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Best Media Monitoring Software

Alanna Iwuh
A
Researched and written by Alanna Iwuh

Media monitoring software provides users with up to date news feeds and alerts from a selection of media channels. Public relations (PR) departments use these tools to follow media channels relevant to their industry, and those of clients and business partners. Media monitoring solutions help companies track mentions of their brand or executives in the news and online, analyze trends in media coverage, measure the success of PR campaigns, and protect brand reputation by responding quickly to crises or negative publicity.

Media monitoring software can offer access to different types of media channels. Print media coverage may include newspapers, magazines, and trade journals, while broadcast channels cover television and radio. Many media monitoring tools provide access to online sources such as websites, news sites, blogs, and social media. A few media monitoring providers also track podcast mentions.

PR firms and businesses with in-house PR teams often use media monitoring tools alongside other public relations software, such as press release distribution software, PR analytics software, and media and influencer targeting software.

To qualify for inclusion in the Media Monitoring category, a product must:

Track various traditional or online media channels
Allow users to target specific keywords, mentions, or topics, and customize feeds to their liking
Provide users with relevant updates and alerts based on selected feeds
Collect and store links to relevant media content for future reference
Analyze findings with reporting features such as number and frequency of mentions, impact on company, etc.
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Featured Media Monitoring Software At A Glance

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Highest Performer:
Easiest to Use:
Top Trending:
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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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163 Listings in Media Monitoring Available
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Meltwater empowers companies with a suite of solutions that spans media, social, and consumer intelligence. Since 2001, we’ve helped organizations harness the world’s data in real time to fuel smarter

    Users
    • Social Media Manager
    • Communications Manager
    Industries
    • Marketing and Advertising
    • Public Relations and Communications
    Market Segment
    • 41% Small-Business
    • 37% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Meltwater is a media monitoring and analytics platform that provides insights into brand perception, media coverage, and social media performance, and also offers features for scheduling posts across multiple platforms and generating reports.
    • Reviewers like the comprehensive coverage Meltwater provides, its user-friendly interface, the ability to schedule posts across multiple platforms, the robust database of reporters, and the responsive customer support.
    • Users mentioned that Meltwater can be difficult to navigate, the AI features are not impressive, the initial setup can be challenging, and the platform sometimes scrapes irrelevant data, causing data quality issues.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Meltwater Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    193
    Helpful
    158
    Features
    156
    Customer Support
    126
    Helpfulness
    114
    Cons
    Improvement Needed
    90
    Learning Curve
    63
    Not Intuitive
    56
    Technical Issues
    55
    Complexity
    54
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Meltwater features and usability ratings that predict user satisfaction
    8.4
    Has the product been a good partner in doing business?
    Average: 9.3
    8.1
    Custom Feeds and Alerts
    Average: 8.6
    7.9
    Custom Reports
    Average: 8.5
    8.2
    Keyword Targeting
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Meltwater
    Company Website
    Year Founded
    2001
    HQ Location
    San Francisco, CA
    Twitter
    @Meltwater
    24,928 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    2,573 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Meltwater empowers companies with a suite of solutions that spans media, social, and consumer intelligence. Since 2001, we’ve helped organizations harness the world’s data in real time to fuel smarter

Users
  • Social Media Manager
  • Communications Manager
Industries
  • Marketing and Advertising
  • Public Relations and Communications
Market Segment
  • 41% Small-Business
  • 37% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Meltwater is a media monitoring and analytics platform that provides insights into brand perception, media coverage, and social media performance, and also offers features for scheduling posts across multiple platforms and generating reports.
  • Reviewers like the comprehensive coverage Meltwater provides, its user-friendly interface, the ability to schedule posts across multiple platforms, the robust database of reporters, and the responsive customer support.
  • Users mentioned that Meltwater can be difficult to navigate, the AI features are not impressive, the initial setup can be challenging, and the platform sometimes scrapes irrelevant data, causing data quality issues.
Meltwater Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
193
Helpful
158
Features
156
Customer Support
126
Helpfulness
114
Cons
Improvement Needed
90
Learning Curve
63
Not Intuitive
56
Technical Issues
55
Complexity
54
Meltwater features and usability ratings that predict user satisfaction
8.4
Has the product been a good partner in doing business?
Average: 9.3
8.1
Custom Feeds and Alerts
Average: 8.6
7.9
Custom Reports
Average: 8.5
8.2
Keyword Targeting
Average: 8.6
Seller Details
Seller
Meltwater
Company Website
Year Founded
2001
HQ Location
San Francisco, CA
Twitter
@Meltwater
24,928 Twitter followers
LinkedIn® Page
www.linkedin.com
2,573 employees on LinkedIn®
(376)4.6 out of 5
5th Easiest To Use in Media Monitoring software
View top Consulting Services for Muck Rack
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Muck Rack is the AI communications platform where trusted data, human expertise, and embedded intelligence come together to drive clarity, speed, and impact across the PR workflow. Founded in 2009 to

    Users
    • Account Executive
    • Senior Account Executive
    Industries
    • Public Relations and Communications
    • Non-Profit Organization Management
    Market Segment
    • 51% Small-Business
    • 31% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Muck Rack Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    50
    Database Quality
    48
    Features
    31
    Contact Information
    29
    Helpful
    29
    Cons
    Data Inaccuracy
    12
    Search Functionality
    12
    Difficult Navigation
    9
    Limited Search Functionality
    9
    Media Monitoring
    9
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Muck Rack features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.3
    8.1
    Custom Feeds and Alerts
    Average: 8.6
    8.1
    Custom Reports
    Average: 8.5
    8.3
    Keyword Targeting
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Muck Rack
    Company Website
    Year Founded
    2009
    HQ Location
    Miami, FL
    Twitter
    @muckrack
    58,592 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    403 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Muck Rack is the AI communications platform where trusted data, human expertise, and embedded intelligence come together to drive clarity, speed, and impact across the PR workflow. Founded in 2009 to

Users
  • Account Executive
  • Senior Account Executive
Industries
  • Public Relations and Communications
  • Non-Profit Organization Management
Market Segment
  • 51% Small-Business
  • 31% Mid-Market
Muck Rack Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
50
Database Quality
48
Features
31
Contact Information
29
Helpful
29
Cons
Data Inaccuracy
12
Search Functionality
12
Difficult Navigation
9
Limited Search Functionality
9
Media Monitoring
9
Muck Rack features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.3
8.1
Custom Feeds and Alerts
Average: 8.6
8.1
Custom Reports
Average: 8.5
8.3
Keyword Targeting
Average: 8.6
Seller Details
Seller
Muck Rack
Company Website
Year Founded
2009
HQ Location
Miami, FL
Twitter
@muckrack
58,592 Twitter followers
LinkedIn® Page
www.linkedin.com
403 employees on LinkedIn®
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(308)4.6 out of 5
Optimized for quick response
View top Consulting Services for AlphaSense
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Meet AlphaSense: the world's leading market intelligence and search platform. AlphaSense is a market intelligence platform used by the world’s top companies and financial institutions to help profes

    Users
    • Analyst
    • Associate
    Industries
    • Financial Services
    • Pharmaceuticals
    Market Segment
    • 48% Enterprise
    • 31% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • AlphaSense Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    63
    Search Functionality
    47
    Useful
    40
    Features
    34
    Helpful
    32
    Cons
    Search Functionality
    20
    Insufficient Information
    18
    Usage Limitations
    16
    Difficult Learning
    15
    Lacking Features
    15
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • AlphaSense features and usability ratings that predict user satisfaction
    9.3
    Has the product been a good partner in doing business?
    Average: 9.3
    9.2
    Custom Feeds and Alerts
    Average: 8.6
    8.9
    Custom Reports
    Average: 8.5
    9.2
    Keyword Targeting
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2011
    HQ Location
    New York
    Twitter
    @AlphaSenseInc
    32,039 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    2,786 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Meet AlphaSense: the world's leading market intelligence and search platform. AlphaSense is a market intelligence platform used by the world’s top companies and financial institutions to help profes

Users
  • Analyst
  • Associate
Industries
  • Financial Services
  • Pharmaceuticals
Market Segment
  • 48% Enterprise
  • 31% Small-Business
AlphaSense Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
63
Search Functionality
47
Useful
40
Features
34
Helpful
32
Cons
Search Functionality
20
Insufficient Information
18
Usage Limitations
16
Difficult Learning
15
Lacking Features
15
AlphaSense features and usability ratings that predict user satisfaction
9.3
Has the product been a good partner in doing business?
Average: 9.3
9.2
Custom Feeds and Alerts
Average: 8.6
8.9
Custom Reports
Average: 8.5
9.2
Keyword Targeting
Average: 8.6
Seller Details
Company Website
Year Founded
2011
HQ Location
New York
Twitter
@AlphaSenseInc
32,039 Twitter followers
LinkedIn® Page
www.linkedin.com
2,786 employees on LinkedIn®
(1,281)4.2 out of 5
Optimized for quick response
7th Easiest To Use in Media Monitoring software
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Global audio and video intelligence for data-driven decision makers. TVEyes offers powerful tools and applications that turn audio and video content into actionable intelligence. With global covera

    Users
    • Account Executive
    • Communications Director
    Industries
    • Public Relations and Communications
    • Non-Profit Organization Management
    Market Segment
    • 49% Small-Business
    • 30% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • TVEyes Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    75
    Video Clipping
    48
    Mentions Tracking
    35
    Search Efficiency
    34
    Coverage
    30
    Cons
    Clip Issues
    45
    Outdated Design
    34
    Search Functionality
    31
    Difficult Navigation
    29
    Limited Search Functionality
    18
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • TVEyes features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.3
    7.6
    Custom Feeds and Alerts
    Average: 8.6
    7.1
    Custom Reports
    Average: 8.5
    7.7
    Keyword Targeting
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    TVEyes
    Company Website
    Year Founded
    1999
    HQ Location
    Fairfield, CT
    Twitter
    @TVEyesInc
    5,275 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    54 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Global audio and video intelligence for data-driven decision makers. TVEyes offers powerful tools and applications that turn audio and video content into actionable intelligence. With global covera

Users
  • Account Executive
  • Communications Director
Industries
  • Public Relations and Communications
  • Non-Profit Organization Management
Market Segment
  • 49% Small-Business
  • 30% Mid-Market
TVEyes Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
75
Video Clipping
48
Mentions Tracking
35
Search Efficiency
34
Coverage
30
Cons
Clip Issues
45
Outdated Design
34
Search Functionality
31
Difficult Navigation
29
Limited Search Functionality
18
TVEyes features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.3
7.6
Custom Feeds and Alerts
Average: 8.6
7.1
Custom Reports
Average: 8.5
7.7
Keyword Targeting
Average: 8.6
Seller Details
Seller
TVEyes
Company Website
Year Founded
1999
HQ Location
Fairfield, CT
Twitter
@TVEyesInc
5,275 Twitter followers
LinkedIn® Page
www.linkedin.com
54 employees on LinkedIn®
(3,305)4.5 out of 5
1st Easiest To Use in Media Monitoring software
View top Consulting Services for Semrush
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Semrush (NYSE: SEMR) is the leading brand visibility platform, empowering marketers to command their online presence and create measurable impact. Built on the industry’s most expansive proprietary da

    Users
    • Marketing Manager
    • Digital Marketing Manager
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 62% Small-Business
    • 27% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • SEMrush is an all-in-one SEO tool that offers features such as keyword research, competitor analysis, site audits, and content optimization.
    • Reviewers appreciate the comprehensive set of features, user-friendly interface, and the ability to consolidate various SEO tasks into one platform.
    • Reviewers mentioned the high cost, especially for smaller teams or individual users, and the steep learning curve due to the number of features available.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Semrush Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Features
    670
    Ease of Use
    651
    Keyword Research
    595
    Helpful
    559
    SEO Optimization
    546
    Cons
    Expensive
    455
    High Pricing
    398
    High Costs
    347
    Pricing Issues
    281
    Learning Curve
    245
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Semrush features and usability ratings that predict user satisfaction
    8.7
    Has the product been a good partner in doing business?
    Average: 9.3
    8.1
    Custom Feeds and Alerts
    Average: 8.6
    8.9
    Custom Reports
    Average: 8.5
    9.0
    Keyword Targeting
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Semrush
    Company Website
    Year Founded
    2008
    HQ Location
    Boston, MA
    Twitter
    @semrush
    307,757 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    2,261 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Semrush (NYSE: SEMR) is the leading brand visibility platform, empowering marketers to command their online presence and create measurable impact. Built on the industry’s most expansive proprietary da

Users
  • Marketing Manager
  • Digital Marketing Manager
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 62% Small-Business
  • 27% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • SEMrush is an all-in-one SEO tool that offers features such as keyword research, competitor analysis, site audits, and content optimization.
  • Reviewers appreciate the comprehensive set of features, user-friendly interface, and the ability to consolidate various SEO tasks into one platform.
  • Reviewers mentioned the high cost, especially for smaller teams or individual users, and the steep learning curve due to the number of features available.
Semrush Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Features
670
Ease of Use
651
Keyword Research
595
Helpful
559
SEO Optimization
546
Cons
Expensive
455
High Pricing
398
High Costs
347
Pricing Issues
281
Learning Curve
245
Semrush features and usability ratings that predict user satisfaction
8.7
Has the product been a good partner in doing business?
Average: 9.3
8.1
Custom Feeds and Alerts
Average: 8.6
8.9
Custom Reports
Average: 8.5
9.0
Keyword Targeting
Average: 8.6
Seller Details
Seller
Semrush
Company Website
Year Founded
2008
HQ Location
Boston, MA
Twitter
@semrush
307,757 Twitter followers
LinkedIn® Page
www.linkedin.com
2,261 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Brandwatch empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Its Consumer Intelligence solution offers AI-enriched data from ove

    Users
    • Analyst
    • Consultant
    Industries
    • Marketing and Advertising
    • Public Relations and Communications
    Market Segment
    • 35% Enterprise
    • 34% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Brandwatch Consumer Intelligence Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    58
    Helpful
    30
    Intuitive
    29
    Features
    25
    Dashboards
    24
    Cons
    Limited Features
    20
    Platform Limitations
    19
    Learning Curve
    18
    Data Limitations
    17
    Not Intuitive
    17
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Brandwatch Consumer Intelligence features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 9.3
    8.4
    Custom Feeds and Alerts
    Average: 8.6
    7.9
    Custom Reports
    Average: 8.5
    8.6
    Keyword Targeting
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2007
    HQ Location
    Brighton, East Sussex
    Twitter
    @Brandwatch
    34,312 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    901 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Brandwatch empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Its Consumer Intelligence solution offers AI-enriched data from ove

Users
  • Analyst
  • Consultant
Industries
  • Marketing and Advertising
  • Public Relations and Communications
Market Segment
  • 35% Enterprise
  • 34% Mid-Market
Brandwatch Consumer Intelligence Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
58
Helpful
30
Intuitive
29
Features
25
Dashboards
24
Cons
Limited Features
20
Platform Limitations
19
Learning Curve
18
Data Limitations
17
Not Intuitive
17
Brandwatch Consumer Intelligence features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.3
8.4
Custom Feeds and Alerts
Average: 8.6
7.9
Custom Reports
Average: 8.5
8.6
Keyword Targeting
Average: 8.6
Seller Details
Company Website
Year Founded
2007
HQ Location
Brighton, East Sussex
Twitter
@Brandwatch
34,312 Twitter followers
LinkedIn® Page
www.linkedin.com
901 employees on LinkedIn®
(272)4.8 out of 5
Optimized for quick response
2nd Easiest To Use in Media Monitoring software
View top Consulting Services for YouScan
Entry Level Price:$299.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    YouScan is a next-generation, AI-powered social listening platform designed to help users gain deep insights into customer behavior and sentiment. This innovative solution caters specifically to marke

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Market Research
    Market Segment
    • 46% Small-Business
    • 36% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • YouScan Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    49
    Helpful
    48
    Ease of Use
    45
    Intuitive
    33
    Analytics
    32
    Cons
    Learning Curve
    19
    Difficult Learning
    13
    Slow Performance
    12
    Limited Features
    10
    Data Inaccuracy
    8
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • YouScan features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 9.3
    9.2
    Custom Feeds and Alerts
    Average: 8.6
    9.1
    Custom Reports
    Average: 8.5
    9.5
    Keyword Targeting
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    YouScan
    Company Website
    Year Founded
    2010
    HQ Location
    Kyiv, Kyiv City
    Twitter
    @YouScan_io
    450 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    86 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

YouScan is a next-generation, AI-powered social listening platform designed to help users gain deep insights into customer behavior and sentiment. This innovative solution caters specifically to marke

Users
No information available
Industries
  • Marketing and Advertising
  • Market Research
Market Segment
  • 46% Small-Business
  • 36% Mid-Market
YouScan Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
49
Helpful
48
Ease of Use
45
Intuitive
33
Analytics
32
Cons
Learning Curve
19
Difficult Learning
13
Slow Performance
12
Limited Features
10
Data Inaccuracy
8
YouScan features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.3
9.2
Custom Feeds and Alerts
Average: 8.6
9.1
Custom Reports
Average: 8.5
9.5
Keyword Targeting
Average: 8.6
Seller Details
Seller
YouScan
Company Website
Year Founded
2010
HQ Location
Kyiv, Kyiv City
Twitter
@YouScan_io
450 Twitter followers
LinkedIn® Page
www.linkedin.com
86 employees on LinkedIn®
(329)4.6 out of 5
9th Easiest To Use in Media Monitoring software
View top Consulting Services for Brand24
Entry Level Price:$199.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Brand24 Brand24 is one of the most advanced social media monitoring tools with AI-powered reports and insights. Thousands of companies of all sizes use Brand24 to identify and analyze online conversat

    Users
    • Marketing Manager
    • Founder
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 65% Small-Business
    • 28% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Brand24 Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Helpful
    9
    Ease of Use
    8
    User Interface
    8
    Brand Monitoring
    7
    Efficiency
    7
    Cons
    Filtering Problems
    5
    Data Inaccuracy
    3
    Irrelevant Content
    3
    Lacking Features
    3
    Limited Features
    3
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Brand24 features and usability ratings that predict user satisfaction
    9.3
    Has the product been a good partner in doing business?
    Average: 9.3
    8.8
    Custom Feeds and Alerts
    Average: 8.6
    8.8
    Custom Reports
    Average: 8.5
    8.8
    Keyword Targeting
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Brand24
    Company Website
    Year Founded
    2010
    HQ Location
    Wrocław, Poland
    Twitter
    @brand24
    23,616 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    98 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Brand24 Brand24 is one of the most advanced social media monitoring tools with AI-powered reports and insights. Thousands of companies of all sizes use Brand24 to identify and analyze online conversat

Users
  • Marketing Manager
  • Founder
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 65% Small-Business
  • 28% Mid-Market
Brand24 Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Helpful
9
Ease of Use
8
User Interface
8
Brand Monitoring
7
Efficiency
7
Cons
Filtering Problems
5
Data Inaccuracy
3
Irrelevant Content
3
Lacking Features
3
Limited Features
3
Brand24 features and usability ratings that predict user satisfaction
9.3
Has the product been a good partner in doing business?
Average: 9.3
8.8
Custom Feeds and Alerts
Average: 8.6
8.8
Custom Reports
Average: 8.5
8.8
Keyword Targeting
Average: 8.6
Seller Details
Seller
Brand24
Company Website
Year Founded
2010
HQ Location
Wrocław, Poland
Twitter
@brand24
23,616 Twitter followers
LinkedIn® Page
www.linkedin.com
98 employees on LinkedIn®
Entry Level Price:Starting at $4,999 Ann...
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Onclusive is a comprehensive PR and communications solution designed to assist organizations in navigating the complexities of brand management and reputation building. By leveraging advanced data sci

    Users
    • Communications Manager
    Industries
    • Public Relations and Communications
    • Information Technology and Services
    Market Segment
    • 37% Mid-Market
    • 35% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Onclusive Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Helpful
    8
    Customer Support
    7
    Detailed Information
    7
    Coverage Quality
    6
    Ease of Use
    6
    Cons
    Limited Coverage
    5
    Navigation Difficulty
    5
    Clip Issues
    3
    Data Inaccuracy
    3
    Difficult Navigation
    3
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Onclusive features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.3
    8.2
    Custom Feeds and Alerts
    Average: 8.6
    8.4
    Custom Reports
    Average: 8.5
    8.3
    Keyword Targeting
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Onclusive
    Company Website
    Year Founded
    2002
    HQ Location
    London, GB
    Twitter
    @Onclusive
    3,655 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,003 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Onclusive is a comprehensive PR and communications solution designed to assist organizations in navigating the complexities of brand management and reputation building. By leveraging advanced data sci

Users
  • Communications Manager
Industries
  • Public Relations and Communications
  • Information Technology and Services
Market Segment
  • 37% Mid-Market
  • 35% Small-Business
Onclusive Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Helpful
8
Customer Support
7
Detailed Information
7
Coverage Quality
6
Ease of Use
6
Cons
Limited Coverage
5
Navigation Difficulty
5
Clip Issues
3
Data Inaccuracy
3
Difficult Navigation
3
Onclusive features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.3
8.2
Custom Feeds and Alerts
Average: 8.6
8.4
Custom Reports
Average: 8.5
8.3
Keyword Targeting
Average: 8.6
Seller Details
Seller
Onclusive
Company Website
Year Founded
2002
HQ Location
London, GB
Twitter
@Onclusive
3,655 Twitter followers
LinkedIn® Page
www.linkedin.com
1,003 employees on LinkedIn®
(1,288)3.9 out of 5
Optimized for quick response
View top Consulting Services for CisionOne
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    CisionOne is an AI-powered platform tailored to meet the specific needs of PR agencies and departments, encompassing media monitoring and outreach, analytics, media and influencer targeting, and socia

    Users
    • Account Executive
    • Account Coordinator
    Industries
    • Public Relations and Communications
    • Marketing and Advertising
    Market Segment
    • 43% Small-Business
    • 34% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • CisionOne Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    33
    Helpful
    21
    Media Outreach
    21
    Features
    18
    Customer Support
    15
    Cons
    Data Inaccuracy
    20
    Not Intuitive
    15
    Difficult Reporting
    13
    Learning Curve
    13
    Poor Reporting
    12
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • CisionOne features and usability ratings that predict user satisfaction
    8.2
    Has the product been a good partner in doing business?
    Average: 9.3
    7.9
    Custom Feeds and Alerts
    Average: 8.6
    7.6
    Custom Reports
    Average: 8.5
    7.6
    Keyword Targeting
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Cision
    Company Website
    Year Founded
    1867
    HQ Location
    Chicago, IL
    Twitter
    @Cision
    48,845 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    3,867 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

CisionOne is an AI-powered platform tailored to meet the specific needs of PR agencies and departments, encompassing media monitoring and outreach, analytics, media and influencer targeting, and socia

Users
  • Account Executive
  • Account Coordinator
Industries
  • Public Relations and Communications
  • Marketing and Advertising
Market Segment
  • 43% Small-Business
  • 34% Mid-Market
CisionOne Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
33
Helpful
21
Media Outreach
21
Features
18
Customer Support
15
Cons
Data Inaccuracy
20
Not Intuitive
15
Difficult Reporting
13
Learning Curve
13
Poor Reporting
12
CisionOne features and usability ratings that predict user satisfaction
8.2
Has the product been a good partner in doing business?
Average: 9.3
7.9
Custom Feeds and Alerts
Average: 8.6
7.6
Custom Reports
Average: 8.5
7.6
Keyword Targeting
Average: 8.6
Seller Details
Seller
Cision
Company Website
Year Founded
1867
HQ Location
Chicago, IL
Twitter
@Cision
48,845 Twitter followers
LinkedIn® Page
www.linkedin.com
3,867 employees on LinkedIn®
(51)4.5 out of 5
10th Easiest To Use in Media Monitoring software
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Dataminr provides a revolutionary real-time AI platform for detecting events, risks and critical information from public data signals. Recognized as one of the world's leading AI companies, Dataminr e

    Users
    No information available
    Industries
    • Security and Investigations
    Market Segment
    • 53% Enterprise
    • 31% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Dataminr Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    4
    Efficiency
    3
    Efficiency Improvement
    3
    Incident Management
    3
    Time-saving
    3
    Cons
    Inefficient Alerts
    2
    Information Overload
    2
    Lack of Customization
    2
    Complexity
    1
    Difficult Setup
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Dataminr features and usability ratings that predict user satisfaction
    10.0
    Has the product been a good partner in doing business?
    Average: 9.3
    8.8
    Custom Feeds and Alerts
    Average: 8.6
    8.6
    Custom Reports
    Average: 8.5
    9.0
    Keyword Targeting
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Dataminr
    Year Founded
    2009
    HQ Location
    New York, NY
    Twitter
    @Dataminr
    16,484 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    776 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Dataminr provides a revolutionary real-time AI platform for detecting events, risks and critical information from public data signals. Recognized as one of the world's leading AI companies, Dataminr e

Users
No information available
Industries
  • Security and Investigations
Market Segment
  • 53% Enterprise
  • 31% Small-Business
Dataminr Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
4
Efficiency
3
Efficiency Improvement
3
Incident Management
3
Time-saving
3
Cons
Inefficient Alerts
2
Information Overload
2
Lack of Customization
2
Complexity
1
Difficult Setup
1
Dataminr features and usability ratings that predict user satisfaction
10.0
Has the product been a good partner in doing business?
Average: 9.3
8.8
Custom Feeds and Alerts
Average: 8.6
8.6
Custom Reports
Average: 8.5
9.0
Keyword Targeting
Average: 8.6
Seller Details
Seller
Dataminr
Year Founded
2009
HQ Location
New York, NY
Twitter
@Dataminr
16,484 Twitter followers
LinkedIn® Page
www.linkedin.com
776 employees on LinkedIn®
(673)4.5 out of 5
12th Easiest To Use in Media Monitoring software
View top Consulting Services for Ahrefs
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Ahrefs is a leading AI marketing platform powered by big data that helps marketers run search engine optimization, AI search, pay-per-click, content marketing, website auditing, and competitive resear

    Users
    • Marketing Manager
    • Founder
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 62% Small-Business
    • 29% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Ahrefs is a SEO tool that provides keyword research data, backlink research data, and competitor analysis.
    • Reviewers frequently mention the accuracy and depth of its data, especially for backlink analysis and keyword research, and appreciate its intuitive interface and time-saving features.
    • Reviewers mentioned that the main downside of Ahrefs is its high pricing, which can be challenging for freelancers or small teams, and some features have usage limits, requiring mindfulness when running frequent reports.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Ahrefs Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Keyword Research
    54
    Features
    46
    Ease of Use
    43
    SEO Optimization
    40
    Backlink Analysis
    39
    Cons
    Expensive
    31
    High Costs
    30
    Limited Features
    18
    Inaccuracy
    17
    Inaccurate Data
    16
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Ahrefs features and usability ratings that predict user satisfaction
    8.7
    Has the product been a good partner in doing business?
    Average: 9.3
    8.7
    Custom Feeds and Alerts
    Average: 8.6
    8.2
    Custom Reports
    Average: 8.5
    9.0
    Keyword Targeting
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Ahrefs
    Company Website
    Year Founded
    2010
    HQ Location
    Singapore
    Twitter
    @ahrefs
    169,065 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    189 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Ahrefs is a leading AI marketing platform powered by big data that helps marketers run search engine optimization, AI search, pay-per-click, content marketing, website auditing, and competitive resear

Users
  • Marketing Manager
  • Founder
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 62% Small-Business
  • 29% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Ahrefs is a SEO tool that provides keyword research data, backlink research data, and competitor analysis.
  • Reviewers frequently mention the accuracy and depth of its data, especially for backlink analysis and keyword research, and appreciate its intuitive interface and time-saving features.
  • Reviewers mentioned that the main downside of Ahrefs is its high pricing, which can be challenging for freelancers or small teams, and some features have usage limits, requiring mindfulness when running frequent reports.
Ahrefs Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Keyword Research
54
Features
46
Ease of Use
43
SEO Optimization
40
Backlink Analysis
39
Cons
Expensive
31
High Costs
30
Limited Features
18
Inaccuracy
17
Inaccurate Data
16
Ahrefs features and usability ratings that predict user satisfaction
8.7
Has the product been a good partner in doing business?
Average: 9.3
8.7
Custom Feeds and Alerts
Average: 8.6
8.2
Custom Reports
Average: 8.5
9.0
Keyword Targeting
Average: 8.6
Seller Details
Seller
Ahrefs
Company Website
Year Founded
2010
HQ Location
Singapore
Twitter
@ahrefs
169,065 Twitter followers
LinkedIn® Page
www.linkedin.com
189 employees on LinkedIn®
(720)4.4 out of 5
Optimized for quick response
4th Easiest To Use in Media Monitoring software
Entry Level Price:$349.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Newswire.com is a media technology company that specializes in press release distribution, media outreach, and visibility tools, designed to help businesses amplify their messages effectively. The pla

    Users
    • Marketing Manager
    • CEO
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 69% Small-Business
    • 28% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Newswire Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    18
    Distribution Efficiency
    17
    Coverage Quality
    8
    Distribution
    8
    Coverage
    7
    Cons
    Expensive
    9
    Incomplete Media Coverage
    7
    Media Monitoring
    6
    Pricing Issues
    5
    Coverage Issues
    4
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Newswire features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.3
    9.1
    Custom Feeds and Alerts
    Average: 8.6
    9.3
    Custom Reports
    Average: 8.5
    9.2
    Keyword Targeting
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2006
    HQ Location
    Raleigh, North Carolina, United States
    LinkedIn® Page
    www.linkedin.com
    111 employees on LinkedIn®
    Ownership
    ACCESS Newswire Inc. (ACCS)
Product Description
How are these determined?Information
This description is provided by the seller.

Newswire.com is a media technology company that specializes in press release distribution, media outreach, and visibility tools, designed to help businesses amplify their messages effectively. The pla

Users
  • Marketing Manager
  • CEO
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 69% Small-Business
  • 28% Mid-Market
Newswire Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
18
Distribution Efficiency
17
Coverage Quality
8
Distribution
8
Coverage
7
Cons
Expensive
9
Incomplete Media Coverage
7
Media Monitoring
6
Pricing Issues
5
Coverage Issues
4
Newswire features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.3
9.1
Custom Feeds and Alerts
Average: 8.6
9.3
Custom Reports
Average: 8.5
9.2
Keyword Targeting
Average: 8.6
Seller Details
Company Website
Year Founded
2006
HQ Location
Raleigh, North Carolina, United States
LinkedIn® Page
www.linkedin.com
111 employees on LinkedIn®
Ownership
ACCESS Newswire Inc. (ACCS)
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    NewsWhip is a sophisticated media intelligence solution designed to provide users with real-time insights into global news and social media narratives. By leveraging advanced monitoring capabilities,

    Users
    No information available
    Industries
    • Public Relations and Communications
    • Marketing and Advertising
    Market Segment
    • 38% Mid-Market
    • 35% Enterprise
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • NewsWhip features and usability ratings that predict user satisfaction
    9.0
    Has the product been a good partner in doing business?
    Average: 9.3
    8.8
    Custom Feeds and Alerts
    Average: 8.6
    7.7
    Custom Reports
    Average: 8.5
    8.6
    Keyword Targeting
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2010
    HQ Location
    Chicago, IL
    Twitter
    @SproutSocial
    116,520 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,801 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

NewsWhip is a sophisticated media intelligence solution designed to provide users with real-time insights into global news and social media narratives. By leveraging advanced monitoring capabilities,

Users
No information available
Industries
  • Public Relations and Communications
  • Marketing and Advertising
Market Segment
  • 38% Mid-Market
  • 35% Enterprise
NewsWhip features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 9.3
8.8
Custom Feeds and Alerts
Average: 8.6
7.7
Custom Reports
Average: 8.5
8.6
Keyword Targeting
Average: 8.6
Seller Details
Company Website
Year Founded
2010
HQ Location
Chicago, IL
Twitter
@SproutSocial
116,520 Twitter followers
LinkedIn® Page
www.linkedin.com
1,801 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Founded in 2012 in Paris, Mention is a real-time Media Monitoring and Social Listening solution for SMB's and Enterprises that operates in more than 125 countries. By offering a robust set of tools

    Users
    • CEO
    • Founder
    Industries
    • Internet
    • Marketing and Advertising
    Market Segment
    • 62% Small-Business
    • 27% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Mention Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Service
    1
    Ease of Use
    1
    Easy Integrations
    1
    Features
    1
    Integrations
    1
    Cons
    This product has not yet received any negative sentiments.
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Mention features and usability ratings that predict user satisfaction
    8.5
    Has the product been a good partner in doing business?
    Average: 9.3
    8.2
    Custom Feeds and Alerts
    Average: 8.6
    8.5
    Custom Reports
    Average: 8.5
    8.7
    Keyword Targeting
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Mention
    Year Founded
    2012
    HQ Location
    Paris
    Twitter
    @mention
    21,150 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    676 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Founded in 2012 in Paris, Mention is a real-time Media Monitoring and Social Listening solution for SMB's and Enterprises that operates in more than 125 countries. By offering a robust set of tools

Users
  • CEO
  • Founder
Industries
  • Internet
  • Marketing and Advertising
Market Segment
  • 62% Small-Business
  • 27% Mid-Market
Mention Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Service
1
Ease of Use
1
Easy Integrations
1
Features
1
Integrations
1
Cons
This product has not yet received any negative sentiments.
Mention features and usability ratings that predict user satisfaction
8.5
Has the product been a good partner in doing business?
Average: 9.3
8.2
Custom Feeds and Alerts
Average: 8.6
8.5
Custom Reports
Average: 8.5
8.7
Keyword Targeting
Average: 8.6
Seller Details
Seller
Mention
Year Founded
2012
HQ Location
Paris
Twitter
@mention
21,150 Twitter followers
LinkedIn® Page
www.linkedin.com
676 employees on LinkedIn®

Learn More About Media Monitoring Software

Best Media Monitoring Software in 2025: Expert Picks, Comparisons & Tools

In a digital-first world, tracking media mentions is more than a PR necessity, it’s a business imperative. Whether you’re managing brand reputation, analyzing public sentiment, or benchmarking competitors, the right media monitoring software gives you the power to act quickly and strategically. But with dozens of platforms on the market, how do you choose the best one for your business?

This comprehensive guide ranks the best media monitoring software in 2025, fit for businesses of all sizes. From real-time alerts to multilingual support and sentiment tracking, we’ll compare features that matter, so you can find the tool that’s best aligned with your goals.

What Is Media Monitoring Software?

Media monitoring software helps you track and analyze mentions of your brand, competitors, or industry across a wide range of media channels. These may include:

  • Online news outlets and digital publications
  • Social media platforms like Twitter, LinkedIn, and TikTok
  • Forums and discussion boards like Reddit or Quora
  • Blogs and niche content platforms
  • Podcasts, radio, and even broadcast TV (in some cases)

The best platforms not only detect mentions but also organize data using AI-powered tools like sentiment analysis, image recognition, and natural language processing. This makes it easier to understand context and trends without combing through thousands of raw mentions manually.

Best Media Monitoring Software in 2025: Quick Comparison

Here’s a snapshot of the top tools available this year, comparing their best use cases, features, pricing, and ratings:

  1. Meltwater - Best for Enterprise media teams. Meltwater offers Global media reach, AI alerts, and in-depth intelligence. (Pricing: Custom Quote | G2 Rating: 4.2)
  2. Brand24 - Ideal for small businesses (SMBs). Brand24 is a budget-friendly option that offers affordable plans and real-time social and web tracking. (Pricing: From $79/month | G2 Rating: 4.6)
  3. Cision - A longtime favorite for PR professionals. Cision has a global press database, robust analytics, and extensive journalist outreach tools. (Pricing: Custom Quote | G2 Rating: 4.0)
  4. Mention - Best for real-time social monitoring. Mention is a lightweight tool that tracks online mentions influencer tracking, multilingual data, and trend alerts. (Pricing: From $49/month | G2 Rating: 4.5)
  5. Talkwater - Best for deep brand analytics. Talkwater is a consumer intelligence platform that offers visual recognition, sentiment insights, and customizable reports. (Pricing: Custom Quote || G2 Rating: 4.3)
  6. Sprout Social - Ideal favorite among social media managers. Sprout Social offers social listening, publishing, custom workflows, and team collaboration. (Pricing: From $249/month | G2 Rating: 4.4)

Why Businesses Use Media Monitoring Tools

Media monitoring isn’t just about tracking brand mentions, it’s a strategic function that impacts PR, marketing, customer service, and competitive intelligence.

  • Reputation Management: Immediate alerts on crisis mentions, customer complaints, or viral trends help teams act fast and prevent issues from escalating.
  • Campaign Performance: Measure earned media outcomes in terms of volume, reach, and tone to evaluate PR ROI.
  • Competitive Benchmarking: Understand where competitors are getting coverage and what’s resonating with their audience.
  • Content Ideation: Discover trending topics and recurring questions in your industry to inform blog and social strategy.

In short, media monitoring tools turn noisy conversations into actionable insights that keep your team informed and ahead of the curve.

Who Needs Media Monitoring Software?

Media monitoring tools are versatile and serve various departments and industries:

  • Public Relations teams use it to track campaign success and journalist engagement.
  • Marketing leaders use sentiment and brand share-of-voice to shape positioning.
  • Customer experience teams can monitor social media for real-time support signals.
  • Executives use dashboards to stay informed on brand performance and market perception.
  • Startups and solopreneurs can track niche mentions without hiring full PR agencies.

Whether you’re a Fortune 500 or a scrappy DTC brand, media monitoring has become table stakes for brand health and growth.

Key Features to Look For in Media Monitoring Software

When evaluating tools, don’t just compare pricing, look at the features that align with your specific needs:

  • Real-Time Alerts: Instant notifications on new mentions to react quickly.
  • Sentiment Analysis: Automated tagging of mentions as positive, negative, or neutral.
  • Multilingual Monitoring: Vital if your brand or customers operate globally.
  • Influencer Identification: Discover which voices are shaping your brand’s narrative.
  • AI-Powered Insights: Summarize, score, or flag mentions that need attention.
  • Custom Dashboards: Visualize coverage data in executive-friendly formats.
  • Historical Tracking: Compare month-over-month shifts in brand awareness or tone.
  • Exportable Reports: Essential for sharing wins with stakeholders.

Expert Tips for Choosing the Right Media Monitoring Tool

Selecting a media monitoring platform isn’t just about flashy dashboards. Consider these expert-backed criteria:

  • Industry Relevance: Some tools are better for tech, finance, or health sectors.
  • Scalability: Will the tool grow with your team or campaign volume?
  • Support and Training: Look for onboarding, account managers, and 24/7 chat.
  • Integration Options: Can you push alerts into Slack, Zapier, or your CRM?
  • Transparent Pricing: Avoid platforms that surprise you with overage charges.

A good tip is to request a trial and test real-world use cases, such as a product launch or a company announcement, to see if the platform captures your coverage effectively.

How G2 Helps You Find the Best Tool for Media Monitoring

G2 is your shortcut to software decisions backed by real users. Within the Media Monitoring category, you’ll find:

  • Peer-reviewed insights: Pros, cons, and features from similar teams
  • Visual comparison charts: Side-by-side feature breakdowns and pricing
  • Use case examples: How others in your industry apply these tools
  • Filters for customization: Narrow down by company size, location, and more

When trust and transparency matter, G2 delivers the data and confidence you need to make an informed software decision.

Summary: What’s the Best Media Monitoring Tool for You?

Let’s wrap up with recommendations based on your goals and team size:

  • For small teams or solopreneurs: Start with Brand24 or Mention—they’re affordable, easy to use, and get the job done.
  • For fast-scaling startups or agencies: Consider Cision or Sprout Social, especially if influencer outreach and report generation matter.
  • For global enterprises or regulated industries: Meltwater or Talkwalker provide unparalleled coverage and compliance.
  • Need a free solution to start?: Google Alerts won’t give insights, but it will notify you of basic mentions instantly.

No matter your budget or industry, platforms like G2 help ensure you’re investing in tools that actually deliver value.

FAQ: Media Monitoring Software in 2025

What is media monitoring software used for?

Media monitoring software is used to track mentions of your brand, competitors, or industry across digital platforms like news sites, social media, blogs, and forums. It helps businesses manage brand reputation, evaluate PR campaigns, and gather strategic insights.

Which media monitoring tools are best for small businesses?

Brand24 and Mention are highly rated for small businesses due to their affordable pricing, real-time tracking, and easy-to-use dashboards. Both platforms offer strong coverage of online and social channels with sentiment analysis and influencer tracking.

Can media monitoring tools track TV and radio?

Yes, some enterprise-level tools like Meltwater and Talkwalker offer monitoring across broadcast media, including TV and radio. These features often rely on voice-to-text conversion and are available in custom enterprise plans.

How does sentiment analysis work in media monitoring software?

Sentiment analysis uses AI to evaluate whether a mention is positive, negative, or neutral. It helps teams quickly gauge public perception and respond to PR risks or highlight favorable mentions.

What’s the best free tool for media monitoring?

Google Alerts is a good starting point for basic keyword monitoring. It sends email alerts when your search terms appear online but lacks sentiment analysis, reporting, or social media tracking.

What factors should I consider before choosing a media monitoring tool?

You should assess media channel coverage, real-time alerts, sentiment analysis, multilingual capabilities, pricing, customer support, and integrations with tools like Slack or Salesforce.

Last updated on June 18, 2025