Onton, formerly known as Deft, is an innovative e-commerce search engine designed to revolutionize online shopping by prioritizing user needs over advertisements and SEO-driven content. By leveraging advanced knowledge graphs and language models, Onton delivers accurate, ad-free search results, enabling users to find products efficiently and confidently. Key Features and Functionality: - Ad-Free Search Experience: Onton eliminates sponsored results and SEO manipulation, ensuring that users receive unbiased and relevant product information. - Advanced AI Integration: Utilizing sophisticated knowledge graphs and language models, Onton comprehends complex search queries, providing precise and contextually relevant results. - Comprehensive Product Discovery: Users can search using natural language, images, or a combination of both across thousands of e-commerce sites, facilitating a seamless and intuitive shopping experience. - Innovative Tools: Features like "Imagine Onton" allow users to explore various aesthetics and furniture pieces virtually, reducing the need for physical staging and enhancing the design process. Primary Value and User Solutions: Onton addresses the inefficiencies of traditional online shopping by offering a streamlined, user-centric platform that cuts through the clutter of ads and irrelevant results. By focusing on delivering trustworthy and accurate product information, Onton empowers users to make informed purchasing decisions quickly and confidently, transforming the online shopping experience into a more efficient and enjoyable process.