--- title: Nosto Reviews meta\_title: 'Nosto Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 235 reviews by the users' company size, role or industry to find out how Nosto works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 235 scale: '5' date\_modified: '2026-08-07' parent\_category: name: E-Commerce url: https://www.g2.com/categories/e-commerce --- # Nosto Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Nosto but has limited features. Are you part of the Nosto team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Nosto is the agentic Commerce Experience Platform (CXP) that gives ecommerce leaders intuitively designed tools and AI agents to increase online revenue through end-to-end commerce experience management. With experience.AI™, Nosto’s intelligence engine, brands can enrich and connect customer, product, and content data in real-time. This unified data layer makes it actionable to personalize every step of the customer journey—from high-relevance Site Search to automated Category Merchandising, A/B testing and 1to1 Product Recommendations. To accelerate productivity, Nosto introduces Huginn, an always-on AI commerce agent. Huginn orchestrates a network of purpose-built agents to automate complex workflows, allowing teams to move from ideation to execution faster than ever before. Trusted by over 1,500 global brands—including Kylie Cosmetics, Muji, Dermalogica, and New Era—Nosto is built for scale. It empowers brands with significant SKUs to launch and optimize compelling onsite experiences without extensive IT resources. With offices in New York, London, Paris, Berlin, and Stockholm, Nosto pairs innovative agentic technology with expert support to help brands maximize their digital potential. * * * Seller [Nosto Solutions](https://www.g2.com/sellers/nosto-solutions) Discussions [Nosto Community](https://www.g2.com/products/nosto/discuss) Languages Supported German, English, French, Spanish Solution Type All-in-One Overview by Max Etheridge Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 2 months ### Return on Investment 8 months [ View More Pricing Information ](https://www.g2.com/products/nosto/pricing) ## Top-Rated Alternatives [ ![Algolia](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Algolia") Algolia 4.5/5(453) ](https://www.g2.com/products/algolia/reviews) [ ![Bloomreach](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bloomreach") Bloomreach 4.6/5(775) ](https://www.g2.com/products/bloomreach-bloomreach/reviews) [ ![Insider One](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Insider One") Insider One 4.8/5(1,415) ](https://www.g2.com/products/insider-one/reviews) [ View All Alternatives ](https://www.g2.com/products/nosto/competitors/alternatives) ## User Insights Average based on 235 real user reviews. Implementation Time 2 months Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ## Nosto Integrations (4) What do users say about integrations? Integration information sourced from real user reviews. [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Klaviyo ](https://www.g2.com/products/klaviyo/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Salesforce B2C Commerce ](https://www.g2.com/products/salesforce-b2c-commerce/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Shopware ](https://www.g2.com/products/shopware/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Tapcart ](https://www.g2.com/products/tapcart-tapcart/reviews) Show More ![Verified User in Apparel & Fashion](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Apparel & Fashion") UA Verified User in Apparel & Fashion Mid-Market (51-1000 emp.) 8/20/2024 "Dynamic Bundling" 4.5/5 What do you like best about Nosto? I enjoy the dynamic bundling feature because it has boosted interest in some of our lesser-known products. Sean has made this a very fun feature to set up! Review collected by and hosted on G2.com. What do you dislike about Nosto? Sometimes the merchandising aspects can be a bit glitchy, but Sean has been very helpful in ensuring that these issues are taken care of. Review collected by and hosted on G2.com. What problems is Nosto solving and how is that benefiting you? Nosto has added personalization and styling to our site, increasing the visibility of other product categories and improving user-friendliness. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Regina .](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Regina .") R Regina . Enterprise (\> 1000 emp.) 12/21/2023 "Amazing e-comm tool & customer support" 5/5 What do you like best about Nosto? Nosto's emphasis on data-driven personalization ensures that our customers receive tailored recommendations and content, making their interactions more relevant and engaging. Nosto stands out for its commitment to leveraging data for personalization and enhancing the overall merchandising process. Nosto's customer support couldn't be better, our success manager is knowledgeable, attentive, and is always prepared to discuss better ways to optimize our brands. Review collected by and hosted on G2.com. What do you dislike about Nosto? Everything is great, just takes a bit of time to understand the entire platform and where all the elements are located. Also looking forward to Nosto expanding their search capibilites. Review collected by and hosted on G2.com. What problems is Nosto solving and how is that benefiting you? Nosto is helping push the right products in front of the right customers based on their purchase behavior, their intent to buy, etc. We leveraged Nosto's segmenting during BFCM which had a huge impact on overall conversion rate. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![yann a.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "yann a.") YA yann a. Chef de projet e-commerce Small-Business (50 or fewer emp.) 6/20/2024 "A very good, efficient, and intuitive automation platform" 5/5 What do you like best about Nosto? The personalization and segmentation of recommendations. Review collected by and hosted on G2.com. What do you dislike about Nosto? Perhaps there is a lack of diversity in the recommendation templates. Review collected by and hosted on G2.com. What problems is Nosto solving and how is that benefiting you? With Nosto, we have generated more than 15% of participative revenue. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: OrganicAI Translated ![Verified User in Luxury Goods & Jewelry](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Luxury Goods & Jewelry") IL Verified User in Luxury Goods & Jewelry Mid-Market (51-1000 emp.) 10/9/2023 "Tip to Toe Nosto" 3.5/5 What do you like best about Nosto? Nosto has very easy configuration changes and can be tweaked with logic easily Review collected by and hosted on G2.com. What do you dislike about Nosto? Even though Nosto has a lot of data that is captured by itself it does not give any API to access it every time if anything is required we have to log in and check. since it is not possible to give access to everyone it becomes a very tedious task to check and update data every time. Also, the customer support response is very slow, and getting technical issues solved takes time due to which the client has to bear losses incurred until the issue is solved Review collected by and hosted on G2.com. What problems is Nosto solving and how is that benefiting you? The problem that we used to face was writing different merchandising logic for different pages every time but this is taken care of by Nosto. Easy personalised product recommendations and increase in conversion Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Apparel & Fashion](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Apparel & Fashion") UA Verified User in Apparel & Fashion Small-Business (50 or fewer emp.) 8/31/2023 "An interesting and intelligent tool" 1.5/5 What do you like best about Nosto? A monitoring team and technicians not up to the task Review collected by and hosted on G2.com. What do you dislike about Nosto? bugs in English/French translation. information not coming up. Review collected by and hosted on G2.com. What problems is Nosto solving and how is that benefiting you? The objectives: provide a targeted product proposal to customers generate traffic retain customers optimize the offer Review collected by and hosted on G2.com. Show More 4/3/2024 Current UserValidated ReviewerSource: OrganicAI Translated BS Brett S. Small-Business (50 or fewer emp.) 10/12/2023 "Nosto has been a game changer for us. Especially having the CX Optimization Package." 5/5 What do you like best about Nosto? Nosto is a great tool but we love Julia who is the Director of CRO. We definitely would not get as much out of Nosto without the CX Optimization Package. Having Julia and this package have made Nosto a product that has grown our business exponentially. Review collected by and hosted on G2.com. What do you dislike about Nosto? Sometimes the back end can be a little clunky but that is where the CRO team helps us out. Review collected by and hosted on G2.com. What problems is Nosto solving and how is that benefiting you? Nosto is helping us to grow the value of our orders with its product recomendations. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Health, Wellness and Fitness](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Health, Wellness and Fitness") UH Verified User in Health, Wellness and Fitness Small-Business (50 or fewer emp.) 6/26/2023 "Very dynamic; Great for generating $ in the background" 5/5 What do you like best about Nosto? Nosto is an incredibly sophisticated tool that has many different options for meeting the needs of our business, while also offering simple solutions that can run in the background and generate money if you're too busy to put a lot of time or resources toward scaling the program. Essentially, there's solutions regardless of how much knowledge or time you have that can still make this a revenue generating tool. Review collected by and hosted on G2.com. What do you dislike about Nosto? I think it can feel overwhelming at first just how many options you can run in Nosto, which can be quite intimidating, especially if you're new to the tool. Luckily, between the Nosto Customer Academy and our Nosto Customer Success Manager, I've been able to bring ideas of what I want to do and have easily found instructions or solutions to put them into play. Review collected by and hosted on G2.com. What problems is Nosto solving and how is that benefiting you? Nosto is helping us to serve product recommendations on various placements throughout our website that are adding incremental revenue, increasing AOV, and reducing customers contacting our support team. Additionally, we're excited to soon be rolling out Nosto's Dynamic Bundles product which will allow us to better recommend like-products to our consumers to increase user experience, increase customer LTV, and decrease customer support needs. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Thibault B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Thibault B.") TB Thibault B. Responsable Ecommerce Small-Business (50 or fewer emp.) 6/18/2023 "Very good customer services and a very good e-commerce tool" 5/5 What do you like best about Nosto? I really appreciate all the possibilities that the tool offers us, no matter what our needs, there's always something that can be improved and that better matches our objectives. Our Customer Success Manager is also a great help in giving us best practices and advice on how to optimise what we already have. Review collected by and hosted on G2.com. What do you dislike about Nosto? I would say that the platform is sometimes difficult to get to grips with when you're looking for certain data. Apart from that, there have been a few problems with the display of our recommendations, but nothing too disturbing and above all they've always been sorted out very quickly! Review collected by and hosted on G2.com. What problems is Nosto solving and how is that benefiting you? We were really struggling with a number of things: increasing the average basket / reducing the bounce rate / making additional sales. Nosto enabled us to do all 3 at the same time, thanks to personalised recommendations, bundles and the pop-up system, which was very effective in our case. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Online Media](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Online Media") UO Verified User in Online Media Small-Business (50 or fewer emp.) 6/5/2023 "Nosto a great e-commerce tool to provide an excellent service" 5/5 What do you like best about Nosto? Nosto is a great e-commerce tool which provides a great top notch service. The tool has taglines , dashboards, and self customisable options. The websites are designed in s such a way that viewers find it user friendly. Nosto has an amazing feature of providing satisfactory browsing experience. The customers find taglines and dashboards and are able to purchase products needed according to weather and location. I would definitely recommend Nosto to all. Review collected by and hosted on G2.com. What do you dislike about Nosto? I have been using Nosto for a long time now. Initially I some difficulties but with the customer support provided by them like arranging webinars and multiple tutorials everything seem easy and better. Nosto easily manages single large store but sometime it fails to compile data a many franchise stores. These are minor problems. With a update everything can be resolved in a nick of time. Nosto does what it claims. I would definitely recommend it to all out there. Review collected by and hosted on G2.com. What problems is Nosto solving and how is that benefiting you? Nosto has helped me in generating bigger revenue by attracting large number of customers. With the help of taglines and dashboards and customisation, customers choose products urgently needed and leave a better review. The tool has brought a large traffic into my website. My products are now reaching distant lands and people are being converted into a happy customer. I wish Nosto a good luck. I would definitely recommend Nosto to all. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite MP Michaela P. Small-Business (50 or fewer emp.) 5/23/2023 "Exceptional Support and User-Friendly Experience" 5/5 What do you like best about Nosto? Nosto is an outstanding e-commerce personalization platform that exceeds expectations. Their exceptional customer support ensures prompt assistance, while the user-friendly interface simplifies campaign management. The comprehensive academy equips users with valuable resources, including tutorials and webinars. Nosto's advanced personalization capabilities drive customer satisfaction and conversions. For a seamless and successful e-commerce personalization experience, Nosto is highly recommended. Review collected by and hosted on G2.com. What do you dislike about Nosto? One area where Nosto could improve is in handling multiple shops. While the platform is excellent for managing a single shop, it can be somewhat cumbersome when it comes to handling multiple shops simultaneously. The process of setting up and managing campaigns across multiple stores can be time-consuming and could benefit from more streamlined functionality. However, despite this limitation, Nosto's overall performance and features remain highly commendable. Review collected by and hosted on G2.com. What problems is Nosto solving and how is that benefiting you? Our conversion rates significantly increased as Nosto's personalized product recommendations and targeted offers resonated with customers, driving higher conversions and revenue growth. Customer engagement improved through personalized content, dynamic pop-ups, and social proof messaging, resulting in longer browsing sessions and increased brand loyalty. Nosto's user-friendly interface and automation features streamlined campaign management, saving us time and allowing us to focus on other important tasks. The data-driven insights provided by Nosto empowered us to make informed decisions and optimize our strategies for improved business performance. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ## Questions about Nosto? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Nosto ](https://www.g2.com/products/nosto/discussions/new) ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G2 Verified User • Last activity over 6 years ago What's the implementation of SearchNode? 2 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/what-s-the-implementation-of-searchnode) ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G2 Verified User • Last activity over 6 years ago How is SearchNode unique in search market? 2 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/how-is-searchnode-unique-in-search-market) [ View all Discussions ](https://www.g2.com/products/nosto/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 2 months ### Return on Investment 8 months ### Average Discount 11% [ View More Pricing Information ](https://www.g2.com/products/nosto/pricing) Nosto Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_fc38d13d86ec989766c2af9c35cb27f8/dynamic-yield.png "Product Avatar Image") Dynamic Yield 4.5/5(157) [ Compare Now ](https://www.g2.com/compare/dynamic-yield-vs-nosto) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_b3027811ea91829ee74d16d50c7e6f54/clerk-io.png "Product Avatar Image") Clerk.io 4.8/5(126) [ Compare Now ](https://www.g2.com/compare/clerk-io-vs-nosto) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_278b0f88dac17a7e0659be5fc46789da/athos-commerce-athos-commerce.png "Product Avatar Image") Athos Commerce 4.5/5(221) [ Compare Now ](https://www.g2.com/compare/athos-commerce-athos-commerce-vs-nosto) ##### ##### Nosto Features Visitor Behavior Monitoring Targeting Guided Selling Templates Library Customization Optimization Personalization Recommendation Content Personalization Engine Multichannel Web Email Mobile [ View More Features ](https://www.g2.com/products/nosto/features) ##### Categories on G2 [E-Commerce Personalization](https://www.g2.com/categories/e-commerce-personalization)[Personalization Engines](https://www.g2.com/categories/personalization-engines)[A/B Testing](https://www.g2.com/categories/a-b-testing-tools) [E-Commerce Personalization](https://www.g2.com/categories/e-commerce-personalization)[Personalization Engines](https://www.g2.com/categories/personalization-engines)[A/B Testing](https://www.g2.com/categories/a-b-testing-tools)[User-Generated Content](https://www.g2.com/categories/user-generated-content-platforms)[E-Merchandising](https://www.g2.com/categories/e-merchandising)[E-Commerce Search](https://www.g2.com/categories/e-commerce-search)[Social Commerce Platforms](https://www.g2.com/categories/social-commerce-platforms) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Is Visual Studio worth it for C/C++ development?](https://www.g2.com/discussions/is-visual-studio-worth-it-for-c-c-development)[What's the most trusted unified workspace platform for keeping hybrid and remote teams connected without adding more tools to the stack?](https://www.g2.com/discussions/what-s-the-most-trusted-unified-workspace-platform-for-keeping-hybrid-and-remote-teams-connected-without-adding-more-tools-to-the-stack%20)[Is a dedicated publisher ad server worth it for a mid-size content site?](https://www.g2.com/discussions/is-a-dedicated-publisher-ad-server-worth-it-for-a-mid-size-content-site) [Top rated board meeting software reviews](https://www.g2.com/discussions/top-rated-board-meeting-software-reviews)[Best tools for integrating big data into business decisions](https://www.g2.com/discussions/best-tools-for-integrating-big-data-into-business-decisions)[Pros and Cons Details](https://www.g2.com/products/nosto/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)