1. [Home](https://www.g2.com/) 2. ... 3. [CRM Software](https://www.g2.com/categories/crm) 4. [Odoo CRM](https://www.g2.com/products/odoo-crm/reviews) 5. [Odoo CRM Claims vs Evidence](https://www.g2.com/products/odoo-crm/claims-vs-evidence) # Odoo CRM Claims vs Evidence ## Claim: “\*\*Odoo Sales\*\* offers dozens of features to draft instant quotations, automate order confirmations, and close deals faster with integrated e-signatures.” ##### Supported by reviews. Several reviewers report creating and sending quotes, closing agreements, automating sales actions, and integrating sales with other Odoo modules to streamline workflows. However, these reviews do not specifically verify order confirmations, integrated e-signatures, or the exact “dozens” of features stated. - “Me ayuda a llevar un mejor control de los socios del negocio. También me permite ver las oportunidades de venta, cotizar y cerrar acuerdos, además de revisar el historial que tengo con cada cliente.” [Read Full Review](https://www.g2.com/survey_responses/12554161) - “I like that Odoo CRM is easy to use once it's all set up, allowing us to send a quote right from the potential business section. It reduces the time between speaking to a client and them receiving the quote, which is really helpful.” [Read Full Review](https://www.g2.com/survey_responses/12113973) - “Ce que j’apprécie le plus dans Odoo CRM, c’est son intégration complète avec les autres modules Odoo (ventes, facturation, projet, marketing). Cela permet de centraliser toutes les informations clients, de suivre chaque opportunité en temps réel et d’automatiser les actions commerciales.” [Read Full Review](https://www.g2.com/survey_responses/12643904) Last updated Sep 30, 2026 Source: [https://www.odoo.com/app/sales-features](https://www.odoo.com/app/sales-features) ## Claim: “Create end-to-end customer journeys and use workflows to automate tasks such as moving a lead forward in your sales funnel, assigning engaged prospects to your sales team, updating a record and more.” ##### Supported by reviews. Most relevant reviewers describe workflow automation, scheduled follow-ups, pipeline progression, and automatic activity assignment, supporting the claimed functionality. Some reviewers note that certain workflows are missing or require additional customization, but this is limited opposing evidence. - “The automated lead scoring tool is invaluable for prioritizing high-value prospects efficiently, while the pipeline activity planner ensures no follow-ups are missed by scheduling next actions directly within the opportunity card.” [Read Full Review](https://www.g2.com/survey_responses/13513534) - “i live how easy it is to customize, you can shape the pipeline exactly how your sales process works, automate follow ups and integrate it with other Odoo apps like invoicing and marketing.” [Read Full Review](https://www.g2.com/survey_responses/12702600) - “La interfaz visual del pipeline, la asignación automática de actividades y los reportes en tiempo real nos dieron claridad inmediata sobre el estado de las oportunidades y los cuellos de botella.” [Read Full Review](https://www.g2.com/survey_responses/11733797) - “It lacks some of the market workflows and follow-ups. It should have morew automation around activity timers.” [Read Full Review](https://www.g2.com/survey_responses/12701191) Last updated Sep 30, 2026 Source: [https://www.odoo.com/app/marketing-automation](https://www.odoo.com/app/marketing-automation) ## Claim: “Use the integrated CRM app to manage your sales pipeline from qualification to closing.” ##### Supported by reviews. Relevant reviewers consistently describe using Odoo to centralize and track leads or opportunities through follow-up and closing, while integrating sales-related modules and customer information in one workspace. - “desde captación de leads hasta seguimiento, cierre y facturación, todo en un mismo ecosistema” [Read Full Review](https://www.g2.com/survey_responses/11733797) - “Ce que j’apprécie le plus dans Odoo CRM, c’est son intégration complète avec les autres modules Odoo (ventes, facturation, projet, marketing). Cela permet de centraliser toutes les informations clients, de suivre chaque opportunité en temps réel et d’automatiser les actions commerciales.” [Read Full Review](https://www.g2.com/survey_responses/12643904) - “Me ayuda a llevar un mejor control de los socios del negocio. También me permite ver las oportunidades de venta, cotizar y cerrar acuerdos, además de revisar el historial que tengo con cada cliente.” [Read Full Review](https://www.g2.com/survey_responses/12554161) Last updated Sep 30, 2026 Source: [https://www.odoo.com/app/sales-features](https://www.odoo.com/app/sales-features) ## Claim: “Follow your opportunities through \*\*Odoo CRM\*\* and analyze the conversion rate, the expected revenue, and the generated revenue of each of your campaigns.” ##### Supported by reviews. Relevant reviewers report tracking opportunities and generating visual reports and sales analytics, including information useful for forecasting future sales. However, the reviews do not specifically confirm campaign-level conversion-rate analysis or separate expected and generated revenue for each campaign. - “La facilidad para dar seguimiento al desarrollo de nuestro pipeline de ventas nos permite generar reportes de manera sencilla y muy visual, especialmente gracias a la función de dashboard.” [Read Full Review](https://www.g2.com/survey_responses/13369382) - “I can track every lead and opportunity step by step. Another big advantage is that it gives me clear analytics and insights, helping me understand my sales performance and make better decisions.” [Read Full Review](https://www.g2.com/survey_responses/11932398) - “Isso ajuda a prever vendas futuras e abordar especificidades de clientes.” [Read Full Review](https://www.g2.com/survey_responses/12093529) Last updated Sep 30, 2026 Source: [https://www.odoo.com/app/email-marketing](https://www.odoo.com/app/email-marketing) ## Claim: “Create polished \*\*email campaigns\*\* with reusable templates, personalize by audience, and schedule sends that land at the right moment—then track what drives clicks.” ##### Mixed support from reviews. Reviewers are split, with one reporting that the email marketing tools make customer communication easy while others describe the email-marketing workflow as needing improvement or the CRM email tool as limited. The reviews do not specifically establish reusable templates, audience personalization, send scheduling, or click tracking. - “The email marketing tools are a huge help, letting me send communication to customers in the easiest way.” [Read Full Review](https://www.g2.com/survey_responses/11803228) - “The workflow of email marketing in Odoo CRM needs some improvement.” [Read Full Review](https://www.g2.com/survey_responses/12075094) - “El mayor problema es que la herramienta de email para CRM la vemos limitada” [Read Full Review](https://www.g2.com/survey_responses/12702913) Last updated Sep 30, 2026 Source: [https://www.odoo.com/app/email-marketing](https://www.odoo.com/app/email-marketing)