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Lucra

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Lucra is creator marketing infrastructure for brands and agencies: launch UGC creator programs, collect authentic video content, and run top-performing creator ads across Meta, TikTok, Google, and Snapchat from one platform. Pay creators on real performance — % of ad spend, % of GMV, CPM, or flat rate — with built-in payouts, usage rights and whitelisting, contracts, fraud detection, and 1099 tax compliance via Stripe Connect. API, MCP server, and embeddable components included.

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