--- title: Nosto Reviews meta\_title: 'Nosto Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 235 reviews by the users' company size, role or industry to find out how Nosto works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 235 scale: '5' date\_modified: '2026-08-07' parent\_category: name: E-Commerce url: https://www.g2.com/categories/e-commerce --- # Nosto Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Nosto but has limited features. Are you part of the Nosto team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Nosto is the agentic Commerce Experience Platform (CXP) that gives ecommerce leaders intuitively designed tools and AI agents to increase online revenue through end-to-end commerce experience management. With experience.AI™, Nosto’s intelligence engine, brands can enrich and connect customer, product, and content data in real-time. This unified data layer makes it actionable to personalize every step of the customer journey—from high-relevance Site Search to automated Category Merchandising, A/B testing and 1to1 Product Recommendations. To accelerate productivity, Nosto introduces Huginn, an always-on AI commerce agent. Huginn orchestrates a network of purpose-built agents to automate complex workflows, allowing teams to move from ideation to execution faster than ever before. Trusted by over 1,500 global brands—including Kylie Cosmetics, Muji, Dermalogica, and New Era—Nosto is built for scale. It empowers brands with significant SKUs to launch and optimize compelling onsite experiences without extensive IT resources. With offices in New York, London, Paris, Berlin, and Stockholm, Nosto pairs innovative agentic technology with expert support to help brands maximize their digital potential. * * * Seller [Nosto Solutions](https://www.g2.com/sellers/nosto-solutions) Discussions [Nosto Community](https://www.g2.com/products/nosto/discuss) Languages Supported German, English, French, Spanish Solution Type All-in-One Overview by Max Etheridge Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 2 months ### Return on Investment 8 months [ View More Pricing Information ](https://www.g2.com/products/nosto/pricing) ## Top-Rated Alternatives [ ![Algolia](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Algolia") Algolia 4.5/5(453) ](https://www.g2.com/products/algolia/reviews) [ ![Bloomreach](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bloomreach") Bloomreach 4.6/5(775) ](https://www.g2.com/products/bloomreach-bloomreach/reviews) [ ![Insider One](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Insider One") Insider One 4.8/5(1,415) ](https://www.g2.com/products/insider-one/reviews) [ View All Alternatives ](https://www.g2.com/products/nosto/competitors/alternatives) ## User Insights Average based on 235 real user reviews. Implementation Time 2 months Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ## Nosto Integrations (4) What do users say about integrations? Integration information sourced from real user reviews. [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Klaviyo ](https://www.g2.com/products/klaviyo/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Salesforce B2C Commerce ](https://www.g2.com/products/salesforce-b2c-commerce/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Shopware ](https://www.g2.com/products/shopware/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Tapcart ](https://www.g2.com/products/tapcart-tapcart/reviews) Show More ![Teemu H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Teemu H.") TH Teemu H. E-Commerce Manager Small-Business (50 or fewer emp.) 11/26/2021 "Efficient automation for e-commerce, but sometimes bit difficult to use" 3.5/5 What do you like best about Nosto? Nosto has quite many built-in features that can be implemented on your website quickly enough. Once you've set up recommendations, automations and other features, you rarely have to touch them and simply make small tests and continuously optimize them. Review collected by and hosted on G2.com. What do you dislike about Nosto? Some of the features need quite a lot of technical know-how and some features such as small customizations to pop-ups will require you to pay extra, although the base fee is already quite expensive. Also, we run a multi-webshop platform and we can only utilize Nosto on one website, although the sites share the same technology and same products. Sometimes making simple adjustments (such as bolding a text on a popup copy) requires you to either make adjustments directly into the CSS editor or have the support do it for you. I wish some of such basic features were better implemented to the editors. Having to sign a contract for a total year (with automatic renewal) is also not the best way for us, we would prefer shorter contracts and the possibility to re-evaluate at each renewal. Review collected by and hosted on G2.com. What problems is Nosto solving and how is that benefiting you? We are now able to offer personalized customer experiences across our website and easily implement GDPR-compliant marketing automation such as pop-ups and automated emails. Review collected by and hosted on G2.com. Show More 2/24/2023 Current UserValidated ReviewerSource: Organic ![Kaitlyn A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kaitlyn A.") KA Kaitlyn A. Marketing Manager Small-Business (50 or fewer emp.) 3/10/2023 "CX Optimization Package For The Win!" 5/5 What do you like best about Nosto? We love all the features available with Nosto. We use recommendations, Content, Email Widgets, and more. The recommendations are great because you can optimize them once and then you rarely have to change them. We also love our CX Optimization package because it always keeps us evaluating and improving our customer experience. Review collected by and hosted on G2.com. What do you dislike about Nosto? It does take some time to discover all the possibilities with Nosto and how to use certain things, but this gets easier with time. The pricing is on the higher end for our company, although the Director of CRO makes the price worth it for our situation. Review collected by and hosted on G2.com. What problems is Nosto solving and how is that benefiting you? Nosto is helping us reach new customers and keep existing customers coming back by personalizing their experience on our website. Nosto is also providing unique solutions for features that make the customer experience more seamless. Review collected by and hosted on G2.com. Show More 3/15/2023 Current UserValidated ReviewerSource: Organic IA Ida A. Mid-Market (51-1000 emp.) 3/2/2023 "Flexible e-commerce tool" 4.5/5 What do you like best about Nosto? Lots of functionalities in one tool. Give us the opportunity to create personalized and localized content for our visitors in each market. We appreciate the dashboard where we have useful metrics and guidance to improve. Our contact person are great, very supportive, service minded and well updated on our company. The support team are fast and responsive. Review collected by and hosted on G2.com. What do you dislike about Nosto? The possibilities are many so sometimes it gets a bit complex and you need tech skills to solve some parts. We also have needed to do some specific workarounds to get things to work. Review collected by and hosted on G2.com. What problems is Nosto solving and how is that benefiting you? Personalization on our e-commerce site in different ways. The automatised process makes us always up to date. With the tool Stackla (a part of the Nosto toolbox), we can easily collect and publish lovely user-generated content on our online shop that is very appreciated and give conversion. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") UR Verified User in Retail Small-Business (50 or fewer emp.) 4/13/2023 "The possibilities are endless with Nosto!" 4.5/5 What do you like best about Nosto? Nosto offers a range of products that help your company deliver a personalised online experience to your customers! At first, you might feel overwhelmed by the number of things that need to be learned. However, the account managers are very helpful and guide you through the entire process. Special shoutout to Ashwin for helping us become familiar and at ease with the platform. The Nosto Online Academy is another great tool to keep learning about all you can do with Nosto, and it's a great place to start brainstorming ideas on what to implement on your site. Review collected by and hosted on G2.com. What do you dislike about Nosto? Without the proper support, Nosto can be a really difficult platform to use. It's important to evaluate the impact of each product constantly and ask questions if the data is unclear. Review collected by and hosted on G2.com. What problems is Nosto solving and how is that benefiting you? Nosto is helping us to personalise our home banner based on the brand preference of our customers! As well as helping us to showcase the best sellers and current offers on each category page. This has made a huge impact on delivering an online experience that is relevant to each of our customers. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic MC Marissa C. Mid-Market (51-1000 emp.) 2/28/2023 "Immediate results, interesting insights with minor drawbacks" 4/5 What do you like best about Nosto? Very good additional sales since implementing Nosto. It's great to see the stats for each personalised recommendation broken down by CTR, conversion and total sales, and being able to see what recommendations your customers are engaging with the most. A/B testing has been an excellent tool, allowing us to provide the best recommendations for our customers. We have made good use of the bundle tool, which has generated some good additional sales. Nosto's development of segmentation has allowed us to provide a really personalised experience for each customer that visits our site. Support from Nosto has been great, with many helpful recommendations. Review collected by and hosted on G2.com. What do you dislike about Nosto? Setting up the recommendations can be quite confusing with all the options, but this can be walked through with the account manager. Some A/B testing we have had some issues with the layout many times which causes delays in testing as the Nosto team have to fix. The bundle section can glitch some days, not allowing you to save a bundle which can be frustrating. It is also a very expensive platform. Review collected by and hosted on G2.com. What problems is Nosto solving and how is that benefiting you? Providing more personalised recommendations for each visitor of our website, as opposed to general recommendations for all visitors.. We are now enabled to create a better website experience for our customers, which is increasing our AOV. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Katharina S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Katharina S.") KS Katharina S. Small-Business (50 or fewer emp.) 2/24/2023 "Once you figure it out, your ideas can be endless." 4/5 What do you like best about Nosto? The support team is really good, shout out to Daniela Balanel. Email Widgets and the onsite personalisation wich we custom created are great. Review collected by and hosted on G2.com. What do you dislike about Nosto? Once you get the hang of things with placements and a little bit od coding experience you can do realy great things for your customers. But it is always a learning curve involved. Latest at the UGC for me. Review collected by and hosted on G2.com. What problems is Nosto solving and how is that benefiting you? The main goal is personalised products out of our very large and for customers overwhelming amount of wines. It helps to narrow it down for them with suggestions. Once we got the basics fixed (still working on a few things) the suggestions are good. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Abhinav J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Abhinav J.") AJ Abhinav J. Content Writer Small-Business (50 or fewer emp.) 7/21/2023 "A must have tool for e-commerce" 4/5 What do you like best about Nosto? It enhances the shopping expeirnce for the customers. Also, gives valuable data insights for the enterprise to craft their strategy for thee customer's journey on the website. Review collected by and hosted on G2.com. What do you dislike about Nosto? The tool can obviously be enhanced. But i have nothing to dislike about the tool for now. Review collected by and hosted on G2.com. What problems is Nosto solving and how is that benefiting you? It is helping me make good recommendation sections for my customers. Also, the search bar can be personalized & customized as per their behaviour. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Thank You page HD Helen D. Mid-Market (51-1000 emp.) 2/27/2023 "Amazing Customer Support" 5/5 What do you like best about Nosto? We appreciate that the Nosto team is always available for us- from bi-weekly status calls to any one-off questions that come up. Our team has always supported us! Review collected by and hosted on G2.com. What do you dislike about Nosto? Occasionally, there have been slight frustrations with Nosto, but our support team has always been there to answer any questions and come up with a solution or workaround! Review collected by and hosted on G2.com. What problems is Nosto solving and how is that benefiting you? Nosto helps us recommend products to our customers both within our own site and through channels such as email. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Maika N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Maika N.") MN Maika N. E-Commerce Manager Tobacco Mid-Market (51-1000 emp.) 2/23/2023 "Super easy to use and so insightful!" 3.5/5 What do you like best about Nosto? We use Nosto to schedule our promotional content and measure our promotions. Nosto makes it super easy for us to execute these campaigns but also gives us insightful data on how well it performed! Review collected by and hosted on G2.com. What do you dislike about Nosto? Not much to dislike! Everything works as expected. Review collected by and hosted on G2.com. What problems is Nosto solving and how is that benefiting you? Nosto helps us schedule banners and content for promotions. It also helps recommend products to customers which allows us to upsell products to our customers. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller IC Isabel C. Digital Trading Assistant Manager Small-Business (50 or fewer emp.) 11/22/2022 "An Intelligent Tool that Creates Intelligent Site Experiences" 4.5/5 What do you like best about Nosto? The ease and speed of launching a new feature or bundle on-site. It has the flexibility and scope to create more exciting site experiences, which our CMS struggles to replicate. Also, you are always supported by your Customer Success Manager and the Nosto development team. The CSM is always there to answer questions and suggest new strategies and ideas for your website. Review collected by and hosted on G2.com. What do you dislike about Nosto? Sometimes dynamic bundles do not work as expected. However, the Nosto team has been working hard to troubleshoot the issue. Review collected by and hosted on G2.com. What problems is Nosto solving and how is that benefiting you? It has helped in product upselling and increasing our AOV. It also allowed us to create a pop-up and mightly increase our email capture across all five sites. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ## Questions about Nosto? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Nosto ](https://www.g2.com/products/nosto/discussions/new) ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G2 Verified User • Last activity over 6 years ago What's the implementation of SearchNode? 2 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/what-s-the-implementation-of-searchnode) ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G2 Verified User • Last activity over 6 years ago How is SearchNode unique in search market? 2 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/how-is-searchnode-unique-in-search-market) [ View all Discussions ](https://www.g2.com/products/nosto/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 2 months ### Return on Investment 8 months ### Average Discount 11% [ View More Pricing Information ](https://www.g2.com/products/nosto/pricing) Nosto Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_fc38d13d86ec989766c2af9c35cb27f8/dynamic-yield.png "Product Avatar Image") Dynamic Yield 4.5/5(157) [ Compare Now ](https://www.g2.com/compare/dynamic-yield-vs-nosto) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_b3027811ea91829ee74d16d50c7e6f54/clerk-io.png "Product Avatar Image") Clerk.io 4.8/5(126) [ Compare Now ](https://www.g2.com/compare/clerk-io-vs-nosto) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_278b0f88dac17a7e0659be5fc46789da/athos-commerce-athos-commerce.png "Product Avatar Image") Athos Commerce 4.5/5(221) [ Compare Now ](https://www.g2.com/compare/athos-commerce-athos-commerce-vs-nosto) ##### ##### Nosto Features Visitor Behavior Monitoring Targeting Guided Selling Templates Library Customization Optimization Personalization Recommendation Content Personalization Engine Multichannel Web Email Mobile [ View More Features ](https://www.g2.com/products/nosto/features) ##### Categories on G2 [E-Commerce Personalization](https://www.g2.com/categories/e-commerce-personalization)[Personalization Engines](https://www.g2.com/categories/personalization-engines)[A/B Testing](https://www.g2.com/categories/a-b-testing-tools) [E-Commerce Personalization](https://www.g2.com/categories/e-commerce-personalization)[Personalization Engines](https://www.g2.com/categories/personalization-engines)[A/B Testing](https://www.g2.com/categories/a-b-testing-tools)[User-Generated Content](https://www.g2.com/categories/user-generated-content-platforms)[E-Merchandising](https://www.g2.com/categories/e-merchandising)[E-Commerce Search](https://www.g2.com/categories/e-commerce-search)[Social Commerce Platforms](https://www.g2.com/categories/social-commerce-platforms) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Is Visual Studio worth it for C/C++ development?](https://www.g2.com/discussions/is-visual-studio-worth-it-for-c-c-development)[What's the most trusted unified workspace platform for keeping hybrid and remote teams connected without adding more tools to the stack?](https://www.g2.com/discussions/what-s-the-most-trusted-unified-workspace-platform-for-keeping-hybrid-and-remote-teams-connected-without-adding-more-tools-to-the-stack%20)[Is a dedicated publisher ad server worth it for a mid-size content site?](https://www.g2.com/discussions/is-a-dedicated-publisher-ad-server-worth-it-for-a-mid-size-content-site) [Top rated board meeting software reviews](https://www.g2.com/discussions/top-rated-board-meeting-software-reviews)[Best tools for integrating big data into business decisions](https://www.g2.com/discussions/best-tools-for-integrating-big-data-into-business-decisions)[Pros and Cons Details](https://www.g2.com/products/nosto/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)