I really like Omniconvert for several reasons. They have a great customer service team, which is something many experimentation platforms lack. I know I can count on Omniconvert's people to help me whenever needed. I appreciate that they are always open to chat and really understand my problems. They are proactive about any issues that might arise. For example, we hit our monthly usage limit, and their team contacted us and provided extra usage for the month with no strings attached, making me feel really valued. The initial setup was not challenging at all because they were very helpful; we had onboarding calls and got everything we needed. Omniconvert also offers better prices and better customer experience, which is why we switched from VWO. Review collected by and hosted on G2.com.

Sometimes the platform isn't as fast for data analysis, but again, whenever this happens, I get in contact with the team and they explain everything promptly. Also, this was happening at a moment that they were moving databases, which is expected to happen. Review collected by and hosted on G2.com.

I like that Omniconvert is simple to use. You don't have to be a CRO guru to know how to use it to run tests, review what the tests have done, and learn the insights. It's really easy to use, and you don't have to be a data analyst or programmer or someone who's been doing CRO for ten years. That's the main reason I appreciate it. Review collected by and hosted on G2.com.

We've had some issues with the split URL testing. It doesn't work reliably, and we still had issues with flicker. Sometimes we have to use PostHog as an alternative for not traditional A/B testing when we need to see split URL testing. But that's honestly the only thing, and it's not a biggie. Review collected by and hosted on G2.com.

I use Omniconvert as an A/B testing and experimentation platform to manage CRO programs across e-commerce client accounts, primarily on Shopify. Omniconvert solves several core problems for me: the speed to launch is impressive, as the platform's visual editor, combined with custom JavaScript and CSS injection, lets me build and deploy tests quickly without needing support. The audience targeting and segmentation capabilities are great, allowing me to target by URL, referrer source, customer data attributes, etc., which means I can isolate the right user population for each test. I particularly appreciate the custom goal tracking feature, which lets me define granular goals to measure exactly what each test is intended to move rather than relying on default platform metrics. What I like most about Omniconvert is the flexibility to handle complex, code-heavy tests without hitting platform limitations. This flexibility makes Omniconvert usable for the kind of pro work I do. Review collected by and hosted on G2.com.

Sample ratio mismatch (SRM) issues with eligible goal filter can cause SRM at times. SRM issues mostly show up in tests using eligible goal filters where the reported traffic split drifts from 50/50. Suggestions would be to proactively flag SRM in the dash (which Omniconvert already does) but also send an email to the experiment owner. Review collected by and hosted on G2.com.

I use Omniconvert for A/B testing and website personalization. I like the ease of setup and launching, thanks to the visual editor which lets us edit without a developer's involvement. We can easily launch experiments at the click of a button without needing to redeploy the website, freeing up development resources. It's great that anyone on the marketing team can use the tool without needing development knowledge. This is super helpful as we have limited development resources and web producers or content managers can set up experiments and personalizations without relying on developers. Also, setting up Omniconvert was very easy, just by installing a JS script. Compared to Google Optimize, which we've used before, Omniconvert feels less buggy and overall, it's a step up for us. Review collected by and hosted on G2.com.

Metrics could be clearer, especially in terms of alignment with GA4 metrics. Additionally, having native integration with Salesforce would be beneficial for directly measuring pipeline lead generation results in Salesforce for control versus experiment groups. Review collected by and hosted on G2.com.

UX/UI-wise, it is quite simple and clear. Easy to navigate & get things done. Integrations cover what we need e.g. GA4 and MS Clarity. Pricing is super fair and accessible, if one thinks of getting started with testing, personalization and see whether they can scale. The last but definitely not the least, they have a great support channel. Any of our questions has been answered and clarified for the setup & results we have wanted to achieve. Review collected by and hosted on G2.com.

Not necessarily about Omniconvert, but from a general perspective, if one has a custom-built website and if it contains SPA and other technical details to keep in mind while building the tests up, the learning curve can take a bit more time. We went through such process, but they have managed to support us through that process as well. Review collected by and hosted on G2.com.

Omniconvert has proven to be a great driver of our CVR improvements through A/B testing with their intuitive platform and ability to integrate with our website seamlessly. What really makes Omniconvert stand out, though, is their team. They have been exceptionally responsive and proactive and were always happy to provide support with setting tests up or sharing industry insights and case studies. Review collected by and hosted on G2.com.

While we didn't encounter any larger issues while using the platform, we would have liked more flexibility with testing on specific elements of our Shopify webshop as we have run into a few restrictions on what can or cannot be tested. Review collected by and hosted on G2.com.

I like Omniconvert for its flexibility, which is great for me. It allows me to test more ideas and increase my conversion rate on the website. I really enjoy how I can get more data and decide how much traffic to use for experiments and how much to retain. The initial setup is pretty straightforward, and I can do it on my own. Review collected by and hosted on G2.com.

It's been good. Maybe if I can get more insights on why it is working, what kind of next experiments that I can do from this, that would be helpful. Review collected by and hosted on G2.com.

it is an intuitive platform, where making reports is easy just like comparing with the results. The support service is excellent as they have helped me review and find errors as to why the test was not working well and we managed to correct it quickly. Review collected by and hosted on G2.com.

the website I am using to take the test receives many visits, so the free visit limit falls short for us. Apart from this, I haven't found any other disadvantage. Review collected by and hosted on G2.com.

I really like the AB testing tool in Omniconvert. It's the feature I use more than anything else. The ability to easily compare performance across all devices, including desktop and mobile, and to set up a test on any part of the site is really useful for my company. Review collected by and hosted on G2.com.

I think sometimes the transparency of the data we get is lacking, as I would like to see a bit more information behind the data to understand whether everything's working correctly. Also, sometimes setting up tests can be a little difficult and not as intuitive as it could be, but these are minor issues. Review collected by and hosted on G2.com.

Ease of use on the platform and help if needed with our personal rep, Bogdan Review collected by and hosted on G2.com.

I think the visual editor is a lagging and hard to use at times. I think this could be improved greatly. Review collected by and hosted on G2.com.