Rohit S.
RS
Rohit S.
Analytical Consultant
Mid-Market (51-1000 emp.)
"Omni Packs Essential Features with an Intuitive UI and Standout AI Charts"
4.5/5
What do you like best about Omni Analytics?

being a new tool in the market, omni has still managed to capture a lot of essential features. their ui is very easy to understand. it supports various data sources and is very easy to connect to them. the performance on relatively smaller datasets is amazing. i have also found their starting videos and documentation to be very helpful. the blobby ai feature and ai summary charts are very exclusive to them and very interesting Review collected by and hosted on G2.com.

What do you dislike about Omni Analytics?

when large datasets are imported and the dashboard has many charts, it lags a bit. right now, it does not support multiple dashboards in a single file feature like in tableau. it also does not support a lot of the chart types and we need to create them seperately using code Review collected by and hosted on G2.com.

Daryl  W.
DW
Daryl W.
Program Manager, MarTech
Mid-Market (51-1000 emp.)
"Easy, Actionable Insights That Deepen Our Understanding of Company Performance"
5/5
What do you like best about Omni Analytics?

It makes interrogating company data and sorting through it to get actionable insights so easy and simple. It’s broadened my understanding of what our company does and how it has performed, and I’m very impressed. Review collected by and hosted on G2.com.

What do you dislike about Omni Analytics?

Honestly, I haven’t found anything in there that I don’t like. If I had one suggestion, it would be adding an easier way to save AI conversations and the results from the chatbot. Review collected by and hosted on G2.com.

Elizaveta K.
EK
Elizaveta K.
Freelance Human Resources Consultant
Mid-Market (51-1000 emp.)
"Fast, Flexible Dashboards That Keep Metrics Consistent"
4.5/5
What do you like best about Omni Analytics?

What I like most about Omni Analytics is that it makes it easy for both analysts and business users to explore data and build dashboards quickly. It supports different workflows (SQL and spreadsheet-like formulas) while keeping metrics consistent, and it stays fast even on more complex dashboards Review collected by and hosted on G2.com.

What do you dislike about Omni Analytics?

A few things could be improved: some advanced features feel a bit hidden, and the modeling/IDE experience could use stronger IntelliSense plus better organization (e.g., deeper field nesting) to make large workbooks easier to navigate. I’ve also seen occasional rough edges—complex dashboards can be unstable depending on the underlying models, and documentation sometimes lags behind new releases, which can slow down customization. Review collected by and hosted on G2.com.

Manisha J.
MJ
Manisha J.
Technical Program Manager ( Virtual Event Platforms)
Mid-Market (51-1000 emp.)
"Dynamic User Flows and Flexible Dashboard Configuration"
4.5/5
What do you like best about Omni Analytics?

Dynamic user flow and dashboard configuration Review collected by and hosted on G2.com.

What do you dislike about Omni Analytics?

A little difficult at start to udnerstand the budiling Review collected by and hosted on G2.com.

DV
DJ V.
Business Intelligence Analyst
Enterprise (> 1000 emp.)
"DFL Omni Review"
4.5/5
What do you like best about Omni Analytics?

Omni has greatly enhanced Dayton Freight Lines self-serve analytics and reporting for internal users. Training time has decreased, and adoption of the tool into daily workflows has increased noticeably. Whenever support is needed, the Omni team responds quickly with helpful guidance and best practice recommendations. From a development standpoint, the modeling layer has helped our BI team improve data governance, standardizing a single source of truth across all reporting metrics. Review collected by and hosted on G2.com.

What do you dislike about Omni Analytics?

There aren’t many drawbacks to working in Omni, but a few areas could be improved from a development standpoint. The modeling layer within the IDE would benefit from more robust IntelliSense suggestions—though this has improved compared to earlier versions. Additionally, stronger organizational and hierarchical features within workbooks would make a meaningful difference. For example, allowing fields to be nested beyond a single level in the field picker would enable structuring by business process objects, making it much easier for users to locate the fields they need. Review collected by and hosted on G2.com.

Carolina A.
CA
Carolina A.
Data Analyst
Mid-Market (51-1000 emp.)
"Amazing experience both with product and support"
5/5
What do you like best about Omni Analytics?

Omni gives us the very sweet spot between providing good Governance for the data team to maintain some order within metrics, but also enough flexibility to allow ad hoc versions for users. Their team is also always working very hard to provide us with new features and great support. We had a very smooth implementation, we used to work with Looker and we were able to full transition within 2 months. Review collected by and hosted on G2.com.

What do you dislike about Omni Analytics?

While they have lots of very cool features, some minor details are a bit "annoying" (but not deal breakers), like not providing contrast colors for graph labels, some important features being a bit "hidden", like filtered measures, etc.These are all small details, nothing major. Review collected by and hosted on G2.com.

Jack C.
JC
Jack C.
Analytics Manager
Mid-Market (51-1000 emp.)
"The best BI tool I've used in ~10 years in data"
5/5
What do you like best about Omni Analytics?

Design philosophy: Omni pitch themselves as the balance between flexible BI (think notebook-style BI tools like Power BI, Metabase, Tableau) and governance (think semantic layer based BI tools like Looker), and they've absolutely nailed it. Tables in BigQuery are automatically reflected in Omni's "schema" layer, governance is then through a "shared" layer (yml defined joins, measures, custom columns), but the real differentiator is their "workbook" model - each dashboard in Omni acts as a git branch based off the "shared" model. This allows you to have reusable measures / joins / custom columns etc. defined just inside a dashboard, without editing the company-wide "shared" model (but it's easy to promote changes if you want). It's a really nice balance of shared definitions across the company, but with necessary flexibility on top.

Features: To call out a few - Excel-style calculations on table results, filtered measures (a UI based approach to doing things like "SUM(IF(column="x", y, NULL))" without having to write SQL - much faster and far safer), and generally the overall speed due to their caching / using duckDB. They've also launched spreadsheets that can be powered by multiple workbook queries - which cuts out a lot of copy/pasting into Google Sheets.

Team: Tons of experience in the BI space which shows in the product - and frequent product updates with quality of life improvements, plus they've been excellent to work with over the past ~1.5 years with any questions or requests that we've had. Review collected by and hosted on G2.com.

What do you dislike about Omni Analytics?

Some initial rough edges: We were a fairly early customer of theirs so there were naturally going to be features not yet in the product, and UI nits / occasional bugs we came across - but they've been very consistent in shipping updates.

Charting: Most of their charts use Vega-lite, so if you want to customise them further than you can in the UI it involves digging through JSON with some trial & error to get it right. You can also build an incredibly broad range of visualisations using their markdown visualisations (e.g. a table of embedded Gong calls, or a kanban board for Sales opportunities) - but this is quite fiddly to set up. Their native visualisations like their KPI tiles feel really polished, so I'd love at some point for all of their chart types to be similar. This isn't a frequent blocker for us - more a quality of life improvement. Review collected by and hosted on G2.com.

Pete P.
PP
Pete P.
Director of Analytics
Mid-Market (51-1000 emp.)
"Omni transformed analytics for our business!"
5/5
What do you like best about Omni Analytics?

Omni completely transformed our embedded analytics experience for our customers. I lead a small team of analysts, and in a matter of weeks, our team was able to leverage Omni to convert the analytics within our product from a legacy set of static charts into fast, interactive dashboards that feel native to our platform. Omni’s dbt integration let us efficiently manage our business logic, their flexible and expanding visualization tools give us a ton of optionality on how we represent our data, and their team is incredibly responsive and support and their team is incredibly responsive and supportive. I highly recommend Omni to any company that wants to turn analytics into a true competitive advantage. Review collected by and hosted on G2.com.

What do you dislike about Omni Analytics?

Omni is growing rapidly and the product is changing quickly as a result, but the team works in public and previews new and beta features in visible ways that let you get ready and excited (instead of blindsided by) the changes coming! Review collected by and hosted on G2.com.

Aaron M.
AM
Aaron M.
Co-Founder & Chief Product Officer
Small-Business (50 or fewer emp.)
"Powerful analytics that actually gets used by the whole team"
5/5
What do you like best about Omni Analytics?

The standout feature is how approachable it makes complex data analysis. Unlike other BI tools where only data analysts can build meaningful reports, Omni lets our entire team explore data confidently. The modeling layer is incredibly intuitive - you define metrics once and everyone uses the same definitions, which eliminated our "which number is right?" debates. Performance is snappy even with large datasets, and the visualization options hit that sweet spot between powerful and not overwhelming.

The team is also very pleasant to work with and engaging. Often not the case in BI tools. Review collected by and hosted on G2.com.

What do you dislike about Omni Analytics?

The learning curve for advanced features can be steep - while basic usage is intuitive, mastering the modeling layer and more complex joins takes time. Review collected by and hosted on G2.com.

John T.
JT
John T.
"User-Friendly Visualization with Potential for Improvement"
5/5
What do you like best about Omni Analytics?

I like Omni Analytics because it provides direct access to data, eliminating the need for Excel sheets and individual solutions. The wide variety of visualizations and the intuitive workbook-to-dashboard relationship make graph and dashboard creation easy. It's beneficial to add new fields seamlessly when you have a strong data team. Review collected by and hosted on G2.com.

What do you dislike about Omni Analytics?

I think that it's not intuitive how to set up topics. I think topics are the hardest part of topic curation. It is the most challenging thing. I think the other thing I would change is that there could be more attention given to the schedules and deliveries feature, like being able to notify when things change in the dashboard. I think that could use a lot of improvement, as it's just very basic right now. I would love to see more enhancements on that front. Review collected by and hosted on G2.com.