# Opal Reviews **Vendor:** Opal **Category:** [Project Collaboration Software](https://www.g2.com/categories/project-collaboration) **Average Rating:** 4.1/5.0 **Total Reviews:** 234 ## About Opal Opal is the planning platform that enables marketers to strategize visually, collaborate together, and experience their brand through the eyes of a customer. With a visual calendar, dynamic workflows, and a flexible content system, it’s easy for teams to collaborate from anywhere. Sharing assets, collecting feedback and securing approvals is simple—you can even export a detailed presentation with a few clicks. Manage your marketing campaigns across every channel: social media, retail in-store, web, email, paid, even SMS. Teams can understand at-a-glance how their work fits into the bigger picture, and executives get peace of mind from watching strategy come to life in real time. Learn how Opal saves time and drives results for best-in-class brands like Starbucks, Target, Wendy’s and Microsoft at workwithopal.com. Opal, a privately held software company, was founded in 2011 and is headquartered in Portland, Oregon. ## Opal Pros & Cons **What users like:** - Users appreciate Opal's **user-friendly interface** , making navigation and collaboration seamless and effective for teams. (25 reviews) - Users appreciate the **seamless collaboration** capabilities of Opal, enhancing teamwork across various marketing channels effectively. (15 reviews) - Users value the **visibility** provided by Opal, enhancing collaboration and alignment among communications teams across the enterprise. (14 reviews) - Users appreciate Opal's **intuitive calendar view** , enhancing task management and streamlining both personal and professional workflows. (9 reviews) - Users value Opal's **exceptional calendar view** , enhancing organization and collaboration for effective social media management. (9 reviews) - Sharing Ease (9 reviews) - Efficiency (6 reviews) - Intuitive (6 reviews) - Project Tracking (6 reviews) - Simple (6 reviews) **What users dislike:** - Users find the **learning curve challenging** , as the interface can overwhelm new users despite its powerful features. (7 reviews) - Users find Opal's interface **not intuitive** , requiring significant effort to navigate and organize communication plans effectively. (5 reviews) - Users find the **overwhelming experience** of Opal's features daunting, especially for those new to the software. (5 reviews) - Users experience **slow loading times** on Opal, which can hinder navigation and impact workflow efficiency. (5 reviews) - Users often face **bug issues** with Opal, experiencing unresponsive features and difficulties in functionality and visibility. (4 reviews) - Users report **missing features** in Opal that hinder functionality and integration with existing social platforms. (4 reviews) - Complexity (3 reviews) - Integration Issues (3 reviews) - Linking Issues (3 reviews) - Not User-Friendly (3 reviews) ## Opal Reviews ### 1. Great Tool for Creative Organization & Collaboration **Rating:** 5.0/5.0 stars **Reviewed by:** Victoria N. | Paid Social Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** May 14, 2026 **What do you like best about Opal?** We use Opal heavily for creative asset trafficking and cross-team collaboration, and it’s become a really helpful organizational tool for our workflow. One of the biggest benefits is the ability to build out campaign moments clearly by platform, which makes review processes much faster and easier for both internal teams and clients. I also appreciate how simple it is to download assets and quickly reference associated copy, URLs, and other trafficking details all in one place. The collaboration tools are another strong point — the side chat/commenting feature makes it easy to communicate directly within the workflow, and having a historical chat log is extremely useful for tracking decisions and feedback. Another feature I’ve found especially valuable is the edit/history tracking. Being able to see what changes were made and backtrack when needed adds a strong layer of transparency and helps prevent workflow issues. Overall, Opal has been a very useful tool for keeping campaign management and creative coordination organized across teams. **What do you dislike about Opal?** Sometimes the loading can be slow or sometimes the bulk download feature takes a second but it's not a deal breaker for me! Still incredibly efficient. **What problems is Opal solving and how is that benefiting you?** Opal helps solve a lot of the organizational and communication challenges that come with managing high volumes of creative assets across multiple campaigns and platforms. Instead of tracking feedback, links, copy, and asset versions across separate documents or email threads, everything lives in one centralized place. This has made creative reviews, trafficking, and collaboration much more streamlined for our team. It reduces confusion around the latest versions of assets, improves visibility into edits and approvals, and makes it easier to quickly pull the information needed to launch campaigns accurately and efficiently. The platform also helps create stronger alignment across teams by giving everyone a clear view into campaign timelines, platform-specific assets, and communication history. **Official Response from Lee Dussinger:** > Thank you for the detailed review and for sharing how Opal supports your campaign management and cross-team collaboration. This is what we built Opal for!. Your note about occasional slow loading and bulk downloads taking a bit longer is appreciated, and we’re happy to hear Opal is still making high-volume creative coordination much more efficient overall. ### 2. Organized, Comprehensive Platform with a Great UI and Seamless Integrations **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2026 **What do you like best about Opal?** I have used other products similar to Opal and nothing is more organized or comprehensive than this platform. The UI is especially favorable from our team. The system never glitches or has any period of time when we can't access it. Personally I especially like the Opal Boards! This is such an easy and straightforward way for me to track all of my creative calendar needs all in one place. Integrations are seemless, the pricing model is great for what your company is actually getting, and it comes with all of the onboarding and continued support you will need while working through the system. **What do you dislike about Opal?** There is nothing I dislike about Opal! All of the features I have tried work perfectly. **What problems is Opal solving and how is that benefiting you?** Opal solves the problem of staying organized through cross-functional teams, especially those spread throughout the country. We are not all in the same boardrooms or offices, able to share creative calendars in person, physically, and Opal does this for us. Opal removes the issues of using cloud-sharing docs that certain companies might not all have access to. Opal is a one-stop shop. **Official Response from Lee Dussinger:** > Thank you for the wonderful review and for sharing how Opal has become a one-stop shop for creative calendars across distributed, teams. It’s especially meaningful to know that Opal helps replace scattered cloud-sharing docs with a centralized, accessible workspace where teams can stay aligned no matter where they are. This is one of our biggest goals for the platform! ### 3. Enhances Collaboration, Needs Streamlined Board Connections **Rating:** 4.0/5.0 stars **Reviewed by:** Paul P. | Board Chair, Enterprise (> 1000 emp.) **Reviewed Date:** May 19, 2026 **What do you like best about Opal?** I really appreciate Opal's great interface and how it provides visibility for the work all of our teams do, which helps to eliminate silos. Customization has been great and the reporting offerings, such as PPT presentations, are impressive. Opal has helped us bring more visibility to all the good work each of our teams are doing, and to see the impact our work streams have on various campaigns. It also enhances collaboration between teams. **What do you dislike about Opal?** I don't like the limitations on note length in boards. It's not the most straightforward process to connect boards to plans and larger campaigns; folks can get stuck on creating a board and then ask - what's next? The initial setup is still ongoing and has been challenging in terms of adoption. **What problems is Opal solving and how is that benefiting you?** Opal helps with organization, visibility across functions, and tracking. It brings more visibility to our teams' work, showing the impact of work streams on campaigns and improving collaboration. **Official Response from Lee Dussinger:** > We appreciate you calling out the ways Opal is helping your teams improve visibility, organization, and cross-functional collaboration. It’s especially encouraging to hear that it's helping show the impact of work across campaigns. Your feedback on board note limits, connecting boards to larger plans, and the challenges of initial adoption is valuable as we keep working to make those workflows clearer and easier. ### 4. Efficient for Organizing Creative Files, Lacks Strong Communication Features **Rating:** 3.0/5.0 stars **Reviewed by:** Ben F. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 18, 2026 **What do you like best about Opal?** I use Opal to access advertising creative and it allows me and my team to access and organize creative files. I enjoy the visual layout; when we get new assets, we are provided with a grid visual which I find pleasant. I like the orientation of the information; it is very well lined out with copy and creative, plus headlines and body are separate. The grid is nice because I can see a preview of the creative in each Opal link. I also like the way that you can easily share things via the link. **What do you dislike about Opal?** I think there should be a better system for communication within the website. I think there should be a conversation hub, similar to a message service like Slack or Teams, in which you can directly message groups / individuals as opposed to commenting on the Opal link. **What problems is Opal solving and how is that benefiting you?** I use Opal to access and organize creative files, allowing my team to work more efficiently. **Official Response from Lee Dussinger:** > Thank you for sharing your experience with Opal! We’re happy to hear the visual grid, clear layout, creative previews, and shareable links are helpful in your workflow. Your suggestion for stronger in-platform communication, including a more centralized conversation hub for groups or individuals, is valuable feedback. ### 5. Empowers Social Strategy with Collaborative Tools **Rating:** 4.5/5.0 stars **Reviewed by:** Rachele C. | Social Media & Influencer Marketing - Timberland EMEA, Mid-Market (51-1000 emp.) **Reviewed Date:** November 12, 2025 **What do you like best about Opal?** I like the live calendar because it's always the latest version, making sure social content is up-to-date. The feedback and approval tools are great as they allow me to do social content validation without needing different apps or streams. I also appreciate how Opal lets us filter the calendar within different teams but remain on the same platform, enabling me to view what my colleagues overseas are planning in their regions and vice versa. **What do you dislike about Opal?** Sometimes the images/videos in the calendar are slow to load. Once I create a presentation, I cannot edit it if I forgot to add a view or a filter; I have to create a new one from scratch. Also, sometimes users have trouble with the presentations I share, like assets being slow to load or the presentation having bugs. It would be useful if they were able to report any issues directly to Opal. **What problems is Opal solving and how is that benefiting you?** I use Opal for planning, feedback on social content, and scheduling through Sprinklr. It lets multiple users edit live, shares calendars across regions, and offers feedback tools, making validation simple. I can see colleagues' plans globally, improving coordination. **Official Response from Lee Dussinger:** > Great to hear you're getting value from the calendar and Sprinklr integration. Thank you again for taking the time to share how Opal supports your global planning efforts! ### 6. Opal Streamlines Our LinkedIn Content Planning and Team Alignment **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 16, 2026 **What do you like best about Opal?** Overall its been a solid addition to our social content workflow, having a dedicated space where different marketing and social teams can align on content without things getting lost in threads. We have been using Opal for almost a year now, primarily for planning and creating LinkedIn content.The UI is clean and visually intuitive once you're in it. LinkedIn connectivity is core and it works reliably. Onboarding was the toughest part, the learning curve was slower than expected and knowing how to navigate. I don't know about pricing, but I think the value is there, given the efficiency once everything is set up. I don't notice the AI features. **What do you dislike about Opal?** The onboarding experience is the biggest friction point; it took longer than expected to get the team fully comfortable - a couple of working/engagement sessions to get it right. The AI features aren't noticeable and feel like they're still finding their footing. Maybe as they get more refined and apparent, the team will start utilizing more. **What problems is Opal solving and how is that benefiting you?** The core problem Opal solves for us is coordination overhead between campaign management and the social team. Before it was fragmented, which meant version confusion and manual chasing. Opal gives us a single place where content gets planned, reviewed and signed off. Anyone on the team can see what's been planned, reviewed, and signed off. This reduces a surprising amount of low-value back and forth. **Official Response from Lee Dussinger:** > Appreciate you for sharing how Opal has become a reliable space for LinkedIn content planning, review, and team alignment! We’re glad to hear it’s helping reduce version confusion, manual follow-ups, and fragmented conversations by giving your campaign and social teams one place to coordinate. Thank you for using Opal and for the standout review! ### 7. Structured Planning with Constraints **Rating:** 4.0/5.0 stars **Reviewed by:** W.-Tamara P. | Werkstudent, Enterprise (> 1000 emp.) **Reviewed Date:** May 15, 2026 **What do you like best about Opal?** I really like Opal's calendar because it has a simple structure that allows me to quickly switch between week, day, and month. It's also great that I can see what content my colleagues have planned for the day, which makes collaboration easier. The quick uploading of content is also a big plus, as it makes my work more efficient. The tool is also accessible and facilitates uniform use among my colleagues. **What do you dislike about Opal?** Unfortunately, we have a maximum of 10 posts per month, which is sometimes difficult because it means first come, first served. Not only that. It is also sometimes difficult to see whether the content has really been uploaded after review. Additionally, it must be said that although the review of the content is practical, it is rather counterproductive for posts that are time-sensitive. **What problems is Opal solving and how is that benefiting you?** Opal supports through fast communication and facilitates the unification of content. The simple calendar helps with planning on a daily, weekly, and monthly basis. Uploading content is quick and makes it more accessible and uniform for everyone. **Official Response from Lee Dussinger:** > Thank you for taking the time to share your experience with Opal. We’re glad the calendar structure, quick content uploads, and visibility into colleagues’ plans are helping your team plan more efficiently and collaborate in a more consistent way. ### 8. Streamlines Social Media Management for SAP Concur **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** December 04, 2025 **What do you like best about Opal?** I like Opal because it really makes everything streamlined and easy by putting it all in one place. It's super convenient to send something for approval and ensure it gets posted. I particularly enjoy how easy the approval process is, which eliminates all the bureaucracy and uncertainty about whether a post is actually on its way to being published. This cuts down the number of steps we have to take. **What do you dislike about Opal?** The one thing that I tend to find a little bit difficult in one way is maybe this is our use of the platform, but the boards versus the calendar view get sometimes confusing. We have different team members who only go off the calendar view, and different team members who only go off what's in the boards. So if there's any crossover between what hasn't been added to a board or what's on a board but doesn't have a date on it yet, we lose a little bit of visibility there. So, people get their wires crossed if they don't know what place they're supposed to be adding things. That would be one of the things that we sometimes encounter. **What problems is Opal solving and how is that benefiting you?** Opal helps us organize and streamline social media requests across different markets, making it easy to centralize posts and manage approvals efficiently. **Official Response from Lee Dussinger:** > We’re glad the centralized workspace and approval process are helping reduce extra steps, remove uncertainty, and make it easier to manage requests across markets. Thank you for taking the time to write a review and thank you for using Opal! ### 9. Streamlined Content Management with Excellent Support **Rating:** 4.0/5.0 stars **Reviewed by:** Brent K. | Social Media Marketing Intern, Mid-Market (51-1000 emp.) **Reviewed Date:** May 14, 2026 **What do you like best about Opal?** I love how Opal makes it very easy to use, which speeds up the entire briefing and content creation process. It really helps us by keeping all content related to a campaign together in one view, along with any necessary commentary, documentation, and approvals. The calendar view is also great for visualizing content and sharing it with external teams. The initial setup was very smooth, which I appreciated. I also have to mention that the people at Opal are fantastic collaborators, they're with us every step of the way, ensuring we have what we need, and that makes a big difference. **What do you dislike about Opal?** Tagging capabilities are slightly better than the industry standard, but could use some work when it comes to being able to differentiate between different content types and giving the end user more access so we can make changes without relying on individuals on Opal's backend. The tool also crashes every so often, which is annoying but just requires a page refresh. **What problems is Opal solving and how is that benefiting you?** Opal helps us organize and view all campaign content in one place with commentary and approvals. It's easy to use, speeding up the content creation process and allowing us to visualize content for external teams. **Official Response from Lee Dussinger:** > Thank you for sharing such a thoughtful review and for recognizing both the ease of using Opal and the support from our team along the way. We’re glad it’s helping speed up briefing and content creation by keeping campaign content, commentary, documentation, approvals, and calendar views organized in one place. Your feedback on expanding tagging flexibility, giving end users more control, and improving stability is very helpful as we continue refining the platform. ### 10. Lots of capabilities, a few hiccups **Rating:** 4.0/5.0 stars **Reviewed by:** Katie H. | Enterprise (> 1000 emp.) **Reviewed Date:** August 01, 2023 **What do you like best about Opal?** My team/department has been relying on the calendar for our editorial meetings, and it's been useful. I also get tasks assigned to me in Opal, so that's useful as a notification. **What do you dislike about Opal?** I haven't noticed any other issues in my time using Opal, although granted I've mostly been using it for the calendars/notifications, not for actually completing my work within Opal. **What problems is Opal solving and how is that benefiting you?** Opal was pitched to me and my team as "an improvement over Microsoft Word," and I could see that being the case if/when tracked changes is added. A main pain point with Microsoft Word is version control, which is something Opal claims to solve (I haven't seen this in action yet). It's nice to have project-management capabilities AND brainstorming/strategy capabiliteis AND reviewing/presenting/content creation capabilities all in one place. **Official Response from Katie Pocklington:** > Thank you for writing such a detailed review. We appreciate your feedback about the visual complexity of certain features like Timelines and your initial onboarding experience .Providing a platform that offers a unique blend of project management, brainstorming, strategy, and content creation capabilities is a core focus for us, and we're delighted that you're recognizing these aspects. Katie Pocklington Head of Growth ### 11. Opal Makes Task Management Effortless **Rating:** 5.0/5.0 stars **Reviewed by:** Lisset B. | Head of Cloud & Customer Marketing LoB, Small-Business (50 or fewer emp.) **Reviewed Date:** May 14, 2026 **What do you like best about Opal?** Opal is very organized, intuitive, and incredibly easy to use for managing tasks efficiently. **What do you dislike about Opal?** Honestly, I like almost everything about Opal so far. The only thing I would improve is simplifying some processes, since at times there are too many steps. It would also be great if it had direct integrations with platforms like EveryoneSocial and LinkedIn so publication links could appear automatically. Overall, I think it’s a very solid and well-organized tool. **What problems is Opal solving and how is that benefiting you?** I like that Opal allows me to interact with multiple teams globally and helps us stay coordinated and aligned across different regions and projects. **Official Response from Lee Dussinger:** > Thank you for the wonderful review and for sharing how Opal helps you manage tasks, coordinate with global teams, and stay aligned across regions and projects. We’re glad the platform feels organized, intuitive, and easy to use for keeping work moving efficiently! This is exactly what we are going for! ### 12. Opal provides an effective way to move projects along **Rating:** 3.5/5.0 stars **Reviewed by:** Dan K. | Enterprise (> 1000 emp.) **Reviewed Date:** March 28, 2023 **What do you like best about Opal?** I can't say there's anything new I can report on that I like. **What do you dislike about Opal?** I'd like to double down on this feedback. The historical lookback functionality, or lack thereof, has made retrieving old briefs to use as building blocks for new ones, or just being able to find final assets of a long-ago brief is tough. The search bar yields myriad items attached to the keyword punched in, but it feels more sprawling than direct/helpful. **What problems is Opal solving and how is that benefiting you?** Everything being in one place really helps, as my team was multiple plates spinning across multiple workstreams, so it's good to know that Opal can be that one space where the briefs, work, and final products can live. **Official Response from Katie Pocklington:** > Great to hear that Opal managed to improve your content intake process. Several customers have found success using the platform for that. In addition, we’re glad to know that it is serving your organization as a source of truth for your marketing. Thank you for taking the time to write a review, and thank you for continuing to use Opal! Katie Pocklington Director of Account Management ### 13. Centralized Collaboration and Clear Team Transparency **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** May 15, 2026 **What do you like best about Opal?** I like that you can have everything centralized in one place, so it’s easier to work together with everyone. It also adds transparency, since you can see what everyone is doing. **What do you dislike about Opal?** So far, I like everything, so there’s really nothing to dislike. **What problems is Opal solving and how is that benefiting you?** Opal completely fixed our messy spreadsheet planning by putting all campaigns into one visual calendar. Instead of wasting hours building PowerPoint decks for executive reviews, we can now turn live marketing plans into presentation-ready slides with a single click. It keeps our remote teams perfectly aligned, which has cut out a ton of communication busywork and last-minute fire drills. Plus, it connects directly to our publishing tools like Sprinklr, making campaign handoffs seamless and error-free. It has been a huge time-saver for our entire marketing operations team. **Official Response from Lee Dussinger:** > It’s great to hear that moving from messy spreadsheets to a visual calendar, generating executive-ready slides, aligning remote teams, and connecting with publishing tools like Sprinklr have all saved your marketing operations team meaningful time. We especially appreciate hearing that there’s nothing you dislike so far, and we’ll keep working to make that experience even stronger. ### 14. Streamlined Asset Management with Minor Navigation Hiccups **Rating:** 3.5/5.0 stars **Reviewed by:** Bailee J. | Employee Communications Senior Specialist , Mid-Market (51-1000 emp.) **Reviewed Date:** May 14, 2026 **What do you like best about Opal?** I like most the ability to share content with our agency partners as well. We can process reviews, different versions, edits, and feedback all within one platform. This keeps us from having to keep track of multiple streams of communication across multiple channels. **What do you dislike about Opal?** Sometimes it's a bit hard to sort through different elements, which could just be an internal issue on our end with how we're storing things. Different versions of the same file can be a bit tricky sometimes. **What problems is Opal solving and how is that benefiting you?** Opal eliminates the hassle of searching through emails for assets by storing approved content globally, ensuring easy access and use. It also streamlines collaboration with agency partners, enabling reviews and feedback within one platform, reducing communication across multiple channels. **Official Response from Lee Dussinger:** > Thank you for sharing how Opal helps your team collaborate with agency partners and keep reviews, versions, edits, and feedback together in one place! Your feedback on sorting through elements and managing different file versions is helpful as we continue improving the platform. ### 15. Great for Storyboards and Team Briefs, Though I’m Still Learning Opal **Rating:** 3.5/5.0 stars **Reviewed by:** Carla Margo N. | Brand and content specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** May 14, 2026 **What do you like best about Opal?** i like how you can organize in storyboards and divide by project and different teams. I like how you can communicate directly with the owner of the asset to get answers. I know other teams like it that they can directly brief in the platform as well **What do you dislike about Opal?** i think i am underutilizing opal so not sure what I dislike. **What problems is Opal solving and how is that benefiting you?** it saves me time as i can filter and find the assets i am looking for thanks to the tagging **Official Response from Lee Dussinger:** > Thank you for sharing your experience as you continue learning Opal. We’re glad it's already helping you find what you need and save time. ### 16. Streamlined Asset Management with Room for UI Improvement **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User | Enterprise (> 1000 emp.) **Reviewed Date:** May 19, 2026 **What do you like best about Opal?** I like that with Opal, you can see everything in one place, which I find beneficial because it allows me to view everything outlined clearly within a singular Opal moment. It’s really helpful to see at a glance where everything’s going to be running, making it easier to compare different creative assets and how they vary across platforms. **What do you dislike about Opal?** I don't care for the fact that you have to click within a post that's outlined in order to copy and pull details. I do wish there was a more condensed view so that more can fit on the screen without having to scroll to see details across different posts. I also think it would be helpful to see the full title of an asset at the top without having it cut off. I would like it if Opal was more customizable and allowed different labels to be easily applied to different posts. **What problems is Opal solving and how is that benefiting you?** Opal helps us keep our creative assets organized and easily see what's requested from clients. It's beneficial to view everything at a glance and compare creative assets across platforms. **Official Response from Lee Dussinger:** > It’s great to hear that Opal helps you keep creative assets organized, view everything in one place, and compare how work will run across platforms. Your notes on making post details easier to access, improving condensed views, showing full asset titles, and adding more customization are all very helpful as we continue refining the experience. ### 17. Outstanding Calendar Feature Enhances Productivity **Rating:** 5.0/5.0 stars **Reviewed by:** Julia S. | Marketing Associate, Enterprise (> 1000 emp.) **Reviewed Date:** November 13, 2025 **What do you like best about Opal?** I really like the calendar feature, that is really well laid out in a way that is very clear. I like that you can put in placeholders before picking out the content as I enjoy planning content ahead without inputing the actual content. I also feel like there are lots of places to add notes and extra info where needed. Just very easy to use in general, nothing seems too complicated. **What do you dislike about Opal?** The calendar feature for searching feels a bit clunky, not sure how it could be improved but when I am searching using the post title, it seems a bit difficult to find as they just kind of highlight in the calendar when it was posted. **What problems is Opal solving and how is that benefiting you?** Helping me with planning when content goes out and allowing the lady that schedules the content to go out to easily view what content I want her to put out. So it's nice that lots of people can collaborate **Official Response from Lee Dussinger:** > Thank you for sharing your experience with Opal! I’m glad to hear how much value you’re getting from the calendar and how it helps you plan ahead and collaborate more easily across your team. I also appreciate you highlighting the search experience — feedback like this is incredibly helpful as we continue to refine the platform. Thank you again for taking the time to share how Opal is supporting your workflow! ### 18. Effortless Social Planning with Opal **Rating:** 4.0/5.0 stars **Reviewed by:** Olivia M. | Social Media Manager , Small-Business (50 or fewer emp.) **Reviewed Date:** May 14, 2026 **What do you like best about Opal?** I like that Opal has an easy-to-use interface, which makes tasks like social planning and presenting concepts to leadership smoother. I also enjoy creating presentations with Opal, and I found the initial setup to be easy. **What do you dislike about Opal?** I find it difficult to find photos in the asset library. It would be nice to easily search by when the photo was uploaded or search by color or what is in the photo. **What problems is Opal solving and how is that benefiting you?** I use Opal for social planning and presenting concepts, solving placement and scheduling issues for campaigns and improving team communication. **Official Response from Lee Dussinger:** > Thank you for sharing how Opal is supporting your social planning, leadership presentations, and campaign scheduling workflows. It’s great to hear that the interface, presentation creation, and initial setup have made those processes feel smoother for your team. Your feedback on making photos easier to find in the asset library, including search by upload date, color, or image content, is helpful as we continue improving the platform. ### 19. Streamlined Collaboration, Needs Better Calendar View **Rating:** 4.0/5.0 stars **Reviewed by:** Khalem C. | Bartender, Enterprise (> 1000 emp.) **Reviewed Date:** May 15, 2026 **What do you like best about Opal?** I use Opal to review creative assets provided by clients and creative agencies and to schedule for launch. I find Opal provides concise and detailed creative views and campaign setup. What I like most about Opal is the ease of access and collaboration it offers. I also appreciate the option for creative edits. The initial setup of Opal was very easy. **What do you dislike about Opal?** Better calendar view **What problems is Opal solving and how is that benefiting you?** I use Opal to review creative assets and schedule launches. It provides concise, detailed creative views and campaign setups. **Official Response from Lee Dussinger:** > Thank you for highlighting how Opal supports your creative review and launch scheduling process. We’re glad the concise creative views, campaign setup, ease of collaboration, and creative edit options have been beneficial for you. Also, I will be sure to share how smooth initial setup has been. ### 20. Intuitive UI and Smooth Content Planning **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User | Enterprise (> 1000 emp.) **Reviewed Date:** May 21, 2026 **What do you like best about Opal?** I like the UI and interface of Opal and how it helps me plan posts on certain days with a clear layout. I am able to see all the posts and lay them out ahead of time efficiently. The platform also makes coordinating with other teams cross-functionally easier, so everyone has visibility. Additionally, the initial setup is very easy, which adds to my positive experience. Overall, I love the platform. **What do you dislike about Opal?** I wish there was a way to choose audio and put it into each post, especially if it's in the commercial music library. **What problems is Opal solving and how is that benefiting you?** I use Opal for content planning on social media, helping coordinate with teams cross-functionally for visibility. **Official Response from Lee Dussinger:** > Thank you for the great review and for sharing how Opal helps you plan social posts with a clear layout and strong cross-functional visibility. We’re happy to hear the UI, easy setup, and ability to organize posts ahead of time have made content planning smoother for your team. Your suggestion around being able to choose and add audio, especially from a commercial music library, is helpful feedback as we continue refining the planning experience. ### 21. Calendar View, Integrations, and Approval Flow That Just Work **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** May 21, 2026 **What do you like best about Opal?** calendar view, integrations, approval flow **What do you dislike about Opal?** asset upload goes to the library first then you need to add, in my opinion it should be added to the library automatically so you don't need to click twice **What problems is Opal solving and how is that benefiting you?** Opal functionalities help planning across time and locations, help maintaining frequency so you have a very easy overview of what is happening in details and as a big picture at the same time **Official Response from Lee Dussinger:** > Thank you for sharing your feedback and for highlighting the calendar view, integrations, and approval flow as helpful parts of Opal. We’re glad it supports planning across time and locations while giving your team both a detailed view and a bigger-picture overview of what’s happening. ### 22. Opal Brings Clarity and Collaboration to Complex Marketing Plans **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** November 13, 2025 **What do you like best about Opal?** What I like most about Opal is how clearly and intuitively it brings our entire marketing landscape together. The platform turns complex, multi-channel plans into a single, visual source of truth that everyone can understand at a glance. The calendar and Board views make it incredibly easy to see how campaigns connect, avoid overlaps, and align content across teams. I also appreciate the workflow clarity — approvals, collaboration, and content previews all live in one environment, which reduces back-and-forth and speeds up execution. The true-to-life preview feature is especially helpful because it allows us to see exactly how content will appear on each channel before publishing. Overall, Opal makes planning feel organized, transparent, and genuinely collaborative. It removes the chaos from marketing operations and replaces it with structure and shared visibility. **What do you dislike about Opal?** My only real challenge with Opal is that the platform can feel a bit heavy when first onboarding new users. Because it’s so feature-rich, it takes some time for everyone to fully understand what lives where and how the workflows connect. Once the learning curve is passed, it becomes extremely efficient — but initial adoption requires guidance and structure. Additionally, while the platform excels in planning and collaboration, there are moments where loading times or navigation between different campaign components feel slightly slower than expected. It’s not a major blocker, but smoother transitions would make the experience even better. **What problems is Opal solving and how is that benefiting you?** Opal solves one of the biggest challenges in marketing operations: fragmented planning. Before using the platform, campaign information lived in multiple places — spreadsheets, decks, emails, and different team tools — making it difficult to get a unified view of what was happening across channels. Opal consolidates all of this into a single, visual workspace where strategy, timelines, workflows, and content all connect. This gives us immediate clarity on how campaigns align, where dependencies exist, and where potential conflicts or overlaps might occur. It also streamlines collaboration by keeping reviews, approvals, and content previews in one environment, which reduces delays and makes cross-team coordination much smoother. **Official Response from Lee Dussinger:** > I’m glad to hear how Opal is helping bring clarity and structure to your marketing plans, especially in connecting campaigns and making collaboration feel more seamless. I also appreciate your insights about onboarding and navigation. Thank you for taking the time to share how Opal is supporting your team’s work! ### 23. Effective Project Management with Some Learning Curve **Rating:** 4.5/5.0 stars **Reviewed by:** Michelle C. **Reviewed Date:** November 13, 2025 **What do you like best about Opal?** I use Opal for managing my projects and organizing my daily work list, which significantly aids in visualizing my tasks, including those in progress or on hold. I find the ability to add 'moments' without incorporating them into the calendar very beneficial, as this feature allows me to keep track of smaller, personal tasks that don't necessarily need to be visible to others. This tailored functionality helps streamline my workflow by separating significant projects from minor tasks, preserving privacy where needed, and enhancing my task management experience. **What do you dislike about Opal?** I would like a way to show if something is in review or how many rounds of edits I've created. This would help show if it's stuck with partner reviews or if there are edits. Additionally, there was a bit of a learning curve for less tech-savvy employees. **What problems is Opal solving and how is that benefiting you?** I use Opal for project management to track daily tasks, organize tasks on boards, and manage personal to-dos without cluttering my calendar. **Official Response from Lee Dussinger:** > It’s great to hear how the platform is helping you organize your projects and daily work, especially with the flexibility to manage both larger initiatives and personal tasks in a way that fits your workflow. Very fair point on the learning curve. Thank you so much for taking the time to write a review. ### 24. Clean Calendar View, Needs Better Integrations **Rating:** 3.5/5.0 stars **Reviewed by:** Ramzauva C. | Senior Manager, Social Media **Reviewed Date:** November 13, 2025 **What do you like best about Opal?** I appreciate Opal's wonderful calendar view, which is not available in other social media management tools, making it incredibly useful for organizing content. It allows me to efficiently plan and organize social media content for the week and month, and I can seamlessly share this organized view with other stakeholders. I especially like the clean, simple, and hassle-free calendar interface that enhances ease of use without any unnecessary complications. Additionally, Opal provides a great user experience for managing posts across different platforms, which is beneficial in maintaining a cohesive and effective social media strategy. **What do you dislike about Opal?** I dislike the complexity of the publishing and approval process in Opal, which often feels confusing and sometimes does not work as expected. Additionally, the integration with other tools is not seamless, posing challenges in terms of workflow efficiency. Improving these areas by simplifying them, perhaps into a more straightforward two-step process, would greatly enhance the usability and effectiveness of Opal. **What problems is Opal solving and how is that benefiting you?** I use Opal for a clear calendar overview, organizing content for various timeframes and sharing with stakeholders. Its intuitive UX enhances scheduling posts across platforms. **Official Response from Lee Dussinger:** > Thank you for sharing your feedback! I’m glad to hear how much the calendar view is helping you organize and share content. Creating that simple visual planning experience is a big part of what Opal aims to deliver. To help us better understand, could you share which integrations in particular have been challenging? Feedback like this is incredibly valuable as we continue refining workflow efficiency across the platform. ### 25. Effortless Setup and Stellar UX **Rating:** 5.0/5.0 stars **Reviewed by:** Dayna V. **Reviewed Date:** November 12, 2025 **What do you like best about Opal?** I absolutely love the UX of Opal, as it makes the system incredibly easy to navigate, which enhances my overall experience using it. The ease of navigation means I can manage my tasks without any hindrance, saving time and effort. I also highly value the dashboards offered by Opal because they ensure I stay on top of all my projects, providing a comprehensive overview that enhances my project management efficiency. Furthermore, the initial setup was remarkably simple, making it a significant strength of Opal, which allowed me immediate access to all the content across my organization required for my tasks. **What do you dislike about Opal?** I actually think that the moments squares could be smaller. This would help fit more content on one page. There's a lot of white space that is not needed for the interface. **What problems is Opal solving and how is that benefiting you?** I find Opal reduces the complexity of managing a big paid media program and allows me to stay on top of all my projects easily. **Official Response from Lee Dussinger:** > Thank you for sharing such thoughtful feedback! It’s great to hear how Opal’s navigation, dashboards, and easy setup have helped streamline your project management and give you quick access to everything you need. Thank you again for being an Opal user and taking the time to share your experience! ### 26. Streamlined Communication and Planning with Opal **Rating:** 4.5/5.0 stars **Reviewed by:** Christine S. **Reviewed Date:** November 12, 2025 **What do you like best about Opal?** I love using Opal for scheduling social media marketing and announcements because it allows us to view and share assets across teams efficiently, providing everyone with visibility and significantly reducing email traffic. This capability enhances our communication without needing to switch to other platforms like Teams for messaging, making planning simpler and more cohesive. Even though it was initially a bit tricky to learn, both my team and I quickly embraced Opal as an integral platform. The ease of communicating and collaborating directly within Opal, without having to resort to external messaging systems, is something we truly appreciate. The tool feels wonderful as it organizes our workflow seamlessly. **What do you dislike about Opal?** I find the vastness of Opal initially intimidating, as the array of features can be overwhelming at first. **What problems is Opal solving and how is that benefiting you?** I use Opal to streamline social media scheduling, enhancing team communication and eliminating excessive emails. It solves shared file issues, providing visibility and coordination across teams. Opal simplifies marketing planning and ensures seamless asset sharing. **Official Response from Lee Dussinger:** > Thank you for sharing your experience with Opal! It’s wonderful to hear how the platform is helping your team coordinate social content, reduce email traffic, and collaborate more seamlessly across channels. I also appreciate your note about the initial learning curve — feedback like this is really helpful as we continue to make the platform more approachable for new users. Thank you again for taking the time to share how Opal is supporting your communication and planning workflows! ### 27. Empowers Focus and Habit-Building for Effective Work **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 12, 2025 **What do you like best about Opal?** What I like best about it is its approach to helping people work more effectively without feeling overwhelmed. The way it combines deep focus techniques with flexible workflows really stands out. It allows people to block out distractions and prioritize what matters, but it also lets you weave in breaks and moments of reflection—super important for maintaining energy and creativity. Another thing I like is how it’s designed to help users build better habits, not just to check off tasks. **What do you dislike about Opal?** I’d say one of the drawbacks of Opal software, might be its learning curve for new users. It’s got some powerful features, but for someone just getting started, the interface can feel a bit overwhelming at first. It’s not always immediately obvious how to get the most out of things like blocking distractions or creating workflows that fit your unique needs. It requires some time to figure out how to set things up in a way that truly works for you. Another downside could be how rigid the focus sessions can feel if you’re someone who needs more flexibility. While the structure is great for productivity, it can also feel a bit restrictive if your work style is more fluid or if you're juggling multiple tasks at once. **What problems is Opal solving and how is that benefiting you?** As a brand designer working closely with teams like social media, events, and marketing, one of the biggest challenges I face is managing multiple projects simultaneously while ensuring alignment with the overall brand vision. Opal has been a game-changer in this regard by helping me maintain focus and structure across all the creative and collaborative tasks I juggle daily. First, Opal solves the problem of distractions—especially when I'm deep in the design process. With the focus modes and distraction blockers, I can ensure that I’m fully immersed in the task at hand without getting sidetracked by notifications or unrelated tasks. This helps me produce high-quality work more efficiently. Additionally, Opal’s task organization and project tracking have been invaluable for managing the overlapping deadlines and deliverables across teams. I can clearly outline what needs to be done, prioritize my tasks, and set clear goals for each collaboration, whether it’s designing assets for an event or developing content for a social media campaign. This level of clarity helps keep everything on track without the feeling of chaos that can come from too many moving parts. Overall, Opal benefits me by improving my productivity, helping me stay organized across multiple teams, and ensuring that I’m focused on the right tasks at the right time. It’s an essential tool in managing my work without losing sight of the bigger picture, all while staying on top of the various projects that come my way. **Official Response from Lee Dussinger:** > Thank you again for taking the time to share how Opal supports your productivity and creative process! ### 28. Hassle-Free Setup, Excellent for Team Collaboration **Rating:** 5.0/5.0 stars **Reviewed by:** Karen D. | Marketing Lead - Cloud ERP Private **Reviewed Date:** November 11, 2025 **What do you like best about Opal?** I absolutely love Opal's user-friendly interface, which makes navigating through its features a seamless experience. Opal excels in fostering collaboration among different teams before launching projects. I find it invaluable that teams such as content and execution can work together across any omnichannel marketing tactic. Additionally, the way Opal enables us to put together boards gives a comprehensive overview of our programs currently in the market, aiding in strategic planning and execution. The easy setup process facilitated by Opal University has been fantastic, with quick videos providing a bird's eye view of its functionalities, simplifying the onboarding process for my team. I am consistently impressed with how Opal enables visibility and collaboration on a global scale, allowing any executive team member to view the marketing calendar and see activities being pushed into the market on any given day. **What do you dislike about Opal?** I would like to see improvements in the presentation feature of Opal. Enhancing this feature would allow for more customization, such as using editable custom templates that better reflect our brand. **What problems is Opal solving and how is that benefiting you?** Opal enhances team visibility on global marketing initiatives, allowing executives to see market activities instantly. It promotes collaboration across content and execution teams, offers a user-friendly interface, and supports strategic launch planning with easy team coordination. **Official Response from Lee Dussinger:** > Thank you for sharing such thoughtful feedback! It’s wonderful to hear how Opal’s interface, collaboration features, and onboarding resources have supported your team’s planning and coordination across markets. I also appreciate your note about the presentation feature and the desire for more customization — insights like this are incredibly helpful as we continue to enhance the platform. ### 29. Intuitive Platform, Seamless Integrations with Room for Feature Clarity **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** November 12, 2025 **What do you like best about Opal?** I appreciate how intuitive and user-friendly Opal is. The platform’s layout makes it easy to navigate, and the features are logically organized, allowing me to quickly access the tools I need. The seamless integration with other systems we use is particularly helpful, saving time and reducing workflow friction. **What do you dislike about Opal?** Some of the more advanced features can be difficult to discover without guidance, and there’s occasional inconsistency in responsiveness when multiple modules are used simultaneously. While the core functionality is strong, a few processes could benefit from simplification or clearer documentation. **What problems is Opal solving and how is that benefiting you?** Opal helps centralize content planning, approvals, and scheduling, making it easier to manage posts across multiple channels. It provides visibility into deadlines, performance tracking, and team collaboration, which streamlines the content workflow and reduces the risk of missed opportunities. This allows me to focus on creating engaging, timely posts rather than getting bogged down in administrative coordination. **Official Response from Lee Dussinger:** > I’m glad to hear that Opal’s intuitive layout and integrations are helping streamline your planning and coordination across channels. I also appreciate your thoughts on the complexity of some advanced features. Thank you again for taking the time to share how Opal supports your content workflow! ### 30. Organizes Thoughts, Tasks, and Workflows with Ease **Rating:** 5.0/5.0 stars **Reviewed by:** Anežka V. | Marketing Project Manager, Enterprise (> 1000 emp.) **Reviewed Date:** May 27, 2026 **What do you like best about Opal?** Helps organize thoughts, tasks, and workflows. **What do you dislike about Opal?** While it offers rules and scheduling, some people feel it doesn’t allow enough fine-tuning (e.g., very specific app behaviors or exceptions). **What problems is Opal solving and how is that benefiting you?** You become more intentional about how you spend your time instead of reacting to notifications. ### 31. User-Friendly Asset Management with Minor Upload Delays **Rating:** 5.0/5.0 stars **Reviewed by:** Jordan B. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 14, 2026 **What do you like best about Opal?** I like the interface of Opal. It's very clear to understand and very easy to navigate. **What do you dislike about Opal?** The asset library when I'm trying to upload, sometimes it takes a little bit longer. **What problems is Opal solving and how is that benefiting you?** Opal streamlines uploading assets for clients, allowing me to input exact captions and schedule content. **Official Response from Lee Dussinger:** > Thank you for the great review and for sharing how Opal supports your work for clients! We’re happy to hear the interface feels clear, easy to understand, and simple to navigate. We also appreciate your note about asset library uploads sometimes taking longer than expected, as feedback like this helps us continue improving performance. ### 32. Simple Feedback That Helps Establish a Strong Brand Voice **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 18, 2026 **What do you like best about Opal?** Simplicity in feedback and making sure brand voice is established **What do you dislike about Opal?** There is a lot of back and forth in the UI, the user flow isn't as intuitive as it can be **What problems is Opal solving and how is that benefiting you?** Making sure that all of our SAP posts follow brand voice **Official Response from Lee Dussinger:** > We're glad that Opal is helping your team keep posts aligned to a strong, consistent brand voice. It’s great to hear that the simplicity of the feedback process is supporting that work! ### 33. Great for Managing Ads, But Needs Calendar Improvements **Rating:** 2.5/5.0 stars **Reviewed by:** Reilly H. **Reviewed Date:** November 11, 2025 **What do you like best about Opal?** I love the calendar view of moments in Opal. It is incredibly easy for me to gain a holistic view of all my campaigns, which is invaluable for managing display advertisements for my client. This feature allows me to effortlessly visualize and track which ads are live and the duration they will run, streamlining my workflow and enhancing overall efficiency. **What do you dislike about Opal?** I dislike the searching capability within the calendar, as it never works which makes it difficult to find specific items or moments quickly. Additionally, I am frustrated that sometimes changes I make to moments do not save, leading to repeated efforts and inefficiencies. **What problems is Opal solving and how is that benefiting you?** Opal allows me to easily manage display advertisements by showing what ads are live, provides a holistic view of campaigns, though its calendar search and save functions need improvement. **Official Response from Lee Dussinger:** > Thanks for sharing your experience. I’m glad the calendar helps you keep track of your campaigns, and I appreciate you pointing out the challenges with search and saving changes. ### 34. A pretty good platform **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 14, 2026 **What do you like best about Opal?** Its easy to use and organise boards and collaborate with the team **What do you dislike about Opal?** Some of the fields are repititive and the calendar view gets confusing sometimes **What problems is Opal solving and how is that benefiting you?** It is our platform to streamline our social posts. **Official Response from Lee Dussinger:** > Thanks for sharing your review and for calling out how Opal helps your team organize boards, collaborate, and streamline social posts. We’re glad the platform has been easy to use for that work. ### 35. Organized Tasks That Boost Team Collaboration and Visibility **Rating:** 4.0/5.0 stars **Reviewed by:** Ana Sofia V. | Marketing support, Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2026 **What do you like best about Opal?** Is organized task and can make team members collaborate and have visibility **What do you dislike about Opal?** To many information that can be confusing **What problems is Opal solving and how is that benefiting you?** Gattering information of webinars **Official Response from Lee Dussinger:** > Thank you for sharing your feedback and for noting how Opal helps keep tasks organized while improving team collaboration and visibility. We’re glad it supports your webinar planning by bringing information together in one place ### 36. Streamlined Scheduling for our social strategy **Rating:** 4.5/5.0 stars **Reviewed by:** Caroline W. | Senior Digital Marketing Associate North America **Reviewed Date:** November 13, 2025 **What do you like best about Opal?** I love using Opal for social media scheduling, planning, and strategizing across markets. Opal makes it easy to maintain a clear schedule and provides an easier visual strategy with precise market designations. I particularly appreciate how simple it is to add information and collaborate with my team on projects within the platform. **What do you dislike about Opal?** Some of the processes in Opal are click-heavy, which can make navigation and task completion more cumbersome than necessary. This issue could lead to inefficiencies and frustration during regular use, especially when managing multiple tasks or schedules. **What problems is Opal solving and how is that benefiting you?** I use Opal for social media scheduling and strategizing, which provides a clear schedule and visual strategy, and facilitates market designations. It also allows easy collaboration. **Official Response from Lee Dussinger:** > Thank you for sharing your experience with how Opal is impacting your social media marketing. I’m glad to hear how Opal is helping you plan and coordinate social content across markets, and that the clarity and collaboration features are supporting your team’s work. I will make a note you feel the platform is a bit click-heavy. ### 37. Great for Collaboration, Needs Email Management **Rating:** 3.0/5.0 stars **Reviewed by:** Saely E. **Reviewed Date:** November 13, 2025 **What do you like best about Opal?** I find Opal's collaboration features incredibly valuable as they make it easy for everyone to collaborate seamlessly. This functionality enhances our teamwork and productivity by ensuring effective communication and coordination among team members. Additionally, I appreciate the initial setup of Opal, which was very easy, allowing us to get started quickly without unnecessary complications or delays. This straightforward setup process was beneficial in allowing my team to focus on our projects without getting bogged down by technical hurdles. **What do you dislike about Opal?** I dislike receiving too many spam emails after signing up with my work email, which has overwhelmed my inbox. **What problems is Opal solving and how is that benefiting you?** I use Opal for project management and marketing, making collaboration easy for everyone. **Official Response from Lee Dussinger:** > Thank you for sharing your feedback! I’m glad to hear that Opal’s collaboration features and easy setup have helped your team communicate and get started quickly. I also appreciate you mentioning the email volume you’ve experienced. To help us better understand, are you referring to platform notification emails? If so, those settings can be adjusted to fit your preferences. ### 38. Opal: complete and intuitive for collaboration, despite a wealth of features **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Food Production | Mid-Market (51-1000 emp.) **Reviewed Date:** May 22, 2026 **What do you like best about Opal?** Opal is a very comprehensive tool that facilitates collaboration between agency and company. The tool always works well and offers an intuitive user experience. **What do you dislike about Opal?** There are so many features that I sometimes look for **What problems is Opal solving and how is that benefiting you?** Effective collaboration with the agency. Allows us to avoid email exchanges and centralize information by project. ### 39. Easy to Navigate, Still Exploring Full Potential **Rating:** 3.5/5.0 stars **Reviewed by:** Karolina H. | Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** November 12, 2025 **What do you like best about Opal?** Easy navigation, easy collaboration and use. **What do you dislike about Opal?** Haven't used it much yet so can't say, but I hope it will be as easy to share it with our sales department as it was in the previous tool. **What problems is Opal solving and how is that benefiting you?** Im hoping it will be easy to use it for team collaboration - if it does, then perfect and also to plan out content ahead. **Official Response from Lee Dussinger:** > Thank you for taking a moment to share your early impressions of Opal! It’s great to hear that the navigation and collaboration features feel straightforward so far. ### 40. Opal is super user friendly **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** August 02, 2023 **What do you like best about Opal?** Nothing new but I do love how it easy to see what everyone is working on. **What do you dislike about Opal?** Just mainly the user interface but other than that I works perfect. **What problems is Opal solving and how is that benefiting you?** It solves my team not being on the same page. I love that I can jump into Boards and know exactly where we stand on a project and when it should be completed. **Official Response from Katie Pocklington:** > We're delighted to hear that you're enjoying Opal's Boards feature! Facilitating clear communication and alignment among your team members is a key goal for us, and we're thrilled that creating Boards has helped you achieve this. It's fantastic to know that you're able to keep everyone on the same page and track project progress effectively. Thank you for the fantastic review (I’ll be sure to pass that along to the team) and thank you for using Opal! Katie Pocklington Head of Growth ### 41. Enabling vVisibility for Content Experiences Across Channels **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** May 20, 2026 **What do you like best about Opal?** It’s easy to use for creating and managing content experiences across channels. **What do you dislike about Opal?** not super intuitive to derive user journeys and experiences **What problems is Opal solving and how is that benefiting you?** It provides clear visibility into branding, supports best practices, and helps maintain message continuity. **Official Response from Lee Dussinger:** > Thank you for your review and for highlighting how Opal helps your team create and manage content across channels. We’re glad to hear it’s providing clearer visibility into branding, best practices, and message continuity. We also appreciate your feedback around user journeys and experiences not feeling as intuitive as they could be, and we’ll keep that in mind as we continue improving the platform. ### 42. Easy-to-Use Timeline Calendar View **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 14, 2026 **What do you like best about Opal?** Easy to see things in a timeline calendar view **What do you dislike about Opal?** Frequently requires me to redo my log in during me trying to work on something **What problems is Opal solving and how is that benefiting you?** Helping us store creative in one place **Official Response from Lee Dussinger:** > Thank you for sharing your feedback and for highlighting the value of Opal’s timeline calendar view. We’re glad it’s helping your team keep creative stored in one place and easier to see. ### 43. Effortless Social Management for All Experience Levels **Rating:** 4.0/5.0 stars **Reviewed by:** Natalia K. | Senior Customer Success Representative, Enterprise (> 1000 emp.) **Reviewed Date:** November 11, 2025 **What do you like best about Opal?** Very easy to use without prior experience. We use Opal for all of our social needs. **What do you dislike about Opal?** I cannot really think of anything that I do not like about Opal. **What problems is Opal solving and how is that benefiting you?** It helps us coordinate with the client team vs our agency team. **Official Response from Lee Dussinger:** > It’s great to hear that Opal has been easy to adopt and supports all of your social needs across teams. I’m glad the platform is helping streamline coordination between your agency and client partners. ### 44. Holistic Content Calendar and Task Management Made Simple **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** November 11, 2025 **What do you like best about Opal?** 1. The holistic calendar view is very useful and simple. 2. Ease of assigning task owners and assigning tasks. 3. Clear timelines and due dates which keeps everyone on track. **What do you dislike about Opal?** 1. Sometimes there are integration issues or lags although not always 2. Building a board can be daunting sometimes especially if you are a beginner 3. lack of analysis, reporting or high-level go-live tracking. **What problems is Opal solving and how is that benefiting you?** launching digital programs and working with 3rd party agencies in managing projects and deliverables. **Official Response from Lee Dussinger:** > I’m glad to hear that the holistic calendar, task ownership, and clear timelines are helping your team stay organized and aligned across programs and partners. I also appreciate you noting the areas that can feel challenging at times - insights around integrations and reporting are very helpful for us as we continue improving the platform. Thank you again for taking the time to share your experience with Opal! ### 45. Opal is a fantastic tool **Rating:** 4.0/5.0 stars **Reviewed by:** Zach P. | Marketing Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** November 11, 2025 **What do you like best about Opal?** It’s a great resource for laying out our company’s marketing calendar and day to day strategy. **What do you dislike about Opal?** The calendar view feels a little clunky. **What problems is Opal solving and how is that benefiting you?** Helps us keep our marketing calendar all in one place. **Official Response from Lee Dussinger:** > Thank you for taking the time to share your feedback and thanks for being an Opal user! It’s great to hear that the platform has been a helpful resource for coordinating your marketing calendar and day-to-day strategy. ### 46. The best tool for social media planning **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consulting | Enterprise (> 1000 emp.) **Reviewed Date:** March 04, 2025 **What do you like best about Opal?** This tool is incredibly user-friendly and seamlessly integrates into our social media planning process. Its ability to provide visibility for various stakeholders within our organization is crucial to our success. The customer support has been exceptional—anytime we encounter an issue, the team is quick to troubleshoot and resolve it. I’ve never used a platform that is both this comprehensive and effective in developing social media plans and campaigns. **What do you dislike about Opal?** There’s not much to improve, but it would be fantastic if they added social media publishing functionality in the future. Having everything in one place would make the platform even more seamless and efficient! 😊 **What problems is Opal solving and how is that benefiting you?** Opal serves as a single source of truth for our social media team's planning across all platforms. It offers excellent organization, visibility, and tracking for our multiple stakeholder groups, enabling our team to stay flexible. Since we work across different time zones, it significantly boosts our efficiency and helps us collaborate seamlessly. **Official Response from Lee Dussinger:** > Thank you for the outstanding review - I literally couldn't have said it better myself! I am going to share this with the team! In particular, thank you for calling out our support team and the speed with which they resolve errors. ### 47. Great collaborative planning tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Oil & Energy | Enterprise (> 1000 emp.) **Reviewed Date:** March 04, 2025 **What do you like best about Opal?** I find Opal to be a great collaborative planning tool for the different communications teams across our enterprise. There are a lot of options for making entries, filtering and searching, which I appreciate. It gives us the opportunity to see not just what's being published internally and externally across the company, but also among our teams and leaders, which helps us align our efforts. There are some features we're not using at this time, but the ability to implement those when the time is right seems easy enough, and overall it's a great tool. **What do you dislike about Opal?** I don't know that the system is super intuitive. We've had to onboard our team several times and it required some effort to put our regular comms plans into the architecture of the site (themes vs. stories vs. moments vs. content). But we did get there and now it works great for us. I think the feature I'd most love to see is the ability to export boards or stories. The Opal software is great, but it would help to be able to export things to share with leaders or teams who do not have Opal licenses. **What problems is Opal solving and how is that benefiting you?** Alignment and collaboration of multiple communications teams across the enterprise **Official Response from Lee Dussinger:** > I appreciate your thoughtful review of Opal as a collaborative planning tool for your enterprise communications teams. Your feedback about the robust filtering, searching, and visibility features helping align efforts across your company is valuable. Thank you also for sharing your candid assessment of the learning curve. Good news, you can export Boards! Ask you CSM to show you how. ### 48. Link Sharing Frustrations Overshadow Unified Calendar View **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** November 18, 2025 **What do you like best about Opal?** That we can see all of our calendar content across the enterprise in one place. **What do you dislike about Opal?** Often requires logging in to review assets when sharing links. **What problems is Opal solving and how is that benefiting you?** Seeing all social media content across the enterprise in one place. **Official Response from Lee Dussinger:** > I’m glad to hear that having all of your calendar content in one place is helpful for visibility across the enterprise - that’s a core part of what Opal was designed to support. I also appreciate you calling out your experience with link sharing and access; insights like this are valuable as we continue to look for ways to improve the collaboration experience. ### 49. nothing to write home about **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** April 09, 2025 **What do you like best about Opal?** clear, centralised space to plan and visualise our content calendar across teams. Its interface is intuitive, and it’s easy to collaborate in real time, ensuring alignment between departments. The ability to preview posts and tag relevant stakeholders has really improved our workflow. **What do you dislike about Opal?** Occasionally, load times can be a bit slow when managing large campaigns, and the approval workflow can feel a little rigid if you're working under tight deadlines. It would also be helpful to have more integration options with third-party analytics tools for deeper insights. **What problems is Opal solving and how is that benefiting you?** streamline campaign planning by providing a single platform where all teams can collaborate on content scheduling and approvals. It reduces confusion across departments, saves time by avoiding back-and-forth emails, and ensures brand consistency across all touchpoints. We now have greater visibility into timelines, which has improved efficiency and accountability. ### 50. LinkedIn Business Page: Content Scheduling and Publishing made easy **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** August 01, 2023 **What do you like best about Opal?** The complete overview of all content pieces and to quickly move around posts as things and timings change. Also the look back to recycle best performing posts and assets from the past. Really easy to use once you are used to it and the connection to other tools like Sprinklr is very useful. **What do you dislike about Opal?** The first days are not easy because the tool offers quite a lot of possibilities. But after that, it is really easy to use. **What problems is Opal solving and how is that benefiting you?** All posts, assets, channels, copies, images in one place. Collobarion via teams and other countries and markets is really easy and useful. **Official Response from Katie Pocklington:** > Thank you for sharing your feedback about your experience with Opal. We're pleased to hear that you're finding value in Opal's features for managing your LinkedIn content plan and facilitating collaboration with your team. That is good feedback about getting started in Opal – did you have the chance to check out our Help Center? Katie Pocklington Head of Growth ## Opal Discussions - [How do you use Opal?](https://www.g2.com/discussions/how-do-you-use-opal) - [What is Opal in computer?](https://www.g2.com/discussions/what-is-opal-in-computer) - [What is Opal software used for?](https://www.g2.com/discussions/opal-what-is-opal-software-used-for) - [View Opal pricing details and edition comparison](https://www.g2.com/products/opal/reviews?qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-06-01+02%3A10%3A55+-0500&secure%5Bsession_id%5D=5d25abb0-09bf-4341-a6ca-e6f238196286&secure%5Btoken%5D=ce6a039acbd5b36a6f5d5eb7a0be5dfc4c0bcda92e46d4531db4583daf7e6146&format=llm_user) ## Opal Integrations - [Airtable](https://www.g2.com/products/airtable/reviews) - [Canva](https://www.g2.com/products/canva/reviews) - [EveryoneSocial](https://www.g2.com/products/everyonesocial/reviews) - [GetSocial](https://www.g2.com/products/getsocial/reviews) - [MSIGHTS](https://www.g2.com/products/msights/reviews) - [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) ## Opal Features **Platform Basics** - Drag & Drop Scheduling - Project and Task Lists Organization - Project Templates - Budgeting and Cost Estimation - Team Member Roles - Automated Alerts and Notficiations **Communication** - Chat - Discussions **Content Planning** - Content Organization - Task Assignment - Content Scheduling **Content & Documents** - File Sharing - Notes - Search - Versioning **Controls** - Custom Views - Followers - User Management - Calendars - Public Sharing **Project Management** - Task Management - Planning - Visibility - Integration **Marketing Campaign Performance** - Activity Tracking **Remote Collaboration** - Alignment - Accountability - Connectivity **Agentic AI - Marketing Calendar** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Proactive Assistance **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Project Collaboration** - Multi-step Planning - Cross-system Integration **Other Features** - Integrations - Reporting ## Top Opal Alternatives - [Asana](https://www.g2.com/products/asana/reviews) - 4.4/5.0 (13,108 reviews) - [monday Work Management](https://www.g2.com/products/monday-com/reviews) - 4.7/5.0 (14,981 reviews) - [Smartsheet](https://www.g2.com/products/smartsheet/reviews) - 4.4/5.0 (21,724 reviews)