I love seeing the different calendar views and see what campaigns are going out weekly/monthly. I also like attaching my moments to certain stamps that reflect my campaigns. Review collected by and hosted on G2.com.
I don't have any issues with Opal. The platform is user friendly and caters to my needs. Review collected by and hosted on G2.com.
Opal is a fantastic platfom for mulitple teams to connect and share materials. Review collected by and hosted on G2.com.
Opal always feels complex and makes me not want to use it. It feels like it takes multiple click/redundant ways to share content/feedback. It feels like it is made for an employee who has abundant time to spend in the tool. Unfortunately, many do not have the time. Review collected by and hosted on G2.com.
I like the ease of function to manage and prioritize content. Unlike other file management tools, Opal offers the opportunity to organize and manage your content so that you can keep track of everything and implement by priority of your choosing. Review collected by and hosted on G2.com.
My biggest issue with Opal is that the user interface can initially be a little overwhelming. On some screens, options are not as intuitive and I can easily spend a few minutes searching for my destination Review collected by and hosted on G2.com.
Managing a huge amount of content slated for publication is a common challenge. Helping marketers handle their content is one of the ways that Opal shines. It’s awesome that this has been your experience as well. Thank you for using Opal in your content program and for leaving us a review!
Katie Pocklington
Director of Account Management
Visualization of campaign across channels. Review collected by and hosted on G2.com.
Another tool on top of all of the others we use - more integrations to streamline. Review collected by and hosted on G2.com.
Visualizing your marketing campaigns across channels is one of the most crucial reasons teams use Opal. However, I’m sorry to hear that your org is struggling with getting everyone on board. Please consider contacting your CSM to assist with additional support to bring the value of Opal to your teams.
Katie Pocklington
VP of Enterprise
I love the visual element and flexibility of using Opal for a variety of different content and marketing calendars. It's easy to visualize, can be linked to other stories with related information and is customizable to meet our specific needs. We love being able to capture all of our content in one place where it's easy to access, update and organize as needed. Review collected by and hosted on G2.com.
There are a few features that are not as flexible or automatic as we'd like. Review collected by and hosted on G2.com.
I thought it was pretty easy to use and implement across our marketing organization. The customer support wasn't too helpful but they were able to get some of the features that we needed. We used Opal daily in our meetings to run instead of meeting notes. Integration with our existing processes could use some more work Review collected by and hosted on G2.com.
I found initially, the sorting was not easy to use. The interface seems a bit outdated but I was able to still get the job done. Review collected by and hosted on G2.com.
We use it to prepare and schedule global organic social posts. I love the fact that we can make a board per country and it's easily accessed. Also, there's only a few steps to make content live. communication and alerts are also very helpful when wanting to get content approved. For large global teams, it's great! Review collected by and hosted on G2.com.
I'd like to test more options in Boards before submitting them for review. More like a grou work in progress. Review collected by and hosted on G2.com.
- easy to use, intuitive interface
- uploading assets is quick and easy
- moments are great way to test and preview content Review collected by and hosted on G2.com.
I haven't figured how to add unscheduled moments to presentations, but that would be a great feature. Sometimes we use presentations as a way to group or batch campaign assets for review when multiple campaigns are running at a time. Review collected by and hosted on G2.com.
Overall, it's a complex tool that is hard to get used to. Once you get used to it, I think there are a lot of benefits. I especially like the ability to track a large amount of events in one place. Review collected by and hosted on G2.com.
It takes a bit of time to get used to the UX on the Opal platform, however, once you learn the little nuances it becomes fairly intuitive. Review collected by and hosted on G2.com.
The various ways to project manage and campaign plan are awesome Review collected by and hosted on G2.com.
The licenses and seats required even for just content reviewers Review collected by and hosted on G2.com.