# Top Free CRM Software As a business grows, the need for a central customer relationship management (CRM) system becomes a higher priority. Startups and small businesses look to CRM software products to handle their growing lists of customer contacts and make sure invaluable leads are accounted for. However, especially for smaller small businesses, buying and implementing a CRM system can be expensive and time-consuming. We’ve made this list to help today’s small-business professionals manage their customer relationships without breaking the bank. Check out our list of free CRM systems with this in-depth analysis from real-user reviews! If you'd like to see more products and to evaluate additional feature options, compare all [CRM Software](https://www.g2.com/categories/crm) to ensure you get the right product. ## View Free CRM Software G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our [scoring methodologies](https://research.g2.com/g2-scoring-methodologies). **345** CRM Products Available View all [CRM Software](https://www.g2.com/categories/crm) View all [CRM Software](https://www.g2.com/categories/crm) ### [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) [By Salesforce](https://www.g2.com/sellers/salesforce) [ (25,854)4.4 out of 5 ](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews#reviews "Read Agentforce Sales (formerly Salesforce Sales Cloud) Reviews") Product Description Accelerate revenue from pipeline to paycheck with Salesforce Sales Cloud - your complete growth platform that brings together the power of humans with agents at every step of the sales cycle. Boost pr **Users:** Account Executive, Account Manager · **Industries:** Computer Software, Information Technology and Services · **Market Segment:** 46% Mid-Market, 34% Enterprise User SentimentHow are these determined? Reviewers appreciate the tool's automation and AI features, its seamless integration with other Salesforce products, and its ability to provide real-time visibility into sales performance. Users reported that the initial setup can be complex and time-consuming, the platform can feel overwhelming for new users, and the cost can be high, especially for small businesses. Year Founded 1999 HQ Location San Francisco, CA Company Website https://www.salesforce.com/ Twitter @salesforce LinkedIn® Page https://www.linkedin.com/company/3185/ Ownership NYSE:CRM Phone +1 (800) 667-6389 ### [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) [By HubSpot](https://www.g2.com/sellers/hubspot) [ (13,872)4.4 out of 5 ](https://www.g2.com/products/hubspot-sales-hub/reviews#reviews "Read HubSpot Sales Hub Reviews") Product Description Sales Hub combines sales engagement tools, AI-powered productivity features, and workflow automation into a unified platform designed to help growing teams close deals faster. Core Value Propositio **Users:** Account Executive, Sales Development Representative · **Industries:** Computer Software, Information Technology and Services · **Market Segment:** 60% Small-Business, 35% Mid-Market User SentimentHow are these determined? Reviewers frequently mention the ease of use, the ability to integrate with other tools, and the convenience of having all sales-related tasks in one place as major benefits of HubSpot Sales Hub. Users reported issues with the user interface being difficult to navigate, the platform being overwhelming due to the amount of information available, and the high cost for small companies. Year Founded 2006 HQ Location Cambridge, Massachusetts, United States Company Website https://hubspot.com Twitter @HubSpot LinkedIn® Page https://www.linkedin.com/company/68529/ Ownership NYSE:HUBS Phone +1.888.482.7768 [![G2 Advertising](/assets/my-g2-logo-41632af6f81a240a0a9886638f412b2ac9a29f4001534f8c83be89a58ef9d45d.svg "G2 Advertising")](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) Sponsored G2 Advertising Get 2x conversion than Google Ads with G2 Advertising! G2 Advertising places your product in premium positions on high-traffic pages and on targeted competitor pages to reach buyers at key comparison moments. [ Learn More ](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) ### [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) [By ActiveCampaign](https://www.g2.com/sellers/activecampaign) [ (14,713)4.4 out of 5 ](https://www.g2.com/products/activecampaign/reviews#reviews "Read ActiveCampaign Reviews") Product Description ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate person **Users:** Owner, CEO · **Industries:** Marketing and Advertising, Health, Wellness and Fitness · **Market Segment:** 92% Small-Business, 7% Mid-Market ![Robert D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Robert D.") RD Low cost but high on features. The AI feature actually works well for tasking queries.[Read review](https://www.g2.com/products/activecampaign/reviews/activecampaign-review-12909722) ![Andrea B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andrea B.") AB I have been using ActiveCampaign for more than 6 years, and what I like the most about it is how complete it is. You have a very good CRM,...[Read review](https://www.g2.com/products/activecampaign/reviews/activecampaign-review-13079808) Year Founded 2003 HQ Location Chicago, IL Company Website https://www.activecampaign.com Twitter @ActiveCampaign LinkedIn® Page https://www.linkedin.com/company/221390/ ### [Pipedrive](https://www.g2.com/products/pipedrive/reviews) [By Pipedrive](https://www.g2.com/sellers/pipedrive) [ (3,091)4.3 out of 5 ](https://www.g2.com/products/pipedrive/reviews#reviews "Read Pipedrive Reviews") Product Description Pipedrive is an easy-to-use sales CRM (customer relationship management) tool that empowers teams of all sizes to close more deals. With its customizable sales pipelines, real-time insights and powerf **Users:** CEO, Sales Manager · **Industries:** Computer Software, Information Technology and Services · **Market Segment:** 70% Small-Business, 23% Mid-Market ![Edil D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Edil D.") ED It has an excellent experience, very intuitive. I think it could have more integrations. The performance is very good. However, it is a bit...[Read review](https://www.g2.com/products/pipedrive/reviews/pipedrive-review-12861506) ![Connor D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Connor D.") CD Flexible to use, easy to navigate and all around a good CRM.[Read review](https://www.g2.com/products/pipedrive/reviews/pipedrive-review-12925121) Year Founded 2010 HQ Location New York Company Website https://www.pipedrive.com Twitter @pipedrive LinkedIn® Page https://www.linkedin.com/company/1876917/ Phone +1 (650) 924-9906 ### [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) [By Zoho](https://www.g2.com/sellers/zoho-b00ca9d5-bca8-41b5-a8ad-275480841704) [ (2,939)4.1 out of 5 ](https://www.g2.com/products/zoho-crm/reviews#reviews "Read Zoho CRM Reviews") Product Description Zoho CRM is a cloud-based 360° customer relationship management tool that caters to business needs of mid-scale businesses to large-scale enterprises. Key features include contact management, sales fu **Users:** Owner, CEO · **Industries:** Information Technology and Services, Computer Software · **Market Segment:** 62% Small-Business, 33% Mid-Market User SentimentHow are these determined? Reviewers appreciate the user-friendly interface, the ability to easily train new users, and the integration with other Zoho products and ecommerce platforms, which provides a comprehensive solution for their business needs. Users experienced difficulties with integrating third-party tools like Slack, reported occasional lagging with the AI feature, and found the interface to be cluttered when working with multiple modules. Year Founded 1996 HQ Location Austin, TX Company Website https://www.zoho.com Twitter @Zoho LinkedIn® Page https://www.linkedin.com/company/38373/ Phone +1 (888) 900-9646 ### [Close](https://www.g2.com/products/close/reviews) [By Close](https://www.g2.com/sellers/close) [ (2,046)4.7 out of 5 ](https://www.g2.com/products/close/reviews#reviews "Read Close Reviews") Product Description Close is a sales CRM with built-in calling, SMS, email, automation, and AI, designed for founders, startups, agencies, and growing sales teams. The platform helps businesses manage leads, communicate **Users:** CEO, Founder · **Industries:** Marketing and Advertising, Computer Software · **Market Segment:** 76% Small-Business, 20% Mid-Market User SentimentHow are these determined? Users frequently mention the ease of use, streamlined solution for managing tasks and appointments, and the ability to track sales-related activities effectively. Users reported issues with the activation of opportunities and activities, occasional service disruptions, and limitations in customization options. Year Founded 2013 HQ Location 111 Congress Avenue, Suite 500 Austin, Texas 78701 United States Company Website https://close.com Twitter @Close LinkedIn® Page https://www.linkedin.com/company/2597204/ ### [Nutshell](https://www.g2.com/products/nutshell/reviews) [By Nutshell](https://www.g2.com/sellers/nutshell) [ (1,442)4.3 out of 5 ](https://www.g2.com/products/nutshell/reviews#reviews "Read Nutshell Reviews") Product Description Founded in 2010, Nutshell is an all-in-one sales, marketing and engagement platform that helps B2B organizations work together to win more deals. Simple enough for any user and sophisticated enough fo **Users:** CEO, Owner · **Industries:** Marketing and Advertising, Computer Software · **Market Segment:** 73% Small-Business, 18% Mid-Market AN I have had a great experience with Nutshell's support team. They were very helpful in resolving issues either by directing me to the right resource...[Read review](https://www.g2.com/products/nutshell/reviews/nutshell-review-12116407) ![Verified User in Professional Training & Coaching](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Professional Training & Coaching") AP The amount of customization that is embedded throughout (including tags, lists, and workflows). The onboarding process is also very supportive by...[Read review](https://www.g2.com/products/nutshell/reviews/nutshell-review-12246838) Year Founded 2009 HQ Location Ann Arbor, Michigan Company Website https://www.nutshell.com Twitter @nutshell LinkedIn® Page https://www.linkedin.com/company/webfxinc/ Phone (888) 336-8808 ### [monday CRM](https://www.g2.com/products/monday-crm/reviews) [By monday.com](https://www.g2.com/sellers/monday-com-d88207e4-9e92-412d-903b-61cd13ca592b) [ (1,324)4.6 out of 5 ](https://www.g2.com/products/monday-crm/reviews#reviews "Read monday CRM Reviews") Product Description The only AI-first CRM your team will love monday CRM is the AI-powered CRM built for speed, visibility, and simplicity — empowering revenue teams to move faster, forecast better, and never miss a d **Users:** Project Manager, CEO · **Industries:** Marketing and Advertising, Information Technology and Services · **Market Segment:** 77% Small-Business, 20% Mid-Market ![Verified User in Construction](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Construction") AC It’s been really helpful for keeping my team organized in one place, so we’re all on the same page. It also makes it easy for everyone to see the...[Read review](https://www.g2.com/products/monday-crm/reviews/monday-crm-review-13111298) ![Eduard V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Eduard V.") EV The flexibility of the board structure combined with the API access. I've been able to pull data out via GraphQL and sync it to Google Sheets...[Read review](https://www.g2.com/products/monday-crm/reviews/monday-crm-review-13112363) Year Founded 2012 HQ Location Tel Aviv Company Website https://monday.com/ Twitter @mondaydotcom LinkedIn® Page https://www.linkedin.com/company/mondaydotcom Ownership NASDAQ: MNDY ### [Freshsales](https://www.g2.com/products/freshsales/reviews) [By Freshworks](https://www.g2.com/sellers/freshworks) [ (1,236)4.5 out of 5 ](https://www.g2.com/products/freshsales/reviews#reviews "Read Freshsales Reviews") Product Description Freshsales is an easy-to-use, AI-powered sales CRM software. Trusted by 65,000+ businesses worldwide, Freshsales CRM helps sales teams attract quality leads, engage in contextual conversations, grow s **Users:** CEO, Business Development Manager · **Industries:** Information Technology and Services, Computer Software · **Market Segment:** 68% Small-Business, 27% Mid-Market User SentimentHow are these determined? Reviewers frequently mention the clean interface, ease of use, built-in communication tools, workflow automation, and reporting features, which provide useful insights into sales performance and help save time and improve productivity. Reviewers mentioned that some advanced features are only available in higher-tier plans, there is a learning curve when setting up complex automations and custom workflows, and report customization could be more flexible for specific business requirements. Year Founded 2010 HQ Location San Mateo, CA Company Website https://www.freshworks.com/ Twitter @FreshworksInc LinkedIn® Page https://www.linkedin.com/company/freshworks-inc/ Ownership NASDAQ: FRSH Phone +1 (866) 832-3090 ### [Copper](https://www.g2.com/products/copper/reviews) [By Copper](https://www.g2.com/sellers/copper) [ (1,158)4.5 out of 5 ](https://www.g2.com/products/copper/reviews#reviews "Read Copper Reviews") Product Description Copper is the only client and project management tool that's a Recommended for Google Workspace app. Built for agencies, consultants and professional services, Copper helps you connect with leads, win **Users:** CEO, Owner · **Industries:** Marketing and Advertising, Information Technology and Services · **Market Segment:** 79% Small-Business, 18% Mid-Market ![Andrew P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andrew P.") AP Integration with Google is seamless and slick. The logical structure for logging email and communication with a contact is good, and it harvests...[Read review](https://www.g2.com/products/copper/reviews/copper-review-7988272) ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM It's great that it connects straight into Google Workspace, that was why I originally signed up for it in the beginning.[Read review](https://www.g2.com/products/copper/reviews/copper-review-8227311) Year Founded 2012 HQ Location San Francisco, CA Company Website https://www.copper.com Twitter @CopperInc LinkedIn® Page https://www.linkedin.com/company/copper-inc/ ### [CRMOne](https://www.g2.com/products/crmone/reviews) [By CrmOne](https://www.g2.com/sellers/crmone) [ (1,045)4.8 out of 5 ](https://www.g2.com/products/crmone/reviews#reviews "Read CRMOne Reviews") Product Description The lack of a centralised CRM system can result in data disorganisation, ineffective communication, missed sales opportunities and limited customer insights. Many small to mid sized companies struggle **Industries:** Marketing and Advertising, Financial Services · **Market Segment:** 32% Small-Business, 24% Enterprise User SentimentHow are these determined? Reviewers like the real-time alerts, the ability to access CRMOne from various devices, the automation of tasks, and the built-in marketing tools that allow for launching and tracking campaigns directly from the platform. Reviewers mentioned that the user interface looks different across devices, learning how to optimize automation flows takes trial and error, advanced segmentation options could be improved, and the system can slow down when too many people are using it. Year Founded 2022 HQ Location Menlo Park, US Company Website https://www.crmone.com Twitter @crmone\_global LinkedIn® Page https://www.linkedin.com/company/crmone-global/ ### [Nimble CRM](https://www.g2.com/products/nimble/reviews) [By Nimble](https://www.g2.com/sellers/nimble) [ (1,115)4.5 out of 5 ](https://www.g2.com/products/nimble/reviews#reviews "Read Nimble CRM Reviews") Product Description Nimble is a relationship-focused CRM for your entire team. With customizable contact records and easy-to-use Kanban-style workflows, managing client information has never been simpler. Nimble effort **Users:** Owner, President · **Industries:** Marketing and Advertising, Information Technology and Services · **Market Segment:** 75% Small-Business, 16% Mid-Market User SentimentHow are these determined? Reviewers appreciate the platform's ability to consolidate communications from various sources, its intuitive interface, easy onboarding process, and the use of Kanban boards for efficient workflow management. Users reported limitations in advanced CRM features, lack of customization options for complex workflows, less detailed reporting capabilities, and inefficiency of the mobile application. Year Founded 2008 HQ Location Santa Monica, CA Company Website https://www.nimble.com Twitter @Nimble LinkedIn® Page https://www.linkedin.com/company/nimblecrm/ ### [Insightly CRM](https://www.g2.com/products/insightly-crm/reviews) [By Unbounce](https://www.g2.com/sellers/unbounce) [ (944)4.2 out of 5 ](https://www.g2.com/products/insightly-crm/reviews#reviews "Read Insightly CRM Reviews") Product Description Insightly is the modern, affordable CRM that teams love. It’s easy to use, simple to customize, and scales with companies as they grow, solving common pain points that legacy CRMs can't. Insightly hel **Users:** Owner, CEO · **Industries:** Marketing and Advertising, Information Technology and Services · **Market Segment:** 73% Small-Business, 21% Mid-Market ![Laura Jane J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Laura Jane J.") LJ It was easy to set up and emailed out to our database and synced without emails.[Read review](https://www.g2.com/products/insightly-crm/reviews/insightly-crm-review-9239450) ![Jen A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jen A.") JA As our organization grows and changes we need to shift how we use our CRM. We love being able to add custom fields. The integrations are many....[Read review](https://www.g2.com/products/insightly-crm/reviews/insightly-crm-review-10428225) Year Founded 2009 HQ Location Vancouver Company Website https://unbounce.com Twitter @unbounce LinkedIn® Page https://www.linkedin.com/company/503432/ ### [Pipeline CRM](https://www.g2.com/products/pipeline-crm/reviews) [By Pipeline CRM](https://www.g2.com/sellers/pipeline-crm) [ (953)4.3 out of 5 ](https://www.g2.com/products/pipeline-crm/reviews#reviews "Read Pipeline CRM Reviews") Product Description Pipeline CRM is a sales-first CRM designed to help teams close deals faster, automate processes, and drive predictable revenue growth. Our platform eliminates time-consuming admin work with powerful a **Users:** Account Manager, President · **Industries:** Construction, Marketing and Advertising · **Market Segment:** 65% Small-Business, 27% Mid-Market ![Verified User in Management Consulting](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Management Consulting") UM The amount of customization that PipelineDeals allows is for us as a company the most important feature.[Read review](https://www.g2.com/products/pipeline-crm/reviews/pipeline-crm-review-5072693) ![Robert Cash M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Robert Cash M.") RM We like and need the capabilities that the Salesforce CRM provides; however, we ONLY need those capabilities for our Marketing and Sales...[Read review](https://www.g2.com/products/pipeline-crm/reviews/pipeline-crm-review-5080211) Year Founded 2006 HQ Location Seattle, WA Company Website https://pipelinecrm.com/ Twitter @PipelineDeals LinkedIn® Page https://www.linkedin.com/company/1073626/ Phone +1 (866) 702-7303 ### [SAP Sales Cloud](https://www.g2.com/products/sap-sap-sales-cloud/reviews) [By SAP](https://www.g2.com/sellers/sap) [ (1,001)4.2 out of 5 ](https://www.g2.com/products/sap-sap-sales-cloud/reviews#reviews "Read SAP Sales Cloud Reviews") Product Description SAP Sales Cloud is a cutting-edge sales automation platform / CRM that helps organizations make intelligent selling simple, through connection, insight, and adaptability. Leveraging SAP Sales Cloud, o **Users:** Consultant, Associate Consultant · **Industries:** Information Technology and Services, Computer Software · **Market Segment:** 45% Enterprise, 36% Mid-Market ![Richman T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Richman T.") RT Easy alignment with business strategies, it also provides a unified CRM, great tool for predictive analytics in sales forecasts. Quiet good in...[Read review](https://www.g2.com/products/sap-sap-sales-cloud/reviews/sap-sales-cloud-review-11747314) ![Aagam J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aagam J.") AJ Customer engagements were really easy and good. Easy to use. Plus the whole team used the solution together so it made internal visibility better....[Read review](https://www.g2.com/products/sap-sap-sales-cloud/reviews/sap-sales-cloud-review-11761809) Year Founded 1972 HQ Location Walldorf Company Website https://www.sap.com/ Twitter @SAP LinkedIn® Page https://www.linkedin.com/company/sap/ Ownership NYSE:SAP Phone +1 (800) 872-1727 [![G2 Advertising](/assets/my-g2-logo-41632af6f81a240a0a9886638f412b2ac9a29f4001534f8c83be89a58ef9d45d.svg "G2 Advertising")](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) Sponsored G2 Advertising Get 2x conversion than Google Ads with G2 Advertising! G2 Advertising places your product in premium positions on high-traffic pages and on targeted competitor pages to reach buyers at key comparison moments. 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