Unified workflow with built-in lead attribution. The content calendar is simple and easy to use, and the automation options are helpful. Overall, it feels cost-efficient. Review collected by and hosted on G2.com.

Limited social network support — Compared with dedicated tools like Hootsuite or Sprout Social, Odoo supports fewer platforms and still has gaps for newer or niche channels such as Threads, Telegram, Bluesky, or more advanced Google Business integrations.

Basic analytics — Multiple reviews mention that reporting and campaign insights feel fairly lightweight versus specialized social media suites. Advanced attribution, competitor analysis, sentiment tracking, and deeper engagement metrics appear limited.

Weak AI and automation features — Users point out missing capabilities such as AI-assisted optimization, more advanced scheduling logic, and stronger time-zone targeting.

UI and usability inconsistencies — Some people find the interface less polished or less intuitive than standalone marketing tools, particularly when it comes to campaign planning and collaboration.

Heavy dependence on implementation quality — This is a broader Odoo issue. The software can work well, but a poor setup or too much customization often creates maintenance headaches later. Reddit discussions repeatedly highlight implementation partners as a major risk factor.

Uneven feature depth — It covers many functions adequately, but rarely in depth. For example, some users report limitations around video posting, LinkedIn carousel support, approvals, and collaboration workflows.

Support concerns — Support is also raised as a concern, though the experience seems to vary depending on who is implementing and maintaining the system. Review collected by and hosted on G2.com.

I appreciate that Odoo Social Marketing is cost-effective, making it a less expensive option compared to other platforms. This affordability is crucial for my e-commerce business operations. I also value how easy it is to build a website with this tool, allowing me to create websites within minutes, which significantly streamlines my process. The platform's ease of use during the initial setup was particularly beneficial for my team, as we were able to create a startup efficiently and begin utilizing the platform without difficulty. Review collected by and hosted on G2.com.

I find that Odoo Social Marketing needs more variety in templates to create websites. The current selection does not adequately cover specific niches like social networks similar to Facebook or YouTube, entertainment websites, and tool websites. Review collected by and hosted on G2.com.

It come with all in one tool. Like turning social engagement directly into sales leads, generate leads with helping of tracking campaign performances. Review collected by and hosted on G2.com.

AI optimization or time-zone targeting found in dedicated tools not available Review collected by and hosted on G2.com.

When push notifications arrive, the user’s focus quickly shifts to it. These short, straightforward messages allows users to quickly read the notification, and subsequently act on it, should their interest be triggered. This is also another great way to broadcast important updates and new features introduced by the platform. Odoo Social Marketing uses this feature to give important updates to users regarding their social media accounts. Review collected by and hosted on G2.com.

There are no drawbacks to report from my side. Review collected by and hosted on G2.com.

There are alot of things that paid courses don't teach you and one such obstacle I faced when I joined my current organization as a Digital Marketing Intern was how difficult it is to manage posts across different platforms when you don't have hands on experience. In picture comes Odoo, taught me everything from scratch, its easy UI and interface made posting feel like I was a veteran and not a newbie to this. What more could I have asked for from a software that has been like a god gifted angel to me in my field of work. Review collected by and hosted on G2.com.

It doesn't yet offer the range of analytics tool like Google Analytics does and we can't link it directly to our Google Analytics account. Review collected by and hosted on G2.com.

The easy to use interface acts as icing on the cake to the functionality Odoo Social Marketing tool offers. Some posts needs to be scheduled at specific times on specific platforms which is exactly what this tool helps with. Review collected by and hosted on G2.com.

There is one thing that bothers me that it doesn't suggest at what times it would be best to post on what platforms to get better engagment. I do understand that that it is an add on and that if included would make Odoo Social Marketing even more useful than it already is. Review collected by and hosted on G2.com.

Since I have started using this software I don't have to worry about switching to multiple social media accounts and manage them. It is simple and efficient and delivers value for your buck. I use it to schedule and analyze posts for our corporate account. Review collected by and hosted on G2.com.

The only drawback is that there are still some small scale social media accounts such as telegram and wechat that are not supported by Odoo yet. Review collected by and hosted on G2.com.

Gone are the days that we had to use multiple social media platforms seperately to increase reach of our organization. With Odoo Marketing I now manage posts for all the accounts in one place and keep track of social engagement on it. Review collected by and hosted on G2.com.

Experience with the software has been smooth sailing. No dislikes as of now. Review collected by and hosted on G2.com.

Odoo Social Marketing needs to be user friendly and intuitive. The interface is not clean and difficult to navigate making it cranky to create captivating social media campaigns. The option to schedule posts in advance is needed. Review collected by and hosted on G2.com.

It is not allowing for content planning and organization. The built in analytics provide cumbersome insights into my social media performance not enabling me to measure the success of my campaigns. One area where Odoo Social Marketing needs improve is in providing targeting options. The pricing plans seem high considering the limited features and scalability options they provide. Review collected by and hosted on G2.com.

The interface is not user friendly making it a difficult to schedule and publish posts. There is lack of analytics tools that provide me with insights, into my audience. There is need to build collaboration feature which make it easy to coordinate with my team members. Review collected by and hosted on G2.com.

As for areas of improvement I do wish there were customization options and targeting capabilities. It is a bit difficult to tailor campaigns to audiences. The reporting and analytics features use some enhancements as they don't provide tracking of campaign success and ROI. Review collected by and hosted on G2.com.