Building journeys is straightforward, with plenty of tests and scripting options that help us get the most out of our crawls. We initially used it to monitor analytics KPIs, and expanded our use from there. The detailed post-mortem reports are especially useful for analyzing journey findings. They allow me to pinpoint the exact source of issues like rogue cookies, broken JavaScript, content problems, and more. I appreciate that my reports are easy to share, and that users in different roles can access the tools they need without unnecessary complexity. Customer support has also been excellent; their team has even created journeys for us when we were too busy. Review collected by and hosted on G2.com.

Easy to forget about and with infrequent use, I get lost in the configuration options. Review collected by and hosted on G2.com.

When we do an adoption review of Adobe analytics, it’s a quick way to show the customer value and see where they have gaps and other things that they need to address in the analytics implementation. This opens the door for a possible referral to observe point as well as consulting opportunities with Adobe. Review collected by and hosted on G2.com.

The only downside is personal for me because I am heavily focused on target with a side focus on analytics or customer jury analytics and so I would like to see more features around their target implementation possibly. Review collected by and hosted on G2.com.

I appreciate the ability to visualize amounts and the option to drill down further, allowing me to keep asking questions directly from the reports. Review collected by and hosted on G2.com.

I would like to have more visualization options available so I can create more effective dashboards. Review collected by and hosted on G2.com.

I love their helpfulness and their ability to get into specifics. I love that they are always willing to go out on a limb and just work with me on an idea and brainstorm. That’s what’s valuable to me, beyond anything else. There’s a number of vendors who can do any given thing, but what I want is a partner. Review collected by and hosted on G2.com.

I think the pricing model is hard to work through but mostly because we have so many clients ourselves that we need the tool for. Review collected by and hosted on G2.com.

There is always a barrier to adoption when it comes to SaaS tools. What sets OP apart is that they have real people who support your use cases and help get things moving. This is one of the few martech tools I’ve seen that actually does this—most others leave you to figure things out on your own, and when you request customization, nothing happens.

In my industry, which focuses on ecommerce and web presence solutions, my team primarily uses OP for managing customer journeys, checking data accuracy for key analytics events, and ensuring that marketing pixels and third-party scripts are firing correctly throughout the journey. Another important use case for us is maintaining privacy compliance across hundreds of domains. I was also hoping to use OP for logging network and console errors in a way similar to datadog, but at the moment, OP can only function as a single agent and does not capture all sessions. Review collected by and hosted on G2.com.

First, I find the platform to be quite complex, making it difficult to get started and apply it to a specific use case. It’s also challenging to develop a habit of using it regularly.

Second, journey creation tends to break frequently, and fixing these issues is a very manual process. Fortunately, there is journey support available, and I’ve heard they are working on an AI tool to help reduce these problems. So optimistic on that.

Third, Another issue is that journey breakage alerts are sent as individual notifications, which are tough to manage. It’s hard to keep track of when something important breaks in a journey because the alerts are fragmented and use very generic language, making it difficult to quickly understand what exactly went wrong. It would be much more helpful if alerts were grouped together and summarized in a way that makes their meaning clearer. As it stands, I often end up catching journey breakages quite late, since I receive so many emails about various issues each day and can’t easily tell which ones are actually important breakages. Review collected by and hosted on G2.com.

I like the safety net of knowing we have extra validation around consent management on our site. The audits, journeys and ability to schedule scans saves a lot of time and gives a sense of assurance that we are compliant with regulations and doing things the right way. Review collected by and hosted on G2.com.

I think OP is fantastic. However, the UI sometimes is not super intuitive. There is a lot to view on the screen and sometimes I don’t know what to do with it all. The training courses help but have to work closely sometimes with OP to get ideas to build exactly what we need. It’s a great tool, just has a bit of a learning curve for some. Review collected by and hosted on G2.com.

ObservePoint has given us visibility into marketing technologies across our web properties. It saves us significant time and provides data that we can easily present and explain to the other cross-functional groups. The tool is a crucial part of our prvacy governance process. Review collected by and hosted on G2.com.

It takes a bit of time to understand what and where to look for. But this technology is complex so it's to be expected that we need some time. Review collected by and hosted on G2.com.

have been working with analytics for almost 8 years, and in my new role, ObservePoint has been a big help in running operations smoothly. The tool makes it easier to validate, audit, and manage analytics tags at scale. It saves a lot of time, improves accuracy, and gives confidence that data is being collected correctly. This has been very valuable for both day-to-day work and long-term strategy. Review collected by and hosted on G2.com.

Nothing major so far, but the interface could be a little more modern. Review collected by and hosted on G2.com.

The tool is super useful and can scan thousands of pages giving me a great baseline on where I stand. Review collected by and hosted on G2.com.

Not as adopted in the industry as I’d like Review collected by and hosted on G2.com.

I love the accessibility checker component - super helpful in compliance validation Review collected by and hosted on G2.com.

I wish we had more features to validate Forms and PDFs Review collected by and hosted on G2.com.