--- title: Nosto Reviews meta\_title: 'Nosto Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 235 reviews by the users' company size, role or industry to find out how Nosto works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 235 scale: '5' date\_modified: '2026-08-07' parent\_category: name: E-Commerce url: https://www.g2.com/categories/e-commerce --- # Nosto Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Nosto but has limited features. Are you part of the Nosto team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Nosto is the agentic Commerce Experience Platform (CXP) that gives ecommerce leaders intuitively designed tools and AI agents to increase online revenue through end-to-end commerce experience management. With experience.AI™, Nosto’s intelligence engine, brands can enrich and connect customer, product, and content data in real-time. This unified data layer makes it actionable to personalize every step of the customer journey—from high-relevance Site Search to automated Category Merchandising, A/B testing and 1to1 Product Recommendations. To accelerate productivity, Nosto introduces Huginn, an always-on AI commerce agent. Huginn orchestrates a network of purpose-built agents to automate complex workflows, allowing teams to move from ideation to execution faster than ever before. Trusted by over 1,500 global brands—including Kylie Cosmetics, Muji, Dermalogica, and New Era—Nosto is built for scale. It empowers brands with significant SKUs to launch and optimize compelling onsite experiences without extensive IT resources. With offices in New York, London, Paris, Berlin, and Stockholm, Nosto pairs innovative agentic technology with expert support to help brands maximize their digital potential. * * * Seller [Nosto Solutions](https://www.g2.com/sellers/nosto-solutions) Discussions [Nosto Community](https://www.g2.com/products/nosto/discuss) Languages Supported German, English, French, Spanish Solution Type All-in-One Overview by Max Etheridge Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 2 months ### Return on Investment 8 months [ View More Pricing Information ](https://www.g2.com/products/nosto/pricing) ## Top-Rated Alternatives [ ![Algolia](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Algolia") Algolia 4.5/5(453) ](https://www.g2.com/products/algolia/reviews) [ ![Bloomreach](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bloomreach") Bloomreach 4.6/5(775) ](https://www.g2.com/products/bloomreach-bloomreach/reviews) [ ![Insider One](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Insider One") Insider One 4.8/5(1,415) ](https://www.g2.com/products/insider-one/reviews) [ View All Alternatives ](https://www.g2.com/products/nosto/competitors/alternatives) ## User Insights Average based on 235 real user reviews. Implementation Time 2 months Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ## Nosto Integrations (4) What do users say about integrations? Integration information sourced from real user reviews. [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Klaviyo ](https://www.g2.com/products/klaviyo/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Salesforce B2C Commerce ](https://www.g2.com/products/salesforce-b2c-commerce/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Shopware ](https://www.g2.com/products/shopware/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Tapcart ](https://www.g2.com/products/tapcart-tapcart/reviews) Show More ![Stéphanie G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stéphanie G.") SG Stéphanie G. Webmastrice Small-Business (50 or fewer emp.) 3/3/2025 "Complex but precise integration" 4/5 What do you like best about Nosto? Nosto allows for complex and very precise scenarios, which really enables us to do what we want. It's important to get a good grasp of it in order to exploit all the possibilities it offers. Review collected by and hosted on G2.com. What do you dislike about Nosto? The complexity has two aspects, also for the implementation which is quite heavy on Prestashop. Review collected by and hosted on G2.com. What problems is Nosto solving and how is that benefiting you? Nosto allows displaying relevant cross-selling products and conducting A/B tests. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: OrganicAI Translated MA Maria A. Head of Ecommerce Mid-Market (51-1000 emp.) 2/25/2025 "Very powered Personalization Tool for Online Retail Success" 5/5 What do you like best about Nosto? - Detailed analytics and easy A/B testing. - Easy-to-use interface with drag-and-drop customization. - Powered personalization improves conversions Review collected by and hosted on G2.com. What do you dislike about Nosto? - Pricing can be expensive for small businesses. - Some advanced customization may require technical expertise. - Limited flexibility in certain design elements. Review collected by and hosted on G2.com. What problems is Nosto solving and how is that benefiting you? Nosto is a powerful personalization tool for us as online retailer who looking to enhance customer experience and boost sales. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Apparel & Fashion](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Apparel & Fashion") AA Verified User in Apparel & Fashion Small-Business (50 or fewer emp.) 2/24/2025 "Great Experience with Nosto" 5/5 What do you like best about Nosto? Nosto has been a great tool for enhancing customer personalisation and creating seamless upsell opportunities. It helps us tailor experiences that drive engagement and boost sales. Review collected by and hosted on G2.com. What do you dislike about Nosto? It would be great if the category merchandising was more dynamic to Shopify collections. Review collected by and hosted on G2.com. What problems is Nosto solving and how is that benefiting you? Saving time by dynamically updating collections for us, meaning relevant and in-stock products are always highlighted for customers. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") UR Verified User in Retail Small-Business (50 or fewer emp.) 2/27/2025 "Excellent account manager" 5/5 What do you like best about Nosto? Our account manager Ala is absolutely fantastic! She responds straight away to any issues or concerns and she always provides updates and help/support when needed. Review collected by and hosted on G2.com. What do you dislike about Nosto? I don't have any dislikes about Nosto, our account manager is brilliant. Review collected by and hosted on G2.com. What problems is Nosto solving and how is that benefiting you? Nosto have provided a bespoke recommendation bundle that we can offer our customers. This helps to increase our AOV. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Lucy M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lucy M.") LM Lucy M. Chargée e-commerce Small-Business (50 or fewer emp.) 2/26/2025 "A revolutionary tool!" 4.5/5 What do you like best about Nosto? The Nosto platform is very practical and interesting for our online sales activity. It allows us to save a lot of time. It is also very useful for personalizing the proposals we make to our customers. We highly recommend Nosto! Review collected by and hosted on G2.com. What do you dislike about Nosto? The interface is still very intuitive. Review collected by and hosted on G2.com. What problems is Nosto solving and how is that benefiting you? Our search is very well optimized. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: OrganicAI Translated ![Verified User in Apparel & Fashion](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Apparel & Fashion") UA Verified User in Apparel & Fashion Mid-Market (51-1000 emp.) 2/28/2025 "Great tool with which I feel I have endless possibilities." 5/5 What do you like best about Nosto? I can quickly and easily manipulate content and set up A/B tests. It is easy to handle. The category merchandising also works wonderfully and has given our customers a better shopping experience. The customer support is excellent and my contact person is always reachable. I use Nosto almost daily and it is easy to implement things with it. Review collected by and hosted on G2.com. What do you dislike about Nosto? I can't name anything specific that I don't like. You have to understand and get to know the tool. Then you recognize all the possibilities. Review collected by and hosted on G2.com. What problems is Nosto solving and how is that benefiting you? Manipulation of content to display it product-specifically depending on status, etc. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: OrganicAI Translated ![Rebecca F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rebecca F.") RF Rebecca F. Founder Mid-Market (51-1000 emp.) 2/26/2025 "Nosto saves our team time by customizing our merchandising to exactly what our customers need to see" 4/5 What do you like best about Nosto? Being able to set parameters, but also being able to pin certain products that require high visibility Review collected by and hosted on G2.com. What do you dislike about Nosto? Sometimes can be buggy, merchandising takes a long time to update, and some of the UX (dragging product in the backend) isnt great Review collected by and hosted on G2.com. What problems is Nosto solving and how is that benefiting you? Manual e-merch Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Apparel & Fashion](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Apparel & Fashion") UA Verified User in Apparel & Fashion Mid-Market (51-1000 emp.) 2/19/2025 "Excellent Onsite Personalisation" 5/5 What do you like best about Nosto? The agility to offer personalised experiences across many segments and customer data sets. Review collected by and hosted on G2.com. What do you dislike about Nosto? slow roll out of releases, the api can be slow as well. Review collected by and hosted on G2.com. What problems is Nosto solving and how is that benefiting you? Onsite personalisation, search and merch Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") UR Verified User in Retail Small-Business (50 or fewer emp.) 2/27/2025 "Great for personalised recommendations" 4.5/5 What do you like best about Nosto? We're using Nosto's core product - product recommendations. The initial setup (admin configuration, front end implementation) is straight forward, and doesn't need much upkeep once in place. Quarterly reviews with our account manager makes it easy to understand performance and ROI, whilst monthly catchups are great for discussing new AB test ideas to optimise recommendations Review collected by and hosted on G2.com. What do you dislike about Nosto? It's on the more expensive side vs. other products Review collected by and hosted on G2.com. What problems is Nosto solving and how is that benefiting you? Offering onsite product recommendations Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic MO Marc O. Head of Ecommerce Mid-Market (51-1000 emp.) 8/30/2021 "Recommendation engine drives significant business value for us" 2.5/5 What do you like best about Nosto? The recommendation blocks work to drive sales Review collected by and hosted on G2.com. What do you dislike about Nosto? After our initial 24 month term our price almost doubled Review collected by and hosted on G2.com. What problems is Nosto solving and how is that benefiting you? Product rec blocks throughout our site. Content A/B testing Content personalisation Review collected by and hosted on G2.com. Show More 11/20/2024 Current UserValidated ReviewerSource: Organic ## Questions about Nosto? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Nosto ](https://www.g2.com/products/nosto/discussions/new) ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G2 Verified User • Last activity over 6 years ago What's the implementation of SearchNode? 2 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/what-s-the-implementation-of-searchnode) ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G2 Verified User • Last activity over 6 years ago How is SearchNode unique in search market? 2 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/how-is-searchnode-unique-in-search-market) [ View all Discussions ](https://www.g2.com/products/nosto/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 2 months ### Return on Investment 8 months ### Average Discount 11% [ View More Pricing Information ](https://www.g2.com/products/nosto/pricing) Nosto Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_fc38d13d86ec989766c2af9c35cb27f8/dynamic-yield.png "Product Avatar Image") Dynamic Yield 4.5/5(157) [ Compare Now ](https://www.g2.com/compare/dynamic-yield-vs-nosto) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_b3027811ea91829ee74d16d50c7e6f54/clerk-io.png "Product Avatar Image") Clerk.io 4.8/5(126) [ Compare Now ](https://www.g2.com/compare/clerk-io-vs-nosto) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_278b0f88dac17a7e0659be5fc46789da/athos-commerce-athos-commerce.png "Product Avatar Image") Athos Commerce 4.5/5(221) [ Compare Now ](https://www.g2.com/compare/athos-commerce-athos-commerce-vs-nosto) ##### ##### Nosto Features Visitor Behavior Monitoring Targeting Guided Selling Templates Library Customization Optimization Personalization Recommendation Content Personalization Engine Multichannel Web Email Mobile [ View More Features ](https://www.g2.com/products/nosto/features) ##### Categories on G2 [E-Commerce Personalization](https://www.g2.com/categories/e-commerce-personalization)[Personalization Engines](https://www.g2.com/categories/personalization-engines)[A/B Testing](https://www.g2.com/categories/a-b-testing-tools) [E-Commerce Personalization](https://www.g2.com/categories/e-commerce-personalization)[Personalization Engines](https://www.g2.com/categories/personalization-engines)[A/B Testing](https://www.g2.com/categories/a-b-testing-tools)[User-Generated Content](https://www.g2.com/categories/user-generated-content-platforms)[E-Merchandising](https://www.g2.com/categories/e-merchandising)[E-Commerce Search](https://www.g2.com/categories/e-commerce-search)[Social Commerce Platforms](https://www.g2.com/categories/social-commerce-platforms) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Is Visual Studio worth it for C/C++ development?](https://www.g2.com/discussions/is-visual-studio-worth-it-for-c-c-development)[What's the most trusted unified workspace platform for keeping hybrid and remote teams connected without adding more tools to the stack?](https://www.g2.com/discussions/what-s-the-most-trusted-unified-workspace-platform-for-keeping-hybrid-and-remote-teams-connected-without-adding-more-tools-to-the-stack%20)[Is a dedicated publisher ad server worth it for a mid-size content site?](https://www.g2.com/discussions/is-a-dedicated-publisher-ad-server-worth-it-for-a-mid-size-content-site) [Top rated board meeting software reviews](https://www.g2.com/discussions/top-rated-board-meeting-software-reviews)[Best tools for integrating big data into business decisions](https://www.g2.com/discussions/best-tools-for-integrating-big-data-into-business-decisions)[Pros and Cons Details](https://www.g2.com/products/nosto/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)