I love Omnisend's email builder because it makes creating and automating email campaigns really easy, even without much technical know-how. The drag-and-drop feature in the email builder is simple to use. Omnisend AI also helps in generating email content if there's any trouble while building emails. Another feature I really like is the availability of ready-made email templates, which save a lot of time when creating and managing campaigns. Using Omnisend with our WordPress website was easy to set up, and it automatically syncs customer and subscriber data. Review collected by and hosted on G2.com.

My overall experience with Omnisend has been positive. One thing that could be improved is giving users more flexibility to customize the pre-built email templates without needing extra adjustment. I would also like to see more customization options in the reporting dashboard, so it becomes easier to compare campaign performance over different time periods. Review collected by and hosted on G2.com.

The platform is pretty intuitive and makes it easy to quickly create campaigns.

The pre-built templates are helpful (and time-saving) but can be easily personalised.

In terms of transitioning to the platform, it was really straightforward to import data but a little trial and error to correctly attribute marketing permissions.

Sales attribution seems a little out of sync with what we were used to seeing on Klaviyo but this could be a period of adjustment.

Delighted with the new pricing plans, significantly reducing the cost of SMS makes it much more accessible.

I haven't yet tried the AI integration but this feels like an exciting step forward.

Support has been prompt and helpful which is massively appreciated! Review collected by and hosted on G2.com.

Some of the UI is a little clunky. For example, the base font constantly reverts back to Arial (very annoying!), you can't overwrite copy and keep the formatting, and I'd like to see more elements available (i.e. spacers)

In terms of reporting, it's a little more basic/limited than I'm used to. Hopefully the AI integration will help with this - for example I can't easily see how many users are active on site each day, Review collected by and hosted on G2.com.

I really appreciate how easy it is to set up automation workflows in Omnisend, and the pre-built templates for things like welcome series and abandoned cart recovery got us up and running in a day. The drag-and-drop editor is simple to customize without needing a developer. The customer support is really helpful with quick response times through chat, which isn’t always the case with marketing tools. I also like that the platform keeps adding new features and improvements regularly, making the product better over time. Having both email and SMS in one platform is a huge plus, as it allows us to manage everything from one dashboard instead of juggling separate tools. Overall, Omnisend has become an important part of how we drive repeat purchases and keep customers engaged. Review collected by and hosted on G2.com.

I find the pricing gets expensive as our subscriber list grows, and more flexible options would help as we scale. The reporting covers the basics but feels limited when I want to do deeper analysis, so I'm sometimes exporting data to look at it more closely. The email builder is easy to use but a bit restrictive for the more advanced or custom designs. Review collected by and hosted on G2.com.

I appreciate how Omnisend allows me to quickly launch campaigns without feeling overwhelmed, thanks to its pre-built automation workflows and email templates that save a lot of time. The segmentation options make sending relevant content to different customer groups easy. This platform has struck a good balance between ease of use and providing useful functionality. I also find that its pre-built automation workflows have significantly reduced the manual work involved in running campaigns, as these workflows continue to engage customers automatically based on their actions. Additionally, getting started with Omnisend was easier than I expected, with a clear onboarding process that required little technical assistance. Review collected by and hosted on G2.com.

I would like to see more flexibility when customizing templates and automation logic for more advanced use cases. Some reporting metrics could also provide deeper insights without needing to export data. More detailed reporting, especially around customer journeys and automation performance, would make it easier to optimize campaigns without relying on external analytics tools. Review collected by and hosted on G2.com.

I love Omnisend's intuitive interface, which makes creating and managing campaigns quick and straightforward. The automation features are easy to set up and help save time by handling repetitive marketing tasks like welcome emails, abandoned cart reminders, and follow-up campaigns automatically, keeping customer communication consistent. I also appreciate the built-in audience segmentation and detailed analytics, which make it easier to deliver more targeted campaigns, understand campaign performance, and make data-driven improvements that lead to better engagement. The initial setup was straightforward, and the interface made it easy to find everything I needed. Review collected by and hosted on G2.com.

I think some of the advanced automation and template customization options could be more flexible. As my contact list grows, the pricing becomes a bit expensive compared to some alternatives. I would also like to see more detailed reporting and additional integrations with third-party tools to make the platform even more versatile. Review collected by and hosted on G2.com.

I love how Omnisend saves a lot of our time by allowing us to manage email and SMS campaigns from one place. It integrates smoothly with our client's e-commerce store, making it reliable for customer engagement. My favorite feature is the automation workflows; they make it easy to set up welcome emails, abandoned cart reminders, and follow-up messages that run automatically. These workflows are easy to build and let us automate customer journeys without constant manual effort, so we can automatically send various types of emails and campaigns. The initial setup of Omnisend is very easy, with super smooth onboarding journeys, which means new teams can start without any hassle. Review collected by and hosted on G2.com.

I think complex workflows can be harder to manage and troubleshoot. Better analytics, more flexible email customization, and improved workflow visualization would make the platform even better. Review collected by and hosted on G2.com.

I like the way that Omnisend integrates with Shopify. I also like that I can import my own templates. Review collected by and hosted on G2.com.

The customer service is atrocious. Every time I need to ask for help, the agent takes 3 to 5 minutes in between replies, often forgets what we're talking about, and usually doesn't solve the issue. The last time I needed help, it was 45 minutes in between replies. This is completely unacceptable.

The integration with Google Drive needs attention. Also, there should be an integration with Canvas for better image handling. I want to have modules that automatically update that are not part of the universal templates.

Additionally, I'd like to integrate Omnisend with Claude to create more options and emails faster. The onboarding was not easy; the team didn't move all our flows properly, and I had to rebuild certain flows like the abandoned browse and cart because the dynamic content wasnt available the way they set it up and couldn't be actively dropped in. Review collected by and hosted on G2.com.

1. Automation for readymade workflows

2. Metrics for links opened, clicked, and revenue generated from campaigns.

3. Ready to use templates

4. Email Builder (Drag and Drop feature)

5. Support for personalized campaigns

6. Integration with shopify

7. Free plans to test it out

8. Automation is reliable and scalable

9. Onboarding is easy, since templates and guide is available Review collected by and hosted on G2.com.

1. Pricing, since they can reduce it for the growing volume.

2. Sometimes, large campaigns are very time consuming.

3. Reporting can be enhanced by adding a few more features in it. Review collected by and hosted on G2.com.

We switched to Omnisend after using another email marketing platform that had become too complicated for what we actually needed. What surprised me most was how quickly I felt comfortable using it. The interface is clean, building automations is very visual, and creating campaigns doesn't require much effort. After the first week, it had already become part of my daily routine. I also like that I can jump into the platform after a few days away and immediately remember where everything is. Review collected by and hosted on G2.com.

The only thing I'd really like to improve is the reporting. It covers the basics well, but sometimes I want to compare campaigns over a longer period or dig a little deeper into subscriber behaviour without exporting data elsewhere. Review collected by and hosted on G2.com.

I like that Omnisend is easy to set up for automation workflows and has an intuitive platform. It integrates reliably with e-commerce tools, requiring less maintenance. There's a good selection of built-in templates which I find helpful. Also, its initial setup is very easy and new teams can set it up smoothly. It's a wonderful tool for marketing agencies. Review collected by and hosted on G2.com.

I think one area that can be improved is analytics and reporting, which can feel a bit limited when you need deeper insights. Also, some advanced customization options in automation workflows have a learning curve. It would be helpful to have a more customizable dashboard and detailed reporting for campaign performance and customer behavior. More advanced filtering and export options would also be beneficial. Review collected by and hosted on G2.com.