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# »OBSERVER« Reviews & Product Details

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Observer is a leading provider of PR technology with operations in Vienna and Munich. Trusted by over 1,000 clients, Observer has established itself as a reliable partner in the media intelligence industry. With a commitment to innovation and excellence, we have built a reputation for delivering top-notch services to communications and PR professionals, particularly in the DACH region. We specialize in offering a comprehensive suite of services, including media monitoring with worldwide coverage of all media types—online, social media, printed press, radio, and television. These results are seamlessly integrated into a single, user-friendly platform, which also includes measurement, social listening, a media database, and a press release distribution tool. Our unique hybrid approach combines artificial and human intelligence to deliver the most effective solutions for data-driven communication. Observer is recognized for its excellence in the industry since 1896. Our specialization in integrating essential and time-consuming tasks, such as content distribution and success measurement, into one tool helps our clients save valuable time and resources. This dedication to quality and efficiency ensures that our clients can focus on crafting impactful communications and driving their PR strategies forward.

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Product Website
»OBSERVER«
Seller
[Observer](https://www.g2.com/sellers/observer)
Discussions
[»OBSERVER« Community](https://www.g2.com/products/observer/discuss)
Languages Supported

German, English, French

Solution Type

Best-of-Breed

Overview by
Simon Gebauer

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 ![Verified User in Public Relations and Communications](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Public Relations and Communications")
UP

Verified User in Public Relations and Communications

Small-Business (50 or fewer emp.)

11/7/2024

"Solid media observer with some optimization possibilities"

2.5/5

What do you like best about »OBSERVER«?

Very nice and user-friendly clipping archive, good customer service, and very courteous staff. Requests and problems are always addressed. It is rare for clippings to be overlooked, and they are delivered very quickly when pointed out. Review collected by and hosted on G2.com.

What do you dislike about »OBSERVER«?

Complicated billing, many individual items that an agency must first calculate separately. Headlines are often transmitted incorrectly, so short texts must be manually changed before creating the press reviews. Review collected by and hosted on G2.com.

What problems is »OBSERVER« solving and how is that benefiting you?

Media monitoring as an agency service Review collected by and hosted on G2.com.

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Validated ReviewerSource: OrganicAI Translated

##### Pricing

Pricing details for this product isn’t currently available. Visit the vendor’s website to learn more.

[
View More Pricing Information
](https://www.g2.com/products/observer/pricing)

##### 
##### »OBSERVER« Features

Media Channels

Broadcast Media

Print Media

Online Media

Geographic Coverage

Local Media

National Media

International Media

Reporting

Keyword Targeting

Custom Feeds and Alerts

Custom Reports

Generative AI

AI Text Generation

AI Text Summarization

[
View More Features
](https://www.g2.com/products/observer/features)

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##### Categories on G2

[Media Monitoring](https://www.g2.com/categories/media-monitoring)[PR Analytics](https://www.g2.com/categories/pr-analytics)

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