The platform excels in email marketing, providing easy-to-use tools for creating, automating, and analysing campaigns. Its segmentation and reporting features deliver insights into customer behaviors, such as average order value, lifetime value, and engagement patterns, making it easy to personalise and optimise customer journeys.

The recent launch of SMS within the platform also allows for easy omni channel communication and optimisation. Review collected by and hosted on G2.com.

At times, seeking assistance from multiple teams, such as support or engineering, can lead to delays, and the platform's complexity occasionally results in miscommunication or misunderstandings. However, the CSM team are always on hand to try and unlock any blockers or delays. Review collected by and hosted on G2.com.

Ometria is easy to use with multiple features to help with building and sending broadcast + automation emails to large audiences. The built in metrics and insights go a long way in helping to analyse customer behaviour and retention. Review collected by and hosted on G2.com.

Occasionally, when needing help from multiple teams such as the support team or the engineering team, correspondance can take a while and sometimes with how in-depth the platform is, issues can get lost in translation. Review collected by and hosted on G2.com.

Ometria has been vital to our CRM strategy. Not only is their day-to-day support from the technical team and the account managers indispensable, but they are also central to our annual KPI setting and plans. Their dedicated team conduct regular business reviews with actionable suggestions to optimise revenue and boost engagement throughout the customer lifecycle. The avenues for data collection and analysis seem endless, and the platform itself, particularly from an email marketing perspective, is incredibly user friendly. Review collected by and hosted on G2.com.

Whilst it’s easy to extrapolate data from Ometria, they should work on data visualisation tools. I’d love to be able to look at revenue by e.g. age range, but this is a very manual process, checking revenue against each age range one by one. This can make reporting time consuming, particularly when looking into more complex customer data. It can therefore take longer to spot certain insights. Review collected by and hosted on G2.com.

The Ometria platform allows the user to gain insights on customer data through segmentation and reporting functionalities. The segment explorer is something we use regularly as it is particularly key in identifying specific customer patterns and behaviours such as AOV, lifetime value and overall engagement. This allows optimisation of customer journeys further to create a personalised and targeted experience for the customer. Review collected by and hosted on G2.com.

Sometimes when new features have launched, we have experienced some hurdles in using these to their full potential at first due to the inability to test in a safe environment, or technical issues preventing immediate use. The Ometria support team are very helpful, but if escalated to the engineering team, some things can take longer to be resolved. Review collected by and hosted on G2.com.

Ometria was the turning point in our digital marketing strategy. After a pain free implementation process we were able to self serve all of our data segmentation, creative and reporting needs. Ometria not only unlocked invaluable insight to the CRM team, but also Loyalty & Commercial. It soon became the beating heart for our customer strategy. What I loved most about the system was new projects were dealt with as part of our agreement, limiting extra cost with Customer Success Managers who would support with the end to end task. Review collected by and hosted on G2.com.

I honestly can't give a downside! Additional requests coming into our team as a result of the insight we now had would be the only downside! Review collected by and hosted on G2.com.

The customer support from the team is incredible! The guidance that you receive from your CSM is invaluable. Review collected by and hosted on G2.com.

I wish new launches occurred more frequently Review collected by and hosted on G2.com.

Realtime analytics, gives me a real time view of gross web revenue combined from our 7 shopify stores which is harder to get elsewhere since the switch to GA4.

The ability to view the lifetime value of customers gained through specific campaigns & the immidiate value of said customers. Due to the ease of creating and overlaying of segments vs the out of box reports we can view these in short order without needing to export data from platform. Review collected by and hosted on G2.com.

Set up of the custom events to support specific functions like back in stock email and preference centre updates were not out of the box in core integration.

However we were well supported by the ometria team along with our SI to bring us through this process and have it working well now. Review collected by and hosted on G2.com.

Lots of ways to look at omni-channel customer data, can really get granular and great client support to get the most out of the platform. Review collected by and hosted on G2.com.

Are some limitations with ease of use, and with larger databases processing information timely. Review collected by and hosted on G2.com.

Great team behind the platform! They're always willing to help and provide solutions to issues/improve our program. Review collected by and hosted on G2.com.

Load time can be slow making it tough to execute day-to-day responsibilites. Review collected by and hosted on G2.com.

Ometria is fantastic at analysing complex customer data and providing information back to users. Review collected by and hosted on G2.com.

Would love the ability to customise reports and tailor them to our business.

Would also love some 'basic' reports on customer subscription details that are off the shelf. Review collected by and hosted on G2.com.