I love how you can send a customer data file and get a modeled audiene, how we can upload an audience and also run a look- alike. The platform is very stable and responsive. Review collected by and hosted on G2.com.
A lot of the reporting, match back, etc. is still done manually. I think that some updates could be done to add automation to modernize the approach. I would love to be able to see predictive modeling to share with clients about how campaigns/segments might perform. Review collected by and hosted on G2.com.
