--- title: Nosto Reviews meta\_title: 'Nosto Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 235 reviews by the users' company size, role or industry to find out how Nosto works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 235 scale: '5' date\_modified: '2026-08-07' parent\_category: name: E-Commerce url: https://www.g2.com/categories/e-commerce --- # Nosto Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Nosto but has limited features. Are you part of the Nosto team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Nosto is the agentic Commerce Experience Platform (CXP) that gives ecommerce leaders intuitively designed tools and AI agents to increase online revenue through end-to-end commerce experience management. With experience.AI™, Nosto’s intelligence engine, brands can enrich and connect customer, product, and content data in real-time. This unified data layer makes it actionable to personalize every step of the customer journey—from high-relevance Site Search to automated Category Merchandising, A/B testing and 1to1 Product Recommendations. To accelerate productivity, Nosto introduces Huginn, an always-on AI commerce agent. Huginn orchestrates a network of purpose-built agents to automate complex workflows, allowing teams to move from ideation to execution faster than ever before. Trusted by over 1,500 global brands—including Kylie Cosmetics, Muji, Dermalogica, and New Era—Nosto is built for scale. It empowers brands with significant SKUs to launch and optimize compelling onsite experiences without extensive IT resources. With offices in New York, London, Paris, Berlin, and Stockholm, Nosto pairs innovative agentic technology with expert support to help brands maximize their digital potential. * * * Seller [Nosto Solutions](https://www.g2.com/sellers/nosto-solutions) Discussions [Nosto Community](https://www.g2.com/products/nosto/discuss) Languages Supported German, English, French, Spanish Solution Type All-in-One Overview by Max Etheridge Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 2 months ### Return on Investment 8 months [ View More Pricing Information ](https://www.g2.com/products/nosto/pricing) ## Top-Rated Alternatives [ ![Algolia](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Algolia") Algolia 4.5/5(453) ](https://www.g2.com/products/algolia/reviews) [ ![Bloomreach](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bloomreach") Bloomreach 4.6/5(775) ](https://www.g2.com/products/bloomreach-bloomreach/reviews) [ ![Insider One](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Insider One") Insider One 4.8/5(1,415) ](https://www.g2.com/products/insider-one/reviews) [ View All Alternatives ](https://www.g2.com/products/nosto/competitors/alternatives) ## User Insights Average based on 235 real user reviews. Implementation Time 2 months Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ## Nosto Integrations (4) What do users say about integrations? Integration information sourced from real user reviews. [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Klaviyo ](https://www.g2.com/products/klaviyo/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Salesforce B2C Commerce ](https://www.g2.com/products/salesforce-b2c-commerce/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Shopware ](https://www.g2.com/products/shopware/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Tapcart ](https://www.g2.com/products/tapcart-tapcart/reviews) Show More ![Cariad F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Cariad F.") CF Cariad F. Sponsorship Marketing Executive Mid-Market (51-1000 emp.) 12/17/2021 "So many options!" 4/5 What do you like best about Nosto? Endless ways to attract users, create conversion and help the user journey. Review collected by and hosted on G2.com. What do you dislike about Nosto? Tracking can be overwhelming and we do need a dev team to tweak the placements of Nosto. It's too much to do alone. Review collected by and hosted on G2.com. What problems is Nosto solving and how is that benefiting you? Better and more accurate product recommendations for customers which boosts conversions. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Koen V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Koen V.") KV Koen V. Head of Growth Small-Business (50 or fewer emp.) 3/3/2021 "Amazing personalization power for eCommerce & Beyond" 5/5 What do you like best about Nosto? Nosto provides Kazidomi with a set of self-learning algorithms and advanced RFM segmentation options that lets us create a truly personalized shopping experience. Furthermore, we can make smarter decisions based on A/B tests but more importantly, will personalize the entire customer journey to the maximum. That will generate every customer with a unique shopping experience based upon his interests, resulting in higher AOV, lower bounce rates and consequently, grow of course the revenue of Kazidomi. And of top of that, the support and customer success team is amazing. If you want to create unique shopping experiences, don't look any further and integrate Nosto in your store. Review collected by and hosted on G2.com. What do you dislike about Nosto? Nothing! For me the experience is amazing!! Review collected by and hosted on G2.com. Recommendations to others considering Nosto: Increase average order value and overall revenue with Nosto!! Review collected by and hosted on G2.com. What problems is Nosto solving and how is that benefiting you? We are able to have a better shopping experience and drive more revenue with personalized product recommendations the entire store Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic CG carolyn g. Director Digital Marketing Mid-Market (51-1000 emp.) 9/28/2021 "Great Experience So Far" 5/5 What do you like best about Nosto? Easy to use, great onboarding team, high return Review collected by and hosted on G2.com. What do you dislike about Nosto? We're about a month in so nothing notable yet. Review collected by and hosted on G2.com. Recommendations to others considering Nosto: Easy implementation, strategic recommendation logic, strong support and service Review collected by and hosted on G2.com. What problems is Nosto solving and how is that benefiting you? True personalization on our site in multiple key areas- PDP, homepage, cart Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Benjamin S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Benjamin S.") BS Benjamin S. Co-Founder Small-Business (50 or fewer emp.) 12/22/2020 "Fantastic bit of kit, with the support to back it up." 4.5/5 What do you like best about Nosto? We have transformed our entire home page to be powered by Nosto, this gives each of our customers a truly personalized experience. The setup process was super smooth, within a few days we had some basic Nosto functions up and running. We were assigned the great almighty Rory Gilmore to see the implementation through. Rory gave us a clear idea of how to use the Nosto platform and came with some great suggestions and best practices. We saw a great uplift on all of our product recommendations instantly. We have worked closely with the super fabulous Becky Taylor to develop further concepts and get real techy. We are looking forward to rolling out all of the new concepts in the new year and developing more with Nosto. Overall it has been a great addition to our tech stack. Review collected by and hosted on G2.com. What do you dislike about Nosto? Not having the ability to translate a language & currency on Nosto powered elements of our store. I am sure this is something we can work on to find a solution. It would be good if we could create a group of campaign items. For instance, if we could have grouped all of our Black Friday campaigns into a group that we could have switched off in one hit and then reinstated the previous group of campaigns it could save a lot of time. When creating a campaign, you have to make sure you have created a placement and segment before you can continue to make the campaign. It would be good if you could create the entire campaign, placement and segment all in one area. Review collected by and hosted on G2.com. What problems is Nosto solving and how is that benefiting you? Giving our customers a fully personalised shopping experience. Benefits that we have realised include an increased conversion rate and learning more about how we can implement more AI across the site. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic AT Anna T. e-commerce lead Enterprise (\> 1000 emp.) 2/23/2021 "SN - Avon" 4.5/5 What do you like best about Nosto? Smooth, nice cooperation and communication. Easy contact with a person in charge, quick replies. Clear step-by-step plan with recommendations, Openness for modifications, after-implementation support. SN tried hardly to understand our company's nature and difficulties which it might bring Poker-face dealing with a situation when there were some problems with invoice payment Review collected by and hosted on G2.com. What do you dislike about Nosto? I would be glad to see some best practices matrixes at the very beginning (as a point of reference for further discussions). The contract should state the exact nr of manhours of support (status of available limit should be updated regularly in order to see how it has been used and how much is left) Review collected by and hosted on G2.com. What problems is Nosto solving and how is that benefiting you? Problem: company's internal search which was not very productive Realization: new internal search, totally a new solution which gives customers new, wider possibilities for searching products Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Ben M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ben M.") BM Ben M. Senior Digital Manager Mid-Market (51-1000 emp.) 5/23/2021 "Great product, better service" 5/5 What do you like best about Nosto? Stackla is a stable, fully matured product that once you get under the hood you can really advance your use and application. Review collected by and hosted on G2.com. What do you dislike about Nosto? If you do your research and have a clear understanding of the product there is nothing specific that it lacks. Review collected by and hosted on G2.com. What problems is Nosto solving and how is that benefiting you? We have a strong social media engagement strategy - Stackla allows us to leverage that investment by showcasing posts on our web platforms. And as an events business showing our customers' experiences with our products and events is the best promotion for future events. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Nadia A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nadia A.") NA Nadia A. eCommerce Development Executive Small-Business (50 or fewer emp.) 12/4/2020 "Excellent platform and fantastic customer support" 5/5 What do you like best about Nosto? The email widgets and recommendation carousels have been instrumental to helping us target our two vastly different customer groups across both of our websites. The A/B testing tool has allowed up to optimize our efforts and see an increased return on same. Additionally, the customer support received and training to ensure all features are optimized was second to none. Review collected by and hosted on G2.com. What do you dislike about Nosto? We had some billing issues, however this was quickly rectified with the support of our Customer Success Manager. Review collected by and hosted on G2.com. What problems is Nosto solving and how is that benefiting you? We have been able to implement cart abandonment emails which have received great feedback both internally and with our customers. Additionally the recommendation carousels have helped increase conversions and collect incremental sales which would have previously been lost. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") AR Verified User in Retail Small-Business (50 or fewer emp.) 5/12/2021 "Great platform with lots of possibilites" 5/5 What do you like best about Nosto? A lot of possibilites and easy to A-B test the different ones. Review collected by and hosted on G2.com. What do you dislike about Nosto? Can't reallt think of anything, maybe that some of the parts demand development on our side. Would have been EVEN better if more could be controlled by the tool and take over the front end of the site. Review collected by and hosted on G2.com. What problems is Nosto solving and how is that benefiting you? Automating personal recommendations and giving customers much more relevant ones. Increased CTR on these than before. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") UR Verified User in Retail Small-Business (50 or fewer emp.) 6/28/2021 "Excellent platform and fantastic customer support" 5/5 What do you like best about Nosto? The recommendations tool works very well. It is a must to have in any eCommerce. In general, all the personalization tools are awesome. Besides the support of our Customer Succes Manager, she is fast in solving problems. Review collected by and hosted on G2.com. What do you dislike about Nosto? We had some billing problems. But it was quickly fixed by our Customer Success Manager. Review collected by and hosted on G2.com. What problems is Nosto solving and how is that benefiting you? We have been able to implement successfully cart abandonment emails. The email widgets are very helpful for the commercial emails. Review collected by and hosted on G2.com. Show More 6/29/2022 Validated ReviewerSource: Organic ![Erikas T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Erikas T.") ET Erikas T. Web Developer Small-Business (50 or fewer emp.) 8/13/2020 "High quality search tool" 5/5 What do you like best about Nosto? Simple API which helps to index your search entries and use them on your site. Also support team responds very fast if you have some questions or difficulties using the API or anything else. There is a developers console provided for SearchNode clients, where you can easily create queries to see your index values, change some entries or modify your index. What I love the most is that it is possible to get some custom solutions regarding your indexes or search results. Most of the other search engine providers just give you the product and you use all the functionality as it is. SearchNode helps with even some unusual solutions where they adapt their system to fully support your needs. Review collected by and hosted on G2.com. What do you dislike about Nosto? Probably a lack of statistics feedback on developers console. A tool where you can see all the important search related statistics, export some data etc. Although these features is currently in progress as I understand. At the moment all the needed statistics can be accessed by contacting SearchNode support team. Review collected by and hosted on G2.com. What problems is Nosto solving and how is that benefiting you? We are using SearchNode on e-commerce product as a search tool mainly. Also we use it to index products on some featured pages on the WEB application. Most important benefit is that we get a ready to use product and we saved a lot of time because we didn't had to implement this functionality by ourselves. And of course search and relevance results are fine so we get more satisfied customers. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ## Questions about Nosto? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Nosto ](https://www.g2.com/products/nosto/discussions/new) ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G2 Verified User • Last activity over 6 years ago What's the implementation of SearchNode? 2 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/what-s-the-implementation-of-searchnode) ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G2 Verified User • Last activity over 6 years ago How is SearchNode unique in search market? 2 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/how-is-searchnode-unique-in-search-market) [ View all Discussions ](https://www.g2.com/products/nosto/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 2 months ### Return on Investment 8 months ### Average Discount 11% [ View More Pricing Information ](https://www.g2.com/products/nosto/pricing) Nosto Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_fc38d13d86ec989766c2af9c35cb27f8/dynamic-yield.png "Product Avatar Image") Dynamic Yield 4.5/5(157) [ Compare Now ](https://www.g2.com/compare/dynamic-yield-vs-nosto) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_b3027811ea91829ee74d16d50c7e6f54/clerk-io.png "Product Avatar Image") Clerk.io 4.8/5(126) [ Compare Now ](https://www.g2.com/compare/clerk-io-vs-nosto) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_278b0f88dac17a7e0659be5fc46789da/athos-commerce-athos-commerce.png "Product Avatar Image") Athos Commerce 4.5/5(221) [ Compare Now ](https://www.g2.com/compare/athos-commerce-athos-commerce-vs-nosto) ##### ##### Nosto Features Visitor Behavior Monitoring Targeting Guided Selling Templates Library Customization Optimization Personalization Recommendation Content Personalization Engine Multichannel Web Email Mobile [ View More Features ](https://www.g2.com/products/nosto/features) ##### Categories on G2 [E-Commerce Personalization](https://www.g2.com/categories/e-commerce-personalization)[Personalization Engines](https://www.g2.com/categories/personalization-engines)[A/B Testing](https://www.g2.com/categories/a-b-testing-tools) [E-Commerce Personalization](https://www.g2.com/categories/e-commerce-personalization)[Personalization Engines](https://www.g2.com/categories/personalization-engines)[A/B Testing](https://www.g2.com/categories/a-b-testing-tools)[User-Generated Content](https://www.g2.com/categories/user-generated-content-platforms)[E-Merchandising](https://www.g2.com/categories/e-merchandising)[E-Commerce Search](https://www.g2.com/categories/e-commerce-search)[Social Commerce Platforms](https://www.g2.com/categories/social-commerce-platforms) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Is Visual Studio worth it for C/C++ development?](https://www.g2.com/discussions/is-visual-studio-worth-it-for-c-c-development)[What's the most trusted unified workspace platform for keeping hybrid and remote teams connected without adding more tools to the stack?](https://www.g2.com/discussions/what-s-the-most-trusted-unified-workspace-platform-for-keeping-hybrid-and-remote-teams-connected-without-adding-more-tools-to-the-stack%20)[Is a dedicated publisher ad server worth it for a mid-size content site?](https://www.g2.com/discussions/is-a-dedicated-publisher-ad-server-worth-it-for-a-mid-size-content-site) [Top rated board meeting software reviews](https://www.g2.com/discussions/top-rated-board-meeting-software-reviews)[Best tools for integrating big data into business decisions](https://www.g2.com/discussions/best-tools-for-integrating-big-data-into-business-decisions)[Pros and Cons Details](https://www.g2.com/products/nosto/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)