MN
Melia N.
Communications Coordinator
Enterprise (> 1000 emp.)
"Oktopost Streamlines Social and Boosts Advocacy"
4/5
What do you like best about Oktopost?

We've been using Oktopost for several years, managing our social media presence across multiple platforms, and it's made a real difference in how our marketing team operates. Scheduling and publishing content across channels from one central dashboard is very useful.

We really like the employee advocacy program. It lets us provide employees with pre-approved, on-brand content they can share with just a few clicks and exposes them to the most relevant content through use of the app.

We've also appreciated having social media management and advocacy connected in one platform. Overall, Oktopost has helped us extend our brand's reach in a way that feels authentic and measurable, and we'd recommend it to any B2B team looking to level up their social strategy. Review collected by and hosted on G2.com.

What do you dislike about Oktopost?

Hoping for sharing of polls to be added for the advocates Review collected by and hosted on G2.com.

Response from Jen Gutman of Oktopost

Hi Melia,

Thank you for taking the time to share such thoughtful feedback and for trusting Oktopost as part of your social media strategy for so many years.

It's incredibly rewarding to hear that Oktopost has helped your team streamline social media management while making employee advocacy easy and accessible for your team. We built our advocacy solution around the idea that the most powerful brand voices are often the people behind the brand, so it's especially meaningful to hear that your employees are actively engaging with and sharing relevant content. It also means you're doing a fantastic job running the program, and as we all know, advocacy is a marathon, not a sprint. So super well done to you and the team!

We're also glad that having social media management and advocacy in one single platform is helping you extend your reach in a way that feels both authentic and measurable. That's exactly the experience we aim to deliver for B2B marketing teams.

Thank you as well for the suggestion around sharing polls through advocacy. We can absolutely see the value that would bring, and feedback like yours plays an important role in shaping how the platform evolves. We've shared this directly with our product team leaders.

We truly appreciate your partnership over the years and t's an absolute privilege to continue to support your team. We're excited to continue working together.

Sheldon B.
SB
Sheldon B.
Social Media & Community Manager
Mid-Market (51-1000 emp.)
"Strong Analytics & Social Management, but Social Listening Needs Work"
4/5
What do you like best about Oktopost?

Oktopost makes it easy to manage all of our social media channels and track performance in one place. What I like most is the Social BI (analytics tool), which allows me to build customizable dashboards or use pre-built templates to focus on the KPIs and metrics that matter most, instead of sorting through unnecessary data. It makes reporting and data gathering much easier.

The setup is also easy, and the team has been helpful and responsive. I especially want to mention our account manager, Megan Brown. I worked with her at my previous company, and when I moved to my current company, I specifically asked to work with her again because she's fantastic. Review collected by and hosted on G2.com.

What do you dislike about Oktopost?

The one feature I really dislike is the social listening tool. It pulls in a lot of irrelevant content while also missing posts that should be included, and it's harder and more confusing to set up than it should be.  Even after more than 3.5 years working with Oktopost, I haven't seen much improvement, so I ended up using a separate tool for social listening instead. Review collected by and hosted on G2.com.

Response from Jen Gutman of Oktopost

Hi Sheldon,

Thank you for your detailed feedback. We’re happy to hear that Social BI and our platform’s ease of use are helping you manage social media efficiently and it’s wonderful to know Megan has made such a positive impact on your experience.

We also appreciate your candid input on social listening. Your feedback helps us prioritize improvements so the tool becomes more accurate and easier to use over time. We'd be happy to connect with you directly on social listening. We'll someone from our product team reach out directly.

Thanks again for sharing your experience and for being part of the Oktopost community!

Alina I.
AI
Alina I.
Content Marketing Manager
Mid-Market (51-1000 emp.)
"A Solid Social Media Scheduling & Employee Advocacy Platform"
4.5/5
What do you like best about Oktopost?

It’s very easy to use right off the bat. You can log in and get going without feeling like you need a tutorial first. The interface is clean and well thought through. I like that I can preview the posts before publishing and tailor the audience segments based on the campaigns we're running.

I’m also a big fan of the Advocacy capabilities. It’s straightforward to set up and simple for employees to actually use, which is usually where these things fall down. It makes sharing content feel structured but not rigid, and it helps extend reach in a way that feels coordinated across the org. Review collected by and hosted on G2.com.

What do you dislike about Oktopost?

It would be really helpful to be able to schedule the first comment when scheduling a post. On platforms like LinkedIn, adding links in the first comment is often part of the strategy. Having to go back and post that manually adds an extra step that could easily be streamlined. Review collected by and hosted on G2.com.

Response from Jen Gutman of Oktopost

Hi Alina,

Thank you for taking the time to share such a detailed and insightful review. It's great to hear how Oktopost is helping bring structure and clarity to both social media and advocacy efforts. It’s also incredible to hear that features like post previews, audience segmentation, and the advocacy hub are making sharing feel both coordinated and natural. It's what we strive for at Oktopost!

Now for the exciting news regarding your feedback on scheduling the first comment on LinkedIn! We know this is a common strategy on LinkedIn, and we’re excited to share that LinkedIn First Comment scheduling will be available very VERY soon. We think this will help streamline your workflow and make it even easier to execute your campaigns efficiently right within Oktopost. Keep your eyes on the Oktopost space for the release.

Thanks again for sharing your experience and insights. We really appreciate feedback like yours to helps us prioritize features that make social media and advocacy management even easier for teams like yours.

Verified User in Information Technology and Services
AI
Verified User in Information Technology and Services
Mid-Market (51-1000 emp.)
"Intuitive and easy-to-use Employee Advocacy to share and measure the impact"
4.5/5
What do you like best about Oktopost?

The "Employee Advocacy" part is what I like the most, as it is easy to use, allowing employees to share corporate content and also automatically track the impact of that content. Overall, I find the platform very intuitive and easy to handle. Review collected by and hosted on G2.com.

What do you dislike about Oktopost?

The success of the advocacy part largely depends on employees reviewing the panel and sharing manually. Additionally, I believe it can be a drawback that the leaderboard is unique and cannot be customized by groups or teams. This sometimes demotivates new users when they see the "top sharers" as something unattainable. Review collected by and hosted on G2.com.

Response from Jen Gutman of Oktopost

Thank you for sharing your experience with Oktopost. We must admit, we’re so happy that Employee Advocacy has helped your team stay aligned on social and made it easier to share the right content across the company. Authentic employee voices are so important. It’s also great to hear that our customer success team has been a strong partner. We will certainly pass that along to the teams!

Lastly, we really appreciate your transparency about the Leaderboard experience as well. That kind of input is incredibly valuable as we continue engineering advocacy for every team. If it helps, we do have the ability to set-up multiple Leaderboards that you can then segment advocates across different Leaderboards based on any criteria you see fit for your program.

For example, by grouping advocates based on common denominators such as number of followers, skills, region, language, department, or even advocacy mastery, it often can create a level playing field for each advocate to participate, motivating them to participate and hopefully seeing themselves at the top of their team Leaderboard. Your account manager would be the best person to connect with to get this set up.

Thanks again for being part of the Oktopost community and sharing your experience. We look forward to continuing our partnership together!

Verified User
G
Verified User
Mid-Market (51-1000 emp.)
"Streamlined Social Media Management with Oktopost"
4/5
What do you like best about Oktopost?

I use Oktopost as our primary organic social media management platform, and it helps us schedule and publish content across multiple social media channels efficiently. I appreciate its ability to monitor campaign performance and create detailed reports for stakeholders. Oktopost really streamlines our social media management by centralizing content scheduling, analytics, and reporting, which reduces manual work. I like that it combines social media management and advocacy in a single platform. The advocacy feature is particularly useful as it gives more reach than paid campaigns. Also, the initial setup was very easy. Review collected by and hosted on G2.com.

What do you dislike about Oktopost?

I would like to see more videos for new users to make it easier for them. The advocacy feature is valuable, but I wish it had more gamification options to encourage employees to engage with the platform and post more on social media. Review collected by and hosted on G2.com.

Response from Jen Gutman of Oktopost

Hi there,

Huge thank you for taking the time to share your experience with us! We're so happy that Oktopost is successfully streamlining your organic social strategy by centralizing your scheduling, analytics, and reporting. As we like to say here, "you cannot improve what you cannot measure" and so it's music to our ears to know that you are finding the ability to create detailed reports for stakeholders so valuable.

It’s also fantastic to know that Oktopost employee advocacy is helping you organically expand your reach and outperform paid campaigns. That is certainly B2B to the core! And of course, your feedback about more videos and the advocacy feature is incredibly helpful. We want every new user to feel confident right out of the gate, so we will definitely look into expanding our video library for beginners. We do have a strong "Oktopost Academy" with starter videos. Your account manager will be able to share the playlist with you. Just ask for the "Oktopost Academy" playlist.

As for gamification, if you're open to it, we'd be happy to sync together to hear your ideas and see how we can make gamification even more rewarding for your team! Let your account manager know, and we will happily coordinate!

Thank you again for sharing your feedback and sharing your experience with Oktopost so we can make the platform even better!

Alain A.
AA
Alain A.
Customer Success Manager
Mid-Market (51-1000 emp.)
"Effortless Social Scheduling with Pre-Populated Content"
5/5
What do you like best about Oktopost?

The ease in which I can schedule / post / edit my posts directly to my social channels like LinkedIn.

Also I like the fact our marketing team will already prepopulate content for us to share, which means it takes away a lot of friction Review collected by and hosted on G2.com.

What do you dislike about Oktopost?

I wish I had more data on who has engaged with my content after I have shared it Review collected by and hosted on G2.com.

Genevieve R.
GR
Genevieve R.
Senior Executive Recruiter
Mid-Market (51-1000 emp.)
"Effortless Social Media Management with Oktopost"
4.5/5
What do you like best about Oktopost?

I love how Oktopost staggers posts, which is a great feature when I get excited and want to share multiple articles at one sitting. It's an amazing advantage over other ways of posting. I like how simple it is to take a URL from someone's post, put it in Oktopost, and spread the message further. The platform is simple, easy to use, straightforward, and anybody can do it. The interface is simple and clean. I love the competitive aspect, I love when I'm number one in the rankings for our team. It also does a great job training us on best practices. It helps us to understand what makes a difference in our scores. It's very helpful. I just love how simple and easy to use it is. I like the analytics. I also like seeing how my shares get noticed. The setup was super simple; just a few clicks and you're in. We switched to Oktopost, and it surpasses the other product we used before. Review collected by and hosted on G2.com.

What do you dislike about Oktopost?

Oftentimes, I'm in LinkedIn, not in Oktopost, and I don't know if I can get credit for some of the work that I'm doing. I wish there was a more seamless interface that would allow me to see what I've posted before. Like on Facebook, I can go and see all the things I posted on my page and when they came out. It's a little less clear in Oktopost. I wish you included a thumbnail of the photo associated with my posts because I'm a visual person. I would love to see what I have coming tomorrow. I see each day and what is going to be posted in 2 sentances. I feel like that could be a little bit improved. Review collected by and hosted on G2.com.

Response from Jen Gutman of Oktopost

Hi Genevieve,

Thank you for taking the time to share such a thoughtful and insightful review. We're so happy to hear that Oktopost has been easy to use from the start and that features like post staggering, simple URL sharing, and the Leaderboard are helping make social sharing both effective and fun. It's exactly why we build Oktopost the way we do. It's also great to know Oktopost is helping you amplify your content and build credibility with your LinkedIn network. Super important for the modern day professional.

Lastly, we really appreciate your feedback on visibility and post history, especially as a visual person. Being able to easily see what you’ve posted, preview upcoming content, and get clearer visual cues are all super valuable suggestions. In fact, I've gone ahead and shared your review directly with our product team. Insights like yours really help our team continue improving the experience for advocates who spend a lot of time directly in LinkedIn.

Thank you for the feedback and for being part of the Oktopost community. It's feedback like this that can only help us make the platform even better! Thank you, again!

Don C.
DC
Don C.
Secretary-Treasurer
Enterprise (> 1000 emp.)
"Engaging Content Scheduling with Competitive Edge"
4.5/5
What do you like best about Oktopost?

I like that Oktopost makes sharing predefined content easy and lets me customize the text to suit my style. I also appreciate the ability to change boards so I can send a mix of North America, Europe, and Global content. The AI feature that regenerates the message text is helpful because it starts me off with content that's more like what I would have written. The friendly competition through points is motivating, and I use the different boards for a better selection of content, helping me post something every day. The email prompts when new content is available are also something I like. Setting up Oktopost was easy as well. Review collected by and hosted on G2.com.

What do you dislike about Oktopost?

I wish there was more content from North America (where I am). Also I noted that the Global and Europe points given are different than North America so it makes it a bit unfair even if we had the same amount of content. I think it would be better if the points I earn on each board were consolidated together - so that regardless of the content source, my efforts add up to one combined point score and ranking. Review collected by and hosted on G2.com.

Response from Jen Gutman of Oktopost

Hi Don,

Wow! Thank you for such a detailed and thoughtful review. We’re thrilled to hear how actively you’re using Oktopost and making the most of features like content customization, Boards, AI-generated suggestions, and the advocacy Leaderboard. It’s great to see how Oktopost is helping you stay consistent and engaged while still sounding authentic to your voice across social media.

We also appreciate your feedback around regional content and points distribution. On the content side, the best way to see more North America–focused posts is to connect directly with your advocacy program manager, they control the content mix and can tailor it based on what advocates like you want to share. Feedback like yours is incredibly valuable in shaping a more relevant and balanced content stream.

Regarding points and rankings, your suggestion around consolidating scores across boards is a great one. We understand how important fairness and transparency are in keeping the experience motivating, and insights like this help inform how we continue to evolve the entire advocacy experience. We'll be passing this over to product.

Thanks again for your engagement and for being such an active part of your program, advocates like you are what make advocacy so successful.

Malena S.
MS
Malena S.
Assistant Sales International
Enterprise (> 1000 emp.)
"Great features- game-changer for advocacy"
5/5
What do you like best about Oktopost?

It is very user friendly and the Oktopost team is brilliant. Review collected by and hosted on G2.com.

What do you dislike about Oktopost?

Nothing to be honest, there is a slight delay in posting sometimes. But nothing that affects our work. Review collected by and hosted on G2.com.

Response from Colin Day of Oktopost

Hi Malena,

Thank you for taking the time to share your experience with Oktopost. We really appreciate it.

I'm delighted to hear that you're finding the platform easy to use and that it's helping you improve your reporting. One of the biggest challenges for social media teams is demonstrating the value of their work to senior leadership, so it's especially rewarding to hear that Oktopost is helping you communicate performance more effectively.

Thank you as well for your kind words about our team. Building great software is only part of the equation. Providing the support our customers need to succeed is just as important to us.

I also appreciate your feedback about the occasional delay when publishing. In some cases, this is the result of processing times within the social networks themselves rather than Oktopost. I'm pleased to hear it hasn't had any real impact on your work, and we'll continue to do everything we can to ensure publishing is as fast and reliable as possible.

Thank you again for your review and for choosing Oktopost. We're excited to continue supporting you and your team as your advocacy programme grows.

EB
Elizabeth B.
Internal Communications Manager
Enterprise (> 1000 emp.)
"Oktopost Streamlines Social Media Scheduling and Team Collaboration"
5/5
What do you like best about Oktopost?

Oktopost has been instrumental in developing and executing our social media content strategy. The ability to schedule posts in advance, manage reviews directly within the platform, and collaborate seamlessly with multiple team members has significantly streamlined and improved the efficiency of our social media management process.

The advocacy program is especially valuable. It allows us to create brand-approved content that employees can share on their own social channels with just the click of a button. This not only increases visibility for our brand, but also makes it easy for employees to engage and participate, helping us expand our reach and connect with the audiences we want to target. Review collected by and hosted on G2.com.

What do you dislike about Oktopost?

Oktopost is relatively user-friendly, but there are a few details to watch closely to avoid mistakes. For example, it’s important to ensure the correct social profile is selected before publishing a post. With proper checks in place, it’s easy to manage; however, given the number of features and settings within the platform, small details like this can occasionally be overlooked. Review collected by and hosted on G2.com.