Opal has been a great content visualization and organization tool for our team. It helps us to stay on track, saves us time having meetings and enables an overall easier process for content reviews and approvals. The app is also handy in being able to quickly comment back and forth as well as grab assets and copy on the go to publish content. Our team loves being able to visualize the different types of content exactly as how they would look on the platform. The content library is nice to have and pull from as well. We have newly started using Boards more often, which enables greater collaboration in a variety of ways, including sharing our weekly priorities, having our own private To Do boards, project focused boards, and boards for specific purposes, such as to share new articles and trends, parking lot ideas, inspiration, and brainstorming and planning. Overall I would recommend it, especially to remote teams like us for more efficient collaboration. Lastly, I have to mention that the Opal support team is excellent! I honestly have not encountered such high touch, caring account support teams that deal with any issues encountered right away with unlimited calls and emails to ensure we're using Opal to the best of our ability. Hats off to their team! We are very happy with service! Review collected by and hosted on G2.com.

Since Opal is a startup, it can be wonky with some bugs at times, such as deleted everythin you had written in Text Editor without saving or being down at times. However, contacting support is easy and they work quickly to resolve your issues as soon as possible. Review collected by and hosted on G2.com.

Opal was clearly designed thoughtfully, intentionally, and with users' biggest pain points and challenges in the content process, in mind. The people are insanely helpful - from the sales process to the onboarding to the ongoing support - and they absolutely want to see you succeed, even when they don't fully grasp what you need initially. They also are clearly committed to innovating and area always updating the platform. Review collected by and hosted on G2.com.

The platform feels very all-or-nothing, and it's really time consuming compared to the tools we were planning on kililng in order to replace with Opal. We had a really hard time adopting and using it as part of our regular process and so after many attempts throughtout various team mates and campaigns, we gave up (despite having paid for 6 months). Review collected by and hosted on G2.com.

For brands who are serious about story telling, Opal allows you to plan and visualize your narratives both at a 35 thousand foot view, but also easily see what's happening at every moment.

This allows brand content marketers to better tell stories and narratives at cadances that are easy to understand, change and communicate/collaborate with key stakeholders on.

Opal is built to help people like you tell better stories, collaborate more and help everybody understand what narratives are being told and when. It will be your place of truth.

Furthermore, the Opal team is just really, really cool to work with -- out of all the platform success teams I've worked with, I've found them the most helpful, the most responsive and the most just "they get it" when I talk to them. Their team really is a feature within itself. Review collected by and hosted on G2.com.

I don't have much to put here to be honest - I guess if I had to be nit picky is that it can be that sometime some of the previews or mockups don't always 100% show up how they will "out-in-the-wild". This is very minor however and not something that would ever hold me up. Review collected by and hosted on G2.com.

I like they ability to create presentions over the content you're able to organize in the boards Review collected by and hosted on G2.com.

I dislike the bugs when coming out of boards. Review collected by and hosted on G2.com.

It can be a challenge to visualize different elements across multiple marketing campaigns, but Opal makes it easy. I appreciate seeing the timing of different elements across the calendar and being able to drill down to specific assets. Review collected by and hosted on G2.com.

Opal has powerful tools but it often feels like you must tailor your campaign around the platform, rather than the other way around. If you're running your marketing and campaigns a certain way, it can be tricky to set it up in a way that makes sense in Opal. Review collected by and hosted on G2.com.

I love the previews the platform provides for social media usage. I also LOVE the presentation feature. It makes sharing my work for approvals and working with cowoerks easier thane ever. Opal is user-friendly and has made managing my editorial calendar 100x easier. Review collected by and hosted on G2.com.

My least favorite part about Opal is the feedback/review and tracked editing features. It is difficult to track changes on long-form projects and there is not a streamlined way to provide feedback. Our team uses the chat feature for reviews, but it would be great if there was a more precise way to leave comments on a piece of content. Review collected by and hosted on G2.com.

Integrations with other social apps, ease of use Review collected by and hosted on G2.com.

Nothing I dislike - Opal is great for our team Review collected by and hosted on G2.com.

I enjoy how realistic the posts look within the platform. Because they realistically mimic how the posts will look on-platform, it makes it easier to make edits. I'm also a big fan of how easy it is to collaborate with the rest of my team on the platform. I can just tag others for review and they'll be notified via email. Review collected by and hosted on G2.com.

There was a recurring glitch when creating threads for Twitter/X. My teammates were not able to delete posts so they would just show up as blank which was really annoying. This was eventually resolved but took some time and made writing threads a headache. Review collected by and hosted on G2.com.

I love that it displays assets in a Moment that can be aligned with a specific creative campaign or event. It helps also organize assets by platform so it is clear when we receive the assets which social platform needs to run what creative.

I have also seen Opal updating their placements for platforms quickly as soon as they become available; great at responding to needs. Review collected by and hosted on G2.com.

I do not like the flow when downloading creative. The fact that I need to click on the specific asset first and then download is cumbersome. It forces me to go back to pull the copy in a different view. Review collected by and hosted on G2.com.

It is very user friendly and easy to use. The look and feel is outstanding, very easy to understand and use. You can view all the social media assets at one place to take informed decisions and view the asset type as per the guidelines. The weekly view and monthly view is simply amazing, especially while presenting it to the leadership, they can view everything at one place and suggest any changes. Review collected by and hosted on G2.com.

Approval process could be better and the notifications can be well mantained. There are some issues with starting the workflow sometimes otherwise it's a great tool. Review collected by and hosted on G2.com.