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# »OBSERVER« Reviews & Product Details

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Observer is a leading provider of PR technology with operations in Vienna and Munich. Trusted by over 1,000 clients, Observer has established itself as a reliable partner in the media intelligence industry. With a commitment to innovation and excellence, we have built a reputation for delivering top-notch services to communications and PR professionals, particularly in the DACH region. We specialize in offering a comprehensive suite of services, including media monitoring with worldwide coverage of all media types—online, social media, printed press, radio, and television. These results are seamlessly integrated into a single, user-friendly platform, which also includes measurement, social listening, a media database, and a press release distribution tool. Our unique hybrid approach combines artificial and human intelligence to deliver the most effective solutions for data-driven communication. Observer is recognized for its excellence in the industry since 1896. Our specialization in integrating essential and time-consuming tasks, such as content distribution and success measurement, into one tool helps our clients save valuable time and resources. This dedication to quality and efficiency ensures that our clients can focus on crafting impactful communications and driving their PR strategies forward.

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Product Website
»OBSERVER«
Seller
[Observer](https://www.g2.com/sellers/observer)
Discussions
[»OBSERVER« Community](https://www.g2.com/products/observer/discuss)
Languages Supported

German, English, French

Solution Type

Best-of-Breed

Overview by
Simon Gebauer

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FU

Florian U.

Head of Marketing

Mid-Market (51-1000 emp.)

10/30/2024

"Good overview for media coverage"

4/5

What do you like best about »OBSERVER«?

Fast delivery of PR snippets directly to your inbox covering multiple channels and mentions with friendly customer support Review collected by and hosted on G2.com.

What do you dislike about »OBSERVER«?

Each online clipping is presented as a link within a PDF Format. In order to view it, you have to first open the PDF and then klick the link. That could be improved upon to make it accessible with fewer klicks. Review collected by and hosted on G2.com.

What problems is »OBSERVER« solving and how is that benefiting you?

keeping us uptodate with media mentions within our industry. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerSource: Organic

##### Pricing

Pricing details for this product isn’t currently available. Visit the vendor’s website to learn more.

[
View More Pricing Information
](https://www.g2.com/products/observer/pricing)

##### 
##### »OBSERVER« Features

Media Channels

Broadcast Media

Print Media

Online Media

Geographic Coverage

Local Media

National Media

International Media

Reporting

Keyword Targeting

Custom Feeds and Alerts

Custom Reports

Generative AI

AI Text Generation

AI Text Summarization

[
View More Features
](https://www.g2.com/products/observer/features)

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##### Categories on G2

[Media Monitoring](https://www.g2.com/categories/media-monitoring)[PR Analytics](https://www.g2.com/categories/pr-analytics)

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