[ OneSignal Reviews ](https://www.g2.com/products/onesignal/reviews) [ OneSignal Reviews ](https://www.g2.com/products/onesignal/reviews) # OneSignal Features ##### ## Integration (3) Data Import & Export Tools Ability to input, modify and extract data from the application in bulk through a structured file. Integration APIs Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications. Breadth of Partner Applications To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product. Show More ##### ## Platform (10) Customization System provides sufficient customization to meet business requirements Workflow Capability Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. User, Role, and Access Management Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. Internationalization Enables users to view and transact business with the same content in multiple languages and currencies. Sandbox / Test Environments Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment. Performance and Reliability Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. Output Document Generation Allows administrators to create templates that enable users to quickly generate dynamic documents in various formats based on the data stored in the application. Optimization Optimizes marketing campaigns for mobile devices. Integrations - Mobile Marketing Integrates advertising/campaigns into mobile applications, games, and mobile browsers. Internationalization Facilitates global text message and mobile marketing campaigns. Show More ##### ## Email Marketing (4) Building and Personalizing Emails Create and design emails with an editor; manage templates; personalize dynamically Sending Outbound Emails Create targeted lists, schedule and manage bulk email sending. Manage Email Deliverability Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring. Automated Email Responses Set up automated nurturing emails based on events, online activities, and lead scores Show More ##### ## Online Marketing (3) Dynamic Content Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects. A/B Testing Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion. Mobile Optimized Support mobile-optimized emails, online forms, and landing pages. Show More ##### ## Lead Management (6) Data Quality Management Data quality consists of deduplication, cleansing, and appending your marketing database. Segmentation Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information. Lead Nurturing Automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps. Online Behavior Tracking Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks. Automated Alerts and Tasks Create tasks automatically and provide real-time sales alerts over email, RSS or mobile device. CRM Lead Integration Sync lead, contact, account, and opportunity information with your CRM system. Show More ##### ## Social (1) Social Sharing Add intelligent social share buttons to your campaigns and content. Track who is sharing your content and driving conversions. Show More ##### ## Reporting & Analytics (4) Basic Reporting Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives. Web Analytics Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity. ROI Analytics Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward. Revenue Analytics Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline. Show More ##### ## Analysis (4) Application Attribution Attributes app installs to the marketing campaigns and media sources that drove it. Campaign Analysis Measures impact and effectiveness of mobile marketing campaigns. Uninstall Tracking Measures user-level uninstall insights. Custom Dashboards Creates custom data views to suit every team member's needs. Show More ##### ## Campaigns (10) Proximity Marketing Collects geo-location data on mobile users to customize relevant campaigns. Push Notifications Pushes notifications or text messages to mobile devices Bulk SMS Provides templates for mass mobile messaging campaigns Email Campaigns Personalizes and optimizes email mobile marketing campaigns. Audience Segmentation Identifies the most granular audience segments based on actions, inactions, and user properties. Customize Allow users to customize their messages. Scheduling Schedule push notifications to be delivered at a specific date and time, or set an expiration for time-bound messages Retarget Retarget your messages based on previous user engagement. Segmentation Segment audience based on device type, location, demographics, customer behavior, etc. Triggered Notifications Automate notifications based on user behavior Show More ##### ## Engagement (1) Coupons and Promotions Sends out coupons and promotions to reward and entice mobile device users. Show More ##### ## Analytics (2) Campaign Performance Track and report on performance metrics and conversions Audience Insights Report on audience demographics and engagement Show More ##### ## Text Messaging (6) Bulk SMS Enables users to send mass text message campaigns Text Scheduler Provides the ability to schedule single or bulk text messages to recipients on a specific date and time Automatic URL Shortening Provides automatic URL shortening to use less characters via text MMS Marketing Sends out multimedia via text messages, such as coupons, pictures, and audio Personalization Offers features for personalizing text messages based on customer information or past behavior Transactional SMS Allows users to establish automated workflows and triggers to deliver transactional text messages Show More ##### ## Optimization (4) A/B Testing Test variations of a push notification on a portion of users and track conversions Personalization Personalize messages with contextual data such as customer names or product recommendations Rich Notifications Enhance messages with images, emojis, animated gifs, or videos Integrations Integrate with third-party marketing or e-commerce software Show More ##### ## SMS Platform (4) Reporting Provides pre-built or customizable performance reports Automation Automates tasks and features for added convenience Short Codes Provides businesses with 5- to 6-digit short codes for running text marketing campaigns API Integration Facilitates the integration of text messaging into existing business applications through an SMS gateway API Show More ##### ## Messaging Channels (3) SMS Messaging Ability to send reminders via SMS messaging to a mobile device Email Ability to send proactive notifications via email Voice Messaging Ability to send reminders via voice messaging Show More ##### ## Administration (4) Scheduling Ability to schedule push notifications at a specific date and time, or set an expiration for time-bound messages Triggered Notifications Provides the ability to automate notifications based on user behavior Segmentation Ability to segment audiences based on device type, location, demographics, customer behavior, etc. Integrations Ability to integrate with other software that stores customer data to generate reminders (i.e. CRM software) Show More ##### ## Agentic AI - Push Notification (3) Autonomous Task Execution Capability to perform complex tasks without constant human input Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Show More ##### ## Agentic AI - SMS Marketing (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Natural Language Interaction Engages in human-like conversation for task delegation Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Marketing Automation (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Mobile Marketing (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Messaging - RCS Business Messaging (8) Personalization Offers features for personalizing text messages based on customer information or past behavior. Rich Media Provide rich media such as videos, images, carousels, cards, branded templates, etc. Interactive Messages Offer interactive text, buttons or suggested replies for customers to enagage with. Branded Templates Provide customizable, reusable templates to ensure consistent branding across campaigns. Automation Enable automated RCS messaging based on triggers, workflows, or scheduling. Conversational RCS Provide two-way messaging, allowing customers to reply and engage in real-time conversations. Transactional RCS Supports transactional alerts such as reminders, confirmations, or notifications. Promotional RCS Provide promotional campaigns with direct website or app actions embedded in messages. Show More ##### ## Security / Verification - RCS Business Messaging (3) Verified Sender Provide a verified, branded sender profile. Encryption Provide encryption to protect message content, ensuring secure and compliant communication. Authentication Provide authentication mechanisms such as one-time passwords (OTP) or two-factor verification to authenticate users Show More ##### ## Analytics / Deliverability - RCS Business Messaging (3) Read Receipts Provide read receipts and delivery status indicators so businesses can confirm when messages are delivered and opened. Analytics Offer analytics on message delivery, open rates, or campaign performance. SMS Fallback Provide the ability to automatically send messages via SMS or MMS when RCS is not supported, ensuring reliable delivery across all devices and carriers. Show More ##### ## AI - RCS Business Messaging (1) AI Provide AI features such as chatbots, smart replies, or sentiment analysis to enhance conversational RCS. Show More ##### ## AI Automation - SMS Marketing (1) AI SMS Uses AI to automate audience targeting, SMS message personalization, and performance optimization. Show More ##### ## AI Content Generation - SMS Marketing (1) AI SMS Use AI to generate personalizaed SMS copy for SMS campaigns Show More ## Top-Rated Alternatives [ ![Braze](https://images.g2crowd.com/uploads/product/hd_favicon/048489136cfe3c3bae96cb6be5abaa04/braze.svg "Braze") Braze 4.5/5(1,688) ](https://www.g2.com/products/braze/reviews) [ ![MoEngage](https://images.g2crowd.com/uploads/product/hd_favicon/83adfbfdcb23e3dc26f5ef3fcd5713fd/moengage.svg "MoEngage") MoEngage 4.5/5(524) ](https://www.g2.com/products/moengage/reviews) [ ![Iterable](https://images.g2crowd.com/uploads/product/hd_favicon/1bf77060f8ae9c8d49864d81c92f41d9/iterable.svg "Iterable") Iterable 4.4/5(825) ](https://www.g2.com/products/iterable/reviews) [ View All Alternatives ](https://www.g2.com/products/onesignal/competitors/alternatives) OneSignal Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_9e6d9338f250174ed915e718b8144e5a/braze.jpg "Product Avatar Image") Braze 4.5/5(1,688) [ Compare Now ](https://www.g2.com/compare/braze-vs-onesignal) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_c5eaa3c924d805ec84037adc0b148f56/insider-one.png "Product Avatar Image") Insider One 4.8/5(1,414) [ Compare Now ](https://www.g2.com/compare/insider-one-vs-onesignal) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_6b767338df58a3b0ccd60e0f9434b5b7/clevertap.png "Product Avatar Image") CleverTap 4.6/5(668) [ Compare Now ](https://www.g2.com/compare/clevertap-vs-onesignal) ##### Categories on G2 [ Marketing Automation ](https://www.g2.com/categories/marketing-automation)[ SMS Marketing ](https://www.g2.com/categories/sms-marketing)[ Mobile Marketing ](https://www.g2.com/categories/mobile-marketing) [ Push Notification ](https://www.g2.com/categories/push-notification)[ Proactive Notification ](https://www.g2.com/categories/proactive-notification)[ RCS Business Messaging ](https://www.g2.com/categories/rcs-business-messaging) Show More ##### Explore More [ Top customer data platforms for software companies ](https://www.g2.com/discussions/top-customer-data-platforms-for-software-companies)[ Which database comparison tools provide fast comparisons on large databases without slowing development workflows? ](https://www.g2.com/discussions/which-database-comparison-tools-provide-fast-comparisons-on-large-databases-without-slowing-development-workflows)[ What bot platform handles the handoff from chatbot to a live human agent well without the customer having to repeat themselves? ](https://www.g2.com/discussions/bot-platforms-what-bot-platform-handles-the-handoff-from-chatbot-to-a-live-human-agent-well-without-the-customer-ha) [ Which PR CRM platforms have the best reporting and campaign analytics for client-facing teams that need to show coverage results in a polished format? ](https://www.g2.com/discussions/which-pr-crm-platforms-have-the-best-reporting-and-campaign-analytics-for-client-facing-teams-that-need-to-show-coverage-results-in-a-polished-format)[ Top-rated AI app for sales ](https://www.g2.com/discussions/what-s-the-top-rated-ai-app-for-sales)[ Pros and Cons Details ](https://www.g2.com/products/onesignal/reviews?qs=pros-and-cons) Show More [ Top customer data platforms for software companies ](https://www.g2.com/discussions/top-customer-data-platforms-for-software-companies)[ Which database comparison tools provide fast comparisons on large databases without slowing development workflows? ](https://www.g2.com/discussions/which-database-comparison-tools-provide-fast-comparisons-on-large-databases-without-slowing-development-workflows)[ What bot platform handles the handoff from chatbot to a live human agent well without the customer having to repeat themselves? ](https://www.g2.com/discussions/bot-platforms-what-bot-platform-handles-the-handoff-from-chatbot-to-a-live-human-agent-well-without-the-customer-ha) [ Which PR CRM platforms have the best reporting and campaign analytics for client-facing teams that need to show coverage results in a polished format? ](https://www.g2.com/discussions/which-pr-crm-platforms-have-the-best-reporting-and-campaign-analytics-for-client-facing-teams-that-need-to-show-coverage-results-in-a-polished-format)[ Top-rated AI app for sales ](https://www.g2.com/discussions/what-s-the-top-rated-ai-app-for-sales)[ Pros and Cons Details ](https://www.g2.com/products/onesignal/reviews?qs=pros-and-cons)