--- title: Nosto Reviews meta\_title: 'Nosto Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 235 reviews by the users' company size, role or industry to find out how Nosto works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 235 scale: '5' date\_modified: '2026-08-07' parent\_category: name: E-Commerce url: https://www.g2.com/categories/e-commerce --- # Nosto Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Nosto but has limited features. Are you part of the Nosto team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Nosto is the agentic Commerce Experience Platform (CXP) that gives ecommerce leaders intuitively designed tools and AI agents to increase online revenue through end-to-end commerce experience management. With experience.AI™, Nosto’s intelligence engine, brands can enrich and connect customer, product, and content data in real-time. This unified data layer makes it actionable to personalize every step of the customer journey—from high-relevance Site Search to automated Category Merchandising, A/B testing and 1to1 Product Recommendations. To accelerate productivity, Nosto introduces Huginn, an always-on AI commerce agent. Huginn orchestrates a network of purpose-built agents to automate complex workflows, allowing teams to move from ideation to execution faster than ever before. Trusted by over 1,500 global brands—including Kylie Cosmetics, Muji, Dermalogica, and New Era—Nosto is built for scale. It empowers brands with significant SKUs to launch and optimize compelling onsite experiences without extensive IT resources. With offices in New York, London, Paris, Berlin, and Stockholm, Nosto pairs innovative agentic technology with expert support to help brands maximize their digital potential. * * * Seller [Nosto Solutions](https://www.g2.com/sellers/nosto-solutions) Discussions [Nosto Community](https://www.g2.com/products/nosto/discuss) Languages Supported German, English, French, Spanish Solution Type All-in-One Overview by Max Etheridge Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 2 months ### Return on Investment 8 months [ View More Pricing Information ](https://www.g2.com/products/nosto/pricing) ## Top-Rated Alternatives [ ![Algolia](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Algolia") Algolia 4.5/5(453) ](https://www.g2.com/products/algolia/reviews) [ ![Bloomreach](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bloomreach") Bloomreach 4.6/5(776) ](https://www.g2.com/products/bloomreach-bloomreach/reviews) [ ![Insider One](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Insider One") Insider One 4.8/5(1,415) ](https://www.g2.com/products/insider-one/reviews) [ View All Alternatives ](https://www.g2.com/products/nosto/competitors/alternatives) ## User Insights Average based on 235 real user reviews. Implementation Time 2 months Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ## Nosto Integrations (4) What do users say about integrations? Integration information sourced from real user reviews. [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Klaviyo ](https://www.g2.com/products/klaviyo/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Salesforce B2C Commerce ](https://www.g2.com/products/salesforce-b2c-commerce/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Shopware ](https://www.g2.com/products/shopware/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Tapcart ](https://www.g2.com/products/tapcart-tapcart/reviews) Show More ![Simen Strømme L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Simen Strømme L.") SL Simen Strømme L. Traffic Manager Small-Business (50 or fewer emp.) 3/10/2021 "Good and easy to use platform. Great customer service." 4.5/5 What do you like best about Nosto? The product recommendations, which contributed to improving both our AOV and CR. Our account manager was also very helpful, offering guidance and assistance to help set up our A/B testing and other new features on the platform. Review collected by and hosted on G2.com. What do you dislike about Nosto? Nothing in particular stands out as we were in general very pleased with this provider. Review collected by and hosted on G2.com. What problems is Nosto solving and how is that benefiting you? Primarily product recommendations which helped create more relevant experiences for users on our site. The pop-up feature was also very easy to manage. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic KS Keith S. Small-Business (50 or fewer emp.) 12/14/2020 Business partner of the seller or seller's competitor, not included in G2 scores. "More than just recommendations and first class customer support" 4.5/5 What do you like best about Nosto? Ease of use and flexibility to add functionality and recommendations to every step of the funnel. We can already see conversion lifts and Jemma, our account manager, is always on hand to help. Review collected by and hosted on G2.com. What do you dislike about Nosto? It can be overwhelming - there are so many opportunities! Review collected by and hosted on G2.com. What problems is Nosto solving and how is that benefiting you? We have used customised recommendation modules on every step of the customer journey, from home page, through product pages and cart. We have seen a significant conversion and AOV increase from customers using Nosto. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Elari L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Elari L.") EL Elari L. Marketing Content Manager Mid-Market (51-1000 emp.) 11/18/2020 "Synonym search words" 5/5 What do you like best about Nosto? The most helpful and upside thing is that it is very easy and understandable. Adding the synonyms in one or two way is very easy and it improves the search results massively. Review collected by and hosted on G2.com. What do you dislike about Nosto? I havent seen any downside at the moment. All the downsides are related to our homepage and how the products are named, no fault for searchnode here. Review collected by and hosted on G2.com. What problems is Nosto solving and how is that benefiting you? We are solving the seach result for clients. The benefits can be seen already on next day when the search on homepage is much more versatile. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic GR Geeta R. Mid-Market (51-1000 emp.) 9/10/2020 "Exceptional Customer Service" 5/5 What do you like best about Nosto? Nosto, specifically our Customer Success Strategist, are pro-active in suggesting ideas that can maximise success for our online eCommerce programs. They take time to train the Champion team to harness their platform independently - and this makes the team feel empowered. As a solution, Nosto elevates the on-site experience for our consumers by helping us deliver personalised experiences. Review collected by and hosted on G2.com. What do you dislike about Nosto? I wish we could be at 100% platform utilisation already to truly harness the platforms capabilities already, but some features, quite rightly, depend on machine learning. Review collected by and hosted on G2.com. Recommendations to others considering Nosto: Map Nosto's capabilities to your eComm internal roadmap so that you can activate the features sequentially & based on what can make a difference quickly. Review collected by and hosted on G2.com. What problems is Nosto solving and how is that benefiting you? Nosto allows us to turnaround on-site content & promotions incredibly quickly & independent of needing development support. It's synchronisation between email marketing platforms specifically, (from a content & creation of segments POV) has allowed us to serve exclusive members only content. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic MT Michael T. Small-Business (50 or fewer emp.) 12/11/2020 "Outstanding Service for Implementation" 5/5 What do you like best about Nosto? The level of service and the product sophistication Review collected by and hosted on G2.com. What do you dislike about Nosto? Quite a complex app to start using but the support helps overcome the complexity. Also required some development input on our side to enable Nosto recommendations to display as required. Review collected by and hosted on G2.com. What problems is Nosto solving and how is that benefiting you? We have some issues in getting our collections to be tight enough to deliver accurate recommendation. The upsell performance from Nosto seems to be justifying the investment. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Ethan L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ethan L.") EL Ethan L. ecommerce director Small-Business (50 or fewer emp.) 2/18/2021 "AMazing product and even better service" 5/5 What do you like best about Nosto? Great features. Maxime is one of the best most trusted guys ever! pleasure working with him Review collected by and hosted on G2.com. What do you dislike about Nosto? Nothing so far. Everything looks really good so far. Review collected by and hosted on G2.com. What problems is Nosto solving and how is that benefiting you? Segmentation, costumer experience and personalization Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Alexandru B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alexandru B.") AB Alexandru B. Small-Business (50 or fewer emp.) 8/26/2020 "Very usefull software" 5/5 What do you like best about Nosto? As an online store, you need your clients to find the products as soon as possible. With SearchNode this is very easy, because they show you the right results even when you miss some charachters. Also, it gives you recommandations about similar products, if what your are looking for is not available It's one of the most used tools on our website. SearcdNode team is very responsive to any problems that may occur and try to solve them as fast as possible Review collected by and hosted on G2.com. What do you dislike about Nosto? There are rare updates that sometimes affects the search, but nothing major untill now. Sometimes, the search display different products than the clients are looking for, but as i said before, the SearchNode team is very opperative and solve the problem quickly - usually, within hours or 1 working day. Review collected by and hosted on G2.com. Recommendations to others considering Nosto: If you have lots of products and categories, SearchNode it's the software that will make your life easier Review collected by and hosted on G2.com. What problems is Nosto solving and how is that benefiting you? For some of our clients, the menu can be difficult, especially if they are used with other platforms. With SearchNode, all he they have to do is search for the product they are looking for and they are just one click away from it. Sometimes, it even helps them find better or similar products. So, the most important benefit is gaining time for our clients and giving them mor buying options. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Robert S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Robert S.") RS Robert S. Small-Business (50 or fewer emp.) 6/2/2020 "very committed company, they really supports you by any problems" 5/5 What do you like best about Nosto? First of all the mega great support from the Nosto team! If you have questions or problems, they are really quick to ask and help you. The price-performance ratio of Nosto is really great, you really get something for your money. Often there are always big promises beforehand and then not even half of them are kept, that wasn't the case with Nosto! Nosto is also very innovative, I loved the new A / B testing feature. So you can really test where and what is best received by customers. And you didn't even need your agency or a programmer. Review collected by and hosted on G2.com. What do you dislike about Nosto? I am very satisfied with Nosto and have not found anything where I was dissatisfied Review collected by and hosted on G2.com. Recommendations to others considering Nosto: Nosto is great software that delivers what it promises! And the support is really great. On my part, 120% recommendation! Review collected by and hosted on G2.com. What problems is Nosto solving and how is that benefiting you? We use the recommendations of Nosto very much. In the categories, landing pages or on the product details page. At the beginning we were skeptical that it would work, but we were instructed otherwise. We were able to significantly increase our sales. And have also found that it is well received to give customers recommendations because we now have no everyday range. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Seller invite ![Marc M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Marc M.") MM Marc M. Small-Business (50 or fewer emp.) 6/1/2020 "Very useful tool for stores with a large SKU Count" 5/5 What do you like best about Nosto? Easily allows me to automate recommendations per category and browsing history while simultaneously A/B testing to find the best results. For a company like ours that has a huge amount of products the segmentation tools are invaluable, allowing us to put different product in front on selected users. Review collected by and hosted on G2.com. What do you dislike about Nosto? I have a multk-store set up on Shopify and it would be really handy to be able to switch to each account more easily. Review collected by and hosted on G2.com. Recommendations to others considering Nosto: If you are looking for a simple way to control and optimize product recommendations as well as segmmet your customers into groups to target them with more relevant content then Nosto is the best. Review collected by and hosted on G2.com. What problems is Nosto solving and how is that benefiting you? We are solving the problem of what products to put in front of certain customers from a huge range of products. This creates a more seamless browsing experience and increased conversion. Nosto also allows us to manipulate what products show near the top in category listings dependant on certain criteria chosen by us. All A/B testable also. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Seller invite ![Terence W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Terence W.") TW Terence W. Corporate Director, E-Commerce and Digital Marketing Small-Business (50 or fewer emp.) 1/20/2021 "Life saver" 5/5 What do you like best about Nosto? Ease of use, solid integration support, good value Review collected by and hosted on G2.com. What do you dislike about Nosto? not much. more of the fact that they are dependent on facebook's policies which could limit their function (as with other similar platforms) Review collected by and hosted on G2.com. What problems is Nosto solving and how is that benefiting you? Stackla helps us with our visual review strategy, allowing potential guests to view the property from other guest's eyes. We've also achieved cost savings, using UGC in a lot of our marketing materials (as opposed to consistently commissioning photoshoots). Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ## Questions about Nosto? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Nosto ](https://www.g2.com/products/nosto/discussions/new) ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G2 Verified User • Last activity over 6 years ago What's the implementation of SearchNode? 2 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/what-s-the-implementation-of-searchnode) ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G2 Verified User • Last activity over 6 years ago How is SearchNode unique in search market? 2 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/how-is-searchnode-unique-in-search-market) [ View all Discussions ](https://www.g2.com/products/nosto/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 2 months ### Return on Investment 8 months ### Average Discount 11% [ View More Pricing Information ](https://www.g2.com/products/nosto/pricing) Nosto Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_fc38d13d86ec989766c2af9c35cb27f8/dynamic-yield.png "Product Avatar Image") Dynamic Yield 4.5/5(157) [ Compare Now ](https://www.g2.com/compare/dynamic-yield-vs-nosto) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_b3027811ea91829ee74d16d50c7e6f54/clerk-io.png "Product Avatar Image") Clerk.io 4.8/5(126) [ Compare Now ](https://www.g2.com/compare/clerk-io-vs-nosto) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_278b0f88dac17a7e0659be5fc46789da/athos-commerce-athos-commerce.png "Product Avatar Image") Athos Commerce 4.5/5(221) [ Compare Now ](https://www.g2.com/compare/athos-commerce-athos-commerce-vs-nosto) ##### ##### Nosto Features Visitor Behavior Monitoring Targeting Guided Selling Templates Library Customization Optimization Personalization Recommendation Content Personalization Engine Multichannel Web Email Mobile [ View More Features ](https://www.g2.com/products/nosto/features) ##### Categories on G2 [E-Commerce Personalization](https://www.g2.com/categories/e-commerce-personalization)[Personalization Engines](https://www.g2.com/categories/personalization-engines)[A/B Testing](https://www.g2.com/categories/a-b-testing-tools) [E-Commerce Personalization](https://www.g2.com/categories/e-commerce-personalization)[Personalization Engines](https://www.g2.com/categories/personalization-engines)[A/B Testing](https://www.g2.com/categories/a-b-testing-tools)[User-Generated Content](https://www.g2.com/categories/user-generated-content-platforms)[E-Merchandising](https://www.g2.com/categories/e-merchandising)[E-Commerce Search](https://www.g2.com/categories/e-commerce-search)[Social Commerce Platforms](https://www.g2.com/categories/social-commerce-platforms) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Is Visual Studio worth it for C/C++ development?](https://www.g2.com/discussions/is-visual-studio-worth-it-for-c-c-development)[What's the most trusted unified workspace platform for keeping hybrid and remote teams connected without adding more tools to the stack?](https://www.g2.com/discussions/what-s-the-most-trusted-unified-workspace-platform-for-keeping-hybrid-and-remote-teams-connected-without-adding-more-tools-to-the-stack%20)[Is a dedicated publisher ad server worth it for a mid-size content site?](https://www.g2.com/discussions/is-a-dedicated-publisher-ad-server-worth-it-for-a-mid-size-content-site) [Top rated board meeting software reviews](https://www.g2.com/discussions/top-rated-board-meeting-software-reviews)[Best tools for integrating big data into business decisions](https://www.g2.com/discussions/best-tools-for-integrating-big-data-into-business-decisions)[Pros and Cons Details](https://www.g2.com/products/nosto/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)