upvotes (false) * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Open+Loyalty+questions+and+get+answers+from+expert+users+in+our+Open+Loyalty+Discussions+section.&title=Open+Loyalty+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fopen-loyalty%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Open+Loyalty+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fopen-loyalty%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fopen-loyalty%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Open+Loyalty+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fopen-loyalty%2Fdiscuss%0aAsk+Open+Loyalty+questions+and+get+answers+from+expert+users+in+our+Open+Loyalty+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Open+Loyalty+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fopen-loyalty%2Fdiscuss%0aAsk+Open+Loyalty+questions+and+get+answers+from+expert+users+in+our+Open+Loyalty+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ## Start a New Software Discussion Have a software question? Get answers from real users and experts [Start A Discussion](/products/open-loyalty/discussions/new?entry_point=discussions%23product) * * * ![Product Avatar Image](https://images.g2crowd.com/uploads/product/hd_favicon/2119afd36c922fc2af66cb5c7e20ed11/open-loyalty.svg "Product Avatar Image") ### Have you used Open Loyalty before? Answer a few questions to help the Open Loyalty community [ Yes ](javascript:void(0))[ Yes ](https://www.g2.com/login?context=product_review&return_to=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fopen-loyalty%2Fdiscuss%3Fsmall_ask%3Dopen-loyalty) No