What I like most about Odoo Marketing Automation is how smoothly it integrates with the broader Odoo ecosystem, especially CRM and email marketing. The workflow automation features make it easy to automate follow-ups, lead nurturing, and ongoing customer engagement without relying on multiple separate tools. I also find the drag-and-drop campaign builder convenient, and the centralized dashboard makes it much easier to track campaigns and customer interactions in one place. Overall, it has improved efficiency and reduced the amount of manual work involved in repetitive marketing tasks. Review collected by and hosted on G2.com.

One drawback of Odoo Marketing Automation is that it can feel a bit overwhelming for first-time users, mainly because there are so many features and configuration options to navigate. When you try to set up more advanced workflows and automations, it can sometimes require a stronger technical understanding or some extra customization to get everything working the way you want. In addition, the interface could be more intuitive in a few areas, particularly for smaller teams that are new to marketing automation tools. Review collected by and hosted on G2.com.

The best aspect Odoo’s platform is it's modular ecosystem right from CRM and sales to accounting from inventory HR to marketing everything is available under a single platform we can start a small and scale the entire platform by adding apps as a business groups between their modules is very similar s which also eliminates the data silos and improves or overall operational visibility this platform is also highly customizable making it very suitable for different industries and workflows. Their user interface is also intuitive. Review collected by and hosted on G2.com.

The downside of this implementation can be a bit complex, specifically for businesses without any technical expertise. Customisation often requires a developer's support. Ideally, this can increase the overall setup cost and the timeline. Some modules are more mature than other so it can be inconsistent depending on the expertise of what we have, as well as this platform's upgrade and maintenance or a bit complex in handling. Their integration ecosystem can be made a bit wider. Review collected by and hosted on G2.com.

I appreciate how Odoo Marketing Automation seamlessly integrates automation with live CRM data, allowing campaigns to adapt in real time based on pipeline movement, user actions, or status changes. This level of responsiveness significantly improves the timing and relevance of our campaigns. I also like how Odoo Marketing Automation helps us build automated journeys, segment audiences dynamically, and send personalized communications across multiple channels without manual intervention. Moreover, the tool aids in nurturing inbound leads with structured, multi-step workflows and reduces operational overhead by automating repetitive campaign tasks. The combination of real-time data sync and flexible workflow control makes it genuinely effective, not just functional. Review collected by and hosted on G2.com.

We feel there are areas where it feels a bit limited: - The reporting is functional but not very insightful or out of the box. For anything beyond surface level performance, we've had to rely on external analysis or custom setups. - As workflows become more complex, managing and visualising them is not as smooth. It works, but not optimised for high volume, high complexity campaign environments. Review collected by and hosted on G2.com.

I enjoy how Odoo Marketing Automation helps me manage and automate different marketing campaigns in one place. It saves me a lot of time because many repetitive marketing tasks run automatically once the workflow is set up. I like that it keeps communication with customers consistent and organized, and the automation ensures leads are nurtured automatically based on their actions. The integration within the Odoo ecosystem is excellent as it allows me to connect marketing with sales, CRM, and other modules, giving me a full picture of the customer journey without juggling multiple tools. I appreciate the visual workflow builder, which makes it easy to design and adjust campaigns without needing advanced technical skills. Overall, these features help improve campaign performance and lead conversion. Review collected by and hosted on G2.com.

One thing I’ve noticed about Odoo Marketing Automation is that while the automation workflows are powerful, they can get a bit tricky when campaigns become very complex. If you have multiple triggers, conditions, and segments, it sometimes feels a little clunky to manage or troubleshoot. Also, reporting could be more detailed. It gives basic engagement stats, but I’d like more advanced analytics, like deeper insights into which sequences are converting best or which customer segments respond differently. Lastly, while the visual workflow builder is great, it could be even better with drag-and-drop features that allow for more customization and flexibility. Review collected by and hosted on G2.com.

I like that Odoo Marketing Automation seems simple to use and shows me all of the client channels I'm responsible for working with. It allows me to see all of my social channels at a glance, which is a big help when scheduling social media posts for multiple clients. What I find especially valuable is that I can manage several clients who need posts every week, and I can post for all of them at the same time using one program. I just type in my copy, upload a graphic, and I'm ready to go. The initial setup was pretty simple too—just enter some info, connect the platforms, and off you go! Review collected by and hosted on G2.com.

It seems to forget which channels I don't need to see. When I launch the program, some of those channels appear even though I have hidden them before. I'd love an easier way to remove those channels that I'm not using at the moment and save them for later. They'd be out of sight and gone from my dashboard, but still part of the program for when I need to work with them again. Review collected by and hosted on G2.com.

This is really giving overall solution. alos the best part is customer services they are litterly available any time for support. I have just started using and getting good response and services as well. Big Thanks to Pradhuman Soni who is assisting in everythnig. Review collected by and hosted on G2.com.

I am not in the state of disliking the tool. I am getting what i want from the tool. Review collected by and hosted on G2.com.

I love the seamless, native integration with CRM and Sales in Odoo Marketing Automation, which lets me create personalized customer journeys at scale based on real-time data. The automated workflows for emails and SMS, intelligent lead scoring, and comprehensive, data-driven analytics help optimize campaign performance. The unified ecosystem removes the need for third-party connectors, ensuring marketing, sales, and inventory data are always aligned. Behavior-based automation is great, allowing me to create complex workflows like drip campaigns triggered by specific customer actions. The advanced segmentation lets me target prospects based on demographics, behavior, or custom criteria. I also appreciate the lead nurturing and scoring process, which automates moving leads through the sales funnel and ensures sales teams focus on the most qualified opportunities. The real-time performance tracking dashboards offer instant insights into campaign success, allowing me to adjust quickly to improve engagement. Review collected by and hosted on G2.com.

Odoo Marketing Automation isn't a 'Plug-and-Play' solution because it needs significant configuration and technical expertise to set up. There's a steep learning curve, making it hard for non-technical users to learn. Users might face roadblocks without expert setup. Automation logic has hardcoded constraints, and the system lacks advanced segmentation and complex logic. There are performance issues with long sequences, slow system performance, and delayed email queueing. The built-in email editor lacks design flexibility, leading to formatting issues. Data integration can be challenging without perfect configuration across apps, causing sync issues. Support isn't direct; getting quick technical assistance can be challenging. Frequent updates can break custom workflows. Review collected by and hosted on G2.com.

I use Odoo Marketing Automation for online sales to rescue lost revenue. I appreciate that the automation sends reminders to customers who leave items in their cart, and if they don't purchase within 24 hours, it generates a personalized discount code directly from the Sales module. The integration with the CRM is seamless, eliminating imports and exports since it instantly knows any changes in lead status or customer purchases. I like that it shows exactly what time each email will go out and the conditions that need to be met, acting as a 'safety net' to prevent accidental mass emails with errors. The drag-and-drop feature for inserting product snippets into emails works really well, and it automatically populates with the latest items from my eCommerce store, including current prices and stock status. It is easy to set up; just go to the App Store, click 'Activate,' and it automatically pulls in necessary modules. I also like that with Odoo, I get about 80% of the same functionality as other platforms like HubSpot but at a fraction of the cost. Review collected by and hosted on G2.com.

If you want a workflow to do something slightly outside the box—like calculating a custom loyalty score before sending a coupon—you often need to know a bit of Python or hire a developer. Review collected by and hosted on G2.com.

I rely on Odoo Marketing Automation to automate our end-to-end marketing processes. It enables us to handle lead nurturing campaigns, send personalized emails and SMS notifications, and design automated customer journeys based on user behavior. It is a trustworthy solution for executing data-driven and personalized marketing campaigns at scale while optimizing time and resources. The thing I like the most is their seamless CRM integration and easy-to-use automation workflows, which make lead nurturing and campaign tracking simple. The CRM integration keeps marketing and sales data perfectly synced, while the simple automation workflows make it easy to run personalized, timely campaigns, saving time and improving lead conversion. The initial setup was straightforward and was easy to set! Review collected by and hosted on G2.com.

Odoo Marketing Automation could benefit from more sophisticated reporting, more complex out-of-the-box automation options, and an easier learning curve for new users implementing complex workflows. For reporting, more customizable dashboards, better funnel analysis, and improved A/B testing capabilities would be better options to make Odoo Marketing Automation better! Including more behavioral triggers, complex conditional logic, reusable blocks, and additional pre-built workflows would make it better for automations. Review collected by and hosted on G2.com.

I like using Odoo Marketing Automation for my dropshipping business. The timed mass emails feature is what I like most, as it saves me a lot of time. It helps when I announce an offer on my products and ensures my offer details are sent to the customers. Additionally, it helps me automate my workflows, arranging my tasks according to the day, which saves and organizes my time. Review collected by and hosted on G2.com.

The thing which I don't like about this is the interface can be more smooth and simplified which could help new learners to grasp easily Review collected by and hosted on G2.com.