NuPhi is a Singapore-based fintech startup specializing in providing digital export financing solutions to micro, small, and medium-sized enterprises in India and Southeast Asia. Established in 2019 by founders Pramit Joshi and Mayur Totla, NuPhi focuses on offering invoice factoring services and software-as-a-service applications designed to digitize and automate export-import workflows. Key Features and Functionality: - Invoice Factoring Solutions: NuPhi offers financial services that allow MSME exporters to sell their accounts receivable at a discount, providing immediate cash flow to support business operations. - SaaS Applications: The company provides software tools that digitize and automate various aspects of EXIM processes, enhancing efficiency and reducing manual errors. - Cross-Border Financing: NuPhi facilitates financing options tailored for cross-border trade, addressing the unique challenges faced by exporters in the region. Primary Value and Problem Solved: NuPhi addresses the critical challenge of limited access to working capital faced by MSME exporters in India and Southeast Asia. By offering invoice factoring and digital tools to streamline EXIM workflows, NuPhi enables these businesses to improve cash flow, reduce operational inefficiencies, and focus on growth and expansion in international markets.