--- title: 'ONE by AOL: Advertisers Reviews' meta_title: 'ONE by AOL: Advertisers Reviews 2026: Details, Pricing, & Features | G2' meta_description: 'Filter reviews by the users'' company size, role or industry to find out how ONE by AOL: Advertisers works for a business like yours.' aggregate_rating: rating_value: 4.4 review_count: 7 scale: '5' date_modified: '2025-10-31' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # ONE by AOL: Advertisers Reviews **Vendor:** ADTECH **Category:** [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising) **Average Rating:** 4.4/5.0 **Total Reviews:** 7 ## About ONE by AOL: Advertisers ONE by AOL is an open, versatile product suite designed to meet the unique needs of every advertiser. Advertisers have full control of their own data, with the ability to choose plug-in modules to meet specific needs. This unified approach to data and technology increases efficiency, reduces waste, improves performance and drives real results. ## ONE by AOL: Advertisers Reviews ### 1. Target your audience across mobile **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 14, 2023 **What do you like best about ONE by AOL: Advertisers?** They were able to reach my exact target audience across mobile devices more efficiently than other partners. **What do you dislike about ONE by AOL: Advertisers?** There really is nothing that i did not like. **What problems is ONE by AOL: Advertisers solving and how is that benefiting you?** We were trying to reach an audience across mobile when they were near a specific location. ### 2. Affordable Marketing Platforms to deliver Scale! **Rating:** 4.0/5.0 stars **Reviewed by:** Chris G. | Digital Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 30, 2019 **What do you like best about ONE by AOL: Advertisers?** Ability to run campaigns at incredible scale. From a DSP perspective ad-serving perspective, running campaigns via AOL (OATH) always outperforms competition by sheer delivery. Great for brand awareness or access to target audience through AOL networks. Video inventory and capabilities I would rate in the top 3 platforms category when compared to competitors. **What do you dislike about ONE by AOL: Advertisers?** Sometimes the audience targeting capabilities across network may seem less sophisticated than others, but it has come a long way in recent years. Impression capping can be an issue. **Recommendations to others considering ONE by AOL: Advertisers:** Setup test campaigns at large enough scale and for a long enough duration in order to someday reach a stable CPA and at that point request moving to a CPA cost model with ONE. **What problems is ONE by AOL: Advertisers solving and how is that benefiting you?** Brand awareness, keeping brand top of mind, topic/product awareness, and audience reach are all benefits using ONE as a tool in our arsenal. ### 3. ONE by AOL - Data Driven Results **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** October 09, 2017 **What do you like best about ONE by AOL: Advertisers?** One by AOL has one of the strongest and consistent lookalike audiences I have been able to find. Their Predictive Prospecting model always drives results. **What do you dislike about ONE by AOL: Advertisers?** More transparency on the use and availability of data across their network would be ideal. With the addition of Yahoo and Verizon data I am looking for some answers on how all of these DSPs and data sources will be used in tandem. **What problems is ONE by AOL: Advertisers solving and how is that benefiting you?** We use another DSP for all retargeting, however we are able to access AOL owned and operated inventory through One by AOL as well as leverage their very high performing predictive prospecting segments. ## ONE by AOL: Advertisers Discussions - [What is ONE by AOL: Advertisers used for?](https://www.g2.com/discussions/what-is-one-by-aol-advertisers-used-for) - [View ONE by AOL: Advertisers pricing details and edition comparison](https://www.g2.com/products/one-by-aol-advertisers/reviews?filters%5Bnps_score%5D%5B%5D=4§ion=pricing&secure%5Bexpires_at%5D=2026-08-14+15%3A13%3A04+-0500&secure%5Bsession_id%5D=69e8300d-a225-4bea-838f-41699a41bcd4&secure%5Btoken%5D=46eb16f3e9f65a39c0af0b949ddb87f0fd1063b1589564bceb17adf013236ef5&format=llm_user) ## ONE by AOL: Advertisers Features **Channel Functionality** - Display Functionality **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Video Functionality** - Video Functionality **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Task Planning - Project Planning **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Mobile Functionality** - Mobile Functionality **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Fraud Protection - Frequency Capping - Budget Pacing - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities - Activity Dashboard - Retargeting Ads **Targeting** - Targeting - Retargeting - Geo-Targeting - Audience Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Platform** - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Internationalization - Notifications - Budget Management - Display Ad Management - Campaign Management - Ad Inventory Management - Alerts/Notifications - Document Management - File Management - Workflow Management - Email Management - Display Ad Management - Calendar Management - Task Management - Campaign Management - Deadline Management - Client Management - Project Management **Additional Functionality** - Campaign Analytics - Generative AI - Dynamic Content - Performance Metrics - Data Visualization - Project Time Tracking - Real-Time Updates - Data Import/Export - Real-Time Data - Cross Channel Attribution - Prioritization - Heatmaps - Customizable Branding - Customizable Templates - Drag & Drop - Monitoring - Access Controls/Permissions - Search/Filter - Personalization - Real-Time Reporting - A/B Testing - Reminders - Reporting & Statistics - Activity Tracking - Collaboration Tools - Tagging - AI Copilot - Behavior Analytics - Task Progress Tracking - Commenting/Notes - Task Scheduling - Projections ## Top ONE by AOL: Advertisers Alternatives - [LocaliQ](https://www.g2.com/products/localiq/reviews) - 4.5/5.0 (1,064 reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - 4.2/5.0 (1,393 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) - 4.1/5.0 (765 reviews)