--- title: Nosto Reviews meta\_title: 'Nosto Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 235 reviews by the users' company size, role or industry to find out how Nosto works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 235 scale: '5' date\_modified: '2026-08-07' parent\_category: name: E-Commerce url: https://www.g2.com/categories/e-commerce --- # Nosto Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Nosto but has limited features. Are you part of the Nosto team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Nosto is the agentic Commerce Experience Platform (CXP) that gives ecommerce leaders intuitively designed tools and AI agents to increase online revenue through end-to-end commerce experience management. With experience.AI™, Nosto’s intelligence engine, brands can enrich and connect customer, product, and content data in real-time. This unified data layer makes it actionable to personalize every step of the customer journey—from high-relevance Site Search to automated Category Merchandising, A/B testing and 1to1 Product Recommendations. To accelerate productivity, Nosto introduces Huginn, an always-on AI commerce agent. Huginn orchestrates a network of purpose-built agents to automate complex workflows, allowing teams to move from ideation to execution faster than ever before. Trusted by over 1,500 global brands—including Kylie Cosmetics, Muji, Dermalogica, and New Era—Nosto is built for scale. It empowers brands with significant SKUs to launch and optimize compelling onsite experiences without extensive IT resources. With offices in New York, London, Paris, Berlin, and Stockholm, Nosto pairs innovative agentic technology with expert support to help brands maximize their digital potential. * * * Seller [Nosto Solutions](https://www.g2.com/sellers/nosto-solutions) Discussions [Nosto Community](https://www.g2.com/products/nosto/discuss) Languages Supported German, English, French, Spanish Solution Type All-in-One Overview by Max Etheridge Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 2 months ### Return on Investment 8 months [ View More Pricing Information ](https://www.g2.com/products/nosto/pricing) ## Top-Rated Alternatives [ ![Algolia](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Algolia") Algolia 4.5/5(453) ](https://www.g2.com/products/algolia/reviews) [ ![Bloomreach](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bloomreach") Bloomreach 4.6/5(775) ](https://www.g2.com/products/bloomreach-bloomreach/reviews) [ ![Insider One](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Insider One") Insider One 4.8/5(1,415) ](https://www.g2.com/products/insider-one/reviews) [ View All Alternatives ](https://www.g2.com/products/nosto/competitors/alternatives) ## User Insights Average based on 235 real user reviews. Implementation Time 2 months Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ## Nosto Integrations (4) What do users say about integrations? Integration information sourced from real user reviews. [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Klaviyo ](https://www.g2.com/products/klaviyo/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Salesforce B2C Commerce ](https://www.g2.com/products/salesforce-b2c-commerce/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Shopware ](https://www.g2.com/products/shopware/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Tapcart ](https://www.g2.com/products/tapcart-tapcart/reviews) Show More ![Verified User in Apparel & Fashion](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Apparel & Fashion") UA Verified User in Apparel & Fashion Mid-Market (51-1000 emp.) 2/6/2025 "Good merchandising management tool" 4/5 What do you like best about Nosto? Easy-to-use tool for daily site merchandising management. The transfer tool is very practical for switching our modifications from one account to another. The Nosto team is very attentive and responsive to meet our requests as quickly as possible. Review collected by and hosted on G2.com. What do you dislike about Nosto? What bothers me is that we do not have access to global data for all of our sites. We have an account per country/language and no possibility to obtain global data on all of our performances on the tool. Review collected by and hosted on G2.com. What problems is Nosto solving and how is that benefiting you? Nosto helps us maintain relevant and high-quality e-merchandising across our entire site at the level of our category pages. The recommendation blocks help us add cross-selling on our product pages, list pages, and other landing pages. And the search allows us to offer our site's customers the most relevant results. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: OrganicAI Translated ![Lucy W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lucy W.") LW Lucy W. Digital Marketing Manager Mid-Market (51-1000 emp.) 2/28/2025 "Excellent product and excellent support" 4.5/5 What do you like best about Nosto? Have been using Nosto for around 8 years on Magento and later Shopify. It was really easy to install on both platforms. A really solid addition to the website that just works. I primarily use it for on-site product recommendations but am also installing the search function. The support is first class, both the live chat on the website and through my CSM and responses are always really quick. I would like to mention my CSM, Ala, as she has been brilliant in our review meetings and is always full of ideas to test out to optimize our site. Review collected by and hosted on G2.com. What do you dislike about Nosto? The reporting functionality could be improved with a comparison tool for date ranges. Review collected by and hosted on G2.com. What problems is Nosto solving and how is that benefiting you? Targeting and personalising content for users without me having to think about it. Also its a great supporting tool to use during promotions to make sure these get extra coverage. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Catarina F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Catarina F.") CF Catarina F. Ecommerce and Marketing Manager Small-Business (50 or fewer emp.) 1/30/2025 "A great segmentation and personalisation system" 4.5/5 What do you like best about Nosto? Nosto is a great tool especially once you learn how to use the system. The functionality available is extensive and the extent of personalisation and segmentation in the system allows us to make the shopping experience for our customers more personal. I also really appreciate the level of support offered by the Customer Success Manager, it really feels like they have an interest in our account and cares about the success of the tools used. Review collected by and hosted on G2.com. What do you dislike about Nosto? The new update to Nosto has made the back office a bit less intuitive to use. Review collected by and hosted on G2.com. What problems is Nosto solving and how is that benefiting you? Nosto allows us to target customers more effectively, this improves our conversion rate and our average order value. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Sandra B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sandra B.") SB Sandra B. eCommerce Manager Small-Business (50 or fewer emp.) 2/27/2025 "An asset to help personalize the customer experience and boost conversion" 4/5 What do you like best about Nosto? An advanced eMerchandising with numerous attributes and the possibility to segment according to customer typology! The connection with other apps to help us leverage all the data: customer reviews ... Review collected by and hosted on G2.com. What do you dislike about Nosto? The data section with the reports could be more comprehensive to help us even better adapt our strategies. Review collected by and hosted on G2.com. What problems is Nosto solving and how is that benefiting you? Our back office was limited and unstable for eMerchandising, using Nosto has been an advantage to save time and make our customers' experience more reliable. Additionally, personalization is an advantage that helps us boost the conversion rate. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: OrganicAI Translated AS Anna S. Online Marketing Manager Mid-Market (51-1000 emp.) 6/3/2020 "Nosto is a good tool for personalized on-page campaigns!" 4/5 What do you like best about Nosto? Many tools of the tool can be used to build a great presence for the website. We use recommendation sliders and trigger-based emails, that works great too. The tool is definitely user-friendly. We use Nosto every day. Review collected by and hosted on G2.com. What do you dislike about Nosto? The price depends on sales - but the negotiations are always fair! Review collected by and hosted on G2.com. Recommendations to others considering Nosto: It is definitely recommended to tailor your own website to the users - in other words, to present it more personalized and display products tailored to the user. The support is great and you get help very quickly. Review collected by and hosted on G2.com. What problems is Nosto solving and how is that benefiting you? By sending trigger-based emails, we can address different customers again and encourage them to make a purchase. Review collected by and hosted on G2.com. Show More 1/31/2025 Current UserValidated ReviewerSource: Seller inviteAI Translated ![Dylan F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dylan F.") DF Dylan F. Director of E-Commerce Product Small-Business (50 or fewer emp.) 7/2/2025 "Great Personalization Engine" 4/5 What do you like best about Nosto? Ease of integration and the ability to run AB tests. Review collected by and hosted on G2.com. What do you dislike about Nosto? ANALYTICS and REPORTING are terrible. We need more features here. Review collected by and hosted on G2.com. What problems is Nosto solving and how is that benefiting you? Allowing us to test personalized recommendations vs. company-influenced recommendations. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Md Musfiqur R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Md Musfiqur R.") MR Md Musfiqur R. Frontend Developer Mid-Market (51-1000 emp.) 2/2/2025 "Dynamic and Super User Friendly Product Recommendations" 4.5/5 What do you like best about Nosto? The dynamic and user friendly admin panel to make dynamic and automated product recommendations on the online store smoothly. The support team is super helpful. The analytics, category merchandising and A/B test feature make it a super convenient tool for the merchants of Shopify. Review collected by and hosted on G2.com. What do you dislike about Nosto? Sometimes the default templates are not enough, or customization of styling are not that much and learning or coding effort neeeded to make really brand specific templates. Review collected by and hosted on G2.com. What problems is Nosto solving and how is that benefiting you? Solving the dynamic and easier recommendation criteria to showcase the best products to make a conversion. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Cosmetics](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Cosmetics") AC Verified User in Cosmetics Mid-Market (51-1000 emp.) 9/22/2023 "Great experience" 4/5 What do you like best about Nosto? Nosto is a real asset for the brand as it allows us to connect much more closely with our customers. Review collected by and hosted on G2.com. What do you dislike about Nosto? Support is a bit complicated over time to be able to optimise the elements Review collected by and hosted on G2.com. What problems is Nosto solving and how is that benefiting you? It helps us to be closer to our customers Review collected by and hosted on G2.com. Show More 6/3/2025 Current UserValidated ReviewerSource: Organic CM COSSIN M. Webmerchandiser Mid-Market (51-1000 emp.) 2/5/2025 "A complete e-commerce tool" 4.5/5 What do you like best about Nosto? Intuitive platform and consideration of customer feedback in order to develop the tool! Review collected by and hosted on G2.com. What do you dislike about Nosto? Some elements still need to be refined. Review collected by and hosted on G2.com. What problems is Nosto solving and how is that benefiting you? NC Review collected by and hosted on G2.com. Show More 6/11/2025 Validated ReviewerSource: OrganicAI Translated ![Verified User in Business Supplies and Equipment](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Business Supplies and Equipment") AB Verified User in Business Supplies and Equipment Mid-Market (51-1000 emp.) 2/16/2025 "Nosto is an integral tool we use daily" 5/5 What do you like best about Nosto? We use nosto for personalised product recommendations and onsite content that is tailored to each user. The UI is very user friendly and I'm always able to set up campaigns easily and track its performance Review collected by and hosted on G2.com. What do you dislike about Nosto? Nothing really, although it would be good to have a 2 way integration with DotDigital Review collected by and hosted on G2.com. What problems is Nosto solving and how is that benefiting you? Helps us segment and serve content tailored to different customer groups. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ## Questions about Nosto? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Nosto ](https://www.g2.com/products/nosto/discussions/new) ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G2 Verified User • Last activity over 6 years ago What's the implementation of SearchNode? 2 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/what-s-the-implementation-of-searchnode) ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G2 Verified User • Last activity over 6 years ago How is SearchNode unique in search market? 2 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/how-is-searchnode-unique-in-search-market) [ View all Discussions ](https://www.g2.com/products/nosto/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 2 months ### Return on Investment 8 months ### Average Discount 11% [ View More Pricing Information ](https://www.g2.com/products/nosto/pricing) Nosto Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_fc38d13d86ec989766c2af9c35cb27f8/dynamic-yield.png "Product Avatar Image") Dynamic Yield 4.5/5(157) [ Compare Now ](https://www.g2.com/compare/dynamic-yield-vs-nosto) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_b3027811ea91829ee74d16d50c7e6f54/clerk-io.png "Product Avatar Image") Clerk.io 4.8/5(126) [ Compare Now ](https://www.g2.com/compare/clerk-io-vs-nosto) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_278b0f88dac17a7e0659be5fc46789da/athos-commerce-athos-commerce.png "Product Avatar Image") Athos Commerce 4.5/5(221) [ Compare Now ](https://www.g2.com/compare/athos-commerce-athos-commerce-vs-nosto) ##### ##### Nosto Features Visitor Behavior Monitoring Targeting Guided Selling Templates Library Customization Optimization Personalization Recommendation Content Personalization Engine Multichannel Web Email Mobile [ View More Features ](https://www.g2.com/products/nosto/features) ##### Categories on G2 [E-Commerce Personalization](https://www.g2.com/categories/e-commerce-personalization)[Personalization Engines](https://www.g2.com/categories/personalization-engines)[A/B Testing](https://www.g2.com/categories/a-b-testing-tools) [E-Commerce Personalization](https://www.g2.com/categories/e-commerce-personalization)[Personalization Engines](https://www.g2.com/categories/personalization-engines)[A/B Testing](https://www.g2.com/categories/a-b-testing-tools)[User-Generated Content](https://www.g2.com/categories/user-generated-content-platforms)[E-Merchandising](https://www.g2.com/categories/e-merchandising)[E-Commerce Search](https://www.g2.com/categories/e-commerce-search)[Social Commerce Platforms](https://www.g2.com/categories/social-commerce-platforms) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Is Visual Studio worth it for C/C++ development?](https://www.g2.com/discussions/is-visual-studio-worth-it-for-c-c-development)[What's the most trusted unified workspace platform for keeping hybrid and remote teams connected without adding more tools to the stack?](https://www.g2.com/discussions/what-s-the-most-trusted-unified-workspace-platform-for-keeping-hybrid-and-remote-teams-connected-without-adding-more-tools-to-the-stack%20)[Is a dedicated publisher ad server worth it for a mid-size content site?](https://www.g2.com/discussions/is-a-dedicated-publisher-ad-server-worth-it-for-a-mid-size-content-site) [Top rated board meeting software reviews](https://www.g2.com/discussions/top-rated-board-meeting-software-reviews)[Best tools for integrating big data into business decisions](https://www.g2.com/discussions/best-tools-for-integrating-big-data-into-business-decisions)[Pros and Cons Details](https://www.g2.com/products/nosto/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)