Omniconvert Reviews & Product Details

Omniconvert Overview

What is Omniconvert?

Omniconvert's Explore is a conversion rate optimization tool which allows marketers to deploy A/B tests, surveys and personalization experiments with minimum help from the IT department. The platform has been built with the conversion optimization process in mind: 1. Run on-site surveys in order to find out specific barriers the website users might have (eg. lack of trust, bad UX, no purchase intention etc.) 2. Based on the survey results, create a hypothesis about what can be done in order to improve conversions 3. Create experiments using the A/B Testing tool or the web personalization engine - advanced segmentation (segments from CRM, GTM, weather API, etc) on the webpage or through exit-intent overlays. 4. Easily track KPIs or events such as cart abandonment rate, page engagement, number of clicks on certain links or page elements. 5. Sometimes you win, sometimes you learn: get the knowledge or keep the winning experiments. 6. Save the reports 7. Repeat

Omniconvert Details
Languages Supported
Bulgarian, German, English, French, Dutch, Polish, Romanian, Serbian
Product Description

Omniconvert is a 3-in-1 Conversion Optimization tool

How do you position yourself against your competitors?

Our main competitors don't provide all the features that Omniconvert bundles together. Furthermore, our pricing plans are the most affordable compared to other similar solutions. You can find more information on Omniconvert vs competitors on this page: http://www.marketizator.com/compare


Seller Details
Seller
Omniconvert
Company Website
Year Founded
2013
HQ Location
Bucharest, Romania
LinkedIn® Page
www.linkedin.com
38 employees on LinkedIn®
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Omniconvert Screenshots

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Omniconvert Reviews

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Marketing Campaign Lead
Computer Software
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

The user interface of Omniconvert is extremely intuitive, easy-to-use, and great for at-a-glance performance. The support team is unreal - they are always very thorough, responsive, and helpful. They are more than willing to assist in coding issues, or weird glitches, and never nickle and dime over those hours. The tool has worked seamlessly with each of the websites we manage, and allows us to A/B test easily and efficiently without much development time. Review collected by and hosted on G2.com.

What do you dislike?

While personalization is touted as a feature, it's essentially run as an A/B test but under a different name. The reporting on it, and number of workarounds required to run personalization site-wide make it difficult to rely on long-term. As this is developed in the future, we have no doubt that Omniconvert will position itself as a leader in this space. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We have been able to run A/B tests on gate pages and significantly increase conversion rates of those pages, ID ways our websites and brands differ in the messaging that resonates with their audiences, and better understand our site users. Review collected by and hosted on G2.com.

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Author
Marketing and Advertising
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best?

Omniconvert offers tools that are advanced enough for a professional agency like ours, but accessible for our clients to use as well. Cost is always an issue when a business is new to AB testing. By combining so much capability into one package, Omniconvert lessens the financial impact of getting into data-driven marketing.

Omniconvert enables a business to do research via online surveys and AB testing, and then apply what they learn through personalization through targeted overlays. Most personalization solutions require the marketer to guess at what each visitor needs. Omniconvert has the tools to eliminate the guessing.

All in all, this is a great solution for those new to testing and personalization, and it has the advanced features to grow as the team becomes more sophisticated.

Review collected by and hosted on G2.com.

What do you dislike?

We've validated the data being generated by the tools. Our biggest need is a cumulative trend time-series graph in the AB testing environment. We also tend to set many goals in a test, often two dozen or more. Omniconvert doesn't have an ideal display for so many goals. Most users won't notice this issue. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We have been able to explore a number of questions with Omniconvert.

1. What language should a Hawaiian Resort put on it's call to action buttons?

2. Would fly-outs menus help or hurt a site's navigation?

3. Can we ask the visitor to take action in the header of the page?

4. How does changes to the navigation change flow through the site?

5. What almost prevented a visitor from buying on the site? Review collected by and hosted on G2.com.

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Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

Omniconvert is a powerful set of integrated tools with endless possibilities. It's great to have tools for AB-testing, personalization and surveys all in one integrated system, instead of several tools. On top of that, the team has a lot of experience and is very helpful. They're dedicated to help you increase conversion and provide solid ideas to do so. Review collected by and hosted on G2.com.

What do you dislike?

The possibilities are endless, but the interface can be improved upon in terms of usability. You quickly have to resort to using code for experiments. Other tools provide more drag & drop like systems which prevent you from having to deal with code directly. Drag & drop will however never beat the flexibility of using plain code. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Decide whether or not you can rely on coding experiments or if you would be more comfortable with a (less flexible) drag&drop alternative. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Improving the user experience of our website, increasing sign ups. Review collected by and hosted on G2.com.

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Startup Scout
Internet
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

Marketizator makes A/B testing simple. No coding required. Make content, spacing, sizing, image, copy changes that you want. You can easily pick your audience for the test and run it. From there marketizator will tell you when there is statistical significance and you can end your test. Review collected by and hosted on G2.com.

What do you dislike?

If you set a time span for a test you do not get notified when it finishes - you have to set a reminder outside of the tool.

--- Updated ---

Based on feedback from Marketizator, this option is actually now available. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Optimizing our website is the main thing we use it for. We've been able to test different copy and images to improve our funnel. Review collected by and hosted on G2.com.

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AC
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
What do you like best?

The easy of working, while still having the posibilities to have a lot of extra settings Review collected by and hosted on G2.com.

What do you dislike?

The amount of posiblities required us to have contact with support regulary to succesfully setup our campaigns. A more user friendly approach for common things while still having the posibility to tune settings in detail would be nice Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Great and elaborated toolset, but requires the necessary knowledge and support. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

More visibility for new products Review collected by and hosted on G2.com.

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AF
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

Flexibility, all things in one place, ability to set up conversions and see clear results. Review collected by and hosted on G2.com.

What do you dislike?

That you can't run 2 tests separate tests on one page at the same time. Optimizelly allows that, Also, we would greatly benefit form additional service support, but if feels like we are not getting any help unless we are a managed service customer. (and, actually one of our group parts is, we are still not getting a lot of onboarding help) Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Quick set-up, easy to use, more value for money than other business tools. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

On site conversion Review collected by and hosted on G2.com.

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Response from Valentin Radu of Omniconvert

Hello, there! Thanks for your feedback!

In the meantime, you can run parallel testing.

Also, in terms of support, the SLA is much better, offering you a customer success specialist that helps you throughout the entire process.

AC
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

Unlike other similar products, it's easy to implement and track results from the user dashboard. Will likely sign up after out free trial. Review collected by and hosted on G2.com.

What do you dislike?

There was no ability to create creative from the dashboard. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

More free trial sign ups for our SaaS software. Review collected by and hosted on G2.com.

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Director
Internet
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

I love the survey and web personalization option. I use both the features regularly to better understand the needs of our users and drive traffic to a specific page. Review collected by and hosted on G2.com.

What do you dislike?

I am not sure if there is anything to dislike about the tool, however, I'd love to see more improvisation in the UI. I think it's a fantastic tool and can be justified with a better UI.

Additionally, would love to see more ideas in Testing Ideas section, it just helps me understand how to better leverage the tool Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Marketizator offers a Free Plan. I would highly recommend you to ahead and try it out. Later if it is something that works for you, go ahead and buy the premium plan. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We ran the survey to better understand the needs of our users - basically to learn what content they would like to see more often. Additionally, the idea was to check if they are finding our existing content useful.

We ran the survey for a good amount of days and were quite happy with the result. It gave us the clarity that we should keep writing the similar content.

Second, I used the Web Personalization Tool

Web personalization tool helped us drive traffic to our specific page (in our case webinar registration page). We have tons of resources on our site. Since they were interested in resources, it was very obvious that they might also be interested in our upcoming webinars. Hence, we used the web personalization tool to show an exit intent pop to drive traffic to our webinar page. This eventually helped us increase the webinar registrations. Review collected by and hosted on G2.com.

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CM
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

The simplicity of the A/B Testing Editor has been crucial for business purposes, as we no longer need folks with coding skills to implement changes on our site and can gain insight from those changes. Along with this, the ability for market segmentation has been incredibly helpful for our market analysis purposes. Review collected by and hosted on G2.com.

What do you dislike?

While we like the surveys in theory, I think they could still be integrated a bit better in order to capitalize on the insights gained. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Would highly recommend Marketizator for market analytics. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We're doing much better at understanding our market and segmenting our customer base. This has allowed us to further target communications and really interact with customers in a way that we couldn't before. Review collected by and hosted on G2.com.

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Founder/Principal Consultant
Internet
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

I love that it costs the same as other similar visual A/B testing tools, but also has really useful in-depth website personalization and visitor feedback functionality. For me, the personalization part of this is the most unique thing about this tool, with few other vendors offering this for such a low price, and offers the most potential value. Review collected by and hosted on G2.com.

What do you dislike?

The on-boarding process is a bit lacking - it doesn't really do a great job of showing the best practices for each of the 3 tools, and needs to do a better job of helping create good first examples for each. The interface looks a little outdated and could use some modernizing to come up to par with other rival SAS offerings.

The A/B testing is a little too simplistic in comparison to VWO or Optimizely too, and needs some improving - but still great value. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I particularly value the personalization tool of Marketizator, it really helps me to communicate messages and content to specific audiences, like new visitors and abandoned shopping cart visitors. This helps to quickly engage and convert a higher percentage of my client's visitors. I also love how easy it is to customize the personalization messaging and popups, which you can then do A/B testing on - essential for increasing conversions! Review collected by and hosted on G2.com.

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