Tracking and data points to be strategic with decision making Review collected by and hosted on G2.com.

Not sure yet, haven’t used the product enough. Review collected by and hosted on G2.com.

Excellent for both QA and compliance. Data returned in audit reports is exhaustive. Makes it very easy to identify what cookies are being dropped and technologies are running on the site. Journeys are very easy to create. Once the upfront work is complete, you can have a number of audits and journeys running as part of BAU that will cover off nearly all compliance and QA concerns related to tags. Review collected by and hosted on G2.com.

There's nothing I dislike specifically, the only thing I would say that the web side of things is so good, I would really like to be able to run ObservePoint on apps too as this would be a great addition to our QA capability. Review collected by and hosted on G2.com.

ObservePoint makes it easy to better understand what marketing & analytics tags we have implemented across our various websites and applications. The Journeys feature allows us to quickly identify all of the cookies that we are leveraging throughout the customer experience so we can accurately label and implement them into our consent management process. Review collected by and hosted on G2.com.

Setting up Journey steps can be a bit tedious. Luckily, ObservePoint has a great support team that can assist! Review collected by and hosted on G2.com.

Observe point provides us with automated testing solutions and allows us to ensure our most important tags and events are firing reliably. It's a handsoff tool that allows us to confidently ensure we're collecting the right data at the right time across many different properties. Review collected by and hosted on G2.com.

Observe Point does require quite a bit of initial setup. And can be a little difficult for the non technical person to set up. It can also be a little finicky to get the alerts and the rules set up in just the right way. Review collected by and hosted on G2.com.

Easy to implement, easy to integrate, easy to update. Simple dashboards built in that can be up and running in a manner of minutes. Low Admin management necessary to maintain the solution-set. Very nice holistic view of our complex web-ecosystem. Company is continually innovating. Good communication between ObservePoint PServices Team and clients. Really enjoy working with thier crew! Review collected by and hosted on G2.com.

Have not hit any walls with the organization or platform. Review collected by and hosted on G2.com.

THey are super commited on the result, very willing to provide customization Review collected by and hosted on G2.com.

Since it's a very complete platform sometimes it's not clear if using Observepoint or other solutions that make part of its job as well Review collected by and hosted on G2.com.

Knowing the status and health of website tags. Review collected by and hosted on G2.com.

Limitations on number of Audits, I can't audit the site daily due to no. of audits a re limited Review collected by and hosted on G2.com.

The abilities to consistently monitor high level user journeys is unmatched. Review collected by and hosted on G2.com.

Sometimes it can be a little buggy and alerts will go off inadvertenly, but they're fixed easily. Review collected by and hosted on G2.com.

I enjoy how the team at ObservePoint always keeps the platform updated with new features that make it easier to pinpoint pain points, especially with websites that contain a lot of content. Review collected by and hosted on G2.com.

I wish that it offered more of a video playback solution to see where users get caught up in the journey. Review collected by and hosted on G2.com.

The way how the product works and the value of the findings Review collected by and hosted on G2.com.

Time for the scan and I hope the report is short. Review collected by and hosted on G2.com.