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»OBSERVER« Reviews & Product Details

»OBSERVER« Media

»OBSERVER« Demo - Media Intelligence Office (MIO) Dashboard
- Visualize your communication success - Customize your dashboard individually - Share and download in all common formats - Extensive filtering with dynamic real-time chart display
»OBSERVER« Demo - Media Intelligence Office (MIO) Clipmanager
- Display clips, media data, and metrics in various views - Filter, tag, and evaluate clips - Send press reviews and alerts - Complete clip archive with print-ready PDFs
»OBSERVER« Demo - Media Intelligence Office (MIO) Chartflow
- Click through the set of predefined charts - Export the graphics as .pdf/.png/.jpg/.svg - Create custom charts for your chart flow and dashboard - Select the data and charts for your reporting
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»OBSERVER« Reviews (30)

Reviews

»OBSERVER« Reviews (30)

4.8
30 reviews

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SO
PR Manager
Mid-Market (51-1000 emp.)
"Reliable media monitoring and fast and friendly customer service"
What do you like best about »OBSERVER«?

We have been using media monitoring from Observer for many years and are completely satisfied. The comprehensive analysis and evaluations help us daily to keep an eye on the media landscape and provide enormous added value for both us and our customers. Particularly noteworthy is the friendly and competent customer service, which is always there for us and provides quick and reliable support even with special requests. Review collected by and hosted on G2.com.

What do you dislike about »OBSERVER«?

Completely satisfied with the offers and services Review collected by and hosted on G2.com.

Tomas V.
TV
Senior Communication Consultant
Small-Business (50 or fewer emp.)
"Perfect partner for media monitoring and more"
What do you like best about »OBSERVER«?

I have worked with Observer for more than 15 years now and for me its the best partner for media monitoring in Europe. They also offer great tools for analysis where you can get all kinds of KPIs for your clients in just a few seconds. On top they developed a reporting tool in our design were we can create reports in a few clicks whcih saves us a lot of time. Further they also have they own B2B magazine (online and print) called Ovation where we also have the possibiilty to feature relevant topics we have. And the best of all is the client service and support which is truly amazing. Review collected by and hosted on G2.com.

What do you dislike about »OBSERVER«?

I cannot think of any negative things, apart maybe that very rarely some clippings are missing, but that happens everywhere. Review collected by and hosted on G2.com.

Alexander L.
AL
Pressesprecher
Mid-Market (51-1000 emp.)
"Competent, fast service, customer-friendly"
What do you like best about »OBSERVER«?

Observer screens the keywords relevant to me and delivers the results shortly after publication. The platform is user-friendly, simple, and the support from the team is always top-notch. Review collected by and hosted on G2.com.

What do you dislike about »OBSERVER«?

Currently, I am very satisfied with everything. Keep it up. Review collected by and hosted on G2.com.

DP
Public Relations
Mid-Market (51-1000 emp.)
"Reliable and accurate media monitoring"
What do you like best about »OBSERVER«?

The media monitoring by Observer is very precise and fast. The way we are notified and informed is also simple and practical. Communication with our advisor is also straightforward and service-oriented. Review collected by and hosted on G2.com.

What do you dislike about »OBSERVER«?

I am completely satisfied with the service. Review collected by and hosted on G2.com.

FU
Head of Marketing
Mid-Market (51-1000 emp.)
"Good overview for media coverage"
What do you like best about »OBSERVER«?

Fast delivery of PR snippets directly to your inbox covering multiple channels and mentions with friendly customer support Review collected by and hosted on G2.com.

What do you dislike about »OBSERVER«?

Each online clipping is presented as a link within a PDF Format. In order to view it, you have to first open the PDF and then klick the link. That could be improved upon to make it accessible with fewer klicks. Review collected by and hosted on G2.com.

PB
Stabsstelle Öffentlichkeitsarbeit
Mid-Market (51-1000 emp.)
"Reliable media monitoring in Austria"
What do you like best about »OBSERVER«?

That Observer provides us daily - both via the MIO platform and via email - with a current news overview greatly facilitates my task in documenting media coverage on the topic of housing construction. Review collected by and hosted on G2.com.

What do you dislike about »OBSERVER«?

Of course, occasional errors in observation can occur. However, these are resolved easily by customer service. Review collected by and hosted on G2.com.

Verified User in Hospitality
UH
Mid-Market (51-1000 emp.)
"Great support, good preparation"
What do you like best about »OBSERVER«?

I really like the clear and insightful evaluations alongside the clippings. Review collected by and hosted on G2.com.

What do you dislike about »OBSERVER«?

That one often has to click until one gets from the PDF in the email to the "real" article Review collected by and hosted on G2.com.

Tupay H.
TH
Leiter Unternehmenskommunikation
Mid-Market (51-1000 emp.)
"Simple, effective, clear"
What do you like best about »OBSERVER«?

I love dashboards - clear, appealing and all relevant content at a glance Review collected by and hosted on G2.com.

What do you dislike about »OBSERVER«?

thought about it...couldn´t find anything Review collected by and hosted on G2.com.

MM
PR consultant
Small-Business (50 or fewer emp.)
"Practical Tool for Media Monitoring"
What do you like best about »OBSERVER«?

Fast and easy access to your media snippets. Especially for smaller organizations like NGOs OBSERVER is a great tool to support the communication and PR team. We use this program on a daily basis.

It filters and sends the relevant clippings directly to our inbox. Also the reclaiming of clippings has been easy, the communication via email has been very fast. Review collected by and hosted on G2.com.

What do you dislike about »OBSERVER«?

As for now, there are no complaints I have for the service. Review collected by and hosted on G2.com.

JU
PR specialist
Small-Business (50 or fewer emp.)
"Very good tool for media monitoring with friendly and competent support"
What do you like best about »OBSERVER«?

I like the easy handling of the MIO Tool to check newest clippings and to generate reports with the most important KPIs. Review collected by and hosted on G2.com.

What do you dislike about »OBSERVER«?

There is nothing I dislike about Observer Review collected by and hosted on G2.com.

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»OBSERVER« Features
Broadcast Media
Print Media
Online Media
Local Media
National Media
International Media
Keyword Targeting
Custom Feeds and Alerts
Custom Reports
AI Text Generation
AI Text Summarization
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»OBSERVER«
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