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Odins.ai

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Odins.ai is a marketing investment platform built on Bayesian marketing mix modeling (MMM). It answers the questions every marketing budget raises: how much to spend, where to put it, and what happens when conditions change. Odins integrates your marketing and sales data, online and offline, and models the real relationship between spend and business results. The model updates monthly with current data and delivers specific recommendations: where to invest more, where to pull back, and what to test when the data is uncertain. Every channel gets a response curve and a marginal ROAS, so you can see what spending a little more in each channel would return before you commit. The platform is fully managed. The Odins team handles the integrations, builds and maintains the models, and reviews every recommendation before it reaches you. No data science team required. Outputs are tailored to each audience, from board-level budget scenarios to channel-level plans. Odins fits any company with a marketing budget above EUR 1M a year and a sales signal the model can learn from. Companies like CDON, Nettbil, Aprila Bank and Megaflis run their marketing budgets on Odins.

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