Octane11 is great for keeping track of all B2B media spend, especially within Programmatic Platforms. The service from our account manager is one of their great strenghts with plenty of support provided on a bi-weekly basis. The platform is easy to use and has a great user interface and is very easy to navigate. The platform integrates with many of our other platforms including The Trade Desk, LinkedIn and Paid Search and CRM's. We use this tool within the digital marketing team on a weekly basis. Review collected by and hosted on G2.com.

From an EMEA perspective, the GDPR / Cookie consent does limit the tracking but with the use of Pixel Tracking, you can get more insights than other platforms especially on Programmatic Channels such as CTV, OLV and Display. Review collected by and hosted on G2.com.

It seamlessly connects data across all paid media channels, providing a comprehensive view that bridges marketing efforts directly to sales. It also unlocks the capability to report on marketing influence, which is incredibly powerful. I also love the proficiency and responsiveness of their team. Review collected by and hosted on G2.com.

Mapping every element of campaigns within the platform requires a lot of manual effort, which I sometimes find difficult to commit to. Review collected by and hosted on G2.com.

Our marketing ops team set this up for us and I love how easy it is to find the information we're looking for. I also love all the flexibility and customization, plus being able to filter by exactly what we want. Review collected by and hosted on G2.com.

We've had some issues with match rates that are still unresolved. Review collected by and hosted on G2.com.

Octane11's ability to seamlessly integrate marketing and sales data is a game-changer. The analytics platform provides clear, actionable insights that help optimize campaign performance, and its focus on measurable outcomes. Nika at Octane11 is fantastic—she's always available to meet, answer questions, and provide valuable support whenever needed. Review collected by and hosted on G2.com.

The main challenge is that many clients are not familiar with Octane11, so explaining its features and value proposition can take time. Review collected by and hosted on G2.com.

The offering is very unique and nails all needed aspects of B2B marketing. The team is also super responsive and helpful throughout the process. Review collected by and hosted on G2.com.

I have nothing here to add. The team really kills it. Review collected by and hosted on G2.com.

User Friendly and best customer service. Review collected by and hosted on G2.com.

Very less features and low match rates.. Review collected by and hosted on G2.com.

Easy to set up

Ease of use

Detailed dashboards

Smooth integration with Hubspot and supporting Marketing tech

Great support team - Nika Sokolova has been great in getting us onboarded and biweekly syncs to ensure we ge the most out of the tool Review collected by and hosted on G2.com.

Manual effort in Campaign Mapping elements

Some of the automated reporting features we hoped for are still yet to be built by their product team

Limitation in Hubspot Custom field mapping Review collected by and hosted on G2.com.

The Octane11 team is extremely responsive and the dashboards are extremely easy to read and present to clients. Review collected by and hosted on G2.com.

For users unfamiliar with the interface, onboarding could take longer than anticipated. Review collected by and hosted on G2.com.

The dashboard offers many in-depth insights that keep clients engaged. Also, the customer support is top tier. Review collected by and hosted on G2.com.

Some clients that are very CPM conscious might not want to pay for Octane11's offering, but once we are able to launch a campaign they find the insights very valuable and worth the cost. Review collected by and hosted on G2.com.

Octane11 stands out as an excellent SaaS platform. It streamlines my marketing efforts by joining my marketing data sources into a single, cohesive dashboard. The integrations with my in-house systems such as HubSpot, LinkedIn, Google, Bing, and our advertising platform greatly improve and shorten the time to produce my marketing effectiveness reporting. Octane11's dashboard not only simplifies data management but also delivers timely and actionable insights by centralizing my marketing information from various systems. It provides a single source of truth and a comprehensive view of our marketing landscape.

The simplicity of setting up and maintaining Octane11 was a snap, especially for our small team of 2. Its user-friendly and intuitive interface ensures that our time is spent on deriving actionable insights rather than wrangling with data sets and creating data analysis. We review our daily results and get a near-time pulse on our marketing efforts, enabling us to swiftly adapt and strategize.

Our dedicated success manager has been an added plus to our experience with Octane11. We have bi-weekly check-ins with our success manager who keeps us up-to-date on platform enhancements, practical tips, and answers our questions.

For our team of two, the single source of truth and the intuitive dashboard of Octane11 are valuable aspects. It frees us from time-consuming task of analyzing data across multiple systems and datasets. Review collected by and hosted on G2.com.

The reliance on UTM parameters for tracking marketing campaigns can sometimes be complicated and time-consuming. Although this is not a shortcoming of Octane11 per se, it is a current limitation of digital marketing analytics at large. Given Octane11's drive to create innovative solutions, I am optimistic about future enhancements that may eliminate the need for UTMs. Review collected by and hosted on G2.com.