---
title: Omniconvert Reviews
meta_title: 'Omniconvert Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 186 reviews by the users' company size, role or industry
  to find out how Omniconvert works for a business like yours.
aggregate_rating:
  rating_value: 4.6
  review_count: 186
  scale: '5'
date_modified: '2026-07-29'
parent_category:
  name: Conversion Rate Optimization Tools
  url: https://www.g2.com/categories/conversion-rate-optimization-tools
---

# Omniconvert Reviews
**Vendor:** Omniconvert  
**Category:** [A/B Testing Tools](https://www.g2.com/categories/a-b-testing-tools)  
**Average Rating:** 4.6/5.0  
**Total Reviews:** 186
## About Omniconvert
Omniconvert Explore is an advanced experimentation tool designed to assist agencies, development and product teams, as well as marketers who may have limited IT support. This software solution empowers users to launch experiments that can enhance decision-making and optimize user experiences across various digital platforms. By providing a comprehensive suite of features, Omniconvert Explore caters to a diverse audience looking to leverage data-driven insights for improved performance. The software enables users to design and run A/B tests, personalize on-site experiences, collect customer feedback, and segment audiences, all from one interface. Omniconvert Explore is used by e-commerce managers, CRO specialists, and digital marketers to identify friction points in the buying journey, test improvement ideas, and implement validated changes without relying heavily on developers. Typical use cases include: - improving add-to-cart rates - reducing checkout abandonment - increasing average order value through personalization and experimentation. Omniconvert Explore integrates with major e-commerce platforms such as Shopify, Magento, WooCommerce, and custom online stores. Key capabilities: -Visual A/B and split testing tools for website elements and user flows - Audience segmentation based on behavior, traffic source, and attributes - On-site personalization with dynamic content and recommendations - Integrated survey and feedback widgets to capture customer insights - Real-time performance tracking and experiment analytics - Integrations with analytics, CRM, and marketing platforms By combining testing, personalization, and customer research in a single tool, Omniconvert Explore helps teams make objective, measurable improvements to the user experience. It is designed to support data-driven decision making and continuous experimentation across e-commerce touchpoints. Why Users Choose Omniconvert E-commerce and CRO professionals choose Omniconvert Explore because it unifies A/B testing, on-site personalization, and customer feedback tools into a single workspace. This helps teams move faster from insight to action and validate ideas through experimentation. Users report that Omniconvert Explore’s visual editor, audience segmentation, and reporting dashboards make it easy to design experiments and track performance without extensive technical setup. The platform’s integrations with major e-commerce systems and analytics tools allow for consistent measurement across marketing and user experience initiatives.



## Omniconvert Pros & Cons
**What users like:**

- Users rave about the **exceptional customer support** of Omniconvert, noting their dedication and helpfulness during complex tasks. (32 reviews)
- Users appreciate the **remarkable customer support** of Omniconvert, providing responsive help during complex testing scenarios. (30 reviews)
- Users value the **remarkable ease of use** of Omniconvert, simplifying A/B testing with intuitive features and clear navigation. (25 reviews)
- Users love the **intuitive interface** of Omniconvert, facilitating easy A/B testing without constant development support. (16 reviews)
- Users value the **ease of A/B testing** with Omniconvert, appreciating its intuitive platform and exceptional support. (14 reviews)
- Users applaud the **efficiency of testing** with Omniconvert, noting its intuitive setup and exceptional customer support. (13 reviews)
- Flexibility (12 reviews)
- Users love the **quick setup** of Omniconvert, enabling fast and easy A/B tests within minutes. (11 reviews)
- Easy Setup (10 reviews)
- Experimentation (9 reviews)

**What users dislike:**

- Users note that a **learning curve** exists, particularly for those unfamiliar with A/B testing or complex implementations. (10 reviews)
- Users express concerns about **poor customer support** , citing insufficient help center resources and challenging implementation processes. (6 reviews)
- Users find the **interface confusing** , struggling with frequent changes and a lack of clear functionality explanations. (4 reviews)
- Users express concerns about the **dependency on developers** for complex changes, preferring more user-friendly options. (4 reviews)
- Users find **missing features** frustrating, especially the lack of benchmarks and metrics for effective experiments. (4 reviews)
- Users find the platform **not intuitive** , struggling with navigation and setup, which hinders their overall experience. (4 reviews)
- Users note a **steep learning curve** for Omniconvert, requiring technical expertise and support for complex features. (4 reviews)
- Users find a **steep learning curve** in Omniconvert challenging, particularly if they lack prior analytics knowledge. (4 reviews)
- Users report **bug issues** with Omniconvert, particularly with page speed and script performance hindering the experience. (3 reviews)
- Bugs (3 reviews)

## Omniconvert Reviews
  ### 1. Marketizator makes A/B testing simple

**Rating:** 4.0/5.0 stars

**Reviewed by:** Steve A. | Head of Product, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 21, 2016

**What do you like best about Omniconvert?**

Marketizator makes A/B testing simple. No coding required. Make content, spacing, sizing, image, copy changes that you want. You can easily pick your audience for the test and run it. From there marketizator will tell you when there is statistical significance and you can end your test.

**What do you dislike about Omniconvert?**

If you set a time span for a test you do not get notified when it finishes - you have to set a reminder outside of the tool.
--- Updated ---
Based on feedback from Marketizator, this option is actually now available.

**What problems is Omniconvert solving and how is that benefiting you?**

Optimizing our website is the main thing we use it for. We've been able to test different copy and images to improve our funnel.

  ### 2. Not super!

**Rating:** 3.0/5.0 stars

**Reviewed by:** Katy K. | Mascotte, Automotive, Mid-Market (51-1000 emp.)

**Reviewed Date:** March 16, 2017

**What do you like best about Omniconvert?**

Well it is very similar to other platforms of competitors but has a nice UX

**What do you dislike about Omniconvert?**

That there were many problems with the implementation. Our developer had a lot of contact with the Omniconvert crew but some problems were never solve.d therefor we were not able to perform some tests.

**Recommendations to others considering Omniconvert:**

none

**What problems is Omniconvert solving and how is that benefiting you?**

We did some a/b testing, and some surveys.

  ### 3. Great Support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Andrew C. | Senior Director, PPC, Internet, Mid-Market (51-1000 emp.)

**Reviewed Date:** March 20, 2017

**What do you like best about Omniconvert?**

Omniconvert has a simple to learn, elegant interface and top-notch support.

**What do you dislike about Omniconvert?**

I have yet to go beyond free - trial, so nothing to dislike yet.

**What problems is Omniconvert solving and how is that benefiting you?**

Trying to increase conversion on website.  Also, going to implement surveys on our B2B pages.

  ### 4. Very useful tool

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ioana G. | Content & Online Marketing, Security and Investigations, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 15, 2016

**What do you like best about Omniconvert?**

The many types of personalizations that Omniconvert allows you to make on your website

**What do you dislike about Omniconvert?**

The platform is a bit difficult to use, without a training in advance.

**Recommendations to others considering Omniconvert:**

Try it, play with it. You'll fall in love with it!

**What problems is Omniconvert solving and how is that benefiting you?**

Omniconvert allowed us to redirect customers to the pages which are more important to us. It helped us gather more e-mail addresses to our database.

  ### 5. Omniconvert was used for a pop-up on our websites that created extra visibility for new solutions

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Chemicals | Enterprise (> 1000 emp.)

**Reviewed Date:** March 21, 2017

**What do you like best about Omniconvert?**

The easy of working, while still having the posibilities to have a lot of extra settings

**What do you dislike about Omniconvert?**

The amount of posiblities required us to have contact with support regulary to succesfully setup our campaigns. A more user friendly approach for common things while still having the posibility to tune settings in detail would be nice

**Recommendations to others considering Omniconvert:**

Great and elaborated toolset, but requires the necessary knowledge and support. 

**What problems is Omniconvert solving and how is that benefiting you?**

More visibility for new products

  ### 6. Omniconvert review

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 09, 2016

**What do you like best about Omniconvert?**

Flexibility, all things in one place, ability to set up conversions and see clear results.

**What do you dislike about Omniconvert?**

That you can't run 2 tests separate tests on one page at the same time. Optimizelly allows that, Also, we would greatly benefit form additional service support, but if feels like we are not getting any help unless we are a managed service customer. (and, actually one of our group parts is, we are still not getting a lot of onboarding help)

**Recommendations to others considering Omniconvert:**

Quick set-up, easy to use, more value for money than other business tools.

**What problems is Omniconvert solving and how is that benefiting you?**

On site conversion

**Official Response from Valentin Radu:**

> Hello, there! Thanks for your feedback! 
In the meantime, you can run parallel testing. 

Also, in terms of support, the SLA is much better, offering you a customer success specialist that helps you throughout the entire process.
 

  ### 7. Great work, versatile apps

**Rating:** 5.0/5.0 stars

**Reviewed by:** Paul A. | Small-Business (50 or fewer emp.)

**Reviewed Date:** July 09, 2016

**What do you like best about Omniconvert?**

The ways you can implement Marketizator in your website are so varied and they just work. We tested a couple of ways of boosting our sales with Marketizator tools and most of them worked without any kind of issue.

**What do you dislike about Omniconvert?**

There was an issue with the Mailchimp integration. Support was helpful, but still couldn't resolve it.

**Recommendations to others considering Omniconvert:**

Marketizator will definitely improve your online business. I recommend it to any type of e-shop owner, be it new or old. 

**What problems is Omniconvert solving and how is that benefiting you?**

A/B testing banner ideas, pushing in-store marketing ideas to our customers

  ### 8. Omniconvert is a very useful tool

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 02, 2016

**What do you like best about Omniconvert?**

It offers a lot as a conversion optimization tool. Many tools focus squarely on A/B testing or cost a ridiculous amount for some of the other options, but Omniconvert provides a lot on any plan.

**What do you dislike about Omniconvert?**

The UX is a little confusing at first as there is a lot to take in. But they have improved upon it quite a bit.

**What problems is Omniconvert solving and how is that benefiting you?**

A/B testing mostly. But slowly working through some of the other capabilities of Omniconvert. One of the more interesting ones is their Personalization features.

  ### 9. It is a good product to measure NPS

**Rating:** 4.5/5.0 stars

**Reviewed by:** Vlad S. | Founder & Managing Partner, Retail, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 11, 2016

**What do you like best about Omniconvert?**

We use it to measure NPS, to test promo ads and ask customer feedback.

**What do you dislike about Omniconvert?**

You don't have predefined time periods for reporting.

**What problems is Omniconvert solving and how is that benefiting you?**

Measuring NPS, test best performing ads in our online shop, gather customer feedback.

  ### 10. SEO

**Rating:** 3.0/5.0 stars

**Reviewed by:** Piotr K. | Founder / Board Member, Printing, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 02, 2016

**What do you like best about Omniconvert?**

A/B testing
Interactions an building personalised campaigns based on JS variables and segments
Personalisation content for selected users


**What do you dislike about Omniconvert?**

Customer support
Problems with implementing advanced campaigns based on javascript

**What problems is Omniconvert solving and how is that benefiting you?**

One tool for all marketing actions from user interface side.

  ### 11. CRO for the masses

**Rating:** 5.0/5.0 stars

**Reviewed by:** Kleber O. | Digital Creative Director, Marketing and Advertising, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 07, 2016

**What do you like best about Omniconvert?**

The extreme customization capabilities available to create experiments such as A/B tests and programmatic content (change site image, offers and messages according to the weather from any user's location). It is also possible to create surveys

**What do you dislike about Omniconvert?**

Sometimes you have to do some coding to implement the tests; maybe an example library or presets would help.

**Recommendations to others considering Omniconvert:**

A very powerful set of tools. Totally worth trying it.

**What problems is Omniconvert solving and how is that benefiting you?**

Tests for new landing pages and for site adjustments and enhancements.

  ### 12. Marketizator is an excellent Survey tool

**Rating:** 4.5/5.0 stars

**Reviewed by:** Evelyn S. | Associate Consultant, Information Technology and Services, Enterprise (> 1000 emp.)

**Reviewed Date:** February 08, 2016

**What do you like best about Omniconvert?**

I like the Survey feature of Marketizator the most because it lets us display a variety of subset of questions after the customer has chosen a specific answer. This makes it versatile and the next question is relevant to the previous question answered by the customer which makes the whole conversation to be meaningful.
It offers 4 different languages to choose from. The text conversion is very fast and you can see the changes at the very next moment. 
Also, the reports generation is quite remarkable with detailed insights through graphics and pie charts. You can choose your own themes as well for the surveys.

**What do you dislike about Omniconvert?**

The only thing I found which can be improved upon is the Insertion of HTML codes in the header or Signature section of the surveys. It could be made much faster than it is now.

**Recommendations to others considering Omniconvert:**

Since it can be completely customized as per your business needs, I would certainly recommend it to be used as a Survey tool.

**What problems is Omniconvert solving and how is that benefiting you?**

We use it to gather the customer feedback regarding their expectations and the quality of work which they need. Marketizator offers around 7 to 8 types of questions ranging from Multiple Choice Questions, Grids, Only one option as answer and more, which makes the Surveys to be more engaging and versatile. Also, as soon as the customers fill up the Survey, it provides an option to ask for their contact details.

  ### 13. Great tool for marketers

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 02, 2016

**What do you like best about Omniconvert?**

Unlike other similar products, it's easy to implement and track results from the user dashboard. Will likely sign up after out free trial.

**What do you dislike about Omniconvert?**

There was no ability to create creative from the dashboard.

**What problems is Omniconvert solving and how is that benefiting you?**

More free trial sign ups for our SaaS software.

  ### 14. Not a positive experience

**Rating:** 0.5/5.0 stars

**Reviewed by:** Verified User in Professional Training & Coaching | Small-Business (50 or fewer emp.)

**Reviewed Date:** July 07, 2016

**What do you like best about Omniconvert?**

It allows for split testing different page versions. Support is responsive to questions.

**What do you dislike about Omniconvert?**

Not intuitive. Confusing to set up the split testing. It takes numerous steps before it is set up correctly. Even when support staff provides step by step instructions it is confusing and takes multiple steps and settings to set up one A/B split test. At the time of my testing, a bug in the system reported inaccurate bounce results that support was working to resolve.

**What problems is Omniconvert solving and how is that benefiting you?**

Working to increase opt in page conversion rates. Simply changing the image on my opt in page increased opt in rate.

  ### 15. Excellent Product

**Rating:** 5.0/5.0 stars

**Reviewed by:** Dickon C. | Owner - Data Driven Search Agency | Paid Ads Specialist | SEO Consultant, Marketing and Advertising, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 26, 2016

**What do you like best about Omniconvert?**

It provides provides clear analytics and comprehensive reporting, and is easy to implement.

**What do you dislike about Omniconvert?**

Sometimes needs a bit of tinkering from their excellent support desk

**What problems is Omniconvert solving and how is that benefiting you?**

It help us to order to optimise the Conversion Rate into new sales.

  ### 16. Frustrating so far

**Rating:** 2.5/5.0 stars

**Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 02, 2016

**What do you like best about Omniconvert?**

Unsure, testing has been onerous. Would like to trial further before making a statment

**What do you dislike about Omniconvert?**

Lack of ability to test via two seperate domains. 

**What problems is Omniconvert solving and how is that benefiting you?**

Trying to test an old site versus a new one. 

  ### 17. A stunning tool for Conversion Optimization with a great human support team!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Andrei S. | Sr. Online Conversion Expert, Telecommunications, Enterprise (> 1000 emp.)

**Reviewed Date:** September 13, 2015

**What do you like best about Omniconvert?**

The simple and focused product  suite for each basic step of CRO : gathering insights, A/B and MVT testing and Content personification tool. The human support behind the team is fantastic: very proactive and supporting towards our needs.

**What do you dislike about Omniconvert?**

Hard to find a thing but if like like more complex interfaces, the admin UI will not exceed your expectations.

**Recommendations to others considering Omniconvert:**

Start with a simple, yet powerful product that will easily help you understand the CRO.

**What problems is Omniconvert solving and how is that benefiting you?**

We area benefiting from understanding our customer needs, by implementing surveys on key journeys on the website and measuring customer experience through NPS. We translate the qualitative feedback into useful insights that will form hypothesis for testing through A/B or MVT.
At the end we declare a winning variation and start building on personalized content for the users.
All these have significantly improved our understanding of the customer behavior and in the end, helped us sale and convert more.

  ### 18. Great Conversion Optimization tool

**Rating:** 5.0/5.0 stars

**Reviewed by:** Cosmin Ciprian C. | Product Owner Marketing Technology, Internet, Mid-Market (51-1000 emp.)

**Reviewed Date:** September 10, 2015

**What do you like best about Omniconvert?**

Marketizator is really easy to use with a clean and easy interface. You can do a lot of tests from simple A/B tests to more complex MVT or funnel tests with a little bit of work. Marketizator also offers a lot of in-depth segmenting possibilities so it`s easy to track the behaviour and optimize the conversions from a specific group of users.
They also have good customer service. The team responded and solved really quick any question or issue we had.

**What do you dislike about Omniconvert?**

Some minor UX issues when working with multiple websites, but nothing that prevents you from getting awesome results.

**What problems is Omniconvert solving and how is that benefiting you?**

We`re using Marketizator for several use cases:
- First of all we`re optimizing our booking funnel with good results and with limited development work. 
- We are also using a on page exit retargeting campagin that brought really good results in the markets we tested
- We are also capturing calitative data regarding our website. The surveys you can run from Marketizator are really diverse and bring a lot of quality insights you can work on to build

  ### 19. Fantastic Tool! Helped Increased my webinar registrations through Web Personalization Feature

**Rating:** 4.0/5.0 stars

**Reviewed by:** Boni S. | Director , Internet, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 26, 2015

**What do you like best about Omniconvert?**

I love the survey and web personalization option. I use both the features regularly to better understand the needs of our users and drive traffic to a specific page.

**What do you dislike about Omniconvert?**

I am not sure if there is anything to dislike about the tool, however, I'd love to see more improvisation in the UI. I think it's a fantastic tool and can be justified with a better UI. 

Additionally, would love to see more ideas in Testing Ideas section, it just helps me understand how to better leverage the tool

**Recommendations to others considering Omniconvert:**

Marketizator offers a Free Plan. I would highly recommend you to ahead and try it out. Later if it is something that works for you, go ahead and buy the premium plan.

**What problems is Omniconvert solving and how is that benefiting you?**

We ran the survey to better understand the needs of our users - basically to learn what content they would like to see more often. Additionally,  the idea was to check if they are finding our existing content useful.

We ran the survey for a good amount of days and were quite happy with the result. It gave us the clarity that we should keep writing the similar content.

Second, I used the Web Personalization Tool
Web personalization tool helped us drive traffic to our specific page (in our case webinar registration page). We have tons of resources on our site. Since they were interested in resources, it was very obvious that they might also be interested in our upcoming webinars. Hence, we used the web personalization tool to show an exit intent pop to drive traffic to our webinar page. This eventually helped us increase the webinar registrations.

  ### 20. A product that delivers, but above all an extremely responsive team!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Meni M. | Co-founder and CEO, Computer Software, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 16, 2015

**What do you like best about Omniconvert?**

The responsiveness of the team is just amazing. We had some very very unique use cases we needed to address. we contacted VWO, optimizely and Marketizator. Marketizator were the most proactive team, they really listened to us in order to understand what we needed, and helped us achieve it.
every time we have a technical issue we need assistance with, Ciprian is always on the ball with a quick and detailed response.

**What do you dislike about Omniconvert?**

The admin panel UI still needs to work to be super slick, but overall get the job done.
you don't have the ability to segment traffic retrospectively, i.e. run reports to see how much mobile vs desktop traffic you have. I know this is in the works though.

**What problems is Omniconvert solving and how is that benefiting you?**

We provide advanced search solutions for e-commerce sites. We run A/B tests using marketizator to validate and measure  conversion and revenue increase on our customers' sites.

  ### 21. Great market analytics solution

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Management Consulting | Enterprise (> 1000 emp.)

**Reviewed Date:** January 07, 2016

**What do you like best about Omniconvert?**

The simplicity of the A/B Testing Editor has been crucial for business purposes, as we no longer need folks with coding skills to implement changes on our site and can gain insight from those changes. Along with this, the ability for market segmentation has been incredibly helpful for our market analysis purposes.

**What do you dislike about Omniconvert?**

While we like the surveys in theory, I think they could still be integrated a bit better in order to capitalize on the insights gained.

**Recommendations to others considering Omniconvert:**

Would highly recommend Marketizator for market analytics.

**What problems is Omniconvert solving and how is that benefiting you?**

We're doing much better at understanding our market and segmenting our customer base. This has allowed us to further target communications and really interact with customers in a way that we couldn't before.

  ### 22. My Review of the Best A/B Testing Platform on the Market...no seriously...

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.)

**Reviewed Date:** July 13, 2015

**What do you like best about Omniconvert?**

For me, having responsive, attentive customer service is a big deal. Purchasing new software and then being left to set it up and figure it out is one of the most frustrating things I've ever experienced. Marketizator made sure we had the platform implemented properly, worked with us when we had issues, and have been there for me since purchase anytime I have questions or troubles with anyone. 

More than awesome customer service though, my primary focus is accurate data. We've had SO MANY ISSUES in the past with  A/B/n testing platforms reporting inaccurate data. Not with Marketizator—Never with Marketizator. And I'm not talking about the 7%-10% accuracy range...NAHHHHH I'm talking 0.5%-5% accuracy people. EVERY TIME. 

**What do you dislike about Omniconvert?**

Straight up. Any issue I've ever had with Marketizator (and there really haven't been many), I've been able to talk to my awesome customer service rep, and if he's not been able to answer the question for me right there, he goes and finds out for me immediately. None of this two to three day, you don't hear anything and don't know what's going on bologna. He's on it right away and gets me updates when he can. FREAKIN LOVE IT.

**Recommendations to others considering Omniconvert:**

Go ahead, do your shopping around, and check out other platforms if you must...but you'll be back to Marketizator. I put these guys through the ringer and every time they hit it out of the park. Seriously awesome platform!

**What problems is Omniconvert solving and how is that benefiting you?**

In the next year, we will be launching several new e-commerce sites and have already launched some this year. We're using Marketizator to find the best way to optimize these sites and will continue to use it to further optimize conversion rates for all our sites.

  ### 23. Really a true A/B testing King, we recommend with all of our hart

**Rating:** 5.0/5.0 stars

**Reviewed by:** Sergiu C. | General Manager, Retail, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 10, 2015

**What do you like best about Omniconvert?**

Marketing campaigns and Survey. 
The best think about Marketizator for sure is that they personalize there service like a player form your team. 

**What do you dislike about Omniconvert?**

We regret that wi didn't start working with them earlier, we lost a lot of conversions

**Recommendations to others considering Omniconvert:**

Choose a trial and you will see the change. Great services for the money that you pay. 

**What problems is Omniconvert solving and how is that benefiting you?**

PiatraOnline.ro it one true dynamic company, and we are coming almost every day with new ideas and with Marketizator we can solv what ideas are good. The most benefits comes with more then 60% conversions. You can make surveys, marketing campaigns with other websites and partners tru Marketizator.  

  ### 24. We are making more money with Marketizator.com

**Rating:** 5.0/5.0 stars

**Reviewed by:** Alin P. | Creative Director, Internet, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 19, 2015

**What do you like best about Omniconvert?**

We are AvocatNet.ro, a large romanian community. We attract between 1,5 - 1,7 mil unique users per month. We like the idea that we can use surveys to consult the community, to attract leads for our advertisers. We also like the fact that Marketizator is a very good tool that boosted the conversion rates for the online services that we offer. It is a complex solution, boxed in a very simple interface.

**What do you dislike about Omniconvert?**

It is hard for me to find things that i dislike in Marketizator. It is a great solution for our business.

**Recommendations to others considering Omniconvert:**

Test it and keep in mind things like "Weather segmentation" for your campaigns or experiments. Marketizator has things no other competitor has.

**What problems is Omniconvert solving and how is that benefiting you?**

Marketizator helped us:
- generate more leads for our customers (we developed a new line of business since the integration)
- increase the conversion rate for our own online services (500% up since the integration)
- increase our newsletter subscribers database (50% up since we integrated marketizator.com)
- stay in touch with our community

  ### 25. Great ROI and super easy to use

**Rating:** 5.0/5.0 stars

**Reviewed by:** Daniel D. | Digital Marketing Coordinator, Financial Services, Mid-Market (51-1000 emp.)

**Reviewed Date:** December 02, 2014

**What do you like best about Omniconvert?**

The interface is really straightforward. I was able to have a play with it and set up an A/B testing before I received the actual training.
The WYSIWYG is king in this tool - you can create page variations with drag&drop, with no HTML input needed.

It's easy to use even if you're not an Analytics savvy, but just in case you are, you'll see that you have everything in hand even for complex segmenting and targeting. You'll have A/B tests and surveys ready in just minutes.


**What do you dislike about Omniconvert?**

Nothing so far - the only limitations we've encountered were at our end, but the Marketizator team kindly offered solutions.

**Recommendations to others considering Omniconvert:**

Test it. It's not an expensive tool to test.
For us it was more than we expected and so far we have great results.


**What problems is Omniconvert solving and how is that benefiting you?**

We're looking into improving the website conversion funnel and increasing the conversion rate.
So far the results are excellent, even better than what they've pitched.
They've also proposed some alternative lead collection using on-exit surveys - this resulted in incremental leads which significantly improved digital ROI.

  ### 26. Excellent low cost combined tool for A/B testing, personalizing and gathering feedback

**Rating:** 4.0/5.0 stars

**Reviewed by:** Rich P. | Conversion Rate Optimisation Expert and Founder, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 19, 2015

**What do you like best about Omniconvert?**

I love that it costs the same as other similar visual A/B testing tools, but also has really useful in-depth website personalization and visitor feedback functionality. For me, the personalization part of this is the most unique thing about this tool, with few other vendors offering this for such a low price, and offers the most potential value. 

**What do you dislike about Omniconvert?**

The on-boarding process is a bit lacking - it doesn't really do a great job of showing the best practices for each of the 3 tools, and needs to do a better job of helping create good first examples for each. The interface looks a little outdated and could use some modernizing to come up to par with other rival SAS offerings. 

The A/B testing is a little too simplistic in comparison to VWO or Optimizely too, and needs some improving - but still great value.

**What problems is Omniconvert solving and how is that benefiting you?**

I particularly value the personalization tool of Marketizator, it really helps me to communicate messages and content to specific audiences, like new visitors and abandoned shopping cart visitors. This helps to quickly engage and convert a higher percentage of my client's visitors. I also love how easy it is to customize the personalization messaging and popups, which you can then do A/B testing on - essential for increasing conversions!

  ### 27. Simple to use with great results

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ciprian S. | Chief Executive Officer, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 19, 2014

**What do you like best about Omniconvert?**

Marketizator is battling with 'giants' such as Optimizely, VisualWebsiteOptimizer, Convert, but it is doing it by innovating and solving users problem in a way the giants do not.

I like the survey option and the ease of use of the software.
Setting a campaign is a breeze and is easy to do even for junior users that can learn the tool quickly.


**What do you dislike about Omniconvert?**

The interface could be improved to keep up with the latest design requirements.
Also, I would love to have a heatmap/clickmap for the pages where tests are running.

However, this does not impede in any way the user in doing its job.

**Recommendations to others considering Omniconvert:**

try it and you will love it

**What problems is Omniconvert solving and how is that benefiting you?**

A/B Testing and surveys for high traffic websites.
It basically a replacement for several pieces of software (a/b testing + surveys all in one)

  ### 28. Conversion Rate Optimization and Personalization Powerhouse

**Rating:** 5.0/5.0 stars

**Reviewed by:** Boril B. | Research & Marketing Manager, Program Development, Mid-Market (51-1000 emp.)

**Reviewed Date:** October 24, 2014

**What do you like best about Omniconvert?**

I like the great variety of features that give us power to perform sophisticated AB tests, dynamic surveys and personalization workflows. Those features cover almost all our needs for ongoing testing and continuous optimization of the performance of our landing pages.

Marketizator is a 3-in-1 conversion optimization tool which is now important part of our marketing strategy and helps us to constantly increase our conversion rate.


**What do you dislike about Omniconvert?**

The usability could be improved but this is not a problem for using the features. I like the Marketizator a lot and it is the piece of software I was looking for.

**Recommendations to others considering Omniconvert:**

Use it.

**What problems is Omniconvert solving and how is that benefiting you?**

AB testing and conversion rate optimization. Personalization workflows. Dynamic customer surveys. We have grown our customer base, have received valuable feedback, improved our processes and copywriting using Marketizator.

  ### 29. A Great Product That Is Evolving With The Market

**Rating:** 5.0/5.0 stars

**Reviewed by:** Justin R. | Co-Owner & President, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 17, 2014

**What do you like best about Omniconvert?**

What I like best is that this product does more than just A/B test. Qualitative data is crucial, and the tool helps you gather this vital information. I also like the personalization aspect of the technology. Overall, Marketizator captures where the market is going, but still uses A/B testing as a backbone to validate results gathered by it's other components. 

**What do you dislike about Omniconvert?**

I think the user interface could use some tweaking, maybe work on a more logical flow for finding what you need. 

**Recommendations to others considering Omniconvert:**

If you are looking for an easy to use testing tool that has more qualitative features, this is the tool for you. 

**What problems is Omniconvert solving and how is that benefiting you?**

I am always trying to squeeze more productivity out of a page, whether it means more sales or leads. I have been able to make strategic design changes with the testing tool and gather user data with the survey functionality. 

  ### 30. Very good piece of software

**Rating:** 5.0/5.0 stars

**Reviewed by:** Liviu T. | Co Founder, Internet, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 17, 2014

**What do you like best about Omniconvert?**

I would recommend Marketizator for its versatility especially. It's a 3 in 1 tool. And very easy to use.
Beside that they are keeping close to their clients.. the company support is very good. 

**What do you dislike about Omniconvert?**

Personal I would like to see more study cases on their site. And, for the software, I would like to have some more templates to use for campaigns. 

**What problems is Omniconvert solving and how is that benefiting you?**

I would recommend Marketizator for A/B testing. They are good at this. In a test I ran for one of my client I managed ti increase the conversion rate with approx 10-15%. 

  ### 31. It could only use some more Cat-pictures in the program

**Rating:** 5.0/5.0 stars

**Reviewed by:** Anton V. | Co-Founder, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 13, 2014

**What do you like best about Omniconvert?**

The endless possibilities, easy set up and offcourse the quick service. If you have a question they will respond straight away. 

**What do you dislike about Omniconvert?**

There aren't enough Cat pictures and videos..

**Recommendations to others considering Omniconvert:**

It is an easy to use program. Try it out, talk with them to try it out first and it will show its worth itself. 

**What problems is Omniconvert solving and how is that benefiting you?**

Doing surveys on segmented groups, creating a landing pop-up based on source. It helps a lot getting more insight into our customers, filling their data and giving them a more personalized experience. 

  ### 32. key partner for an e-commerce 

**Rating:** 5.0/5.0 stars

**Reviewed by:** Adriana A. | owner, Design, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 17, 2014

**What do you like best about Omniconvert?**

I like the proactive team that is providing new ways to experiment the customer engagement. Their goal is to increase the conversion rate and that is what they actually achieve. Working with them makes you feel like being ahead. 

**What do you dislike about Omniconvert?**

There is nothing to dislike. They deliver fast and with a great quality level.

**Recommendations to others considering Omniconvert:**

Yes, I am doing this already when I discover businesses in need for such a tool.

**What problems is Omniconvert solving and how is that benefiting you?**

At first it was the need to increase the conversion rate on our e-shop. While working together on this we discover new possibilities related to customer journey optimization. 

  ### 33. Marketizator delivers clear insights into our business and powerful actions

**Rating:** 4.5/5.0 stars

**Reviewed by:** Andrei B. | Technology Founder, Information Technology and Services, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 18, 2014

**What do you like best about Omniconvert?**

The ability to deliver popovers with offers based on the location of the user & the weather. We sell sporting equipment, so we use weather a lot as a sales predictor.

**What do you dislike about Omniconvert?**

Marketizator is still a very big product to tackle. I think it can be simplified. It has evolved a lot in the last past year and I am sure that the team is working hard on making it even more useful & easy to use. 

**What problems is Omniconvert solving and how is that benefiting you?**

We want to increase our conversion rate, sell more while maintaining our customer satisfaction. 

  ### 34. Excellent and easy to use tool that help me increase conversions.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Marko K. | Conversion Rate Optimization | Online Marketing Manager, Internet, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 18, 2014

**What do you like best about Omniconvert?**

The fact that tool is easy to use and intuitive. Also I like the fact that I have more features in one place (like a/b testing and surveys) so I don't have to use different tools for different actions. I like the knowledge base and fast customer support.


**What do you dislike about Omniconvert?**

There is really nothing much to dislike since the tool is high quality. 

**What problems is Omniconvert solving and how is that benefiting you?**

Better understanding website visitors, provide them with relevant experience and personalize my message, increase conversions and make more money :)

  ### 35. One of the best solution i ever seen for increasing conversion

**Rating:** 4.5/5.0 stars

**Reviewed by:** Adrian D. | Sales & Marketing @ Pestre.ro, Retail, Mid-Market (51-1000 emp.)

**Reviewed Date:** July 24, 2014

**What do you like best about Omniconvert?**

The way of interactions with my potential customers

**What do you dislike about Omniconvert?**

I do not have particulary things to dislike

**Recommendations to others considering Omniconvert:**

Tr an you will buy for sure

**What problems is Omniconvert solving and how is that benefiting you?**

Conversion Low Rate
Automatic negociation with my potential customers price oriented
Surveys
Usability A/B testing
Design A/B testing
Website development directions based on customers sureys

  ### 36. Great experience.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 19, 2014

**What do you like best about Omniconvert?**

Verry good A/B testing and much more than that.

**What do you dislike about Omniconvert?**

The product is the best I've tested, can't say there's something I dislike. 

**What problems is Omniconvert solving and how is that benefiting you?**

Optimizing website trafic, better segmentation, improve the content and the design. 


## Omniconvert Discussions
  - [Can Omniconvert be used for any platform?](https://www.g2.com/discussions/omniconvert-for-various-platforms) - 2 comments, 1 upvote
  - [I am a marketing person, not a technical guy. Can I handle Omniconvert on my own?](https://www.g2.com/discussions/omniconvert-for-non-technical-users) - 2 comments, 1 upvote
  - [How do Omniconvert with other tools?](https://www.g2.com/discussions/omniconvert-points-of-difference) - 1 comment, 1 upvote
  - [Are you able to embed videos or images into the questionnaire to help explain/educate before you ask a particular question?](https://www.g2.com/discussions/embedding-videos-images) - 1 comment, 1 upvote
  - [What is Omniconvert used for?](https://www.g2.com/discussions/what-is-omniconvert-used-for) - 1 comment

- [View Omniconvert pricing details and edition comparison](https://www.g2.com/products/omniconvert/reviews?page=4&section=pricing&secure%5Bexpires_at%5D=2026-08-04+02%3A21%3A59+-0500&secure%5Bsession_id%5D=0171ab5d-4dd4-4b32-9ffe-2df10c620372&secure%5Btoken%5D=0578d2cabc73dbdf192eb6a9c62db0415e3b93de96544195895cc0f221629073&format=llm_user)
## Omniconvert Integrations
  - [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews)
  - [Campaign Monitor Commerce](https://www.g2.com/products/campaign-monitor-commerce/reviews)
  - [Clarity](https://www.g2.com/products/broadcom-clarity/reviews)
  - [Cloze](https://www.g2.com/products/cloze/reviews)
  - [Constant Contact](https://www.g2.com/products/constant-contact/reviews)
  - [Contentsquare](https://www.g2.com/products/contentsquare/reviews)
  - [Fullstory](https://www.g2.com/products/fullstory/reviews)
  - [GetResponse](https://www.g2.com/products/getresponse/reviews)
  - [Google Analytics](https://www.g2.com/products/google-analytics/reviews)
  - [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews)
  - [Hotjar by Contentsquare](https://www.g2.com/products/hotjar-by-contentsquare/reviews)
  - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews)
  - [Inspectlet](https://www.g2.com/products/inspectlet/reviews)
  - [Kissmetrics](https://www.g2.com/products/kissmetrics/reviews)
  - [Lucky Orange](https://www.g2.com/products/lucky-orange/reviews)
  - [MailerLite](https://www.g2.com/products/mailerlite/reviews)
  - [Microsoft Clarity](https://www.g2.com/products/microsoft-microsoft-clarity/reviews)
  - [Microsoft Power BI](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews)
  - [Nosto](https://www.g2.com/products/nosto/reviews)
  - [REVEAL](https://www.g2.com/products/omniconvert-reveal/reviews)
  - [Shopify](https://www.g2.com/products/shopify/reviews)
  - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews)
  - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews)
  - [Yandex.Direct](https://www.g2.com/products/yandex-direct/reviews)
  - [Zapier](https://www.g2.com/products/zapier/reviews)

## Omniconvert Features
**Visitor Behavior**
- Monitoring
- Targeting
- Guided Selling

**Authoring Tools**
- Ad Templates
- HTML5 Authoring
- Automated Ad Creation
- Lanugage Translation

**Survey Management**
- Survey Builder
- Question Types
- Templates
- Survey Distribution

**Computing**
- WYSIWYG
- AI/Machine Learning
- Little to No Coding

**Agentic AI - Creative Management Platforms**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Templates**
- Library
- Customization
- Optimization

**Testing Tools**
- Dynamic Versioning
- A/B Testing 

**Survey Customization**
- Branching/Skip Logic
- Branding
- Multimedia Support
- Multilingual Surveys

**Experimental Design**
- Concurrent Testing
- Mobile Testing
- AI Assisted Testing
- AI Generated Variations

**Personalization**
- Content
- Cart Abandonment
- Personalization Engine
- A/B Testing
- Personalized Messaging

**Publishing Tools**
- Demand Side Platform Built-in
- Demand Side Platform Integration
- Campaign Scheduling

**Survey Insights**
- Reporting & Analytics
- BI Tools Integration
- Data Exporting
- Permissions

**Analytics**
- Reporting and Analytics
- Heatmaps

**Multichannel**
- Web
- Mobile

**Agentic AI - A/B Testing**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance

**Agentic AI - Survey**
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Administration **
- Reports & Analytics
- User Data
- Integrations

**Agentic AI - E-Commerce Personalization**
- Natural Language Interaction
- Proactive Assistance

## Top Omniconvert Alternatives
  - [VWO Testing](https://www.g2.com/products/wingify-vwo-testing/reviews) - 4.4/5.0 (915 reviews)
  - [Optimizely Web Experimentation](https://www.g2.com/products/optimizely-web-experimentation/reviews) - 4.2/5.0 (401 reviews)
  - [Monetate](https://www.g2.com/products/monetate/reviews) - 4.1/5.0 (127 reviews)

