Ability to insert quick personalization into email touches. Nova does a great job accepting feedback and quickly enhancing the product Review collected by and hosted on G2.com.

Young product that still needs to mature. Lacks some features/functionality of more mature tools in the same space Review collected by and hosted on G2.com.

I like how easy it is to take a mail merge and provide each person with a personal note. The best one is asking which conference someone is going to or saying that you noticed they are attending a conference. It's super fast and easy to set up a mail merge which is great. Review collected by and hosted on G2.com.

I don't think all of the personalizations are great. Like asking someone who lives in San Francisco if they've seen a particular landmark is pretty useless. However, there are good ones like mentioning a college or a promotion. Review collected by and hosted on G2.com.