Octane11 makes it so easy for us to centralise our account analytics from all of our paid media channels. We can now provide our clients with actionable insights that take a view of the whole marketing budget, not just a small proportion of it. Review collected by and hosted on G2.com.

Given the amount of data we are pulling into Octane11, dashboards can on occasion be slow to load but I guess this is to be expected to some degree! Review collected by and hosted on G2.com.

The team at O11 is top-notch - they always go above and beyond to accomodate our needs and make sure our dashboards help us understand the impact of our marketing programs Review collected by and hosted on G2.com.

Learning curve might be step at the beginning as there's a high volume of data to play with, but it's made easier by great visualization and ongoing support by their team Review collected by and hosted on G2.com.

Octane 11 has been an extremely helpful tool in determining the reach of our B2B programmatic campaigns. Understanding the job titles and companies of users reached has been really effective in proving out the value of programmatic ad dollars to the client. Review collected by and hosted on G2.com.

The price is extremely expensive, and very hard to justify. Aside from that, not much to dislike - sometimes the UX of the tool can be confusing but the solutions team quickly worked to make fixes. If I'd change anything, it would be the ability to track specific goals other than the conversion goal in the DSP. Review collected by and hosted on G2.com.

The easy to use interface comes in handy when I am doing my weekly client report. The Account based insights are very valuable for giving the client a great insight into what businesses are interacting with their creatives. Review collected by and hosted on G2.com.

The method for exporting csv spreadsheets is tricky to find following the recent update. Review collected by and hosted on G2.com.

- collection of data from multiple sources and visualization

- ease and sophistication of filtering

- level of account-specific data available, linked to SFDC Review collected by and hosted on G2.com.

- i wish we could create audience segments directly from the platform and use in forecasting Review collected by and hosted on G2.com.

There really is no limit to what can be done when building with Octane 11! I am constantly learning new ways to leverage the platform and I always walk away with new insight to share with the team! Review collected by and hosted on G2.com.

No real negatives but expect a learning curve to be able to find true value! Review collected by and hosted on G2.com.

The ability to surface account-level data across paid, owned and earned channels and tie marketing campaigns to pipeline and bookings influence (through salesforce integration) Review collected by and hosted on G2.com.

I'm looking forward to ongoing enhancements to the platform - They are good at incorporating client feedback in new releases and the product has evolved considerably. Review collected by and hosted on G2.com.

It allows us and our clients to give insights upon channels where there was no company level reporting available previously.

It also allows us to have one centralised dashboard where all of our data sits in an easy to use interface.

The team are really great to work with and are always happy to field requests on new features/client requests. Review collected by and hosted on G2.com.

Sometimes feature updates can take a little while to be released. Review collected by and hosted on G2.com.

Octane11 understands the challenges of marketers. They've developed analytics and reporting that solves for both campaign optimization and organizational buy-in. Review collected by and hosted on G2.com.

A little more flexibility with customization of dashboards would be helpful, however they have plenty of fantastic off the shelf options. I have seen tremendous additions and updates are frequent. Review collected by and hosted on G2.com.