--- title: Numerator Insights Reviews meta\_title: 'Numerator Insights Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 42 reviews by the users' company size, role or industry to find out how Numerator Insights works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 42 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Retail url: https://www.g2.com/categories/retail --- ## Top-Rated Alternatives [ ![Wiser Solutions](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Wiser Solutions") Wiser Solutions 4.3/5(63) ](https://www.g2.com/products/wiser-solutions/reviews) [ ![Pathmatics by Sensor Tower](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pathmatics by Sensor Tower") Pathmatics by Sensor Tower 4.3/5(345) ](https://www.g2.com/products/pathmatics-by-sensor-tower/reviews) [ ![Similarweb](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Similarweb") Similarweb 4.4/5(1,179) ](https://www.g2.com/products/similarweb/reviews) [ View All Alternatives ](https://www.g2.com/products/numerator-insights/competitors/alternatives) # Numerator Insights Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Numerator Insights but has limited features. Are you part of the Numerator Insights team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Numerator Insights provides manufacturers and retailers visibility into omnichannel consumer behaviors including brand and channel switching, household penetration, and shopper profiles within a user-friendly platform. Numerator Insights offers over 40 flexible reports to provide faster, deeper answers about consumer behavior, helping brands and retailers identify growth opportunities. Numerator Insights is powered by data from the Numerator OmniPanel, America’s largest, most representative consumer panel. The Numerator OmniPanel provides a holistic view of consumer behavior across channels, capturing more than 2 billion trips from 200,000 static panelists, and 2,500+ demographic, psychographic & media consumption attributes, collected from a single source. The Numerator OmniPanel provides unparalleled insights about omnichannel consumer behavior, as well as the attitudes and opinions that influence each trip. * * * Seller [Numerator](https://www.g2.com/sellers/numerator) Discussions [Numerator Insights Community](https://www.g2.com/products/numerator-insights/discuss) Solution Type All-in-One Overview by Emily Helander Show More ## Typical Contract Price Pricing provided by BetterCloud and others. $$k - $$k Per Year [Log in to unlock pricing](/auth/linkedin?return_to=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fnumerator-insights%2Freviews%3Fpage%3D5) ## User Insights Average based on 42 real user reviews. Typical contract price $0k - $0k [Sign in to view](/login) Per Year [Log in to unlock pricing and user insights](/login) ## Numerator Insights Integrations (1) What do users say about integrations? Integration information sourced from real user reviews. [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Microsoft Power BI ](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews) Show More ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G Verified User Enterprise (\> 1000 emp.) 3/12/2026 "Larger Sample Size, User-Friendly Insights" 5/5 What do you like best about Numerator Insights? I really like the ease of repeating reports on Numerator Insights, and the larger sample size of 200K is fantastic for my category. It's also very easy to set up, which is a big plus. Review collected by and hosted on G2.com. What do you dislike about Numerator Insights? It's harder to create customer groups based on products than other platforms. I have to contact my Numerator support to have it done. Review collected by and hosted on G2.com. What problems is Numerator Insights solving and how is that benefiting you? I use Numerator Insights for customer insights for Walmart support. It helps me understand where sales are going and coming from. I like the ease of repeating reports and the larger sample size, which is better for my category. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic MB Michael B. Group Category Manager Enterprise (\> 1000 emp.) 4/22/2026 "Actionable Market Data, But Limited Access and Only Quarterly Reporting" 3.5/5 What do you like best about Numerator Insights? Numerator provided market data for both home improvement and cleaning product categories that were actionable & relevant. Both senior executives of the vendor organization as well as customer groups relied on Numerator data to influence strategy + assortment. Review collected by and hosted on G2.com. What do you dislike about Numerator Insights? Limited access to vendor members and quarterly reporting only vs weekly insights. Review collected by and hosted on G2.com. What problems is Numerator Insights solving and how is that benefiting you? Numerator provides market backed data to influence product assortment strategy by major customer bases in the US Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Caroliegh F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Caroliegh F.") CF Caroliegh F. Analyst Enterprise (\> 1000 emp.) 3/12/2026 "Experience" 5/5 What do you like best about Numerator Insights? Account support is unmatched compared to other vendors Review collected by and hosted on G2.com. What do you dislike about Numerator Insights? I love everything. It’s hard to convince stakeholders of the investment price. Review collected by and hosted on G2.com. What problems is Numerator Insights solving and how is that benefiting you? Helps define, and focus company strategy Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Pawan P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pawan P.") PP Pawan P. Senior Research Analyst Enterprise (\> 1000 emp.) 10/7/2025 "Numerator insights" 3.5/5 What do you like best about Numerator Insights? Lot of details available at product level like demographics psychographics etc Review collected by and hosted on G2.com. What do you dislike about Numerator Insights? Some predefined reports are hard to understand Review collected by and hosted on G2.com. What problems is Numerator Insights solving and how is that benefiting you? Increasing panel day by day Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite LS Laura S. Enterprise (\> 1000 emp.) 2/23/2024 "Limited insights but easy to use" 3.5/5 What do you like best about Numerator Insights? Numerator insights are extremely easy to export, making it simple to take a graph or data point and embed it within your own deck. The graphics are clean and easy to comprehend. Review collected by and hosted on G2.com. What do you dislike about Numerator Insights? Numerator insights can be limited in scope. There are specific time frames or topics I have looked for insights on and Numerator has not had them available. Review collected by and hosted on G2.com. What problems is Numerator Insights solving and how is that benefiting you? I was trying to understand how comparatively big Prime Day was last year vs the other Prime Days like Prime Big Deals Day and Black Friday Cyber Monday. Numerator provided shopping stats on number of users that purchased as well as what types of items they were purchasing, and on which specific days. This is making it easier for me to show my clients the impact of their media buys surrounding these events. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Lawrence M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lawrence M.") LM Lawrence M. Director of Strategy & Planning, National Accounts Mid-Market (51-1000 emp.) 10/12/2022 "An extraordinarily valuable resource" 5/5 What do you like best about Numerator Insights? Numerator Insights has provided significant value to our organization by giving us a detailed look at the consumer who is purchasing our product - allowing us to see not only the POS data we have been accustomed to, but giving us a real peek into who is making those purchases and most importantly why. Review collected by and hosted on G2.com. What do you dislike about Numerator Insights? Nothing at all - Numerator has been a pleasure to work with, and I have no negative feedback at all to share. We have been consistently pleased with the product. Review collected by and hosted on G2.com. What problems is Numerator Insights solving and how is that benefiting you? It allows us to be forward-looking in our planning and evaluation of our business in a way that traditional POS data-only view we had been accustomed to would allow. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Food & Beverages](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Food & Beverages") EF Verified User in Food & Beverages Small-Business (50 or fewer emp.) 10/12/2022 "Numerator Review from Coca-Cola" 5/5 What do you like best about Numerator Insights? I enjoy the real-time data, ability to capture a cross-channel view, and importantly getting data relevant to immediate consumption - which is crucial to our category and brands. The hands on nature of the platform also allows us the ability to drill down and answer an unlimited number of business questions that come our way. Review collected by and hosted on G2.com. What do you dislike about Numerator Insights? While I like the self-service nature and flexibility of the platform - the templated approach is occasionally challenging. I have strong and curious analytically minded people on the team that really want the ability and flexibilty to create their own cross-tabs and filtering. Review collected by and hosted on G2.com. What problems is Numerator Insights solving and how is that benefiting you? Understanding in-market acceptance and success of new product launches; understanding overlap of consumers' brand, category and channel shifting; tagging our proprietary category segments to dive deeper into their shopping behaviors. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Rachel C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rachel C.") RC Rachel C. Category Planner Enterprise (\> 1000 emp.) 10/12/2022 "Consumer Focused Insights" 5/5 What do you like best about Numerator Insights? Being able to customize reports specific to our customers to understand any white space opportunities. Review collected by and hosted on G2.com. What do you dislike about Numerator Insights? There are a lot of add ons for additional reports / capabilities. Price can be quite high dependent on the category needed. Review collected by and hosted on G2.com. What problems is Numerator Insights solving and how is that benefiting you? We are able to look at cross shopping behavior and areas where a consumer may be trading down given current economic conditions. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Michael M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Michael M.") MM Michael M. Marketing Analytics Manager Mid-Market (51-1000 emp.) 10/12/2022 "Manager of Marketing Analytics" 5/5 What do you like best about Numerator Insights? the speed of delivery, the responsiveness of consultants, and the omnichannel view Review collected by and hosted on G2.com. What do you dislike about Numerator Insights? The only dislike would be the lack of a source of truth, which sometimes causes a discrepancy in trends Review collected by and hosted on G2.com. What problems is Numerator Insights solving and how is that benefiting you? the ability to understand how much we should be focusing our efforts online. We are also able to dive deeper into consumer behavior and attitudes than other retailers Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Food & Beverages](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Food & Beverages") AF Verified User in Food & Beverages Enterprise (\> 1000 emp.) 10/12/2022 "Numerator Review" 5/5 What do you like best about Numerator Insights? The partnership that Numerator provides is best in class.The Insights platform is easy to use and the ability to work with us on data to evolve the way that we consume and use data has been very helpful. Review collected by and hosted on G2.com. What do you dislike about Numerator Insights? We are always pushing for more granularity and item level data. We are looking forward to expanding the sample. Review collected by and hosted on G2.com. What problems is Numerator Insights solving and how is that benefiting you? Traffic and trip insights have helped us monitor how shoppers are returning to the marketing post covid. We are able to create custom segments to allow us to tap into specific groups and drive share. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ##### Pricing Pricing details for this product isn’t currently available. Visit the vendor’s website to learn more. 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