--- title: Odoo Marketing Automation Reviews meta_title: 'Odoo Marketing Automation Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 36 reviews by the users' company size, role or industry to find out how Odoo Marketing Automation works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 36 scale: '5' date_modified: '2026-08-07' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Odoo Marketing Automation Reviews **Vendor:** Odoo **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.5/5.0 **Total Reviews:** 36 ## About Odoo Marketing Automation Odoo allows users to easily craft sophisticated end-to-end customer journeys, design engaging email campaigns in minutes, and allows them to seamlessly create automatic (and targeted) marketing campaigns. That’s right! Odoo has simplified the process entirely, and let’s users fully customize and create automatic (and targeted) marketing campaigns. Simply segment your prospects database to deliver the right message to the right prospect at the right time. Users can also set up advanced marketing workflows centered around your prospects. You can then nurture them efficiently (and effectively) through your sales funnel, 24/7! With Odoo, you can easily customize your workflows, thanks to their beautiful visual interface. Creating a multi-stage campaign, with several paths, is as simple as two-step campaigns. Add new actions and select “Time Triggers” directly on your workflow. Users can automate a whole lot more than just emails. Trigger any action you need to streamline your workflow. Create end-to-end customer journeys, and use those workflows to automate tasks, such as: moving a lead forward in the sales funnel, assigning engaged prospects to your sales team, updating a record, and much, much more! Users can utilize “if/then” actions to perform specific tasks after an email has been opened, clicked, or replied. Talk about marketing automation! You can easily automate your marketing processes with the Odoo Suite of Marketing Apps - they have it all! ## Odoo Marketing Automation Pros & Cons **What users like:** - Users appreciate the **ease of use** in Odoo Marketing Automation, making it a clean and efficient choice for campaigns. (9 reviews) - Users appreciate the **seamless automation** in Odoo Marketing Automation, enhancing efficiency and boosting conversion rates effortlessly. (8 reviews) - Users value the **time-saving automation** of Odoo Marketing Automation, streamlining campaign management and enhancing efficiency. (8 reviews) - Users value the **automation efficiency** of Odoo Marketing Automation, streamlining tasks and enhancing campaign effectiveness effortlessly. (7 reviews) - Users love the **seamless integration and automation features** of Odoo Marketing Automation, enhancing campaign efficiency and personalization. (7 reviews) - Users value the **seamless integration** of Odoo Marketing Automation with other apps for streamlined marketing efforts. (6 reviews) - Automation Control (5 reviews) - CRM Integration (5 reviews) - Easy Creation (5 reviews) - Users value the **seamless integration** of Odoo Marketing Automation with other Odoo apps, streamlining campaign management efficiently. (5 reviews) **What users dislike:** - Users find Odoo Marketing Automation has a **steep learning curve** , making it challenging for newcomers to navigate effectively. (6 reviews) - Users find the **learning difficulty** in Odoo Marketing Automation to be a barrier for non-technical users. (4 reviews) - Users find Odoo Marketing Automation has **limited features** that require technical skills for advanced customizations and reporting. (4 reviews) - Users find the **steep learning curve** challenging, particularly for those unfamiliar with the Odoo ecosystem. (4 reviews) - Users report frequent issues with the **dashboard configuration** , making it difficult to customize and manage their view effectively. (3 reviews) - Users face **integration issues** with Odoo Marketing Automation, necessitating technical support for effective functionality. (3 reviews) - Poor Reporting (3 reviews) - Reporting Issues (3 reviews) - Slow Loading (3 reviews) - Slow Performance (3 reviews) ## Odoo Marketing Automation Discussions - [What is the best software for marketing automation?](https://www.g2.com/discussions/odoo-marketing-automation-what-is-the-best-software-for-marketing-automation) - [What are marketing automation features?](https://www.g2.com/discussions/odoo-marketing-automation-what-are-marketing-automation-features) - [What are the four key features of marketing automation software?](https://www.g2.com/discussions/odoo-marketing-automation-what-are-the-four-key-features-of-marketing-automation-software) - [What is Odoo marketing automation?](https://www.g2.com/discussions/what-is-odoo-marketing-automation) - [When are you planning to add feauture to import email list from databases such as excel and csv?](https://www.g2.com/discussions/when-are-you-planning-to-add-feauture-to-import-email-list-from-databases-such-as-excel-and-csv) - 1 upvote - [View Odoo Marketing Automation pricing details and edition comparison](https://www.g2.com/products/odoo-marketing-automation/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-08-12+14%3A15%3A06+-0500&secure%5Bsession_id%5D=40c92c30-c838-4719-aae0-0ffeff5fb4e8&secure%5Btoken%5D=c683ef9819299e15c405dc3c6b37d112d115755d46622a5399627a2856579174&format=llm_user) ## Odoo Marketing Automation Integrations - [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) - [Odoo CRM](https://www.g2.com/products/odoo-crm/reviews) - [Odoo Sales](https://www.g2.com/products/odoo-sales/reviews) - [TallyPrime](https://www.g2.com/products/tallyprime/reviews) - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) ## Odoo Marketing Automation Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization - Conversion Rate Optimization - Multivariate Testing - Customizable Forms **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS - Link Shortening - SMS Messaging - Scheduled Messaging - Chat/Messaging - 2-Way Messaging **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Email Tracking - Automated Alerts and Tasks - CRM Lead Integration - Third-Party Integrations - Real-Time Data - Social Marketing - Email Marketing - Multi-Channel Marketing - Conversion Tracking - ROI Tracking - Activity Tracking - Engagement Tracking - Campaign Segmentation - Search Marketing - SMS Marketing - Website Visitor Tracking **Customizations** - Templates - Drag and Drop - HTML Input - Domain Name - Custom Domains - Customizable Forms - Customizable Branding - Customizable Templates **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting - Campaign Management - Workflow Management - Template Management **Growth** - SEO - Site Analytics - Marketing Tools - E-Commerce - Hosting - Online Booking Tools - Website Analytics **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising - Drip Campaigns - Multi-Campaign **Content** - Email Integrations - Content Management - Permissions - WordPress Tool - Design Management - Website Management - eCommerce Management - SEO Management - Website Integration - Social Media Integration - Third-Party Integrations **SMS Platform** - Reporting - Marketing Automation - White Label - Text-to-Landline - Short Codes - API Integration - QR Codes **Support** - Customer Support **Additional Functionality** - Shopping Cart - Online Store Builder - Real Time Editing - Multi-Language - Landing Pages/Web Forms - CRM - API - Activity Tracking - Generative AI - Alerts/Notifications - Visitor Tracking - Survey Builder - Auto Update - Widgets - AI Copilot - SSL Security - Data Import/Export - Customizable Fields - Activity Dashboard - Media Library - WYSIWYG Editor **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics - Behavior Analytics - Real-Time Analytics - Campaign Analytics - Website Analytics - Visual Analytics - Sales Analytics **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations - Campaign Planning - Multi-Language **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation - Lead Generation - Content Management - Lead Management - List Management - Mobile Access **AI Automation - SMS Marketing** - AI SMS **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **AI Content Generation - SMS Marketing** - AI SMS **Additional Functionality** - Campaign Scheduling - Reputation Management - Polls/Voting - Compliance Management - Customer Segmentation - Landing Pages/Web Forms - AI Copilot - API - Text-to-Win - Mobile Coupons - Natural Language Processing - Customizable Templates - Drip Campaigns - Contact Management - Activity Tracking - Communication Management - Reporting/Analytics - Keyword Tracking - Multi-Campaign - Mass Texting - Interaction Tracking - Alerts/Notifications - Consent Management - Engagement Tracking - Open Rate Tracking - Generative AI - Automated Responses - Reporting & Statistics - Templates - Survey Builder - Contact Database - Real-Time Notifications - Customizable Fields - Reminders - Mobile Alerts - Automated Scheduling - Campaign Management - MMS - Event Triggered Actions - Mobile Keywords - Audience Targeting - Activity Dashboard - Template Management - Autoresponders - Survey/Poll Management **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - Social Media Integration **Additional Functionality** - Social Promotion - Customizable Branding - Monitoring - CRM - Reporting & Statistics - Live Chat - Customer Journey Mapping - Generative AI - Mass Texting - Drag & Drop - Email Templates - Automated Scheduling - Campaign Scheduling - AI Copilot - Social Media Monitoring - Activity Dashboard - Lead Capture - Customizable Templates - Marketing Automation - Event Triggered Actions - Marketing Calendar - Customizable CTAs - Multi-Channel Communication - Data Import/Export - Lead Qualification ## Top Odoo Marketing Automation Alternatives - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,255 reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - 4.4/5.0 (14,242 reviews) - [RD Station Marketing](https://www.g2.com/products/rd-station-marketing/reviews) - 4.7/5.0 (333 reviews)