We start each website project with one of two options: a fully customized site or a streamlined approach to which we apply branding and tweak to meet the companys specific needs. No matter which option you choose or what industry is your realm, we approach your websites site map, look and feel, functionality and content with a fresh strategy to address your customers pain points and ensure a positive user experience. Beyond their vibrant, branded designs, Nova Digital websites are easy to navigate on any device or screen size with clear calls to action that encourage visitors to contact you. With our London web design company, the process of building a website begins with your answers in a creative brief, followed by our research. We use this information to develop a site map that determines the pages on the website and how theyll be organized. Then we focus on what the home page will showcase. While our expert writers are busy composing search engine-optimized (SEO) content that walks the reader through the buyers journey, the design team crafts a beautiful home page, followed by thoughtfully designed inner templatesall with well-integrated branding. Throughout this process, best practices for user experience are at the forefront, with your feedback and input requested and carefully applied. We have an arsenal of stock photography that we leverage for inspiration when designing your website. If you have your own images available, were happy to implement them. Custom photography lends a personal touch to your small business website.