I'm a sole practitioner who manages my own website, which also includes protected membership content. Without Ontraport I would have to juggle multiple systems for email marketing, contact management, order forms, membership, and video hosting, and I have neither the time nor the technical expertise to make all these systems 'play nice' with each other. Review collected by and hosted on G2.com.

There is quite a steep learning curve for automations, and I don't find the current interface particularly intuitive. Review collected by and hosted on G2.com.

Ease of building pages and sequences. I've used other automation and CRM softwares in the past that are almost impossible to work without formal training. Ontraport is much more user-friendly for the small business owner or anyone who has used a CRM or simple email responder in the past. Review collected by and hosted on G2.com.

Not as easy to integrate as other softwares out there without using paid plugins and when connections are broken it's not as easy to reconnect - in my experience. I also don't like that it does not connect with Square, as one of the premier merchant services this is a detriment if one wants to build sales pages and connect with Square. Stripe is an inferior merchant service in my opinion and to only connect with them or Paypal has cause issues in deployment with some of my customers. Review collected by and hosted on G2.com.

Forms are one of the most underrated parts of Ontraport. You can build one and it just works, without fighting CSS or worrying about third-party plugin conflicts the way you often do with a lot of WordPress form tools.

Custom objects have been a game-changer for client work as well; they give me the flexibility to model a business’s real data structure instead of forcing everything into a generic contact/deal schema. That matters a lot when clients have unusual sales processes or need to track things beyond standard CRM fields.

The automation builder is also powerful enough to handle genuinely complex workflows—multi-step campaigns, conditional logic, lead scoring—without needing custom code. That lets me build sophisticated systems for clients quickly, and then maintain them without relying on a large dev team.

Cost-effectiveness as clients scale is another major advantage. Rather than clients outgrowing the platform and facing a painful migration once they hit a certain size, Ontraport tends to grow with them, which saves everyone the cost and disruption of switching systems later.

Support has been genuinely helpful too. When I’ve needed to escalate something technical, I’ve gotten real answers instead of being bounced around a ticket queue. Review collected by and hosted on G2.com.

One area I’d like to see improved is the lack of a true decision diamond (branching) element in the automation builder. It’s definitely workable to recreate branching logic with conditions, but it ends up requiring more steps than a native decision point would. For smaller automations this isn’t a big deal, but as automations get larger and more complex, those extra steps add up, and navigating or troubleshooting a big workflow can become unwieldy compared to platforms that offer cleaner visual branching.

Also, as the number of tags grows across an account, it becomes increasingly difficult to keep everything organised. Stronger tools for searching, grouping, and cleaning up unused tags would make a noticeable difference. Review collected by and hosted on G2.com.

I am able to easily track my clients, set up classes, take payments, and change my website on my own. I have an ontraport specialist who helps me when I need deeper design/capabilities and he understands the intricacies and capabilities of Ontraport. It is my one-stop business partner Review collected by and hosted on G2.com.

The one thing I wish were a bit more robust or easy to use would be the "email" or newsletter function. Since my CMS is here, I would love to be able to design intricate emails like in Constant Contact without having to use an outside design tool and then import as an html file. I am not able t use some of the fun gamification plug-ins that come with the Stripo tool I use as they do not work with Ontraport Review collected by and hosted on G2.com.

I find Ontraport to be a life-changer for both us and our clients. It does everything we need, from building what we envision to cutting down manual work significantly. I love how easy it is to create beautiful webpages and collect information through forms. The powerful automation features elevate our productivity, and the dynamic CMS offers a whole new layer of power for creating portals, web apps, and dynamic websites. The Ontraport support team is incredible, always happy to help with even the most complex questions and scenarios. I also appreciate that the platform is easy to use while continually innovating and releasing new functionalities. Their commitment to improvement is a strong point, with innovations like Dynamic CMS and the AI MCP layer changing how we work. Review collected by and hosted on G2.com.

I'd love native show/hide conditions on pages for custom object form data. Right now we hard code, or find other workarounds. But honestly, it's such a minor thing. Review collected by and hosted on G2.com.

It's a pretty robust contacts database and automation system, with solid features to adapt to any needs. While they moved on to full UX features, I scaled back to the basic features as I code my own systems and integrate via API. I actually tried replacing Ontraport with some of their competitors. The others looked good on paper but lacked critical features, lacked decent API support, or where overly fragmented. After looking all around, I I decided Ontraport was best. I re-created a clean account with cheaper plan and cleaned up all my systems. Review collected by and hosted on G2.com.

For many years, I had a grand-father pricing which ended up costing me a lot more than I should; but since migrated into a new cheaper account scaled for my needs. API had some weird quirks but I developed Ontraport.NET library to access the API which hides all those quirks. Other than that, it's mostly minor issues that got solved over time. Ontraport grew into a pretty robust platform. Certain things require slight work-around but I never stay stuck. Review collected by and hosted on G2.com.

I love Ontraport's customer service, especially their chat, which is available often and always gives me what I need. I'm really grateful for how everything is integrated, allowing me to send newsletters, build web pages, lead pages, and shopping carts. Everything interacts with lots of automation. The customer service has great hours, and whenever I get stuck, I can reach out for immediate help that's easy to follow. It's really helpful in keeping my business moving. I've been a grateful user for over thirteen years. Review collected by and hosted on G2.com.

I think building the pages, the web pages, could be a little bit more intuitive. And a little bit more user friendly. Review collected by and hosted on G2.com.

It just works for what I need in my business. The integrations are great, the help library covers every subject I’ve needed, and if I’m still stuck, the support team is extremely helpful as well. Review collected by and hosted on G2.com.

As it's so useful, it can take a while to get used to getting the hang of it all, especially the site builder - and can be a little 'clunky' - but again the help and support available makes it all possible to use, even if you're not a technical person. Review collected by and hosted on G2.com.

I use Ontraport as my CRM to manage my massively growing email list and all of our members for my company, Infinite Leads. I love its dynamic CMS platform that lets us build pages on the fly and change them instantly, which our members adore. It's also the only CRM I know of that has it, and that's pretty cool. The automation sequences are really user-friendly, allowing you to see what's going to happen and put in forks in the process with multiple paths, which is why it's my favorite among automations. Another major plus is that Ontraport covers so many bases all together and does it well. It's amazing that it includes affiliate tracking systems, probably one of the best I've seen. I also really love the integration aspects, especially with webhooks and AI tools like Claude for running reports quickly. The initial setup was a breeze, and I enjoy how it has grown with my business. I also appreciate their support team, who quickly solve any little glitches I run into. Review collected by and hosted on G2.com.

There are a few things around Ontraport that could maybe be a little bit better. As someone who considers myself an ultra high level user, I go well beyond the basics that most people would operate at, and sometimes I run into little glitches, especially in the operation of the system where it may miss a certain element in an automation. However, there are always workarounds and a way to tackle these issues, and the support team is great at solving problems quickly. Review collected by and hosted on G2.com.

Honestly? Their customer service is beyond compare. The staff are beyond friendly, incredibly competent, and an absolute delight. It's the only business I work with where I look forward to calling to get help. Review collected by and hosted on G2.com.

I have made referrals in the past and have mixed messages about how to get compensated for those referrals. So far, no money. It's been disappointing. Review collected by and hosted on G2.com.