Verified User in Information Technology and Services
UI
Verified User in Information Technology and Services
Enterprise (> 1000 emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"Intuitive Platform, Seamless Integrations with Room for Feature Clarity"
4.5/5
What do you like best about Opal?

I appreciate how intuitive and user-friendly Opal is. The platform’s layout makes it easy to navigate, and the features are logically organized, allowing me to quickly access the tools I need. The seamless integration with other systems we use is particularly helpful, saving time and reducing workflow friction. Review collected by and hosted on G2.com.

What do you dislike about Opal?

Some of the more advanced features can be difficult to discover without guidance, and there’s occasional inconsistency in responsiveness when multiple modules are used simultaneously. While the core functionality is strong, a few processes could benefit from simplification or clearer documentation. Review collected by and hosted on G2.com.

Response from Lee Dussinger of Opal

I’m glad to hear that Opal’s intuitive layout and integrations are helping streamline your planning and coordination across channels. I also appreciate your thoughts on the complexity of some advanced features. Thank you again for taking the time to share how Opal supports your content workflow!

Anežka V.
AV
Anežka V.
Marketing Project Manager
Enterprise (> 1000 emp.)
"Organizes Thoughts, Tasks, and Workflows with Ease"
5/5
What do you like best about Opal?

Helps organize thoughts, tasks, and workflows. Review collected by and hosted on G2.com.

What do you dislike about Opal?

While it offers rules and scheduling, some people feel it doesn’t allow enough fine-tuning (e.g., very specific app behaviors or exceptions). Review collected by and hosted on G2.com.

Jordan B.
JB
Jordan B.
Small-Business (50 or fewer emp.)
"User-Friendly Asset Management with Minor Upload Delays"
5/5
What do you like best about Opal?

I like the interface of Opal. It's very clear to understand and very easy to navigate. Review collected by and hosted on G2.com.

What do you dislike about Opal?

The asset library when I'm trying to upload, sometimes it takes a little bit longer. Review collected by and hosted on G2.com.

Response from Lee Dussinger of Opal

Thank you for the great review and for sharing how Opal supports your work for clients! We’re happy to hear the interface feels clear, easy to understand, and simple to navigate. We also appreciate your note about asset library uploads sometimes taking longer than expected, as feedback like this helps us continue improving performance.

Verified User in Information Technology and Services
AI
Verified User in Information Technology and Services
Enterprise (> 1000 emp.)
"Simple Feedback That Helps Establish a Strong Brand Voice"
4.5/5
What do you like best about Opal?

Simplicity in feedback and making sure brand voice is established Review collected by and hosted on G2.com.

What do you dislike about Opal?

There is a lot of back and forth in the UI, the user flow isn't as intuitive as it can be Review collected by and hosted on G2.com.

Response from Lee Dussinger of Opal

We're glad that Opal is helping your team keep posts aligned to a strong, consistent brand voice. It’s great to hear that the simplicity of the feedback process is supporting that work!

Reilly H.
RH
Reilly H.
"Great for Managing Ads, But Needs Calendar Improvements"
2.5/5
What do you like best about Opal?

I love the calendar view of moments in Opal. It is incredibly easy for me to gain a holistic view of all my campaigns, which is invaluable for managing display advertisements for my client. This feature allows me to effortlessly visualize and track which ads are live and the duration they will run, streamlining my workflow and enhancing overall efficiency. Review collected by and hosted on G2.com.

What do you dislike about Opal?

I dislike the searching capability within the calendar, as it never works which makes it difficult to find specific items or moments quickly. Additionally, I am frustrated that sometimes changes I make to moments do not save, leading to repeated efforts and inefficiencies. Review collected by and hosted on G2.com.

Response from Lee Dussinger of Opal

Thanks for sharing your experience. I’m glad the calendar helps you keep track of your campaigns, and I appreciate you pointing out the challenges with search and saving changes.

Verified User in Information Technology and Services
UI
Verified User in Information Technology and Services
Enterprise (> 1000 emp.)
"A pretty good platform"
3.5/5
What do you like best about Opal?

Its easy to use and organise boards and collaborate with the team Review collected by and hosted on G2.com.

What do you dislike about Opal?

Some of the fields are repititive and the calendar view gets confusing sometimes Review collected by and hosted on G2.com.

Response from Lee Dussinger of Opal

Thanks for sharing your review and for calling out how Opal helps your team organize boards, collaborate, and streamline social posts. We’re glad the platform has been easy to use for that work.

Caroline W.
CW
Caroline W.
Senior Digital Marketing Associate North America
"Streamlined Scheduling for our social strategy"
4.5/5
What do you like best about Opal?

I love using Opal for social media scheduling, planning, and strategizing across markets. Opal makes it easy to maintain a clear schedule and provides an easier visual strategy with precise market designations. I particularly appreciate how simple it is to add information and collaborate with my team on projects within the platform. Review collected by and hosted on G2.com.

What do you dislike about Opal?

Some of the processes in Opal are click-heavy, which can make navigation and task completion more cumbersome than necessary. This issue could lead to inefficiencies and frustration during regular use, especially when managing multiple tasks or schedules. Review collected by and hosted on G2.com.

Response from Lee Dussinger of Opal

Thank you for sharing your experience with how Opal is impacting your social media marketing. I’m glad to hear how Opal is helping you plan and coordinate social content across markets, and that the clarity and collaboration features are supporting your team’s work. I will make a note you feel the platform is a bit click-heavy.

Saely E.
SE
Saely E.
"Great for Collaboration, Needs Email Management"
3/5
What do you like best about Opal?

I find Opal's collaboration features incredibly valuable as they make it easy for everyone to collaborate seamlessly. This functionality enhances our teamwork and productivity by ensuring effective communication and coordination among team members. Additionally, I appreciate the initial setup of Opal, which was very easy, allowing us to get started quickly without unnecessary complications or delays. This straightforward setup process was beneficial in allowing my team to focus on our projects without getting bogged down by technical hurdles. Review collected by and hosted on G2.com.

What do you dislike about Opal?

I dislike receiving too many spam emails after signing up with my work email, which has overwhelmed my inbox. Review collected by and hosted on G2.com.

Response from Lee Dussinger of Opal

Thank you for sharing your feedback! I’m glad to hear that Opal’s collaboration features and easy setup have helped your team communicate and get started quickly. I also appreciate you mentioning the email volume you’ve experienced. To help us better understand, are you referring to platform notification emails? If so, those settings can be adjusted to fit your preferences.

Verified User in Food Production
GF
Verified User in Food Production
Mid-Market (51-1000 emp.)
Guest users or non-business users of the software, not included in G2 scores.
"Opal: complete and intuitive for collaboration, despite a wealth of features"
3.5/5
What do you like best about Opal?

Opal is a very comprehensive tool that facilitates collaboration between agency and company. The tool always works well and offers an intuitive user experience. Review collected by and hosted on G2.com.

What do you dislike about Opal?

There are so many features that I sometimes look for Review collected by and hosted on G2.com.

KH
Karolina H.
Marketing Specialist
Small-Business (50 or fewer emp.)
Guest users or non-business users of the software, not included in G2 scores.
"Easy to Navigate, Still Exploring Full Potential"
3.5/5
What do you like best about Opal?

Easy navigation, easy collaboration and use. Review collected by and hosted on G2.com.

What do you dislike about Opal?

Haven't used it much yet so can't say, but I hope it will be as easy to share it with our sales department as it was in the previous tool. Review collected by and hosted on G2.com.

Response from Lee Dussinger of Opal

Thank you for taking a moment to share your early impressions of Opal! It’s great to hear that the navigation and collaboration features feel straightforward so far.