Set up automated nightly audits that can either scan for differences or manually put in tags you want to make sure fire Review collected by and hosted on G2.com.

It seems very code-heavy - I wish it was more drag and drop and easier for non-developers to use. Review collected by and hosted on G2.com.

ObservePoint's set of tools provides peace of mind to those with a stake in data collection. I love the regular audits on web pages and user journeys to verify the expected data points are being captured. I also like receiving alerts if something has broken or is not working as expected. I've caught many data layer and tagging errors that I may not have found without ObservePoint. Review collected by and hosted on G2.com.

Like any new set of tools, there is a bit of a learning curve to understand all the capabilities and features that exist. It takes some upfront work to configure the audits and journeys, but it's well worth the time investment. Review collected by and hosted on G2.com.

ObservePoint is a powerful and practical resource when performing web audits and making sure they are performing as expected. It allows us to quickly locate problems of all kinds that hinder the best performance of our websites. It generates excellent reports that will enable us to take preventive, corrective, and predictive measures to improve our websites. Review collected by and hosted on G2.com.

It is expensive and does not make available a free trial, and its user interface could be a little more intuitive. It also has some learning curve, but it is not very steep; it takes little time to overcome it. Review collected by and hosted on G2.com.

Being able to see the data errors. It is a quick and easy process to find our data and be able to communicate with our team. It has been the easiest software to use so far. Review collected by and hosted on G2.com.

I do dislike how I have not been able to use it more. I did not see any problems besides the learning curve. Review collected by and hosted on G2.com.

Level of granularity and ability to compare values between tags and data layer Review collected by and hosted on G2.com.

set up is not very friendly to non-technical partners. it is very manual and requires strong knowledge of tags and website data layer requirements Review collected by and hosted on G2.com.

OP tools and features are the best. I like the new UI implemented a while ago and I really like the tool as whole. Audits and Journeys give great possibilities, and recently I discovered LiveConnect, which is amazing. I definitely recommend ObservePoint. Review collected by and hosted on G2.com.

I believe you could have better training. Good videos showing how to use the tool, and above all, how to interpret the data (results) Review collected by and hosted on G2.com.

ObservePoint helps us validating our multiple tags and thus ensuring consistent and accurate firing/implementation and data collection. The new modern UI is great. Review collected by and hosted on G2.com.

The only thing I would mention is that I wish I had more customization options for the web audits email notifications. Review collected by and hosted on G2.com.

ObservePoint's data governance and performance measurement technologies can help you drive growth and increase ROI by:

Unifying data standards before the data even exists

Capturing and validating every customer touchpoint to get the end-to-end experience

Automating testing and holistic attribution modeling to generate trusted and actionable insights Review collected by and hosted on G2.com.

Nothing much it's the best software to use Review collected by and hosted on G2.com.

Easy way of collating and visualising the data Review collected by and hosted on G2.com.

Nothing. All the features are helpful. No lags Review collected by and hosted on G2.com.

This tool is easy to use when creating QA "user journeys" that detect potential data leakage or missing tags on your website. The best is its ability to "watch" the user journey and record all tags firing in that journey, and then alert you when anything changes from current state. Review collected by and hosted on G2.com.

Journeys often break as your website changes, so you get a lot of false positives. The journeys are sometimes difficult or time consuming to fix, so you need to reach out to their scripting team to support, which costs extra $$. Review collected by and hosted on G2.com.