1. [Home](https://www.g2.com/) 2. ... 3. [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) 4. [Odoo Marketing Automation](https://www.g2.com/products/odoo-marketing-automation/reviews) 5. [Odoo Marketing Automation Claims vs Evidence](https://www.g2.com/products/odoo-marketing-automation/claims-vs-evidence) # Odoo Marketing Automation Claims vs Evidence This page compares marketing claims that Odoo Marketing Automation makes on its own website with what real G2 users say in their reviews. Each claim's source link points to the page where it appeared. Claims are rated as follows: Supported when a clear majority of the reviewers who address it back it up, Disputed when a clear majority contradict it, and Mixed when reviewers are divided. Reviews that don't mention a claim are not counted. Last updated Oct 6, 2026 ## Claim: “Easily track the number of leads created, orders, the amount of revenue generated, your open rate, bounce rate, click-through rate, and improve your overall marketing strategy.” Mixed support from reviews. Reviewers are split, with some reporting that campaign tracking and actionable insights are easy to use while others describe reporting as basic or not sufficiently insightful for deeper analytics. The reviews do not consistently establish easy tracking of every listed metric, including leads, orders, revenue, open rate, bounce rate, and click-through rate. - “The reporting dashboard gives me clear, actionable insights to refine my campaigns.” [Read Full Review](https://www.g2.com/products/odoo-marketing-automation/reviews/odoo-marketing-automation-review-11524648) - “The reporting is functional but not very insightful or out of the box.” [Read Full Review](https://www.g2.com/products/odoo-marketing-automation/reviews/odoo-marketing-automation-review-12738699) - “It gives basic engagement stats, but I’d like more advanced analytics” [Read Full Review](https://www.g2.com/products/odoo-marketing-automation/reviews/odoo-marketing-automation-review-12456578) - “I really appreciated the way it allows you to automate email campaigns and track responses without needing a lot of technical know-how.” [Read Full Review](https://www.g2.com/products/odoo-marketing-automation/reviews/odoo-marketing-automation-review-11751140) Source: [https://www.odoo.com/app/email-marketing](https://www.odoo.com/app/email-marketing) ## Claim: “Get your contacts following one path or another based on an action in your workflow (email opened / clicked / replied).” Supported by reviews. Relevant reviewers consistently describe automated workflows and triggers that respond to customer actions, including behavior-based and complex, multi-step campaigns. This supports routing contacts based on workflow actions, though the reviews do not separately confirm each example of opens, clicks, and replies. - “I can set up automated workflows based on things like customer actions” [Read Full Review](https://www.g2.com/products/odoo-marketing-automation/reviews/odoo-marketing-automation-review-13493178) - “Behavior-based automation is great, allowing me to create complex workflows like drip campaigns triggered by specific customer actions.” [Read Full Review](https://www.g2.com/products/odoo-marketing-automation/reviews/odoo-marketing-automation-review-12304906) - “The automated workflows for emails and SMS, intelligent lead scoring, and comprehensive, data-driven analytics help optimize campaign performance. The unified ecosystem removes the need for third-party connectors, ensuring marketing, sales, and inventory data are always aligned. Behavior-based automation is great, allowing me to create complex workflows like drip campaigns triggered by specific customer actions.” [Read Full Review](https://www.g2.com/products/odoo-marketing-automation/reviews/odoo-marketing-automation-review-12304906) - “I can set up automated triggers based on customer actions without writing a single line of code.” [Read Full Review](https://www.g2.com/products/odoo-marketing-automation/reviews/odoo-marketing-automation-review-11524648) Source: [https://www.odoo.com/app/marketing-automation-features](https://www.odoo.com/app/marketing-automation-features) ## Claim: “Your contacts will be enrolled in the campaign as soon as they meet the criteria.” Supported by reviews. Relevant reviewers report that campaigns respond in real time to customer or CRM changes and that status or purchase changes are recognized instantly, consistently supporting prompt enrollment when criteria are met. - “allowing campaigns to adapt in real time based on pipeline movement, user actions, or status changes” [Read Full Review](https://www.g2.com/products/odoo-marketing-automation/reviews/odoo-marketing-automation-review-12738699) - “it instantly knows any changes in lead status or customer purchases” [Read Full Review](https://www.g2.com/products/odoo-marketing-automation/reviews/odoo-marketing-automation-review-12299571) Source: [https://www.odoo.com/app/marketing-automation-features](https://www.odoo.com/app/marketing-automation-features) ## Claim: “Create end-to-end customer journeys and use workflows to automate tasks such as moving a lead forward in your sales funnel, assigning engaged prospects to your sales team, updating a record and more.” Supported by reviews. Relevant reviewers consistently describe customer journeys and workflows that respond to customer actions and CRM or lead-status changes, while automating communications and lead nurturing. The reviews support the general end-to-end workflow capability, though they do not specifically mention assigning engaged prospects to sales teams or updating records. - “I can set up automated workflows based on things like customer actions, send targeted emails, and track how campaigns are performing without constantly managing each step manually.” [Read Full Review](https://www.g2.com/products/odoo-marketing-automation/reviews/odoo-marketing-automation-review-13493178) - “I also like how Odoo Marketing Automation helps us build automated journeys, segment audiences dynamically, and send personalized communications across multiple channels without manual intervention.” [Read Full Review](https://www.g2.com/products/odoo-marketing-automation/reviews/odoo-marketing-automation-review-12738699) - “The automated workflows for emails and SMS, intelligent lead scoring, and comprehensive, data-driven analytics help optimize campaign performance.” [Read Full Review](https://www.g2.com/products/odoo-marketing-automation/reviews/odoo-marketing-automation-review-12304906) - “The integration with the CRM is seamless, eliminating imports and exports since it instantly knows any changes in lead status or customer purchases.” [Read Full Review](https://www.g2.com/products/odoo-marketing-automation/reviews/odoo-marketing-automation-review-12299571) Source: [https://www.odoo.com/page/marketing-automation?utm\_campaign=marketing-automation&utm\_medium=cpc&utm\_source=g2crowd](https://www.odoo.com/page/marketing-automation?utm_campaign=marketing-automation&utm_medium=cpc&utm_source=g2crowd)