--- title: Opal Reviews meta_title: 'Opal Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 235 reviews by the users' company size, role or industry to find out how Opal works for a business like yours. aggregate_rating: rating_value: 4.1 review_count: 235 scale: '5' date_modified: '2026-08-03' parent_category: name: Project, Portfolio & Program Management url: https://www.g2.com/categories/project-portfolio-program-management --- # Opal Reviews **Vendor:** Opal **Category:** [Project Collaboration Software](https://www.g2.com/categories/project-collaboration) **Average Rating:** 4.1/5.0 **Total Reviews:** 235 ## About Opal Opal is the visual home for marketing plans, campaigns, and content. Built for enterprise marketing organizations, Opal helps teams connect strategy to execution, collaborate across channels, and see how every asset fits into the bigger picture. Opal is truly built for how marketers work today. With visual plans, dynamic workflows, true-to-life content previews, approvals, presentations, and Gem AI, Opal gives marketers one place to see what’s happening. In Opal, marketing organizations can plan strategy, connect it to cross-channel execution, and manage team workflows in one place instead of relying on a fragmented tech stack. Opal replaces random files and disconnected point solutions, with one shared source of truth. Teams can manage workflows, gather feedback, approve content, and create presentations without losing context. The result is faster alignment and greater visibility across the entire marketing organization. Leading brands like Starbucks, Target, Wendy’s, Microsoft, SAP, and more use Opal to bring marketing together across teams, channels, and regions. Learn more at workwithopal.com. Opal is a privately held software company founded in 2011 and headquartered in Portland, Oregon. ## Opal Pros & Cons **What users like:** - Users find Opal's interface very **easy to use** , effectively streamlining campaign management and enhancing workflow efficiency. (18 reviews) - Users value the **seamless team collaboration** of Opal, enhancing communication and simplifying content management across teams. (12 reviews) - Users value Opal for its **enhanced visibility** across teams, streamlining social media planning and collaboration efficiently. (10 reviews) - Users love how Opal provides a **clear and intuitive organization** for marketing plans, enhancing collaboration and visibility. (8 reviews) - Users appreciate the **intuitive organization and collaboration** capabilities of Opal, enhancing clarity across marketing efforts. (7 reviews) - Sharing Ease (7 reviews) - Efficiency (6 reviews) - Project Tracking (6 reviews) - Task Management (6 reviews) - Intuitive (5 reviews) **What users dislike:** - Users often face a **steep learning curve** with Opal, necessitating guidance for effective onboarding and navigation. (7 reviews) - Users often find the **overwhelming experience** of Opal challenging due to its learning curve and rigid focus sessions. (5 reviews) - Users find the lack of **export features** and clarity on reviews and edits a limitation in Opal's functionality. (4 reviews) - Users find the **complexity** of Opal's publishing process and integration challenging, affecting overall usability and efficiency. (3 reviews) - Users find Opal's interface **not intuitive** , complicating onboarding and making navigation and search capabilities frustrating. (3 reviews) - Poor Onboarding (3 reviews) - Users often face **slow loading times** with Opal, which affects navigation and initial user experience. (3 reviews) - Users find Opal has several **bug issues** that hinder usability, including unresponsive links and unsaved changes. (2 reviews) - Difficult Navigation (2 reviews) - Duplication Issues (2 reviews) ## Opal Discussions - [How do you use Opal?](https://www.g2.com/discussions/how-do-you-use-opal) - [What is Opal in computer?](https://www.g2.com/discussions/what-is-opal-in-computer) - [What is Opal software used for?](https://www.g2.com/discussions/opal-what-is-opal-software-used-for) - [View Opal pricing details and edition comparison](https://www.g2.com/products/opal/reviews?page=10§ion=pricing&secure%5Bexpires_at%5D=2026-08-03+19%3A31%3A30+-0500&secure%5Bsession_id%5D=562ebae8-fb9f-4c2e-94fa-d841fdd6624d&secure%5Btoken%5D=e6412c7308bd6c65025b0abfe8f8eab0828dfe37ad5b18360ef19bc87bbc130f&format=llm_user) ## Opal Integrations - [Airtable](https://www.g2.com/products/airtable/reviews) - [Canva](https://www.g2.com/products/canva/reviews) - [EveryoneSocial](https://www.g2.com/products/everyonesocial/reviews) - [GetSocial](https://www.g2.com/products/getsocial/reviews) - [MSIGHTS](https://www.g2.com/products/msights/reviews) - [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) - [Wrike](https://www.g2.com/products/wrike/reviews) ## Opal Features **Platform Basics** - Drag & Drop Scheduling - Project and Task Lists Organization - Project Templates - Budgeting and Cost Estimation - Team Member Roles - Automated Alerts and Notficiations **Communication** - Chat - Discussions **Agentic AI - Marketing Resource Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration **Content Planning** - Content Organization - Task Assignment - Content Scheduling **Content & Documents** - File Sharing - Notes - Search - Versioning **Controls** - Custom Views - Followers - User Management - Calendars - Public Sharing **Project Management** - Task Management - Planning - Visibility - Integration **Marketing Campaign Performance** - Activity Tracking **Remote Collaboration** - Alignment - Accountability - Connectivity **Agentic AI - Marketing Calendar** - Multi-step Planning **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Project Collaboration** - Multi-step Planning **Other Features** - Integrations - Reporting ## Top Opal Alternatives - [Asana](https://www.g2.com/products/asana/reviews) - 4.4/5.0 (13,273 reviews) - [monday AI Work Platform](https://www.g2.com/products/monday-com/reviews) - 4.7/5.0 (16,576 reviews) - [Smartsheet](https://www.g2.com/products/smartsheet/reviews) - 4.4/5.0 (22,233 reviews)