Ometria is a user-friendly tool, regardless of previous experience with CRM platforms. The team takes great care in understanding your company goals, providing you with a data audit and a bespoke marketing action plan to meet them. The ability to segment and filter your audience is very good, templates and automation journeys are easy to build; data insights are in-depth and easy to access.

The platform also includes 'Realtime' where you can see a live view of active visitors, traffic source, orders, popular products being browsed and bought and revenue generated. This access to immediate data empowers our marketing teams to make data-driven decisions.

It's also worth noting that the support team is very prompt in getting back to requests, and there is regular communication from your CSM. Review collected by and hosted on G2.com.

Some features are missing basic elements, for example you're unable to delete or archive unused coupon pools and the website overlay has limited customisable options and no spam filter. In terms of targeting, the automation segmentation isn't the same as the main filter which can cause additional work. Although support is prompt if the issue needs to go to dev to investigate it can take weeks for a solution to be found due to them working in sprints. Review collected by and hosted on G2.com.

This was a great choice of ESP for us to handle our emails (including both broadcast and personalised automation), but also has been great more broadly for lifecycle marketing as we use it to push customer data through to social platforms. It also provides incidental additional benefits in terms of analytics and so on which we have found much more helpful than previous tools we've used. Review collected by and hosted on G2.com.

Generally the tool meets all the requirements we need it for; but they could think about adding a few extra features and integrations maybe e.g. a Segment integration, although I understand there is plenty in the pipeline for 2021. Review collected by and hosted on G2.com.

Ometria was a huge step up from our previous platform - not only is it incredibly easy to use, it is also intuitive and constantly evolving using client feedback. Both our CSM and the Ometria Support team have been an invaluable resource, and the onboarding process was smooth and very well planned.

The ease of building broadcast and automation programmes is excellent. We've improved on our existing lifecycle programmes and we've been able to set up some more complex targeted triggers to different types of customers with the use of their segment builder.

With the use of the segment builder we're able to create complicated segments for analysis; helping us to provide insights to the wider marketing team.

12-months after onboarding, on our email marketing channel has never performed better and thanks to Ometria, we're consistently finding new ways to make improvements. Review collected by and hosted on G2.com.

Very little. Although the segment explorer has excellent scope there is sometimes slightly more complex criteria I'd like to segment on. For example, one improvement I'd love to see is being able to filter by attributes of invalid orders (in our case for free samples).

As there is a clear process for feeding back challenges in to the product team, Ometria have proven to be open to hearing constructive criticism and building in solutions into their roadmap. Review collected by and hosted on G2.com.

Ometria has a seamless integration with the Magento ecommerce platform and straight forward to implement and configure. The Ometria professional services team have assisted us with two platform migrations over the years and provide excellent support in terms of more advanced campaign configuration and email templating. We have regular and useful contact with our account manager who is always on hand with new ideas to drive growth using the platform. Review collected by and hosted on G2.com.

The platform works as advertised and meets our needs. Review collected by and hosted on G2.com.

With Ometria we are able to send targeted, automated emails to customers based on a plethora of factors and we now understand our customers better than we ever have done before thanks to insights in Ometria. The user interface is simple and easy to understand, but allows for in-depth analysis and customisation. We have regular meetings with our Customer Success Manager who advises us on how best to utilise the platform. Review collected by and hosted on G2.com.

We now have so many campaigns set up, and often these are fairly complex, so it can on occasion be a little overwhelming when wanting to make changes to these campaigns. Review collected by and hosted on G2.com.

Ometria is a powerful platform offering a wealth of customer insight and communication capabilities while remaining user friendly. Its reliability has been a big positive for our business. We have never experienced any maintenance or deliverability issues, and Ometria's account managers and customer service advisors are very knowledgeable, responsive and friendly. It's great to work with such a reliable tool and people. Review collected by and hosted on G2.com.

There isn't much to dislike, but as with any product, there can be improvements. One of our early challenges was not having API access, but Ometria communicated with us that it was part of the roadmap, and they delivered. There could be more improvements on the reporting side as information is sometimes hard to find or not available. It would also be great to see more customisation options around automation to further streamline our communications. Review collected by and hosted on G2.com.

Ometria provides the tools to see a full 360 journey of your customer. Statistics like this would only be possible with additional members of staff to analyse the data, but the Ometria platform enables us to see it all in one place.

The functionality of the platform itself enables us to personalise our content for customers with very little effort but with maximum results. Review collected by and hosted on G2.com.

The efficiency of the platform means we are constantly striving to do more. This is not a negative of Ometria, but more a challenge we experience internally as we want to continue to grow. As a small team, we aren't able to achieve everything we want to because the possibilities of the platform are almost limitless. We must be patient to achieve it all. Review collected by and hosted on G2.com.

A great tool for ecommerce marketers to gain invaluable insights into customer behaviour, customer lifecycle, create dynamic segments, deliver broadcast and auto email campaigns, push data into social, Google or other tools such as Mention Me. Plus the tool is very easy to use and intuitive and the team is great when you do need help. Review collected by and hosted on G2.com.

Not much to add here. Maybe the email templates could so with some more design features but there's already plenty there that we can use to build beautiful emails easily and quickly. Review collected by and hosted on G2.com.

The term 'easy to use' is obviously quite subjective - particularly when describing a massive, complex, constantly evolving CRM platform. When I started using Ometria a little over 12-months ago, I was brand new to CRM. I was handed the reigns of a successful marketing channel at the start of a global pandemic, and faced with a rushed handover period. It was a total baptism of fire.

The biggest compliment I can pay to Ometria is that while assistance was always available, I barely had to ask a single question.

12-months on our email marketing channel has never been healthier and thanks to Ometria, we're consistently finding new ways to make marginal gains. I can't recommend them enough. Review collected by and hosted on G2.com.

Ometria's annual LifeCycle event is fantastic, but it would be nice to have more opportunities to benchmark against other businesses. Support could be slightly quicker at solving issues. Review collected by and hosted on G2.com.

I've used the Ometria Platform for 5 years, across 4 different businesses - my favourite thing about Ometria is how they have flexed, adapted and innovated to both the individual needs of a client and the eCommerce landscape over those 5 years. They are constantly innovating and iterating to make their product a better experience for you as a user, but also for your customers and the output of your marketing team efforts.

It is very easy to use and integrate, the customer intelligence and instant customer segmentation allows teams to make an impact quickly once it's on boarded. And the clear USP for me, is the guidance you get from the customer success team who help all stakeholders interpret the customer insights, create an actionable strategy that results in incremental revenue.

Unlike other providers, you receive weekly CSM strategic support to develop your CRM strategy and tactics. Review collected by and hosted on G2.com.

Very little. The only challenge I have had is creating time seriesed historic data customer segments. There is a clear process for feeding challenges back in to the product team. Review collected by and hosted on G2.com.