# Top 10 ActiveCampaign Alternatives & Competitors (14,779)4.4 out of 5 While ActiveCampaign is a leading solution in Marketing Automation Software, it's frequently compared with similar tools that offer different strengths. Marketing Automation Software is used by teams seeking time saving, popular platforms with features like event / webinar marketing, budgeting, and social media advertising, according to G2 reviews. When comparing ActiveCampaign with other tools, reviewers most often evaluate email campaigns and customer service as key differentiators. The best overall alternative to ActiveCampaign is [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews), rated ~4.5 stars on G2 from 2481+ reviewers. It is frequently praised for email marketing and easy setup. Other well-known alternatives to ActiveCampaign are: - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) – known for email marketing and automation (G2 star rating ~4.6) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) – highly rated for email marketing and marketing automation (G2 star rating ~4.4) - [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) – offers email marketing and automation (G2 star rating ~4.4) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) – best suited for teams that need automation and email marketing (G2 star rating ~4.0) Browse top options below. Based on G2 review data, ActiveCampaign is most commonly used in industries like [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Email Marketing Software](https://www.g2.com/categories/email-marketing), [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents). Compare user ratings by vertical to find the best fit. ## Best Paid & Free Alternatives to ActiveCampaign - Brevo Marketing Platform - Klaviyo - HubSpot Marketing Hub - Constant Contact Advanced Automation - Agentforce Marketing (formerly Salesforce Marketing Cloud) - Freshsales - Dotdigital - Ontraport ## Top 10 Alternatives to ActiveCampaign Recently Reviewed By G2 Community Browse options below. Based on reviewer data, you can see how ActiveCampaign stacks up to the competition, check reviews from current & previous users in industries like Marketing and Advertising, E-Learning, and Information Technology and Services, and find the best product for your business. [![G2 Advertising](/assets/my-g2-logo-41632af6f81a240a0a9886638f412b2ac9a29f4001534f8c83be89a58ef9d45d.svg "G2 Advertising")](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) Sponsored G2 Advertising Get 2x conversion than Google Ads with G2 Advertising! G2 Advertising places your product in premium positions on high-traffic pages and on targeted competitor pages to reach buyers at key comparison moments. [ Learn More ](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/ee85f8ddd73b345c4febd9bec84767ea/brevo-marketing-platform.png "Product Avatar Image") ](https://www.g2.com/products/brevo-marketing-platform/reviews) [ Brevo Marketing Platform ](https://www.g2.com/products/brevo-marketing-platform/reviews) By [Brevo](https://www.g2.com/sellers/brevo) [ 4.5/5(2,621) ](https://www.g2.com/products/brevo-marketing-platform/reviews#reviews) Product Description Easily manage your marketing campaigns, transactional emails, and SMS messages all in one simple and powerful platform. Reviewers say compared to ActiveCampaign, Brevo Marketing Platform is: More usable Easier to set up Easier to admin Categories in common with ActiveCampaign: [ WhatsApp Marketing ](/categories/whatsapp-marketing)[ E-Commerce Personalization ](/categories/e-commerce-personalization)[ Landing Page Builders ](/categories/landing-page-builders)[ Social Media Advertising ](/categories/social-media-advertising)[ AI Marketing Agents ](/categories/ai-marketing-agents) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/e13d9a3c932283bf5f5a71adfb2ae176/klaviyo%282%29.png "Product Avatar Image") ](https://www.g2.com/products/klaviyo/reviews) [ Klaviyo ](https://www.g2.com/products/klaviyo/reviews) By [Klaviyo](https://www.g2.com/sellers/klaviyo) [ 4.6/5(1,360) ](https://www.g2.com/products/klaviyo/reviews#reviews) Product Description Klaviyo, a unified customer platform for email, SMS, and more, gives your online brand direct ownership of your consumer data and interactions. Reviewers say compared to ActiveCampaign, Klaviyo is: More expensive Easier to admin Easier to set up Categories in common with ActiveCampaign: [ WhatsApp Marketing ](/categories/whatsapp-marketing)[ Conversational Marketing ](/categories/conversational-marketing)[ Online Form Builder ](/categories/online-form-builder)[ Marketing Automation ](/categories/marketing-automation)[ AI Marketing Agents ](/categories/ai-marketing-agents) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Product Avatar Image") ](https://www.g2.com/products/hubspot-marketing-hub/reviews) [ HubSpot Marketing Hub ](https://www.g2.com/products/hubspot-marketing-hub/reviews) By [HubSpot](https://www.g2.com/sellers/hubspot) [ 4.4/5(14,912) ](https://www.g2.com/products/hubspot-marketing-hub/reviews#reviews) Product Description Marketing automation software to help you attract the right audience, convert more visitors into customers, and run complete inbound marketing campaigns at scale — all on one powerful, easy-to-use CRM platform. Reviewers say compared to ActiveCampaign, HubSpot Marketing Hub is: Slower to reach roi More expensive More usable Categories in common with ActiveCampaign: [ Conversational Marketing ](/categories/conversational-marketing)[ Landing Page Builders ](/categories/landing-page-builders)[ Attribution ](/categories/attribution)[ Social Media Advertising ](/categories/social-media-advertising)[ Marketing Automation ](/categories/marketing-automation) [![G2 Advertising](/assets/my-g2-logo-41632af6f81a240a0a9886638f412b2ac9a29f4001534f8c83be89a58ef9d45d.svg "G2 Advertising")](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) Sponsored G2 Advertising Get 2x conversion than Google Ads with G2 Advertising! G2 Advertising places your product in premium positions on high-traffic pages and on targeted competitor pages to reach buyers at key comparison moments. [ Learn More ](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/0156ccd5cdb4b4fefa4e1254d45ab7fc/constant-contact-advanced-automation.png "Product Avatar Image") ](https://www.g2.com/products/constant-contact-advanced-automation/reviews) [ Constant Contact Advanced Automation ](https://www.g2.com/products/constant-contact-advanced-automation/reviews) By [Constant Contact](https://www.g2.com/sellers/constant-contact-5aaee82b-8325-4eeb-b7b7-15fada778076) [ 4.4/5(960) ](https://www.g2.com/products/constant-contact-advanced-automation/reviews#reviews) Product Description Constant Contact Advanced Automation is a unified sales and marketing platform designed to help businesses get more leads, close faster, and deliver results. Reviewers say compared to ActiveCampaign, Constant Contact Advanced Automation is: Better at support Easier to do business with Easier to admin Categories in common with ActiveCampaign: [ Online Form Builder ](/categories/online-form-builder)[ Landing Page Builders ](/categories/landing-page-builders)[ Sales Analytics ](/categories/sales-analytics)[ Attribution ](/categories/attribution)[ Marketing Automation ](/categories/marketing-automation) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/ecffbcc525c61efc944dafcc553f01b8/agentforce-marketing-formerly-salesforce-marketing-cloud.jpg "Product Avatar Image") ](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) [ Agentforce Marketing (formerly Salesforce Marketing Cloud) ](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) By [Salesforce](https://www.g2.com/sellers/salesforce) [ 4/5(4,629) ](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews#reviews) Product Description Salesforce Email Studio email marketing tool (formerly ExactTarget) is a targeted email marketing provider for Fortune 500 and Small Businesses alike. Reviewers say compared to ActiveCampaign, Agentforce Marketing (formerly Salesforce Marketing Cloud) is: Slower to reach roi More expensive Categories in common with ActiveCampaign: [ Conversational Marketing ](/categories/conversational-marketing)[ Landing Page Builders ](/categories/landing-page-builders)[ Attribution ](/categories/attribution)[ Marketing Automation ](/categories/marketing-automation)[ AI Marketing Agents ](/categories/ai-marketing-agents) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/813a05fd78e1f21d0a31de70aabccf5d/freshsales.png "Product Avatar Image") ](https://www.g2.com/products/freshsales/reviews) [ Freshsales ](https://www.g2.com/products/freshsales/reviews) By [Freshworks](https://www.g2.com/sellers/freshworks) [ 4.5/5(1,236) ](https://www.g2.com/products/freshsales/reviews#reviews) Product Description Freshsales is a sales CRM built to help you stop juggling between multiple tools. It’s ideal for small businesses and refreshing for enterprises. Reviewers say compared to ActiveCampaign, Freshsales is: More usable Easier to set up Easier to admin Categories in common with ActiveCampaign: [ Sales Engagement ](/categories/sales-engagement)[ Online Form Builder ](/categories/online-form-builder)[ Sales Analytics ](/categories/sales-analytics)[ Lead Scoring ](/categories/lead-scoring)[ Marketing Automation ](/categories/marketing-automation) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/0e4cb319d91ef480d84a5dc9e77e9eba/dotdigital.png "Product Avatar Image") ](https://www.g2.com/products/dotdigital/reviews) [ Dotdigital ](https://www.g2.com/products/dotdigital/reviews) By [Dotdigital](https://www.g2.com/sellers/dotdigital) [ 4.4/5(1,235) ](https://www.g2.com/products/dotdigital/reviews#reviews) Product Description Customer data platform and cross-channel marketing automation for SMEs, retailers, and big brands. Reviewers say compared to ActiveCampaign, Dotdigital is: More usable More expensive Better at support Categories in common with ActiveCampaign: [ WhatsApp Marketing ](/categories/whatsapp-marketing)[ Landing Page Builders ](/categories/landing-page-builders)[ Marketing Automation ](/categories/marketing-automation)[ Email Deliverability ](/categories/email-deliverability)[ SMS Marketing ](/categories/sms-marketing) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/d321276e26e147772902a370e32c7a40/ontraport.png "Product Avatar Image") ](https://www.g2.com/products/ontraport/reviews) [ Ontraport ](https://www.g2.com/products/ontraport/reviews) By [Ontraport](https://www.g2.com/sellers/ontraport) [ 4.5/5(255) ](https://www.g2.com/products/ontraport/reviews#reviews) Product Description Ontraport is an all-in-one integrated platform that delivers essential business features, including a powerful CRM system, membership sites, one-click WordPress hosting, outstanding email delivery, payment processing, direct-mail printing, affiliate management, and our innovative business automation suite. Reviewers say compared to ActiveCampaign, Ontraport is: Better at support Easier to do business with Easier to admin Categories in common with ActiveCampaign: [ Sales Engagement ](/categories/sales-engagement)[ Online Form Builder ](/categories/online-form-builder)[ Landing Page Builders ](/categories/landing-page-builders)[ Lead Scoring ](/categories/lead-scoring)[ Marketing Automation ](/categories/marketing-automation) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/8e123398655ea08944802dc11fbc74e6/intuit-mailchimp-all-in-one-marketing-platform.png "Product Avatar Image") ](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) [ Intuit Mailchimp All-in-One Marketing Platform ](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) By [Intuit Mailchimp](https://www.g2.com/sellers/intuit-mailchimp) [ 4.4/5(5,429) ](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews#reviews) Product Description Mailchimp is a leading marketing automation platform trusted by over 11 million users, from small businesses to global brands like TEDTalks, Shutterstock, and Boston Market. With AI-powered insights, seamless integrations, and expert support, Mailchimp helps businesses connect with customers, drive revenue, and build lasting brand loyalty across email, social media, and more. Reviewers say compared to ActiveCampaign, Intuit Mailchimp All-in-One Marketing Platform is: Easier to set up More usable Easier to admin Categories in common with ActiveCampaign: [ Online Form Builder ](/categories/online-form-builder)[ Landing Page Builders ](/categories/landing-page-builders)[ Social Media Advertising ](/categories/social-media-advertising)[ Marketing Automation ](/categories/marketing-automation)[ SMS Marketing ](/categories/sms-marketing) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/9e6d9338f250174ed915e718b8144e5a/braze.jpg "Product Avatar Image") ](https://www.g2.com/products/braze/reviews) [ Braze ](https://www.g2.com/products/braze/reviews) By [Braze](https://www.g2.com/sellers/braze) [ 4.5/5(1,688) ](https://www.g2.com/products/braze/reviews#reviews) Product Description Create powerful customer engagement with ease, at any scale Reviewers say compared to ActiveCampaign, Braze is: More expensive More usable Easier to do business with Categories in common with ActiveCampaign: [ WhatsApp Marketing ](/categories/whatsapp-marketing)[ Marketing Automation ](/categories/marketing-automation)[ AI Marketing Agents ](/categories/ai-marketing-agents)[ SMS Marketing ](/categories/sms-marketing)[ Email Template Builder ](/categories/email-template-builder) ## ActiveCampaign Alternatives FAQs Generated using AI ### How does ActiveCampaign compare to Klaviyo? According to G2 data, [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) holds an average rating of 4.4/5 from 14,695 reviews, while [Klaviyo](https://www.g2.com/products/klaviyo/reviews) has a higher average rating of 4.6/5 from 1,354 reviews. Klaviyo leads ActiveCampaign by 0.2 points in Better at Meeting Requirements (9.0 vs 8.8), More Usable (8.6 vs 8.2), Easier to Set Up (8.5 vs 8.0), Easier to Admin (8.9 vs 8.4), and Easier to Do Business With (8.9 vs 8.8). ActiveCampaign scores slightly higher in Better at Support (8.5 vs 8.4) by 0.1 points. Feature-wise, Klaviyo offers Engagement Features not available in ActiveCampaign, while ActiveCampaign provides Social Listening, Text-to-Landline, and White Label features absent in Klaviyo. User reviews highlight ActiveCampaign's strengths in automation capabilities, ease of use, and integration flexibility, with 1,270 mentions of ease of use and 1,254 mentions of automation. Klaviyo users emphasize its powerful segmentation, ecommerce integrations, and automation, with 167 mentions of ease of use and 92 mentions of automation. Both platforms have noted cons: ActiveCampaign users frequently mention a steep learning curve (601 mentions), high pricing (506 mentions), and occasional performance issues. Klaviyo users cite pricing concerns (73 mentions), learning curve (63 mentions), and limited customer support (39 mentions). Overall, Klaviyo is favored for usability and ecommerce-focused features, while ActiveCampaign is recognized for robust automation and CRM integration. ### What are the best alternatives to ActiveCampaign? The best alternatives to ActiveCampaign according to G2 user reviews and ratings include [Klaviyo](https://www.g2.com/products/klaviyo/reviews) (4.6/5 stars, 1354 reviews), [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) (4.5/5 stars, 2568 reviews), and [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) (4.4/5 stars, 14768 reviews). These platforms are recognized for their ease of administration, usability, and support, often scoring higher than ActiveCampaign in these dimensions. ### What features do alternatives offer that ActiveCampaign does not? Alternatives to ActiveCampaign offer native engagement features that ActiveCampaign lacks, including advanced customer engagement tools and document & content management capabilities. ### Which Marketing Automation tools do reviewers recommend instead of ActiveCampaign? Reviewers recommend [Klaviyo](https://www.g2.com/products/klaviyo/reviews) for its powerful segmentation, automation, and ecommerce integrations, especially for B2C and ecommerce brands. [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) is praised for its all-in-one approach combining email, SMS, WhatsApp, and CRM with a user-friendly interface and cost-effective pricing. [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) is favored for its comprehensive marketing automation, ease of use, and seamless CRM integration. These tools are recommended for users seeking robust marketing automation with better usability, support, and advanced engagement features than ActiveCampaign. ### Why do users choose Klaviyo over ActiveCampaign? Users choose [Klaviyo](https://www.g2.com/products/klaviyo/reviews) over ActiveCampaign primarily for its superior usability and ecommerce-centric capabilities. Klaviyo leads ActiveCampaign by 0.4 points in Usability (8.6 vs 8.2) and by 0.5 points in Ease of Admin (8.9 vs 8.4), reflecting a smoother user experience and simpler management. Its advanced segmentation and automation tailored for ecommerce brands, especially with deep Shopify integration, are frequently praised, enabling highly personalized campaigns and flows that drive revenue. Klaviyo's intuitive drag-and-drop builder, pre-built flows, and powerful data segmentation allow users to create targeted, behavior-based campaigns with less technical complexity. Users also value its combined email and SMS marketing capabilities under one platform, enhancing omnichannel communication. The platform's analytics and revenue attribution features provide clear insights into campaign performance, which is critical for ecommerce businesses. Despite higher pricing and a learning curve, Klaviyo's focused feature set for ecommerce, ease of setup, and effective automation workflows justify the investment for many users. The platform's strong integration ecosystem and continuous feature updates further contribute to its preference among users seeking a specialized, scalable marketing automation solution tailored to online retail and customer lifecycle management. ### Explore Articles [ Which digital mortgage closing solutions prevent document delays when LOS integration breaks temporarily? ](https://www.g2.com/discussions/which-digital-mortgage-closing-solutions-prevent-document-delays-when-los-integration-breaks-temporarily) [ User-friendly demo automation software for sales teams ](https://www.g2.com/discussions/what-s-the-most-user-friendly-demo-automation-software-for-sales-teams) [ Best software for automating document templates ](https://www.g2.com/discussions/what-is-the-best-software-for-automating-document-templates) [ How does JumpCloud manage access to network resources (Wi-Fi, VPN) and infrastructure (servers, cloud VMs)? ](https://www.g2.com/discussions/how-does-jumpcloud-manage-access-to-network-resources-wi-fi-vpn-and-infrastructure-servers-cloud-vms) [ Which MDM solution offers the most secure master data governance? ](https://www.g2.com/discussions/which-mdm-solution-offers-the-most-secure-master-data-governance) [ Autodesk Forma vs Procore: which has stronger predictive analytics for construction project management? ](https://www.g2.com/discussions/autodesk-forma-vs-procore-which-has-stronger-predictive-analytics-for-construction-project-management) ### Spotlight Categories [ Experience Management Software ](https://www.g2.com/categories/experience-management) [ Employee Recognition Software ](https://www.g2.com/categories/employee-recognition) [ Professional Services Automation Software ](https://www.g2.com/categories/professional-services-automation)